Jack Frimston

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

Them: "How good are you at lead generation?"

Us:

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

I used to sell Sky TV Remote Control insurance 

If you paid the company £5.99 a month

In the event your Sky remote broke

You'd be sent a free one 

You can get a Sky Remote for about £12 on eBay

It was a scam

But I was young and naive

And the script was just push push push

Eventually someone would give in

I lasted 3 months in that role


If you want to be good at sales you need to tick these boxes

- You work for a company you believe in
- You work for a leader you trust 
- You sell a product you think solves genuine problems

If you're reading all three of them and thinking that's not me

It might not be that you're bad at sales

You might just be in the wrong environment 

Remember you will die

I got rejected by Keir Starmer 

Rejection happens - Get over it

Shy kids don't get any sweets

Shoot your shot
Slide in the DMs
Make the phonecall 
Send the letter

Nothing happens from sitting still

On average a podcast guest says no 3 times before joining us

2 more to go Mr.Prime Minister

Remember you will die

I got rejected by Ryanair - Europe's Favourite Airline 

Rejection happens

Get over it

Remember you will die

Want to receive emails like this daily? 

It's literally so simple



1. Go to your inbox
2. Click new email
3. Put yourself as recipient
4. Click subject line
5. Write "Stripe Payout: Your $82,384 payout is on the on the way"


It's very easy to fake your success on social media

The question to ask yourself 

If Gurus are that rich and successful 

Why would they need to charge to teach others?


Remember you will die

I got rejected trying to sell a pen

Rejection happens

Remember you will die

Most people are scared to pick up the phone

And I'm not just talking about sales

We live in a society where it's easier to:
- Email
- Slack
- WhatsApp

And more and more people are moving away from verbal communication

It feels easier and quicker

But you're losing so much

The magic of connection
The ability to communicate
The chance to listen to what is and isn't being said

If you receive a lengthy email from a client this week

If you receive a question from your team on slack

If you get a text of your Nan saying she's making spaghetti

Pick up the phone and call them

Not only will you probably make someone's day

But you'll keep the art of communicating alive

Remember you will die

POV: Your prospect found self awareness post cold call


Remember you will die

Nigel Farage MP is right, I agree with him...


If you're under 30 you shouldn't be allowed to work from home...

The majority of Gen Z employees want to work from home

And my 14 year old nephew wants to stay at home playing fortnight, eating Doritos and not showering....

Some kids don't want to go to school
But they have to

Some kids don't want to eat their vegetables
But they have to

Some adults don't want to pay taxes 
But they have to. (Well, some do)

Sometimes what we want isn't best for us

When I was 21 I probably would have opted to WFH

It would have been the biggest mistake of my life

I met incredible people
I learn brilliant things
The bar was set higher

I met people in other departments in pubs that I'd never engage with on slack

I had an internal riverally to keep up with others

I'd mimick behaviour and borrow certain phrases

If you're young and looking for WFH for convenience

Remember

The hard decisions now will give you an easy life
The easy decisions now will give you a hard life

And don't get me started on the loneliness AI will bring

Just my two cents

Obviously there's circumstances and context

Remember you will die

(This doesn't mean I'm voting for Reform or agree with anything else the bloke says)

Every successful person I've ever met only drinks black coffee

- No latte
- No flat white
- No cappuccino

I asked a millionaire why once and his response shocked me

"The time it takes to make the milk frothy is time wasted"

Ever since then I've only drank black coffee

You get used to the taste

If I want to leave generational wealth for my family you'll never catch me drinking a Macchiato

Remember you will die

I asked the people of Manchester if they could "SELL ME THIS PEN"

This is what happened:

Turns out even decision makers still report to someone....


Remember you will die

You should NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER

Circle back or touch base....

When you leave a sales call it's very simple

1. "I'm a sucker for a next step - what would you like to do from here"

2. "And if I don't hear from you - what should I do then?"

Typically they'll say let's arrange a time, chase me, follow up on an arranged date

Then when you call back

"John, as promised I've got a note to speak with you today"

There are many other variations to this

but NEVER circle back

Remember you will die

I've spent 14,278 hours of my life cold calling...

