Jack Frimston

We Have a Meeting

Co Director

Head Of Sales

Sales Is Therapy

Sales Is Therapy - Out Now: https://amzn.to/4jIaGQH

If you're genuinely looking to get better at sales - this might help.

Author

A Sales Consultancy

At A Sales Consultancy our mission is to empower businesses to unlock their full
sales potential and achieve consistent, predictable, and sustainable growth.

Director

We Have A Meeting Podcast

Co Host

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

How did we get Rory Sutherland to come on the podcast?

If you follow me you know I'm phone over email

But

If you're sending an email the first goal is to get them to open the email. 

Your email can be amazing but if they don't open it, it's pointless ...

Think outside the box

Remember you will die

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

I saw my cousin last week and he asked me what it was like working in sales…

I said “Imagine going up to every girl in a bar and starting a conversation”

“Go on” he said

“And every single one of them tells you you’re annoying, rude and you're invading their personal space”

“Yeah? Story of my life!”

“And then you find one who’s really interested”

“Ok!?!?!” he said with excitement

“ And she makes plans with you to see you next week….”


“And then she doesn’t show up and ignores all your calls for the rest of eternity”


That is what it’s like working in sales

Remember you will die

LinkedIn

JSESSIONID

(13) Feed | LinkedIn

li_at

Talks about #sales, #meeting, #positivity, #salesgrowth, and #selfdevelopment

Ezequiel Devesa

Some employees will shock you....

Last week Ada Nwandu booked 9 meetings 

The maddest part was that this was across 4 different clients 

No cold email
No LinkedIn outreach

All by picking up the phone and having a conversation....

Do they have a problem?
Are they motivated to solve it?

I was lucky enough to catch Ada in action at 4pm on Friday booking her last meeting of the week 

Well done Ada! Incredible scenes

Remember you will die

Ps. One last weird question always helps increase attendance - it's the commitment principle from Dr. Robert Cialdini Influence.

If you're cold calling this week and somebody is rude to you

Remember this

Nothing is gained from snapping back

Never wrestle a pig

You both get dirty

But the pig will enjoy it

Have empathy at all times 

You don't know what's happened in this person's life

A CEO said they don't take sales calls yet have a team making sales calls?

Cool

Move on

Control what you can actually control

Remember you will die

Unprofessional cold calling is ruining sales for the rest of us.

Dialing and vomiting your pitch when someone picks up doesn't work


If you're saying:

"Hi John, It's Jack from WHAM, how are you today?"

Stop

You don't care how they are

So stop asking...


If you want to cold call, seek permission...

Cold Calling becomes a lot easier when you have permission 

Justin Michaels will disagree

Remember you will die

13 phrases to use in an email that get 100% response rate

Morning! ✔
Was just wondering...✔
Sorry to bother you✔
Be great to hear back✔
Gentle reminder ✔
Catch up ✔
Sorry to bother you again✔
Just circling back ✔
Sorry I exist✔
I'm really sorry to do this ✔
So so sorry (I wish my mother had swallowed me)✔
Remember that thing you said you'd do, would it be possible to do it?✔

What's your favourite?

Remember you will die

I'd like to take some time to shout out the main man behind the scenes....

Sunny Raja

In sales it's always the salespeople that get the praise

You booked a meeting
You got a renewal
You closed a deal

At We Have a Meeting Sunny is the man that sits by the team day in day out

- Live call listening
- Coaching
- Helping

If every sales team had a leader like this on hand they'd thrive

Sunny joined the business back in June coming from Deliveroo as a sales manager and has been nothing short of incredible 

With Sunny leading the team in Manchester it's allowed us to spend more time growing the business and make sure our clients are consistently getting the results

Thank you Sunny

Remember you will die

The linkedin algorithm has changed....


Every day I read posts from people whinging and moaning that it's not like the good old days 

If you run a business and you're not posting on LinkedIn you're missing out

It's free advertising for your dream clients

Imagine if you could have a billboard with your face on it outside your ICPs office everyday for free

You'd do it

People will charge for LinkedIn advice but just do this....

