Jack Frimston

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

Them: "How good are you at lead generation?"

Us:

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

I used to sell Sky TV Remote Control insurance 

If you paid the company £5.99 a month

In the event your Sky remote broke

You'd be sent a free one 

You can get a Sky Remote for about £12 on eBay

It was a scam

But I was young and naive

And the script was just push push push

Eventually someone would give in

I lasted 3 months in that role


If you want to be good at sales you need to tick these boxes

- You work for a company you believe in
- You work for a leader you trust 
- You sell a product you think solves genuine problems

If you're reading all three of them and thinking that's not me

It might not be that you're bad at sales

You might just be in the wrong environment 

Remember you will die

I got rejected by Keir Starmer 

Rejection happens - Get over it

Shy kids don't get any sweets

Shoot your shot
Slide in the DMs
Make the phonecall 
Send the letter

Nothing happens from sitting still

On average a podcast guest says no 3 times before joining us

2 more to go Mr.Prime Minister

Remember you will die

I got rejected by Ryanair - Europe's Favourite Airline 

Rejection happens

Get over it

Remember you will die

Want to receive emails like this daily? 

It's literally so simple



1. Go to your inbox
2. Click new email
3. Put yourself as recipient
4. Click subject line
5. Write "Stripe Payout: Your $82,384 payout is on the on the way"


It's very easy to fake your success on social media

The question to ask yourself 

If Gurus are that rich and successful 

Why would they need to charge to teach others?


Remember you will die

I got rejected trying to sell a pen

Rejection happens

Remember you will die

Most people are scared to pick up the phone

And I'm not just talking about sales

We live in a society where it's easier to:
- Email
- Slack
- WhatsApp

And more and more people are moving away from verbal communication

It feels easier and quicker

But you're losing so much

The magic of connection
The ability to communicate
The chance to listen to what is and isn't being said

If you receive a lengthy email from a client this week

If you receive a question from your team on slack

If you get a text of your Nan saying she's making spaghetti

Pick up the phone and call them

Not only will you probably make someone's day

But you'll keep the art of communicating alive

Remember you will die

POV: Your prospect found self awareness post cold call


Remember you will die

Nigel Farage MP is right, I agree with him...


If you're under 30 you shouldn't be allowed to work from home...

The majority of Gen Z employees want to work from home

And my 14 year old nephew wants to stay at home playing fortnight, eating Doritos and not showering....

Some kids don't want to go to school
But they have to

Some kids don't want to eat their vegetables
But they have to

Some adults don't want to pay taxes 
But they have to. (Well, some do)

Sometimes what we want isn't best for us

When I was 21 I probably would have opted to WFH

It would have been the biggest mistake of my life

I met incredible people
I learn brilliant things
The bar was set higher

I met people in other departments in pubs that I'd never engage with on slack

I had an internal riverally to keep up with others

I'd mimick behaviour and borrow certain phrases

If you're young and looking for WFH for convenience

Remember

The hard decisions now will give you an easy life
The easy decisions now will give you a hard life

And don't get me started on the loneliness AI will bring

Just my two cents

Obviously there's circumstances and context

Remember you will die

(This doesn't mean I'm voting for Reform or agree with anything else the bloke says)

Every successful person I've ever met only drinks black coffee

- No latte
- No flat white
- No cappuccino

I asked a millionaire why once and his response shocked me

"The time it takes to make the milk frothy is time wasted"

Ever since then I've only drank black coffee

You get used to the taste

If I want to leave generational wealth for my family you'll never catch me drinking a Macchiato

Remember you will die

I asked the people of Manchester if they could "SELL ME THIS PEN"

This is what happened:

Turns out even decision makers still report to someone....


Remember you will die

You should NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER NEVER

Circle back or touch base....

When you leave a sales call it's very simple

1. "I'm a sucker for a next step - what would you like to do from here"

2. "And if I don't hear from you - what should I do then?"

Typically they'll say let's arrange a time, chase me, follow up on an arranged date

Then when you call back

"John, as promised I've got a note to speak with you today"

There are many other variations to this

but NEVER circle back

Remember you will die

I've spent 14,278 hours of my life cold calling...

If you don't know these 10 things about sales 

YOU NEED TO KNOW

1. It's not a sin not to get the deal. It's a sin to take a long time not to get the deal 

2. You can't lose something you never had 

3. If you find yourself convincing or trying to persuade - you've already lost 

4. The sales process should be all about the buyer 

5. The difference between influence and manipulate is intent 

6. There is no silver bullet, nothing will work 100% of the time

7. So many make things complicated. Keep things as simple as possible 

8. A prospect and a salesperson are 50/50. It is an equal relationship of solution and problem

9. You typically don't reap the benefits of your hard work for 90 days when it comes to prospecting 

10. Cold calling is the number one form of prospecting if you want qualified appointments

Follow these 10 like the bible and you'll sell more

Remember you will die

The Beatles got rejected by Decca Records

Steven Spielberg got rejected by film school

I got rejected by girls every time I went clubbing because I always wore a blazer and carried a chocolate fondue machine around.