If you don't know these 10 things about sales 

YOU NEED TO KNOW

1. It's not a sin not to get the deal. It's a sin to take a long time not to get the deal 

2. You can't lose something you never had 

3. If you find yourself convincing or trying to persuade - you've already lost 

4. The sales process should be all about the buyer 

5. The difference between influence and manipulate is intent 

6. There is no silver bullet, nothing will work 100% of the time

7. So many make things complicated. Keep things as simple as possible 

8. A prospect and a salesperson are 50/50. It is an equal relationship of solution and problem

9. You typically don't reap the benefits of your hard work for 90 days when it comes to prospecting 

10. Cold calling is the number one form of prospecting if you want qualified appointments

Follow these 10 like the bible and you'll sell more

Remember you will die

The Beatles got rejected by Decca Records

Steven Spielberg got rejected by film school

I got rejected by girls every time I went clubbing because I always wore a blazer and carried a chocolate fondue machine around.

Rejection happens

Get over it

Remember you will die

I got ghosted by an SDR

Last week a sales rep called me from some AI tool company and started asking some good questions...

I gave the classic objection (Genuinely true)

"I've got a meeting now - if you call me back at 2.30pm we can chat"

2.30pm came... I waited

Nothing
Nothing for the rest of the day
Nothing the next day
Nothing the day after

Didn't view my profile
Didn't email me
Didn't DM me

GHOSTED

I said I was interested and they ghosted me

What in the UNO reverse card is going on.

Remember you will die

I’m in a bad place right now...



Not mentally.

I’m stuck on a train in Nuneaton .



Big trip to the smoke with Zac Thompson 

Remember you will die

Every time you discount, you're teaching them you were lying about the price

You're showing them the product or service isn't actually worth the value

You start the relationship on the wrong foot

They leave the deal and think

"If they gave me 10%, could I have got 20%?"

Try to understand why they want a discount

Is it cause they're cheeky or is it because they only have one month left of runrate

Remember you will die

The LinkedIn sales course pyramid scheme:

Step 1: Pay £10k for a sales course
Step 2: Don't make any money from it
Step 3: Sell £10k sales courses
Step 4: Finally make money

It's MLM for people with LinkedIn Premium

The people making money in the gold rush weren't digging for gold

They were selling shovels

And right now there's a lot of 23-year-olds on LinkedIn selling shovels

To people who want to sell shovels

If it actually worked, they'd be using it

Not selling it

Take everything with a pinch of salt

(Apart from my advice, that's gospel) 

Remember you will die

DON'T WORK WITH FRIENDS...

It won't work, you'll all fall out and at least one of them will try and steal all the money

That's what people said when I said I was going into business with my two best friends

Zac Thompson + Ben Owen 

I'll be honest most days it feels like I'm back at high school and I've just been set some work experience

I still feel seventeen and I feel lucky that our friendship has dictated the culture of the company

(We're all the same size btw just a funny angle - 6ft)

Remember you will die

Getting consistent, predictable meetings in the calendar is hard.

Usually, companies struggle because

• They've noticed they don't have enough meetings in the calendar and as a result, the pipeline is looking a bit bleak. 

• Or maybe they are meeting people but they just don't seem to convert because they're not the right types of people. 

I'm guessing this doesn't sound like you but if it does.

Website: www.wehaveameeting.com
Email: zac@wehaveameeting.com
or you can call me: 07712177411

Zac Thompson

Every single morning I get strangled and I enjoy it ... 

(It's not what you think) 

Jiu Jitsu is autocorrect for the ego.

Nothing tells you you're making progress one day and then rips it up the next like it.

Nothing puts you immediately in your body, breath and exhaustion like it.

Nothing makes an objection feel like nothing or a business curveball bounce off you.

My days used to be so stressful until I started getting choked.

Your team isn’t booking enough meetings. We’re the reason that changes. | Founder, We Have A Meeting | #1 Author, Sales Is Therapy

I offered our first hire beer and pizza to come and work for us...

When we made our first hires I had nothing to offer.

I was struggling with how to support my family and invest into the business at the same time.

Every other business at the recruitment day had the lot.