- Connect with the people you want to work with
- Post regularly 
- Talk every single day about the problem you solve
- Educate, Entertain or Inspire
- Become known for the problem you solve 

If you want to generate more leads for your business - don't sleep on LinkedIn

Remember you will die

9am -  0 meetings
10am -0 meetings
11am -0 meetings
12pm - Lunch
1pm - 0 meetings
2pm - 0 meetings
3pm - 0 meetings
4pm - 0 meetings
5pm - 0 meetings

You can't win every day...

Remain consistent

The rest will follow

Remember you will die

"I sent you a ransom note in the post"....


Your job in sales is to cut through the noise....

Every founders inbox is saturated with the same CHAT GPT message on repeat

That's why we favour the phone

If your goal is to have a conversation with a stranger

Why wouldn't you just call them?

"bUt wHaT aBoUt tHoSe tHat dOnt tAkE sAlEs cAlLs"

This is where the power of direct mail comes in

Disrupt them via the post

Send them something that captures their attention 

Call them the next day

Direct mail without a follow up strategy is a waste of time

Remember you will die

Most salespeople aren't scum
Most salespeople don't use scare tactics
Most salespeople don't lie
Most salespeople don't send spam
Most salespeople aren't manipulative

There’s a stereotype of salespeople that actually isn’t true

A large majority actually want to help

Yet most get tarred with the same brush because of a few pushy arseholes

Good salespeople solve problems
Good salespeople help people in need
Good salespeople are a fountain of knowledge

Even if you don’t think you work in sales

You work in sales

Remember you will die

If you want to hit target
Work out how many deals you need

If you want to get a deal
Work out how many opportunities you need

If you want to get an opportunity
Work out how many meetings you need

If you want to get a meeting
Work out how many conversations you need

If you want to have a conversation
Work out how many dials you need to make

Reverse engineer everything

Know your numbers

Sales shouldn't be left down to feeling
Break it down into easy chunks...

Remember you will die

Salespeople can't read or write

But imagine if they could....


Remember you will die

If you are picking up the phone today.

Hats off to you…

Cold Calling
Prospecting
Outbound
Slamming the phone into your skull

People call the phone intrusive...

But forget that it drives revenue

The same revenue that pays everyone's wage

Don’t doubt the power of the phone

Remember you will die

I made a cold call whilst Christmas shopping the other day

Most people spend their weekends watching Netflix and eating Chinese food

If I'm being dragged around a garden centre I'll use the time wisely

- Build a list of your dream prospects
- Call them on the weekend
- Find out if they have a problem you solve
- Wish them a happy holidays 

Most people think Christmas is a time to wind down

It's the opposite

Merry Christmas - it's dialling time

Remember you will die

Is this out of order?

I'm doing screening calls for interviews the morning and went through to voicemail for a candidate 

Their voicemail just said

"Wagwan"

I won't be calling them back

Do they deserve a second chance? 

Remember you will die

Oh well one more rejection for the list...

Thanks LinkedIn Learning Community 

Remember you will die

If you spend your whole day cold calling thinking

“Please don’t pick up”
“Please don’t pick up”
“Please don’t pick up”

It might be a sign you’re in the wrong job

Sales isn’t a dirty word

Sales is one of the hardest skills to learn

And you only get better, from doing

Remember you will die

I noticed a homeless man in the street the other day shaking an empty coffee cup

"Change?" He asked

I scrambled around in my pocket and threw a few quid in.

"No, I want change" he muttered

"I just gave you all the money I have"

"I NEED CHANGE" the man shouted

I was starting to get frustrated

"What do you mean change!?!?!?!?"

"I need salespeople to change the way they spam message on LinkedIn"

I agreed, gave him a fiver and took a selfie.

We all need change

Remember you will die

Why the fuck is every sales person scared to give price...

"I nEeD tO bUiLd vAlUe fIRst"

If somebody with the budget for a Hyundai walks into a Ferrari show room

You can build value
You can showcase its potential 
You can sell them the dream

They still can't afford it

Reactance is what happens when someone feels their freedom is under threat. 

You push, they pull away.

It’s human nature.

As humans we have a fear of the unknown 

We flipped the script and start our sales calls with the price

And then give prospects the opportunity to leave if it's too expensive 

You know how many leave?