Rejection happens

Get over it

Remember you will die

I got ghosted by an SDR

Last week a sales rep called me from some AI tool company and started asking some good questions...

I gave the classic objection (Genuinely true)

"I've got a meeting now - if you call me back at 2.30pm we can chat"

2.30pm came... I waited

Nothing
Nothing for the rest of the day
Nothing the next day
Nothing the day after

Didn't view my profile
Didn't email me
Didn't DM me

GHOSTED

I said I was interested and they ghosted me

What in the UNO reverse card is going on.

Remember you will die

I’m in a bad place right now...



Not mentally.

I’m stuck on a train in Nuneaton .



Big trip to the smoke with Zac Thompson 

Remember you will die

Every time you discount, you're teaching them you were lying about the price

You're showing them the product or service isn't actually worth the value

You start the relationship on the wrong foot

They leave the deal and think

"If they gave me 10%, could I have got 20%?"

Try to understand why they want a discount

Is it cause they're cheeky or is it because they only have one month left of runrate

Remember you will die

The LinkedIn sales course pyramid scheme:

Step 1: Pay £10k for a sales course
Step 2: Don't make any money from it
Step 3: Sell £10k sales courses
Step 4: Finally make money

It's MLM for people with LinkedIn Premium

The people making money in the gold rush weren't digging for gold

They were selling shovels

And right now there's a lot of 23-year-olds on LinkedIn selling shovels

To people who want to sell shovels

If it actually worked, they'd be using it

Not selling it

Take everything with a pinch of salt

(Apart from my advice, that's gospel) 

Remember you will die

DON'T WORK WITH FRIENDS...

It won't work, you'll all fall out and at least one of them will try and steal all the money

That's what people said when I said I was going into business with my two best friends

Zac Thompson + Ben Owen 

I'll be honest most days it feels like I'm back at high school and I've just been set some work experience

I still feel seventeen and I feel lucky that our friendship has dictated the culture of the company

(We're all the same size btw just a funny angle - 6ft)

Remember you will die

CEO at FJR Group- Passionate about building high performing teams

Forge Talent has been founded on the core principle that we are focused on relationships not transactions.

We’re not here to disrupt the traditional recruitment model but with a relationship-first approach we drive real results by adding value.

As a specialist Finance and Accounting talent partner, we connect high-growth, private equity-backed businesses, major PLCs, and ambitious SMEs across the North West with the best talent in the market.

Our expertise spans three dedicated brands:

Transactional & Part-Qualified Finance
Traditional & Commercial Finance
Leadership Finance

Everything we do is underpinned by our values:

We’re driven by Relationships
A true talent partnership 
We Show Respect
Act Responsibly 
Always Honest 

If you want a recruitment partner who will back you, challenge you, and put you first, get in touch today.

Max Learmonth

Fortune favours the brave. 📣

That’s what Phil Sheridan said to me in a boardroom in 2016, right before he gave me the biggest shot of my career at that point. 

Since then, every bold move I’ve run past Phil. (Along with a few others) 

We hadn’t seen each other in person since 2018 which is crazy. 

Yesterday, we changed that.

This time we were talking about what’s next!

Rolling the dice, making a move that is going to challenge the status quo again & make people uncomfortable.

What’s cooking?

You’ll find out soon.

Let’s just say when you’re a challenger brand with the right people in your corner, the big plays get a whole lot easier. 🔥

Fortune favours the brave. 👊🏼

Founder - Forge Talent, Building Finance Teams across the North West 🚀

No alternative text description for this image

Immediately available Financial Controller needed!! 📣

PE Backed business, North Manchester, £120,000-£130,000.

Lead all finance operations and reporting.
-Own monthly management accounts and board reporting.
-Drive budgeting, forecasting and performance analysis.
-Partner with operational leaders to provide commercial insight.
-Maintain robust financial controls and governance.

Interviews Wednesday.

(Must be ACA/ACCA/CIMA Qualified & based in the North West).

Drop me a message if interested. 👊🏼

Hellllllooooooo London!!! 📣

Did you miss me……?

It’s been a minute. Not that long ago I was basically on a bi-weekly residency.

Back in town and it’s stacked:

–A seriously exciting conversation about what’s next for Forge Talent.
–Early discussions around a new offering/venture.
–Intros flying around with Private Equity partners.
–Deep dives into People, Process & Systems transformation projects.
–And a catch up with the man who gave me some of my biggest breaks in this industry.

Couple of small windows in the diary while I’m here.

Coffee? Beer? Ideas on a napkin?

Drop me a message. 👊🏼

New Starter 🙌🏼

Today we welcome Luke Salczynski to the Forge Talent team!!

