Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Honestly? These 10 resolutions could change your career.

1. ASK A DIFFERENT COWORKER TO COFFEE 1X A MONTH
Get to know your team. Bonus points if they're not in your department. You'd be amazed which relationships end up changing your life.

2. APPLY FOR ONE JOB PER MONTH (EVEN IF YOU'RE HAPPY)
Wanna know the best time to get a new job? When you don't need one.

3. COMMIT TO ONE WEEKLY AFTER-WORK ACTIVITY YOU NEVER MISS.
For me, it's kickball. I don't care what work fire comes up, I refuse to miss that time each week. We all need a built in boundary. 

4. WRITE ONE LINKEDIN POST A WEEK
I'm begging you, start showing off how you think online. It's the easiest way to get more eyeballs on your career and resume.

5. TAKE ONE COURSE OR CERTIFCATION
One of the easiest ways to signal to companies you're invested is to keep learning.  And I bet your company will pay for it. 

6. SEND ONE EMAIL THANKING A TEAM MEMBER PER MONTH
CC their boss and say all the things you appreciate about them.

7. BE THE FIRST PERSON TO SHOW UP TO MEETINGS
Don't be the late guy, and enjoy the small talk before everyone shows up. Great place to deepen relationships, too. 

8. FIND A MENTOR (OUTSIDE YOUR COMPANY)
We all need someone with a little wisdom and perspective to guide us.

9. KEEP A RUNNING DOC OF WINS
Easy route: slack screenshots to yourself of praise or results!

10. ASK YOUR BOSS WHAT YOU NEED TO IMPROVE TO GET PROMOTED
Ask for specific feedback, then track that feedback throughout the year

You trying any resolutions? Any of these you think you'll try? Lemme know!

Social Media / Creator Consultant | Work: Microsoft, Beats By Dre, Verizon, Twitch, Morning Brew, Rock Band, Community (six seasons and a movie!) & a slew of video games.

"Follower count doesn't matter anymore!"

Uh... Followers absolutely matter. Here's why:

Now that we're in the For You Page era, a very popular take I see in the Creator + Social Media world is that "followers don't matter anymore!" Anddd that's just silly and dumb.

YES, social media is more of a meritocracy than ever before! Great content can go viral no matter how many followers you have! It's genuinely the best time ever to become a creator or invest in social media marketing for that exact reason—great content can win, whether you have 0 followers or millions.

But uh... it's still better to have followers than to not have followers. OF COURSE IT IS. Who WOULDN'T want to have more followers for their business or personal brand?

(Also I swear if something comments here with "but you want the RIGHT followers" as if that's some enlightened thought, yes, of course you want targeted followers).

But here's a list of reasons why Followers still matter

1. FOLLOWERS ARE STILL THE CLOSEST THING TO OWNED DISTRIBUTION.
They’re the first people who see your post, the first engagement signal the algorithm reads, and the reason you’re not starting from zero every time you hit publish. Discovery is powerful, but distribution compounds.

2. FOLLOWERS RAISE YOUR FLOOR. 
A real follower base means fewer total flops and more consistent performance over time. One big pop feels great. A strong baseline is how brands actually grow. I see everyone talk about the value of community—you can't have community without followers.

3. FOLLOWER COUNT IS STILL SOCIAL PROOF. 
It influences brand deals, partnerships, speaking gigs, hiring conversations, everything. It influences consumers! If you're gonna spend your hard earned money on a brand, you probably are choosing the more popular brand.

4. FOLLOWERS ARE A SIGN OF INFLUENCE AND SUCCESS
If a person or brand has a bunch of followers, it's because a bunch of people thought they were worth following. Now yes, you should make sure their content still gets views and engagement, but followers are a sign of success!

Let's be honest—the "followers don't matter" narrative mostly comes from... well... people and brands without followers. And there is SOME truth to it, because great content can succeed no matter your follower count! But I've seen wayyy too many people mutate this take into demonizing follower counts, as if having followers is a bad thing. It's not. You should try to get more followers. It matters.

