Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Marketing Communications Consultant and Advisor with experience in PR | Organic Social Media | Influencer Campaigns | Copywriting | Paid Social Media

I am a seasoned marketing communications professional with over 15 years of experience. My background includes experience on the agency side, as a consultant, and in-house, in hospitality, travel and tourism, retail, publishing, and food and beverage. 
I spent two years on property managing marketing communications at the Royal Sonesta Boston before leaving to become a consultant on projects including Sonoma Wine Country Weekend and Nova Star Cruises, later adding management of Sonesta Hotels’ corporate social media to my roster for six years. I spent over five years managing public relations for Hampshire County Regional Tourism Council (Western Massachusetts), securing dozens of influencer and media visits throughout this time. 

Most recently I led social media efforts for Sazerac Company’s employer brand (parent to 450+ spirits brands, including Buffalo Trace, Myers’s Rum, and Fireball), fully immersing myself in the social media strategy, content creation, and community management for the award-winning global company. 

A graduate of the University of Massachusetts, Amherst, I reside in Boston with my husband, six-year-old son and two cats. I am a 7-time marathoner, and avid traveler with the next trip always in the works and with Ireland being our home-away-from-home.

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The Battle

Jack Appleby

Meghan Malloy

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