Jack Frimston

We Have a Meeting

Co Director

Head Of Sales

Sales Is Therapy

Sales Is Therapy - Out Now: https://amzn.to/4jIaGQH

If you're genuinely looking to get better at sales - this might help.

Author

A Sales Consultancy

At A Sales Consultancy our mission is to empower businesses to unlock their full
sales potential and achieve consistent, predictable, and sustainable growth.

Director

We Have A Meeting Podcast

Co Host

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

How did we get Rory Sutherland to come on the podcast?

If you follow me you know I'm phone over email

But

If you're sending an email the first goal is to get them to open the email. 

Your email can be amazing but if they don't open it, it's pointless ...

Think outside the box

Remember you will die

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

I saw my cousin last week and he asked me what it was like working in sales…

I said “Imagine going up to every girl in a bar and starting a conversation”

“Go on” he said

“And every single one of them tells you you’re annoying, rude and you're invading their personal space”

“Yeah? Story of my life!”

“And then you find one who’s really interested”

“Ok!?!?!” he said with excitement

“ And she makes plans with you to see you next week….”


“And then she doesn’t show up and ignores all your calls for the rest of eternity”


That is what it’s like working in sales

Remember you will die

LinkedIn

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(13) Feed | LinkedIn

li_at

Talks about #sales, #meeting, #positivity, #salesgrowth, and #selfdevelopment

Ezequiel Devesa

Some employees will shock you....

Last week Ada Nwandu booked 9 meetings 

The maddest part was that this was across 4 different clients 

No cold email
No LinkedIn outreach

All by picking up the phone and having a conversation....

Do they have a problem?
Are they motivated to solve it?

I was lucky enough to catch Ada in action at 4pm on Friday booking her last meeting of the week 

Well done Ada! Incredible scenes

Remember you will die

Ps. One last weird question always helps increase attendance - it's the commitment principle from Dr. Robert Cialdini Influence.

If you're cold calling this week and somebody is rude to you

Remember this

Nothing is gained from snapping back

Never wrestle a pig

You both get dirty

But the pig will enjoy it

Have empathy at all times 

You don't know what's happened in this person's life

A CEO said they don't take sales calls yet have a team making sales calls?

Cool

Move on

Control what you can actually control

Remember you will die

Unprofessional cold calling is ruining sales for the rest of us.

Dialing and vomiting your pitch when someone picks up doesn't work


If you're saying:

"Hi John, It's Jack from WHAM, how are you today?"

Stop

You don't care how they are

So stop asking...


If you want to cold call, seek permission...

Cold Calling becomes a lot easier when you have permission 

Justin Michaels will disagree

Remember you will die

13 phrases to use in an email that get 100% response rate

Morning! ✔
Was just wondering...✔
Sorry to bother you✔
Be great to hear back✔
Gentle reminder ✔
Catch up ✔
Sorry to bother you again✔
Just circling back ✔
Sorry I exist✔
I'm really sorry to do this ✔
So so sorry (I wish my mother had swallowed me)✔
Remember that thing you said you'd do, would it be possible to do it?✔

What's your favourite?

Remember you will die

I'd like to take some time to shout out the main man behind the scenes....

Sunny Raja

In sales it's always the salespeople that get the praise

You booked a meeting
You got a renewal
You closed a deal

At We Have a Meeting Sunny is the man that sits by the team day in day out

- Live call listening
- Coaching
- Helping

If every sales team had a leader like this on hand they'd thrive

Sunny joined the business back in June coming from Deliveroo as a sales manager and has been nothing short of incredible 

With Sunny leading the team in Manchester it's allowed us to spend more time growing the business and make sure our clients are consistently getting the results

Thank you Sunny

Remember you will die

The linkedin algorithm has changed....


Every day I read posts from people whinging and moaning that it's not like the good old days 

If you run a business and you're not posting on LinkedIn you're missing out

It's free advertising for your dream clients

Imagine if you could have a billboard with your face on it outside your ICPs office everyday for free

You'd do it

People will charge for LinkedIn advice but just do this....