Homeowners in the US face skyrocketing electricity bills. 
My mission? Team up with Main Street, legally transfer money from Big Oil giants backed by Wall Street, and return it to you, the worker whose labor produces all value. 🫵☀️


The rise of data centers alongside EV adoption is driving massive energy demand nationwide. Especially in and around major coastal metro areas.

It’s the most fundamental law of economics. When demand rises but supply stays the same, cost goes up.

We face an energy affordability crisis.
That means we need a plan.

Solar panels are the most cost effective hedge against energy inflation and power outages. With a good roof, there’s no reason to say no to the kind of money you can reclaim by going solar.

It’s good for your wallet.
It’s great for our planet.

But not everyone has an ideal roof.

My job is to help you find out if it’s worth it, navigate your options, and max out your financial returns.

Here’s how I can help you:💰👇

1. Before we do anything, we make sure solar is in your best financial interests first. It’s not a fit for everyone. We’ll jump on the phone for 15-20 minutes.

2. Once we determine installing solar makes sense for your home, we schedule a Zoom cost benefit analysis call and system design session.

3. On the Zoom call, we create a custom solar configuration that works for your unique needs. You’ll receive a free quote for your solar panel system installation, with a 30 year warranty included.

Lock in electric costs. 💰🔒

Your decision to move forward will protect you from the very real risks of runaway energy inflation. ✅

Oh, and I only deal in premium, tier one solar panels. I think you should be able to buy solar once and use it for a lifetime. I’d rather get a referral than sell to you twice. It’s better for both of us that way.

50% of all solar in the US has no warranty.
Mine covers you for 30 years.

Take climate action!
It’s easy and effective.

A common-sense money move. 👇


⚡️ Work remotely without interruption from power outages 
⚡️ Safeguard your money against energy inflation
⚡️ Plan your retirement more strategically
⚡️ Charge your EV with ease at home
⚡️ Increase the value of your house
⚡️ Stick it to the Big Oil industry


Connect 🤝 DM 🤙 Call

Your struggles are temporary.
A better world is possible.
Let’s make sure it runs on solar.

☀️ 

I am:

🧵 maxwellcneely

Half deaf since day one.
Hellbent on helping others.
Not your average wage slave.
Recruiting sales professionals to sell solar.

DM me to monetize the clean energy transition.
It’s happening with or without you⚡️

Maxwell N.

Happy “everyone pretend MLK never said stuff like this day” to all white moderates who celebrate! 

To everyone else, let’s honor his legacy by keeping his true views alive and known and not suppressed and silenced. 

Let’s all unite and fight like hell for an end to racial capitalism and bringing about a free, fair, and equitable system that works for all people.

Destroy energy monopolies with solar ☀️⚡️💰

A photo of Martin Luther King, a Black man and civil rights activist, next to a quote. 

Above the quote reads: 

‘Once again, it's that time of year that we pretend Dr. King never said things like this:”

MLK Quote:

“Capitalism does not permit an even flow of economic resources. With this system, a small privileged few are rich beyond conscience, and almost all others are doomed to be poor at some level. That's the way the system works. And since we know that the system will not change the rules, we are going to have to change the system.”

- Martin Luther Kung

Hey LinkedIn 👋 

I was just wondering…

Do you think tattoos are appropriate and professional in the workplace?

Would you hire someone with a tattoo?

Weigh in below 👇

A police / federal agent ICE agent is shown with a totenkopf Nazi skull tattoo, as well as a Valknut tattoo. 

Seriously you guys all sound ridiculous. Imagine thinking people get paid to protest. Put those critical thinking caps on yall.

Sr. Content Designer | DEIA Advocate | ♾️ Ex-Meta

The people here on LinkedIn mocking the "paid protesters" in MN can't imagine putting themselves at risk for someone else's good.

taplio

The Battle

Jack Appleby

Maxwell N.

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taplio

The Battle

Jack Appleby

Maxwell N.

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Appleby's LinkedIn Performance

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