Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Sparked Social

Co-Founder

Anyplay

- Social media: Oversee and execute social media content and platform strategy. Constantly developing and creating new platform specific formats 
- Team: Oversee a team of content creators and make sure all platforms follow strategy. Commission campaign related content.
- Mobile marketing strategy: Manage presence, performance and optimisation on Google Play and Apple store.
- Audience based campaigns and incentives: A/B test mobile creatives to a large international audience in smaller segments. Analysis and documentation of testing.
- Advertising: Oversee Mobile Advertising strategy on Facebook, Instagram and TikTok. A/B testing with ongoing analysis to develop best practices.
- Partnerships and influencer marketing: Working with +50 influencers on a dedicated creators program.
- Work closely with product teams on developing requirements for the app

Head of social and mobile audio marketing

Red Bull Media House

* Main POC for everything that touches social for DANCE and Social Innovation topics. Main projects Red Bull BC One and Red Bull Amaphiko.
* Audience development focus on attracting, growing and engaging specific audiences related to the mentioned verticals. 
* Oversight and commissioning content creation specific to audience focused strategy
* Project and event based social strategy heavily focused on social content and platform strategies
* Coordination of freelancers and agencies 
* Developing engagement strategies across specific audiences and projects

Global social for Red Bull Culture -> Social Innovation & Dance 

* Editorial oversight of social channels for Redbull.com channels
* Launch 7 vertical social channels on all major social platforms
* Work with local Red Bull digital managers and specialists to ensure maximum exploitation of  redbull.com content
* Manage freelance and agency resources executing against rb.com social accounts
* Oversee and manage paid campaigns
* Develop .com social engagement and social traffic strategies

Global social for redbull.com

* Responsible for contributing to and executing the framework of standards and guidelines designed to maximize the effectiveness of social media for the Red Bull brand online.
* Contributing to the development of strategic guidelines for social media.
* Country support for more than 150 countries, hosting social media workshops on a monthly basis.
* Use global best practices as examples to drive up-take of social media internally.
* Establish and maintain social media analytics tools
* Managing the content flow onto social networks

Intl Social Media Country POC

Various Companies (Self Employed)

I consult for various smaller as well as bigger companies with short term, medium term as well as long term social media solutions in the following areas:

Masterclasses on a wide range of social media topics. Each and every one topics that I have directly worked on for a long time.
I've teached classes at ESADE Business School, The Valley School as well as several per demand customized sessions for companies.
Creation of social media strategy, company, project or product based
Creation of educational resources and training programs across teams to better integrate social media throughout the organisation
Content planification and comissioning/creation of assets
Support in establishing goals and objectives with the social media campaigns.
Build outreach initiatives based on sales and marketing goals to give the brand a voice in the communities the brand wants to be seen.
Identify brand ambassadors
Engage the community actively and responsively, teach and empower team members to do the same.
Communicate and structure how social media activities affect various business operations within an organization.
Establish relevant metrics to map the impact social media activities have.

Senior Social Media Consultant

ESADE Business School

Define strategic plan for ESADE business school in social media channels and execute the plan coherently with the corporate marketing plan.
Organize and coordinate social media adaption and campaigns within the different university units of ESADE.
Create social media guidelines and crisis plan.
Update social media channels, aggregate content and engage with the audience on each platform.
Develop, maintain and report on KPI's.

Social Media Manager

Emagister.com

* Create and manage all eMagister Social Networks including Facebook, Twitter, Linked In, Youtube e.t.c. 
* Grow each channel in spanish as well as internationally to cover key regions and languages.
* Reach and engage audience to generate increased conversation about the brand.
* Develop and manage blog, video, photo, podcast and new rich media to promote and communicate news, announcements and contribute to an open dialog with customers. Act as brand advocate engaging customers by responding to requests and needs.
* Coordinate people along the company implied in the Social Media operations, in developing and implementing strategic social media initiatives.
* Develop and execute internal Social Media education integration and adoption 
* Report on customer feedback as well as per KPI´s evolution.

Social Media Marketing Manager

Camper

Worked with the online marketing team at Camper to optimize the online presence and engagement with fans of the brand worldwide. 
Responsibilities included working with the fan base on platforms like Facebook, Twitter, Youtube as well as the official Camper Blog. 
Together with fellow colleagues create and launch activities on these platforms with the objectives to increase the fan base, develop new engaging promotional campaigns, increase brand awareness and nourish the online conversations.
Additionaly scanning the blog world to create new connections with influencers and trendsetters.

Community Manager

Volvo Ocean Race

Strategic Social Media Support role.
Contribute, support and handle social media together with the online manager and the marketing team thus: Prepare the set-up of interactive events and campaigns on social networks and present the options of monitoring them.
Strategic planning how to best benefit from social platforms and communities and how to combine all marketing aspects to achieve the online goals and objectives.
Online PR:
Working with blogs and sites worldwide connected to lifestyle and sports to optimize the publicity for VOR through the facilitation of news, media material and ongoing marketing events, setting up features and more.

Social Media Manager/Online PR

Electronic Arts

Responsible for the PR/communication for the bands signed to EA´s music label Artwerk Music Group.
This includes setting up interviews, contests and promo activities with online game/music sites, online communities, blogs as well as printed magazines.
My goal is to find and create the maximum exposure for the 12 bands we have signed.
I work with online game and music platforms, social networks and a part from this I am also co-responsible for the official EA Music blog.

International PR Manager Artwerk

Social Media Strategist / Co-founder / Author (Penguin Random House) / Social Impact

With over 15 years of experience in social media marketing, I have developed a deep and diverse expertise in various aspects of this dynamic and evolving field. I have worked with different industries, such as fashion, finance, sports, education, and FMCG, and have managed and executed social media content and platform strategies, mobile marketing and advertising campaigns, audience development and engagement initiatives, and partnerships with global brands and organizations.

I am passionate about using social media for good and creating positive social impact and love the idea that social can actually advance the world in it's own way. 
Writing is a huge passion of mine and I am an author of a published book by Penguin Random House, which is a fable about how the digital revolution and social networks have changed the world. My mission is to help clients and partners leverage the power and potential of social media to achieve their goals and create value for their audiences and communities. I am always eager to learn, innovate, and collaborate with like-minded people who share my vision and values.

taplio

The Battle

Jack Appleby

Jenny Jobring

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