1%

And those that do were never going to buy

If anything they respect the time more and will typically refer or come back later on down the line

The years of hiding price like Boris hides Whatsapps is over

There's a more ethical way to sell

Sales Is Therapy

Remember you will die

Denis Acia

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

Lead Generation Partner - Outbound

Here are 5 Linkedin comment frameworks I use to get more profile clicks:

(You won't like these if you think LinkedIn is a resume)

1. "Yes And"

Don't just agree - agree and add one smart thing.

Example: "Fr! And I think people also forget that you need to fix your offer first. Good point."

2. "Friendly Fight"

Disagreement gets attention but don't be rude. Be nice about it.

Example: "Hmmm I see where you are coming from. But in my experience small creators convert better than big ones. 

Maybe it depends on the niche?"

3. "Mirror"

Tell them a quick story about how this happened to you.

Example: "Lol this happened to me last week. I sent the wrong link to a client and I wanted to disappear haha!”

4. "Specific Hype"

If you want to compliment, point out exactly what you liked.

Example: "Thisssss 💯. Especially the part about the onboarding email that is genius man!"

5. "Curious Cat"

Ask a question that shows you read the whole thing. The creator will answer you.

Example: "Wait… does this strategy work if you have zero budget? Or do you need ads?"

Do you notice something? These 5 templates all have one thing in common:

They are human.

Which style do you use the most?

Commenting Frameworks

Founders who say B2B influencer marketing doesn't work…

I have a few questions for you. Did you:

→ Hire practitioners who use tools like yours every single day?
→ Vet their audience to make sure it was full of buyers not other creators?
→ Give them a brief which was easy to get?
→ Give them a unique offer to share with their audience?

And did you:

→ Give them the creative freedom to speak in their own voice?
→ Have a clean system for handling contracts and payments?
→ Run the campaign for at least 90 days to build momentum?
→ Ask your sales team if their calls felt warmer afterward?

And also, did you:

→ Repurpose the best content in your ads and onboarding emails?
→ Check their past partnerships to see if they're selective about who they work with?
→ Set up a shared Slack channel so communication was easy?
→ Get their feedback on the campaign angle before you started?

The campaigns that work for our clients are built on these simple things.

Influencer Marketing Checklist

Most creators have no clue how 1,000 comments on a single post can kill your next ten.

It sounds crazy but over the years we’ve seen it happen….

Have you seen those "comment for my guide" posts? They go absolutely wild. 

And you get this huge flood of new followers overnight. 

But a lot of those people, they did not follow you for you. They followed you for the free thing.

I love to call them "ghost followers."

So when you put out your next post, a post that's not giving something away, these ghost followers scroll right past it. They don't engage.

And LinkedIn looks at this and its brain thinks, "hmm, a big chunk of this person's new audience doesn't care about their content." 

So it slowly starts showing your future posts to fewer people.

You accidentally traded a quick sugar rush for long-term sickness.

So should you never do these posts? No. That's not what I'm saying.

It only becomes a problem when:

→ The free thing you're giving away is so general that it attracts everyone.
→ The new followers you get are not the people who you want to talk with.
→ You don't try to provide any value to them in your next few posts.

The smart way to do it is to make your free thing so specific, so niche, that only your absolute dream customer would ever want it. 

That way the new followers you get are the right followers. And your account grows with the right people.

I visited a SaaS website today and I instantly got a headache. 

It said: 

“Empowering teams to elevate operational excellence through intelligent workflows.”

I read the headline and I stared at my screen for a full minute trying to figure it out.

What does that even mean?

Do you sell a project management tool? Do you sell a chat app? A CRM?

I have zero clue.

It hurts to watch because I know this company spends thousands of dollars on ads and influencers. They send humans to this page every single day.

And I'm pretty sure most people leave in five seconds because nobody has time to solve a riddle.

Of course I am not an A-list copywriter. 

But you don't have to be an expert to see why this is killing their business.

Now compare that to the website headline from Aimfox.

"Supercharge Your LinkedIn Pipeline. At Scale."

And then the subhead says:

"Reach thousands of leads per day with an end-to-end tool that gives you access to unlimited LinkedIn profiles for scale."

You read that and you instantly understand what you get.

The #1 rule of marketing is that you need to be understood.

