🎙 Podcast Producer, Coach and Content Specialist | Helping personal brands make impactful podcast content

Top marketing talent doesn’t stay loyal. Freelancers ghost you. 

And most agencies? They just churn out content without a clue.

At Podcast Principles, we do things differently.

I’m Jack Gallagher, General Manager and your go-to for post-production. If you’ve got podcast episodes, raw video, or a backlog of YouTube content, my team turns that into branded, audience-ready assets.

From editing and thumbnails to metadata and uploads, we handle it all with built-in strategy and U.S.-based reliability.

🏆 What I Do:

🎙️ Post-Production Management – You record, we handle the rest.
📹 Custom Video Editing – Tailored, branded edits that feel in-house.
🧠 Workflow Systems – Simplify your pipeline and scale without stress.

💡 Why Work with Me?

Unlike freelancers or bloated agencies, we’re the agency that builds you an asset, not a liability.

No missed deadlines. No overseas mystery editors. No hand-holding. Just done-for-you editing that helps you grow your show.

Jack Gallagher

Most "almost podcasters" struggle with this one particular obstacle

and it isn't strategy.

It's starting.

It's a common feeling to think that all marketing is "big" and precious. It's not.

The simple truth is that algorithms need to be fed

and people care less than you think.

SO much of marketing success is built off of consistency, volume and reps. 

🩵  You learn from releasing episodes that fall on their face
🩵  You learn from posts that bring crickets instead of comments
🩵  You learn from those lonely webinars with two people

Early on, wins are important, but getting fixated on constant wins is what sinks the progress of most people.

Let's not forget that nothing goes to waste. All of this activity..

🩵  Feeds the algo
🩵  Helps you understand your audience more completely
🩵  Gives you opportunities to try new things and get better (at writing, recording, etc.)
🩵  Creates a touchpoint that may book a call, or move a prospect along the buyer journey 

So jump on in! The water is just fine 🤽 

#b2b
#podcast
#podcastcoach
#contentmarketing

Podcast Post-Production That Scales | No Freelancers, Just Results | The 4️⃣ 5️⃣ 1️⃣ Content System

"People watch clips because they have short attention spans!!"

No...

People watch clips because

a) they're busy

and 

b) they cut through the fluff

Let’s be honest:

Your best insight, advice, or story will probably never land if it’s trapped inside a 40-minute video.

Attention is earned by showing up in formats people actually consume.

Sure, the message matters, but the packaging decides if it gets seen.

#podcast
#podcasting
#marketing
#clips

After 100+ launches 

Ryan R. Sullivan and I have seen one constant with podcasting

Nothing is perfect.

There are adjustments to be made.

Expectations often need to be altered.

And this is true even if you're making one-off videos, cutting clips, writing a newsletter, making a post on LinkedIn

I have this tattooed on my 💪 

➡Nobody makes it look easy the first time.
➡Nobody looks good doing it the first time.
➡Everybody feels vulnerable and has moments where they second guess the whole project.

Simple, but all true. 

From podcasting to riding a bike, it's a journey with hills and valleys.

So, take a deep breath. 

Relax.

Whether it's big or small, you got this 👊 

#B2B
#podcastprinciples
#podcastcoach

It's a content cheat code that most people look down on..

and I have no reason why

Gluttons for punishment I say. Work is cooler when I do less of it.

Especially when the result is practically the same if not better.

Do you repurpose old content when you're not "feeling it" or short on new stuff?

Why or why not?

#podcasting
#contentmarketing
#b2b
#repurposing

Brian was searching for a podcast for MSP owners.
Most were too technical. Others didn't actually help.
His solution? 

"I'll build one myself."

Introducing:

🎧 The $10 Million MSP Podcast — live today! 

Brian hired our team at Podcast Principles to lead the strategy and production. 

Why this exists:

Most MSP shows talk tools and tactics. Brian wanted the stuff that actually moves a business past $10m; leadership, ops, margin, valuation, culture. 

Who Brian is:

Former MSP owner who sold to PE. Then helped lead inside a $35M+ MSP. Now a strategic coach to MSP leaders. In short, he’s been around the block. 

What you’ll get:

• Real inflection points that unlocked scale
• The rhythms, scorecards, and habits that drive profit
• One action you can implement this week

How it works:

Biweekly interviews with the occasional solo show.

Who it’s for:

MSP owners at $10M+ and serious founders at $2–$10M who want a business that generates profit and grows valuation.

Why I’m proud:

Brian didn’t see the podcast he wanted, so he built it. That’s the point. You don’t have to wait for “the perfect” show in your niche. You can create it.

