Funny how everyone on LinkedIn uses the Summary portion as a buzzword garden - you've got the whole experience section for that.

But hey - I've got 15+ years working in agencies, with a heavy emphasis on social, content, influencers, and campaigns. As a Director of Creative Strategy, I've lead Social AORs and campaigns for Microsoft, Beats By Dre, Verizon, Spotify, Minecraft, Bethesda, Rock Band, and a slew more - a bunch of details on all of that below.

Besides that? Huge NBA fan who plays ball 4 days a week, vinyl record collector, colossal music fan, and guy who Postmates far too much. Let's make something cool.

Jack Appleby

Paramount Residential Mortgage Group Inc. (PRMG Inc.)

In this position I report directly to the Director of Performance Marketing providing oversight over all our various marketing/sales vendors, strategic direction for digital marketing, social media design and creation, & ROI/Competitive analysis for our industry.

- Manage and oversee all organic/paid marketing campaigns, focusing on engagement, growth, and overall visibility on TikTok, Facebook, Instagram, YouTube, & Google 
- Conduct educational sessions for sales, marketing, and executive teams, emphasizing the nuances and best practices of paid search and social media advertising
- Rigorous ROI and competitive analysis in our industry, utilizing tools like Google Analytics to track campaign performance and benchmark against industry standards
- Handle contract negotiations and relationship management for 16+ marketing and sales vendors, with a focus on maximizing value and efficiency.

Digital Marketing Specialist

KSW Consulting

Over the past few years, I have been on/off in a contractual position working on a project called the Startup Suite. This project is focused on creating valuable insights into global marketing for startups, SMBs, and other institutions. As the project director, I handle day-to-day oversight of the project and overall development.

- Provide go-to-market strategy and execution of the project
- Help manage the successful execution and delivery of The Global Marketing Roadmap for clients - including participating in client intake sessions
- Manage deliverables process to ensure successful completion of each marketing plan
- Compile and contact prospective clients and partners
- Contribution to overall evolution, innovation, and content development of the Startup Suite

Project Director - Startup Suite/Global Marketing Roadmap

Coleman Research

In the position of Client Associate, I worked directly with major US-based consulting firms to provide insights into industries of all types from leading experts in the field. I was in charge of managing individual projects and worked directly with various analysts and project managers. 

My responsibilities included: 
 
-Identifying and recruiting experts that meet our client's specifications 
-Qualifying experts and preparing them for consultations 
-Keeping up-to-date with current events in the financial markets 
-Identifying industry trends 
-Establishing new relationships with industry professionals and building upon existing ones.

Client Associate

Classy.org

As a Customer Care Representative at Classy I was in charge of working directly with our clients on a day-to-day basis in assisting them with any issues stemming from our platform. I also ran trainings for our clients ranging from general fundraising know-how to more technical questions on how to approach their fundraising efforts.

- Achieved 1000+ Cases Resolved (Comma Club) for FY21 and FY22
- Maintained a 4.74 Customer Satisfaction Rating (CSAT) for FY21 and a 4.9 for FY22 (100+ CSATS)

Customer Care Representative

As a Sales Development Rep at Classy I was in charge of reaching out to potential clients across the nonprofit segment and identifying great new nonprofit partners for our platform. During this time I assisted in prospecting, building sales pipelines, managing my own pipeline, and also developing a consistent schedule and outreach methods. Overall I developed a cohesive knowledge of the nonprofit space, identifying key factors in digital transformation strategies in the space.

- Achieved over 300% ACV ramping quota for Q3
- Managed a pipeline of over 200+ leads generated from inbound content
- Awarded March 2019 Top Performer Award for SDR team

Sales Development Representative

Cafe Leadership

Ever sat and listened to two individuals talk about something in a cafe in a city? Ever REALLY listened? In my time I have heard some of the most brilliant ideas come from a simple conversation and Cafe Leadership is hoping to bring those thoughts to the forefront of the podcast realm. An array of young, middle and older aged leaders is set to give a prominent interesting mix to what it means to be a leader.

Founder

Bainbridge

During my role as a Business Development Associate at Bainbridge, I worked in collaboration with the rest of the Business Development team to coordinate the sales funnel and prospecting process for the consulting arm of Bainbridge. Some of the various tasks I undertook during my time here were:
- Developed sanitized case studies based on previous projects done by Bainbridge to present as deliverables to future clients as proof of concept
- Drafted project proposals for clients, ensuring follow-through 
- Used salesforce in collaboration with an email campaign generation program to develop leads, create conversions, and sustain a dominant presence in the consulting market  
- Developed marketing materials for productization of Bainbridge services and offerings  
- Created SOP’s for the role and business development process
- Engaged in prospecting by cold calling and emailing potential leads that consisted of Fortune 1000 C-Suite, VP, and Director level positions

Business Development Associate I

During the brief time in which I was a Business Analyst intern, I learned how to more effectively perform research, how to produce strong deliverables to clients, and gained extensive insight into over 6+ industries.

- Using primary and secondary research methods; developed key analysis into the market landscape, competitive strategy, and brand positioning
- Drafted client deliverables, primarily using Microsoft products (Word, PowerPoint, Excel)
- Worked on a team with other Business Analyst Interns and Senior Business Analysts in order to stay within client timeline and expectations
- Developed insight into over six different industries over the course of 3 months 

Bainbridge is a strategic consulting firm that has provided unparalleled insights to the Fortune 1000 since 1975. Our team of trusted advisors, analysts, and consultants utilize deep functional and industry expertise with a global reach to deliver the data and analysis clients need to achieve their strategic initiatives.

Winter Business Analyst

Bay Equity, LLC

-Assisted Loan Officers with collecting and recording documentation of clients.
-Developed financial spreadsheets for loan officers based on client documentation.
-Qualified clients based on documentation regarding financials and documentation.

Senior Branch Assistant

City of Dublin Parks and Recreation

LEADs is our summer leadership training program for middle and high school students. They receive considerable training and mentoring as they work as Junior Rec and Pool staff. As LEAD Coordinator I supervise, mentor, and train these young people. I work to coordinate, plan, and institute the LEAD program appropriately. During this program I:

- Established a new system of leadership training previously not developed.
- Worked with over 40 high-school students in developing them professionally and preparing them not only to possibly be a part of the recreation program but also in future careers.
- Established schedules for the 40 high-school students and managed their requests for getting work off as well as establishing rules and guidelines on how to approach working a professional environment.

Senior Rec Leader: LEAD Program Director

As a Digital Marketing Specialist at Paramount Residential Mortgage Group Inc. (PRMG), I leverage my skills and knowledge in marketing analytics, social media marketing, and creative strategy to support the company's digital marketing initiatives and campaigns. I help create and optimize web content, social media posts, and video marketing materials, using data-driven insights and best practices to increase brand awareness, engagement, and conversions.

taplio

The Battle

Jack Appleby

Billy Colston

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