Did AI make us forget that?

Please don't replace yourself with AI if you care about your followers.

(I see people do this every day…)

They go to ChatGPT and ask it to "write a post on 5 ways to boost email reply rates."

And the AI spits out the same generic advice that thousands of other people have already posted.

So here is how I use a tool called MagicPost without repeating the same redundant ideas.

1. I hunt for the winning topic.

I go into the "Inspiration" tab in MagicPost. Maybe I see that a post about "Why Cold Emails Fail" is going viral.

I don't do cold email. I do LinkedIn.

So I think "Okay, I will write about Why LinkedIn DMs Fail." The logic is the same.

2. I copy the structure.

I click "Generate Draft" based on that topic… but I don't post what it gives me. I look at the structure. It uses a list of 3 examples? Good structure.

3. I inject "pain."

The AI writes: "Don't be too salesy in your message."

I delete that immediately.

I replace it with: "I sent 500 DMs last month. The ones where I pitched in the first line got X replies. The ones where I asked a question got a X reply rate."

That is how you use these tools. 

You let them build the skeleton because they are fast but you have to put the meat on the bones.

If you want to try this workflow, magicpost.in has a free trial.

Replace yourself or clone yourself?

I sell B2B influencer marketing services.

Here are 5 reasons you should not hire me:

1. Your product is not ready yet.

If your current users are confused, or they are not happy, you have a product problem. 

Marketing a confusing product will just make more people confused faster. 

2. You need sales today.

Influencer marketing is for building trust and being seen over time. It is not a "get demos now" button. 

If you need to sign five clients to make payroll next week, you should run ads or do aggressive outbound instead.

3. It's hard to understand what your product does.

If it takes you a 30-minute demo to explain what your tool does... a creator cannot explain it in a one-minute video. 

You need to simplify your message first. 

4. You just want to test it out with a tiny budget.

This one is tough but I've seen it a lot. A founder wants to "dip their toe in" with one creator but this never works.

It's like doing a single exercise and expecting to be fit. More creators in your industry = more reach.

5. Everyone in your market already knows who you are.

If you are already the big, famous name in your space, like a HubSpot or a Slack, a big campaign to spread awareness wouldn't be as effective.

Influencer marketing is a great tool but you have to use the right tool for the right job.

Can you explain what your SaaS does in one simple sentence?

I think most SaaS marketing teams are sitting on a goldmine and they don't even know it.

I see marketing teams locked in a room trying to brainstorm the perfect headline for their next campaign.

Meanwhile, down the hall, your sales team is on a Zoom call and they are hearing the exact words your customers use to talk about their problems.

They hear:

→ Honest frustrations. 
→ Honest objections.
→ Moments when a prospect goes from confused to "aha, now I get it."

And yes, I know an AI can give you a summary of the call. But it cannot grasp the excitement when they finally understand your solution.

Give your marketing people the headphones and let them listen to one call a week.

The angles they will find are a thousand times more valuable than anything they could brainstorm on their own.

Now, would you rather guess what your customers are thinking or hear from them?

Did you hear about the new brain LinkedIn is using to show us posts? It’s called 360Brew and here’s what I think is about to happen…

For years, you were told you had to trick the algorithm.

The gurus, they all told us to write these long stories. About your childhood dog, your first lemonade stand, your first rejection, your villain arc. 

The whole point was to make people keep reading. They called it 'dwell time'.

And it worked for a while.

But this new thing... this new brain is not counting the seconds someone stays on your post.

It's reading the word like a human.

It can tell when your long story is a big fluffy blanket hiding a tiny valuable point.

And this is the part that makes me so excited…

It means we can stop performing.

We can stop trying to be professional storytellers. We don't need to wrap our one good idea in a 10-paragraph story about a lesson we learned in kindergarten just to get the algorithm to notice us.

The new game about who can deliver the most value in the shortest amount of time.

A long story or a straight point?

SaaS founders… please stop trying to turn a creator into your sales rep.

(I see this happen in so many campaigns.)

As a founder you probably love your product so much. I get it. You spent a lot of money on the dashboard and the reporting and the mobile app.

So you want the creator to mention all ten features in a sixty-second video.

But this kills the campaign.