Start here:

EP.0 — Why this exists and who it’s for
https://lnkd.in/eCt3B-_i

👇 Tap in

Follow the show and make sure to follow Brian Hoppe, MBA, PCC! 

hashtag

#MSP 
#podcastprinciples

People are booking hundreds of calls from LinkedIn,

and they're using a "fake" podcast.

The secret isn’t high-end equipment or a fancy show, it’s cadence and context.

Here's what it looks like for you:

1️⃣ Once a week you hit record for ~30 minutes and talk through the exact problems your ideal clients are wrestling with. Not theory. Not trends. Just the conversations I’m already having in DMs and sales calls.
2️⃣ From that one recording, curate and share short moments over the next week or two. Same ideas, different angles. 

It's not about making it perfect.

This strategy is about making it good, and consistent.

People don’t hire you because they saw one perfect post; they hire you because they’ve heard you say the right thing five times in a row.

Clips:

1️⃣  show your thinking in motion, not a polished pitch
2️⃣  they create safe touchpoints: easy to consume, easy to ignore, easy to return to, until someone’s ready to talk.
3️⃣  are easy to consume
4️⃣  show the best moments, tips, ideas

You don’t need a podcast. You need a steady signal

Record the real stuff you’d say off-camera, publish the moments that matter, invite replies that become calls.

Michael Pedersen

Revenue Growth | Emotion-Based Brand Messaging To 3x Your Revenues | Bridging the gap between sales and marketing

High-pressure phone sales teams lose 30%-40% when recovery takes longer than the next dial.

DecideFast™ Between-Calls Performance Stability Software 
"Tough calls don’t crash the day.”

"DecideFast™ runs alongside your existing tech. 
No integration required.
No coaching.
No training.
No workflow changes.
No IT involvement.

Teams do not fade because of skill or effort. They fade because timing breaks under pressure.

Training happens before the shift.
Coaching happens after the shift.
Dashboards explain the problem once the day is already lost.

Nothing supports recovery in the seconds after a call, when performance actually drops.

That is the gap DecideFast™ fills.

DecideFast™ compresses after-call recovery so each interaction starts clean.

Used in seconds.

No management overhead.

See fast after-call recovery live. 
No slides. No pitch.

CEO & Founder

Does your website convert? When was the last time you gave it a refresh? How does it compare to your competitors?

Your company website is your brand on the Internet. An under-performing and outdated website will cost you revenues. 

Let’s jump on a discovery call to see if we are good fit to work together 

Visit: www.AZNetmarketing.com or 
Email: mike@aznetmarketing.com

How is this even possible?

30–45% annual attrition has become normal in phone sales.

That range shows up consistently across industry benchmarks from Contact Center Pipeline and ICMI, especially in high-volume and BPO environments.

Now put a dollar frame on it.

Research from SQM Group and Gartner estimates the cost to replace a frontline agent typically lands between $10,000 and $20,000 once you account for recruiting, training, ramp time, and lost productivity.

That means a 300-seat operation turning over a third of its workforce each year is quietly absorbing millions in replacement cost alone.

What’s important here.

This didn’t become normal because leaders stopped caring.

Managers are under real pressure. They run WFM, QA, coaching, engagement tools, training programs. They are actively trying to stabilize performance with the systems available to them.

The issue is timing.

Most of those programs work before the day starts or after the damage shows up in reports.

Performance doesn’t usually break in meetings or dashboards.

➡️ It breaks in the moments between interactions.
➡️ Right after a bad call.
➡️ Right before the next one.
➡️ When pressure carries forward and nobody sees it.

So teams adapt.
🚫 They manage averages.
🚫 They absorb churn.
🚫 They normalize something that would feel unacceptable in almost any other function.

This isn’t about blame.

It’s about noticing when something abnormal quietly became accepted as “just how it works.”

At what point did “this is brutal” turn into “this is normal”?

Mike Pedersen

Phone Sales Teams Lose 30%-40% Output After Lunch | Between-Calls Performance Software That Keeps Afternoons From Breaking | No Training. No IT. No Workflow Changes

Can a phone sales rep reset in 10 seconds?

Most leaders have never tested this.
Not because it sounds impossible.
Because nothing has ever been built for that window.

Sales performance is designed around calls.
Measured on calls.
Coached on calls.

But floors don’t drift during calls.
They drift after them.

That small gap between one call ending and the next starting quietly determines the rest of the day.

🚫 No system reaches it.
🚫 No process operates there.
🚫 No tool moves fast enough.

Leaders feel the impact anyway.