Holiday incentives. Boozy Thursdays. Pickle a relative. You name it.

When it came to my turn I basically said: 

"We don't have any of that, but we're one of the best places to work if you're a salesperson who wants to be able to sell in any sector to any ICP. 

Oh and unlimited holidays."

Did those people stay forever? 

No. It's sales. Nobody does.

But we want every person who comes through the door to leave better than they arrived. 

Which, if you think about it, is a better incentive than a Thursday Sambuca.

Don't start the business.

The market is too crowded.
You don't have enough money.
You don't have enough time.
You need more experience first.
Wait until the kids are older.
Wait until the economy is better.
Wait until you're ready.

You're not ready.

Nobody is.

The whole thing might fail. 

But if it all went wrong tomorrow, genuinely wrong, what's the worst that happens?

Can you give the new lad some encouragement?

Me:

Maddie Garrod is brand new to sales and achieved this in one week

Most new salespeople are left to their own devices to send a few cold DMS and hope for the best

Using Nooks we do all the heavy lifting at the front end meaning salespeople can spend all their time selling

You can be the best salesperson in the world but if you never speak to people it's pointless

The new features for AI sequencing are ridiculous and will change the way people sell.

Tells you which accounts have the highest intent signals
No bouncing from tool to tool
Easier to manage tasks and sequence in one place

Lock in, pick a list and focus on speaking to people

92 Meetings in 10 Days?

It started with not urinating until I closed.

I’d stare at the pipeline with my legs crossed and say,
“Not until there’s movement on both sides.”

Sounds extreme I know but it worked. 

Then I got more extreme.

I stopped breathing until I closed.

Inhale before the call.
Hold.
Pitch.
Handle.
Close.
Exhale.

Last week I held my breath for 11 minutes.
Lost consciousness.
Woke up with a signed DocuSign and a renewed sense of purpose.

The doctor said I’m doing “long-term damage.”
I said, “So is discounting.”

You don’t need urgency when you become the consequence.
You don’t sell value.
You embody the cost of hesitation.

Pipeline’s never been cleaner.
My oxygen levels are irrelevant.

Sometimes commitment looks like strategy.
Sometimes it looks like passing out in a WeWork booth with a 98% close rate.

I want you to use my wife...

Struggling to perform?

Pipeline weak?

Constantly battling your own emotions.

Meet Emma Thompson

Imagine spending an hour with someone and never having to worry about your mindset, inconsistent performance or failing ever again.

Emma is a hypnotherapist that's worked with some of the biggest names on Linkedin and she's open for two more clients.

Link in the comments.

I used to think more tools = more pipeline.

I was wrong.

We stripped our outbound stack down to two:
→ Prospeo for contact data
→ Nooks for power dialing

And the numbers speak for themselves:

📞 1,362 dials made
✅ 404 connected
💬 196 real conversations
📅 20 meetings booked
⏱️ 148.4 second avg talk time
📊 80% delivery rate

Simplicity won.

Prospeo keeps our data clean so we're not burning dials on bad numbers. 

Nooks keeps our reps in a flow state, less admin, more conversations.

The result? A 10.2% booking rate from conversations and booked meetings with right people becoming closed in roughly every 3 meetings.

Outbound isn't dead. Bad data and bad dialers are just killing it.

Fix your foundation before you scale.

Someone asked me where they should start with personal branding.

"It's simple," I said. "Rent a Lamborghini, borrow someone's Rolex, and take lots of photos of yourself looking busy with both."

He laughed.
I didn't.

For most people, "personal branding" has become a shortcut for one question: how do I look like someone you should give money to? 

With no actual answer to whether you can provide a good product or service.

Daniel Day-Lewis doesn't have a personal brand strategy. He just happens to be the best actor alive.

I've never once heard what his coffee order taught him about B2B sales.

The best personal brand you can build is being genuinely excellent at what you do. 

Everything else is just a rented Lamborghini.

taplio

The Battle

Jack Frimston

Zac Thompson

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Performance ScoreJack Frimston's LinkedIn Performance

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taplio

The Battle

Jack Frimston

Zac Thompson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

Performance ScoreZac Thompson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJack Frimston's LinkedIn Performance