- Connect with the people you want to work with
- Post regularly 
- Talk every single day about the problem you solve
- Educate, Entertain or Inspire
- Become known for the problem you solve 

If you want to generate more leads for your business - don't sleep on LinkedIn

Remember you will die

9am -  0 meetings
10am -0 meetings
11am -0 meetings
12pm - Lunch
1pm - 0 meetings
2pm - 0 meetings
3pm - 0 meetings
4pm - 0 meetings
5pm - 0 meetings

You can't win every day...

Remain consistent

The rest will follow

Remember you will die

"I sent you a ransom note in the post"....


Your job in sales is to cut through the noise....

Every founders inbox is saturated with the same CHAT GPT message on repeat

That's why we favour the phone

If your goal is to have a conversation with a stranger

Why wouldn't you just call them?

"bUt wHaT aBoUt tHoSe tHat dOnt tAkE sAlEs cAlLs"

This is where the power of direct mail comes in

Disrupt them via the post

Send them something that captures their attention 

Call them the next day

Direct mail without a follow up strategy is a waste of time

Remember you will die

Most salespeople aren't scum
Most salespeople don't use scare tactics
Most salespeople don't lie
Most salespeople don't send spam
Most salespeople aren't manipulative

There’s a stereotype of salespeople that actually isn’t true

A large majority actually want to help

Yet most get tarred with the same brush because of a few pushy arseholes

Good salespeople solve problems
Good salespeople help people in need
Good salespeople are a fountain of knowledge

Even if you don’t think you work in sales

You work in sales

Remember you will die

If you want to hit target
Work out how many deals you need

If you want to get a deal
Work out how many opportunities you need

If you want to get an opportunity
Work out how many meetings you need

If you want to get a meeting
Work out how many conversations you need

If you want to have a conversation
Work out how many dials you need to make

Reverse engineer everything

Know your numbers

Sales shouldn't be left down to feeling
Break it down into easy chunks...

Remember you will die

Salespeople can't read or write

But imagine if they could....


Remember you will die

If you are picking up the phone today.

Hats off to you…

Cold Calling
Prospecting
Outbound
Slamming the phone into your skull

People call the phone intrusive...

But forget that it drives revenue

The same revenue that pays everyone's wage

Don’t doubt the power of the phone

Remember you will die

I made a cold call whilst Christmas shopping the other day

Most people spend their weekends watching Netflix and eating Chinese food

If I'm being dragged around a garden centre I'll use the time wisely

- Build a list of your dream prospects
- Call them on the weekend
- Find out if they have a problem you solve
- Wish them a happy holidays 

Most people think Christmas is a time to wind down

It's the opposite

Merry Christmas - it's dialling time

Remember you will die

Is this out of order?

I'm doing screening calls for interviews the morning and went through to voicemail for a candidate 

Their voicemail just said

"Wagwan"

I won't be calling them back

Do they deserve a second chance? 

Remember you will die

Oh well one more rejection for the list...

Thanks LinkedIn Learning Community 

Remember you will die

If you spend your whole day cold calling thinking

“Please don’t pick up”
“Please don’t pick up”
“Please don’t pick up”

It might be a sign you’re in the wrong job

Sales isn’t a dirty word

Sales is one of the hardest skills to learn

And you only get better, from doing

Remember you will die

I noticed a homeless man in the street the other day shaking an empty coffee cup

"Change?" He asked

I scrambled around in my pocket and threw a few quid in.

"No, I want change" he muttered

"I just gave you all the money I have"

"I NEED CHANGE" the man shouted

I was starting to get frustrated

"What do you mean change!?!?!?!?"

"I need salespeople to change the way they spam message on LinkedIn"

I agreed, gave him a fiver and took a selfie.

We all need change

Remember you will die

Why the fuck is every sales person scared to give price...

"I nEeD tO bUiLd vAlUe fIRst"

If somebody with the budget for a Hyundai walks into a Ferrari show room

You can build value
You can showcase its potential 
You can sell them the dream

They still can't afford it

Reactance is what happens when someone feels their freedom is under threat. 

You push, they pull away.

It’s human nature.