It makes the post feel like a sales demo…

And nobody goes to TikTok or LinkedIn to watch a sales demo.

Here is how I look at this:

Maybe your software has Feature X and Feature Y. And maybe you love Feature Y because a lot of effort was put into it.

But the creator runs their whole business using Feature X. They use it every single day. They don't even touch the other one.

And that is okay!

If you force them to talk about Feature Y, they will sound fake. They will look like they are reading a script. 

But if you let them just talk about Feature X…

They will speak with passion. They will show how it saved them time. They will sound like a friend recommending a tool they love.

It is better to be remembered for one thing than forgotten for ten things.

Explain everything or the “relevant” thing?

You are the most valuable asset on LinkedIn if you fit this description.

We call this the "Golden Creator."

Brands are desperate to find people who look exactly like this:

1. You held a job title in the industry.

A former VP of Sales with 8,000 followers is gold to us. A generic "business coach" with 200,000 followers is often a gamble.

The VP speaks the specific language of the buyer while the coach usually shares general advice that appeals to everyone. There is a big difference in trust.

2. You teach specifics instead of motivation.

We love creators who teach. They share how-to guides and specific playbooks on how to solve a problem.

3. Your comment section is full of buyers

If the comments are full of random fans saying "Great!" that is okay.

But the Golden Creator has comments from potential buyers. You see other VPs asking specific questions about the tool.

4. You post enough to be part of a daily routine.

Posting once a month is not enough to build a relationship. They show up 3 or 4 times a week and become part of their audience's daily routine.

Which one of these is the hardest to build?

I want to tell you why sending a PDF as a lead magnet is a mistake in 2025…

I see so many people doing this. A prospect asks for your guide or your case study.

And you attach a PDF to the email or you send a generic Google Drive link.

Here's what happens:

The prospect opens it on their phone. The text is too small. They have to pinch and zoom. They get annoyed. They close it and they forget about you forever.

We stopped doing that. Now we use a tool called Flowla.

It lets us create a "Deal Room" which is basically a personalized webpage for that one prospect.

Here is exactly how we do it when a SaaS founder asks for our list of top influencers:

→ We go into Flowla and duplicate our template.

→ We change the room name. We name it "Influencer List For [Company Name]."

→ We customize the list. If they sell a sales tool we filter our database and only put sales-focused creators in there.

→ We add our simple process next to the list so they see how we work.

→ We put our Cal.com, Inc. booking page inside the same window.

They open a single link. They see a list made exactly for them. 

And if they like what they see, they can book a meeting with us without even closing the tab.

We give this away for free.

Maybe they take the list and run the campaign themselves. That is fine.

Maybe they see how organized we are and they hire us. That is also fine.

But we never send a PDF anymore.

Send a file or send an experience?

4 reasons why your LinkedIn DMs might not be booking meetings…

(I am not going to say it's because you are too salesy)

I have sent over 5,000 LinkedIn DMs and I booked I don't know how many meetings. But it is a lot.

Here are the 4 biggest lessons I have learned…

1. Don't try to be their friend.

They know why you are in their inbox. You know why you are there. They don’t want to hear empty compliments.

Can you help them? Can they help you? Good. Just say what you offer.

2. I book meetings months after the first message.

People who say you should disappear after 3 follow-ups aren't booking any meetings. 

Send a few follow-ups. If you don't hear back, set a reminder for a few months from now. 

Then follow up respectfully. 

A lot of prospects are too busy or the timing is off. They don't want you to give up on them.

3. Stop sending 100% AI messages.

This is cliche but it has gotten so bad. People just want to chat with other people here without talking to robots. 

Everyone has used so much AI that they can spot a bot instantly.

You can use AI for help, but please edit your message so you look like a human at least.

4. Use multiple touch points.

Don't just reach out to a single person in the company. Reach out to several of them. 

Even non decision makers because they will direct you to the right person. 

It is common sense but the more people you reach out to the higher your chances of booking a call.

What is your #1 linkedin advice? Tell us below 👇

Linkedin DM tips

If you are a LinkedIn creator, can I ask you something?

I see a creator's list of past brand deals and sometimes it makes me a little sad.

They show us this long, long list of all the brands they've worked with and it is impressive.