⬇️ Energy drops by mid-day.
⬇️ Confidence slips in real time.
⬇️ One bad call spills into the next.

By the afternoon, the floor is still staffed, but performance is uneven.

Most solutions arrive too late.

🚫 Dashboards explain yesterday.
🚫 Coaching fixes tomorrow.
🚫 Training assumes calm and recall.

None of those help in the moment that actually bends the day.

Sales performance doesn’t break on calls.
It breaks in the seconds right after them.

When recovery is immediate, performance holds.
When recovery drags, the day compounds in the wrong direction.

That gap has always been there.
Leaders have felt it.
They just haven’t had anything fast enough to stabilize it.

The real question is simple.

What happens in the 10 seconds after a call ends?

That moment decides whether the next call starts clean, or carries residue.

DecideFast™ operates in that gap.
Between calls.
In real time.

We’re running a contained test with sales leaders who want steadier floors without adding training, process, or disruption.

If this matches what you see on your floor, message me and we’ll see if it fits.

Every sales leader I talk to shows the same curve.

Mornings prove the team can execute.
Afternoons make it look like they can’t.

✅ Same reps.
✅ Same scripts.
✅ Same leads.

Most explanations miss the point because they focus on effort, motivation, or skill. None of those change at noon.

What actually changes is the operating condition.

🚫 Calls stack.
🚫 Difficult interactions cluster.
🚫 Nothing clears between one call ending and the next beginning.

So by mid-afternoon, reps aren’t performing worse.
They’re performing under load.

That’s why dashboards lag reality.
By the time the numbers dip, the damage already spread across dozens of calls.

If morning performance exists, the capability exists.
The question isn’t how to train harder.
It’s how to stop degradation from compounding during the day.

Most teams don’t have a way to manage what happens after the call and before the next one.

That gap quietly decides how the day finishes.

If you run a floor, you already know this pattern.

Most phone sales teams don’t struggle because of tools, talent, or effort.

They struggle because daily output isn’t predictable.

Same team.
Same dialer.
Same leads.

One day hits.
The next day misses.

That inconsistency creates real downstream problems.

• Managers spend their afternoons intervening instead of managing
• Clients feel the instability before reports ever show it
• Forecasts become guesses, even with solid activity data

The dialer does its job.
Activity is optimized.

What changes is execution as the day wears on.

Pressure accumulates.
Judgment slips.
Tone changes.
Small drops compound across dozens of calls.

Most systems measure results after this happens.
They were never designed to stabilize performance while it’s forming.

That gap is why output feels harder to control than it should.

Sales performance still drops later in the day.

Even in teams using Gong or similar tools.
That confuses a lot of sales leaders.

Because the calls are recorded.
➡️ The data is there.
➡️ Coaching is happening.
➡️ Yet consistency still breaks.

Here’s why.
Most sales tools explain what happened on the call.
They do not support what happens after the call.

➡️➡️ Insight explains what happened.
What carries forward after a call determines what happens next.

Between calls is where problems stack:
➡️ One bad conversation carries forward
➡️ Confidence dips before the next dial
➡️ Hesitation shows up quietly
➡️ Call blocks lose stability

By the time coaching or reviews happen, the day is already off track.

This isn’t a tooling failure.
It’s a missing layer.

Insight explains performance.
Recovery protects it in real time.

If your team starts strong and fades by the afternoon, what actually happens between calls today?

That’s the question worth looking at.

After Call Work looks fine on dashboards.

It’s killing output in reality.

Reps finish a hard call.
✅ They log notes.
✅ They click dispositions.
✅ They pause.

🚫 That pause turns into hesitation.
🚫 Hesitation turns into slower dials.
🚫 Slower dials turn into crushed afternoons.

Leaders see:
 • ACW implemented
 • Systems configured
 • Activity targets set

But still spend the day reacting.
ACW tracks tasks.
It doesn’t stabilize execution.

If nobody owns what happens between calls, consistency erodes even when everything looks “set up correctly.”

That gap is where performance quietly breaks.

Solution providers sell “performance software.”

Here's my problem with it.

Most of it measures. Almost none of it improves execution/outcomes.
Here’s the line that gets blurred.

What most companies call performance:
➡️ Dashboards
➡️ Reports
➡️ Visibility
➡️ Retrospective analysis

Trends after the outcome is locked.
That is measurement.
Measurement explains what already happened (lagging indicators).

What performance actually is
✅ Execution under pressure
✅ Consistency as conditions deteriorate
✅ Output holding when rejection stacks up
✅ Results changing in real time

I come from an athletic background (a full-ride D1 college scholarship).
Track and field. Javelin, then Decathlon. Attempted to make an Olympic team.

