Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Zoofari Parks, LLC

Collaborated with and lead a team of three to develop and implement social media marketing strategies to increase guest attendance at our Zoofari Park locations by increasing brand awareness, engagement, and community through the use of various social media channels including Facebook, Instagram, and TikTok.

• Gulf Breeze Zoo
- Increased Facebook reach by 456% | (1,146,811)
- Increased Instagram reach by 2,300% | (569,300)
- Increased Facebook Page visits by 158%
- Increased Instagram visits by 142%
- Launched and grew TikTok account to  15,000 followers with just under 300,000 likes

• Virginia Safari Park
- Increased Facebook reach by 65% | (2,229,949)
- Increased Instagram reach by 32,100% | (4,491,923)
- Increased Facebook Page visits by 127%
- Increased Instagram visits by 97%
- Launched and grew TikTok account to  27,000 followers with 1,300,000 likes

• Texas Zoofari Park
- Launched and grew Facebook account to 16,000 followers, reaching over 660,000 accounts, and gaining 225,000 page visits in the first four months 
- Successfully lead social campaign to spark interest and hype around opening weekend at Texas Zoofari Park in Kaufman, resulting in best opening weekend across all parks

Social Media Manager

Innisfree Hotels

• Designed and produced marketing materials such as brochures, flyers, ads, and email templates for our various hotel and restaurant clients, resulting in increased bookings and attendance.

• Developed branding guidelines and templates for multiple hotels and resorts, ensuring brand consistency across all marketing materials.

• Worked closely with the social media team to create eye-catching graphics and animations for Facebook, Instagram, and client websites.

• Managed multiple projects simultaneously, prioritizing tasks and meeting tight deadlines without compromising quality or accuracy.

• Collaborated with copywriters and marketing managers to develop compelling concepts and creative strategies.

• Utilized software such as Adobe Creative Suite to produce high-quality design work for both print and digital placements.

Marketing Intern

University of West Florida

• Worked with the Pensacola Museum of Art and the College For Performing Arts on the design and production of print and digital content for events in collaboration with the University of West Florida.

• Collaborated in an agency / creative team environment to deliver assets for museum exhibition identities and branded materials.

• Maintained branding guidelines for design elements while keeping an organized log using applications including Trello and Google Drive.

• Deadline-driven environment with multiple projects in a remote position.

Graphic Designer

Portofino Island Resort

Food and Beverage Server

Social Media Manager at Zoofari Parks | Social Media Marketing | Graphic Design | Content Creation

Striving to be the best that I can be in my career and personal endeavors.

taplio

The Battle

Jack Appleby

Cory Burke

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?