Then I look closer at the list and I see their audience is full of sales leaders. 

But they did a post for a tool that helps Shopify stores. Or a post for some crypto thing.

And this is the part that breaks my heart a little bit.

Because I know the best creators protect their audience like a fortress. 

They know their audience's trust is the only thing they have and it’s not surprising…

I think you would agree that a single bad recommendation can burn down years of work.

So when a creator who has only ever worked with sales tools for a sales audience... it tells me they have a deep understanding of one world.

And I’m 100% sure their followers trust them with their recommendations.

What's the one red flag that makes you run from a brand deal?

I want to show you the simple tech stack we use to manage a live campaign.

We have 150+ creators, different post dates, and a lot of money moving around.

And it can get really messy if you're not organized. 

Here's how we keep it from turning into a nightmare:

Airtable → This is our command center. It holds posting schedules, creator's payment info, and everything else. 

Slack → This is where we talk to the creators. It's so much faster than email. A quick message, a quick reply. 

Wise, Stripe & Deel → Getting creators paid on time is the most important thing. We use these to send money to anyone, anywhere in the world.

Google Docs → This is where we write the campaign brief. 

Favikon → Helps us track the performance of the posts after they go live. We can see the likes, the comments, and who is engaging.

Make → Sends automatic reminders to creators for invoices or sharing their post impressions. It saves us a ton of time.

What's the one tool you use to stay organized?

Why I scroll past 4K videos but watch the guy recording in his car on Linkedin…

I noticed something while scrolling my feed today. There are these creators who have a perfect studio setup. 

They have nice lights and an expensive microphone and the video is so crisp.

But I catch myself scrolling past them often.

It is not their fault. But my brain has this weird filter. In fact most of our brains have this filter…

When I see a video that looks too perfect, my brain immediately thinks "This is a commercial."

Unfortunately, we have been trained to think professional quality = corporate marketing. 

And nobody comes to Linkedin because they want to watch a commercial.

We try to avoid ads.

But then I see a creator recording a video in his car. The lighting is bad and the camera is shaking a little bit.

And I stop to watch and I can’t help it. It feels like he just Facetimed me to tell me an idea he had lol.

If you are Toyota or Apple, sure. It would be weird if a car company filmed a commercial on an old iphone.

But for the rest of us here, studio quality is just building a wall between you and the person watching.

Imperfection builds trust because it shows you are not hiding behind an edit.

Do you prefer watching studio videos or raw phone videos?

If you want a brand to never want to fire you, keep shuffling between these 4 content formats…

1. "My Problem" Story

→ You talk about a struggle you had.
→ You do not talk about the tool yet.
→ You make the reader feel the pain.
→ The tool is the happy ending.

2. Screen Share

→ Record your screen.
→ Show exactly how you do one specific task.
→ Do not just talk about features.
→ Show the work happening.
→ This builds massive trust.

3. The Old Way vs The New Way

→ Show how hard you worked before.
→ Show how fast it is now.
→ Put them side by side.
→ People love to see the difference.

4. The Trojan Horse

→ You give a piece of amazing advice.
→ The tool is just the vehicle for the advice.
→ Example: "How to write better emails."
→ You show your strategy using the tool.
→ This gets the most shares.

Try one of these next time.

Which format do you like to use the most?

Content Formats

Should SaaS companies pause their influencer campaigns for the holidays?

I have been thinking about this a lot today…

A lot of people say B2B slows down now. They say decision makers are on vacation or they locked their budget until next year.

And they are right.

If you need to close a deal this week, December is tough. It is hard to get a sign when the CFO is skiing.

But think about what happens when work slows down.

People have more time. They scroll on LinkedIn and watch cat videos.

They are paying attention more because their boss is not bothering them every five minutes.

So here’s what I think:

Do not run a campaign if you need immediate revenue right now. You will be disappointed.

But if you want to be the first product they call in Jan/Feb... then you should definitely keep going.

Basically you are preparing for Q1.

What is your plan for this month? Pause or push?

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The Battle

Jack Frimston

Denis Acia

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taplio

The Battle

Jack Frimston

Denis Acia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

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Performance ScoreJack Frimston's LinkedIn Performance