➡️ Performance was never the quality of the data.
➡️ Performance was the clock. The distance. The placing.
➡️ You didn’t win because practice was tracked better.
➡️ You won because execution improved.
➡️ Coaching works, but not in the moment of pressure between calls.

Phone sales work the same way.
If execution doesn’t change between calls, performance doesn’t change.
If nothing stabilizes execution during the day, afternoons break.

If tools only explain losses after the fact, they are not performance tools.
Measurement tells you what happened.
Performance determines what happens next.

This is why DecideFast™ sits in performance stability.
We operate where execution actually breaks.
Between calls. Under pressure. In real time.
✅ It does not measure outcomes after they fall.
✅ It stabilizes execution while work is happening.
That distinction is the whole point.

It's time companies focus on outcomes, not just measurement.

If you’re an inside sales leader and output is still off, you fix it. You don’t keep buying dashboards.

Phone-based sales operations lose 30% of daily output after lunch.

The pattern appears across teams, industries, and tech stacks.

What operations leaders see:
✅ Strong morning dial rates.
🚫 Declining afternoon production.
➡️ Same reps. Same leads. Same hour count.

What the metrics show:
✅ First-half call volume: 12-13 per hour
🚫 Second-half call volume: 8-9 per hour
🚫 Conversion rates: drop proportionally
✅ Manager intervention: increases 3 PM onward

What this represents operationally:
⬇️ 30% of capacity unused every afternoon.
⬇️ Full payroll expense. Reduced output delivery.
⬇️ Forecast misses despite effort increases.

Standard fixes don't address it:
🚫 Better list quality doesn't prevent the decline.
🚫 Script improvements don't maintain afternoon pace.
🚫 Incentive adjustments don't change the pattern.
🚫 Additional coaching doesn't stabilize output.

Because the constraint isn't in those areas:
➡️ Training builds capability over weeks.
➡️ Coaching refines execution over days.
➡️ Dialers optimize connection rates continuously.
➡️ CRMs track activity after it occurs.

None operate in the moments between calls when one difficult interaction affects the next four attempts.

That's where the 30% disappears.

That's the operational gap costing seven figures annually.

It's time to stop normalizing 30% drops and fix it.

Inside Sales Leaders:

Your dashboard is red. Again.

12 calls/hour this morning. 8 calls/hour right now.
Same reps. Same leads. Different output.

You know exactly when it started.

That brutal rejection at 1:47 PM. The one where the prospect hung up mid-sentence. Your rep stared at the screen for 12 seconds. Dialer queued the next call. Rep wasn't ready.

That call tanked the next four.

You watched it happen. You couldn't stop it.

Every. Single. Day.

DecideFast™ operates in those 8 seconds.

Between one call ending and the next connecting. Where your rep either clears what happened or carries it forward.

Pilot teams: Afternoons now match mornings.

If you're done watching 30% disappear daily, let's talk.

DM me. 10 minutes.

The One Moment No Phone Sales Tech Stack Covers

Between-Calls.

These moments during the phone sales day explain why performance breaks even when everything appears to be in order.

It is the only moment no system owns.
Dialers move the next call. CRMs log the last one. Nothing is responsible for what carries from one interaction into the next.

It is the only moment managers cannot scale into.
A manager can step in after the damage is visible. They cannot be present in the seconds between every call across dozens of reps.

It is the only moment dashboards cannot see.
Dashboards show outcomes after execution already changed. They never show the hesitation, tone shift, or pace decay forming between calls.

It is the only moment where one interaction affects the next.
A harsh rejection does not stay isolated. Without clearing, it alters the next conversation, then the next, then the next.

It is the only moment that explains same-day instability without blaming reps.
The capability is proven in the morning. The breakdown happens later because carryover compounds, not because reps forgot how to sell.

That moment sits between calls.

DecideFast™ is a between-calls stability performance software for phone-based sales teams, designed to prevent output decline throughout the day. 
Not training. Not coaching. No IT lift. No workflow change. 

Used in the seconds after a tough call to clear the carryover fast and maintain dial pace and next call success.

We are executing low-risk, 14-day, 25-rep contained tests to stabilize afternoons for phone sales teams. 

Let's talk if you want to hit your afternoon numbers and have your managers intervene less.

taplio

The Battle

Jack Gallagher

Michael Pedersen

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taplio

The Battle

Jack Gallagher

Michael Pedersen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Gallagher's LinkedIn Performance

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