Luke brings over 10 years experiences in the industry, delivering specialist consultancy led recruitment solutions across multiple sectors.

Throughout his career, Luke has worked within global recruitment firms and boutique consultancies, successfully building and leading teams, managing senior level appointments, driving new business and consistently delivering.

Luke will be partnering myself & Amber Long across Senior Finance so if you are a Head of Finance, Controller, Director or CFO looking for your next opportunity or want a no nonsense approach to recruitment please get in touch direct. 👊🏼

Commercial Financial Controller – PE Backed, High Growth, North Manchester, £110,000–£130,000. 📣📣📣

We’re partnering with a PE-backed, high growth business in North Manchester to appoint a commercially minded Financial Controller.

Key Responsibilities:

-Lead all BAU finance operations and reporting.
-Own monthly management accounts and board reporting.
-Drive budgeting, forecasting and performance analysis.
-Partner with operational leaders to provide commercial insight.
-Maintain robust financial controls and governance.
-Oversee and develop a strong finance team.
-Collaborate closely with the CFO and M&A team during integration phases.

Want to know more then get in touch ASAP because interviews will happen next week. 👊🏼

Interim Chief of Staff for an exit readiness programme. 📣

Manchester, High Growth, PE, 6 months, outside IR35, £500-£600 per day. 

-Leading the end-to-end preparation of Board, Executive and Stakeholder reporting packs.
-Translating financial and operational performance into clear executive-level narratives.
-Ensuring consistency, relevance and accuracy across governance forums.
-Coordinating inputs from the Executive Leadership Team and functional heads.
-Managing reporting timelines and enforcing contribution deadlines.
-Maintaining reporting frameworks, templates and performance dashboards.
-Integrating financial, commercial and operational metrics into cohesive outputs.

Want to know more, drop me a message and send me your CV. 👊🏼

Finance Procurement – Permanent Team Build in Manchester 🔥 

Another transformation project that Forge Talent are partnering on with a scaling business.

We’re supporting the build out of a brand new Finance Procurement function and this one is exclusively with us.......AGAIN. 

We don’t take on team builds if multiple agencies are involved.

We are hiring:

Head of Procurement – £80,000 - £90,000
2x Senior Procurement Managers – £60,000
2x Procurement Analysts – £40,000

Interviews will be taking place next week.

Want to know more?

Drop me or Mike Dias a message 👊

Recruitment Partnerships. 📣

-Not new.
-Not sexy.
-Widely misunderstood.

A partnership is not:

–Someone spamming CVs at you.
–Someone nodding along to everything you say.
–Someone slashing fees to win business.

A real recruitment partnership is different.

-It’s someone who knows the market inside out.
-Who sees the problem before you do and brings the solution.
-Who doesn’t hide behind a job spec because they instinctively know what good looks like.
-Who has a track record in delivering. 

That’s a partnership.

When you’re scaling? You need a partner.

In times of transformation? You need a partner.

When it all goes sideways? You really need a partner.

Because recruitment isn’t a transaction.

It’s a partnership.

Tired of the same old bullshit from the dinosaurs in the industry. 

Start building partnerships. 👊🏼

Old volume driven PSL’s are outdated & damage your employer brand!! 📣

You will start to see them disappear.

There is next to no benefit to being on that PSL.

-5+ agencies on it.
-Portal led.
-Rock bottom fees.
-6 month rebate periods. 
-Little hiring manager contact.
-Zero process management.
-3+ interview stages & testing. 
-Internal team dislikes agencies & vice versa.
-S£&T communication.
-Time to hire is 12+weeks. (On average)

All that happens is you get average recruiters giving you S£&T service.

What’s the incentive???

Times are changing people.

(PSLs that are a strategic partnership……. very very different). 👊🏼

Who doesn’t love multiple transformation programmes across the North West... 📢 

Well Forge Talent has just been engaged on another one. 🚀 

This time it’s centred around Financial Reporting & Business Intelligence improvements for a major Manchester based organisation.

We’re looking for a Financial Reporting & Business Intelligence Lead.

You’ll be responsible for:

-Leading the end-to-end preparation of Board, Executive and Stakeholder reporting packs.
-Translating financial and operational performance into clear executive-level narratives.
-Ensuring consistency, relevance and accuracy across governance forums.
-Coordinating inputs from the Executive Leadership Team and functional heads.
-Managing reporting timelines and enforcing contribution deadlines.
-Challenging and validating submitted data.
-Maintaining reporting frameworks, templates and performance dashboards.
-Integrating financial, commercial and operational metrics into cohesive outputs.
-Streamlining reporting processes through automation and BI tooling.

Day rate DOE & Must be Manchester based. 

Interested? Drop me a message. 👊

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Jack Frimston

Max Learmonth

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The Battle

Jack Frimston

Max Learmonth

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

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