As humans we have a fear of the unknown 

We flipped the script and start our sales calls with the price

And then give prospects the opportunity to leave if it's too expensive 

You know how many leave?

1%

And those that do were never going to buy

If anything they respect the time more and will typically refer or come back later on down the line

The years of hiding price like Boris hides Whatsapps is over

There's a more ethical way to sell

Sales Is Therapy

Remember you will die

Johnny Stiffell

Cognism

Commercial Account Executive

February 25 - 128%
January 25 - 138% - RAMP

Presidents Club 🏆
Account Executive of the Quarter 🏆
FY/24 - Q4 - 273% / 102% Full Quota 🚀
December 24 - 252% - RAMP
November 24 - 315% - RAMP

SMB Account Executive

FY 24 - Q3 - 170% + SDR of the Quarter 🏆🚀
September 24 - 247% 
August 24 - 163% 
July 24 - 100% 

Held multiple training sessions internally & externally. 
Ran onboarding sessions for new joiners.
Travelled to Dublin to train Cognism clients due to winning Q3 Spiff.

Sr Enterprise Sales Development Representative

FY 24 - Q2 - 191% + SDR Of The Quarter 🏆 🚀
June 24 - 200% 
May 24 - 147% 
April 24 - 225% - RAMP

Enterprise Sales Development Representative

Total 6 Months Number - 144% 🚀
March 24 - 115% 
February 24 - 163% 
January 24 - 150% - SDR Of The Quarter 🏆🚀

December 23 - 163% - Regional Top Performers
November 23 - 150% - Regional Top Performers
October 23 - RAMP

Commercial Sales Development Representative

Sauced.

We do Recruitment differently.

My goal is to help you grow and build world-class sales and marketing teams in the UK, Europe, and North America.

Try Sauced, it’s like no other.

Talent Executive | Recruitment Consultant

Tesco

Merchandising Assistant

Student Republic

I worked with Student Republic as part of a team of University students to promote, sell tickets and hype up events for nightclubs.

• Sold an average of 40/50 tickets per week, door to door. 
• Proactively participated in meetings and helped create new pitches.
• Answered calls, responded to emails, and spoke with clients face-to-face.

Club Promoter

Huge Arsenal fan | Sharing my work to help SDR's achieve > 150% Quota

Over the past two years I successfully transitioned from Recruitment into SaaS sales, whilst delivering value-led content to sales reps.

All through my own experience.

My aim’s are;
1 - Provide Sales & Marketing teams excellent contact data.
2 - Help reps take the right steps towards smashing their quota.

I help SaaS sellers book more meetings & generate more company revenue by teaching proven methods & giving them the ammunition to reach out.

My results:
→ Over 160% average quota attainment
→ No.1 rep as an SDR at Cognism
→ Coached internal & external teams to hit numbers

If you want to learn & have me run you through how Cognism provides excellent, & GDPR compliant contact data;

→ GO HERE: https://cognism.chilipiper.com/book/me/johnny-stiffell

If you want to learn & level up your sales skills;

→ Go to my services page. 

P.S - I am a massive Arsenal fan & Co-Founded my own Sunday league Football team. ✌🏼🚀

FY 24 - Q2 - 191% + SDR Of The Quarter 🏆 🚀
June 24 - 200% 🚀
May 24 - 147% 🚀
April 24 - 225% 🚀 - RAMP

The office reaction when you finally cold-call your way into an Enterprise account…

No history. No CRM notes. No prior contact.

It’s never been done before.

For a few glorious moments,

You’re the GOAT.

There’s nothing quite like it. 

Made possible with Cognism. Try for yourself with 25 free leads: https://lnkd.in/eVE_Byb9 

P.S - The same feeling, hearing the first crack of a beer open on a Friday. ✌🏼

Huge Arsenal fan | Sharing my work to help SaaS sellers achieve ​> 150% Quota

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The Battle

Jack Frimston

Johnny Stiffell

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The Battle

Jack Frimston

Johnny Stiffell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

Performance ScoreJohnny Stiffell's LinkedIn Performance

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Performance ScoreJack Frimston's LinkedIn Performance