Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Trailer Park Group

NOTABLE CAMPAIGNS: 
South Side S3 (HBO Max) 
Willow (Disney+) 
A Black Lady Sketch Show (HBO Max) 
Guardians of the Galaxy ASMR (Walt Disney Studios)
Saint X (Hulu)
Paw Patrol (Paramount - International)

Account Director, Digital & Social

Unfold Agency

Executive Director of Social

Home Brew

NOTABLE CAMPAIGNS: 
Harry Potter: Wizards Unite App Launch (Mobile Game) 
Trolls World Tour PVOD & Home Ent
Nintendo Switch: My Way To Play (Consumer Products) 
The Croods: A New Age Theatrical & PVOD
Jada Toys: BKIND doll launch (Consumer Products)
Raya & The Last Dragon Theatrical & Disney+ Premier Access
Spirit Untamed Theatrical, PVOD, & Home Entertainment.

Executive Director, Social Media

NOTABLE CAMPAIGNS: 
Abominable - Universal
DreamWorks Jr. Brand Launch - DreamWorks
Green Book Theatrical & FYC - Universal
How To Train Your Dragon: The Hidden World - Universal
Teen Titans GO! To The Movies - Warner Bros. 
Pure - WGN America 
Captain Underpants Season 2 - Dreamworks TV & Netflix

Director, Social Media

NOTABLE CAMPAIGNS: 
Justice League - Warner Bros. 
Batman v. Superman (Snapchat Edition) - Warner Bros
Trolls - Dreamworks Animation 
Underground Seasons 1 & 2 - WGN America

Senior Manager, Social Media

NOTABLE CAMPAIGNS:
Penguins of Madagascar - Dreamworks Animation
The Spongebob Movie: Sponge Out of Water - Paramount

Social Media Manager

Screen Invasion

Managed a team of writers to ensure coverage of the latest in music, movies, video games and tv news and reviews.

Co-Founder, Editor-in-Chief

Digital Media Management

NOTABLE CAMPAIGNS: 
BeFit - Lionsgate Fitness Channel
The Best of Me - Relativity 
Lionsgate Horror Launch

Social Media Manager - Movies

Total Assault

Manage social media accounts and campaigns for brand and entertainment clients. 
Craft dynamic messaging to increase engagement within the social community. 
Create content calendars for social media clients. 
Brainstorm and execute social initiatives to expand clients' social reach. 
Use MailChimp and/or Constant Contact for regular mailings to clients' email lists.
Execute social media campaigns and giveaways to grow clients' email lists. 
Create bi-weekly reporting to show quantifiable results for clients.

NOTABLE CAMPAIGNS: 
neuro (beverage) - social & website development
Samsung Galaxy 3 - social & website development
Duff's Cafemix - social & in-store activations
Hank Azaria - social & fundraising campaigns

Brand Digital Marketing & Social Media

Freelance

Write articles about the latest in entertainment news including movie reviews, movie/tv news, and concert reviews.
Attend San Diego Comic-Con to conduct interviews, attend panels, and write reviews and news.
Attend D23 Expo to cover panels and break news. 
Attend LA press conferences, junkets, and film festivals for unique coverage. 
Promote articles on social media to increase readership on my articles. 
Interview top tier celebrities on their latest projects for news articles. 

Have previously written for: 
Indiewire.com
NerdBastards.com
GeekTyrant.com
GordonandtheWhale.com
TheAudioPerv.com
RealityWanted.com
WomenAndHollywood.com

Freelance Entertainment News Writer

Total Beauty Media, Inc.

Contributed editorial content for totalbeauty.com through the Editor's Blog, Best/Worst products story, and research on articles as needed.
Handled giveaways to readers in the online community and social networks.
Interacted with the online community through message board posts, blogs, Facebook, and Twitter.
Updated the content layout of the Beauty Advice section as well as the Beauty Tip of the Day. 
Continuously updated the product database with new and discontinued products. 
Maintained the expert and PR representative contact lists, including contacting brand reps for additional information necessary for the database. 
Uploaded editorial content to different online platforms using Typo3, Omniture and Yahoo! Shine.
Organized the Total Beauty Award 2011 submissions and wrote winning product blurbs.

Editorial Assistant

Bender/Helper Impact

Support the Digital Entertainment team on various short-term and long-term projects
Pitch to journalists and bloggers, via phone and email, for programming coverage and tune ins. 
Contribute to brainstorms for events, social media campaigns, pitch angles and teaser items
Gather and file all print and online coverage for more clients in a final wrap up report for each title
Compile daily highlight memos; clip print coverage and search for online coverage via Google, Lexis Nexis and Twitter; send any industry-relevant articles to the team as FYIs
Compile extensive and targeted media lists to fit with each client's programming and opportunities.
Strengthen agency capabilities by researching and documenting print, broadcast, and online media coverage to assess performance and create best practices for future implementation. 
Managed the CheatersTV twitter account, doubling the twitter followers and engaging in conversations with fans of the show.
Created and managed the "Bitch Slap" DVD Tumblr page to participate in the community's b-movie niche.

Digital Entertainment Account Coordinator

Movie Review Intelligence

Promoted the website through social bookmarking sites, facebook, twitter, message boards, and wikipedia. 
Increased coverage of the website in blogs and articles about movies in general.
Reached out to key twitter users, resulting in Roger Ebert (@ebertchicago) tweeting links to MovieReviewIntelligence.com to his followers which ended up causes a huge traffic spike to the point where the servers crashed.

Social Media Intern

I'm a problem solver. 

I'm currently working at Trailer Park Group as part of a team of social media experts on major digital marketing campaigns for studios & streaming services including Hulu, Amazon, Disney, Marvel, Peacock, Universal, DreamWorks Animation and more. 

While every campaign is different, that's part of the fun & challenge. Working with clients, and an amazing team of strategists, copywriters, community managers, producers & coordinators - I've led the charge on major digital campaigns spanning clients in television, film, streaming, video games, NFTs, collectibles, toys, and more. 

Hit me up if you need a team of marketing pros to get your work in front of the right eyeballs.

taplio

The Battle

Jack Appleby

Kristal Bailey

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