Jack Frimston

2025 might be the hardest time to generate new business

Inboxes are graveyards.  Everyones got something to sell. Cold calls turn into send me an email.

Meanwhile, pipeline anxiety is at an all-time high.

No sales? No business. No business? Well… you get it.

If you’re a B2B service business with a real solution, not just another “all-in-one AI platform to disrupt synergy,”

I help you get in front of the right people.
Then we turn those conversations into qualified meetings that land directly in your diary.

No growth hacks. No wishful thinking. Just honest, uncomfortable work that works.

What I ACTUALLY do:

- Book qualified meetings (without embarrassing your brand)

- Train sales teams to prospect like it’s 2025, not 2015

- Help people to make sales human again

Want to go deeper?

Book a slot: www.wehaveameeting.com

Buy the book: https://amzn.eu/d/7x9Kzwh

Podcast: https://www.youtube.com/@wehaveameeting


Remember you will die.

Sales Consultant

As a Consultant for AP+, I help businesses in the furniture, homeware, and tech industries find the right 3PL, storage, and fulfilment solutions.

The news breaking rift between the Beckham family has got me thinking about the way most people approach enterprise selling......





No it hasn't

Not everything has to be turned into a business lesson on LinkedIn 

Remember you will die

Helping Your Business Generate Qualified Meetings | Author - Sales Is Therapy | Director of the UK's 2nd Best Sales Agency 📞☎️📱

Netflix got rejected by Blockbuster

Google got rejected by Yahoo

I got rejected by a girl every time I went clubbing at 18 because I looked like a depressed wedding magician. 

Rejection happens

Get over it

Remember you will die


-------------------------------------------------------------------

Sick of getting rejected and want to generate more meetings?

www.wehaveameeting.com

Everybody asks why sales leaders don't take cold calls...


They never ask why I'm speaking to the wrong John Smith

I got rejected by Steven Bartlett 

Rejection happens

Get over it

Remember you will die

Took my partner out for dinner last night

She asked why I'm so calm about losing deals

I said "Because I'm going to die one day and none of this actually matters"

She said "That's dark"

When you remember you're mortal

Rejection stops feeling personal

It's just part of the process

What she actually said was...

"Can you stop talking about sales for five fucking minutes"

Fair point

Remember you will die

I got rejected by Keir Starmer 

Rejection happens - Get over it

Shy kids don't get any sweets

Shoot your shot
Slide in the DMs
Make the phonecall 
Send the letter

Nothing happens from sitting still

On average a podcast guest says no 3 times before joining us

2 more to go Mr.Prime Minister

Remember you will die

Want to 100% guarantee you hit all your 2026 goals?

Get someone pregnant.

Preferably someone you know, like and trust.

The prefrontal cortex is not fully developed until:

Men: 24–27 years old
Women: 21–24 years old

Which means most decisions are driven by validation and pleasure.

You can feel successful but empty.

Once the brain is fully formed, the things that used to excite you stop working.

So people spiral into nihilism, numb themselves for 40 years, and call it a life.

When you have a child, your brain rewires itself around responsibility.

Your brain starts asking one question:

“What must I become so they are okay?”

It stops being about you.

The human brain evolved to prioritise responsibility, protection, and legacy.

This is not the only way.

But having children activates that system instantly.

So if you want to make £10k per month, have a baby.

Comment PREGNANT for my fertilisation flowchart

Remember you will die

Just remember that someone's sales strategy is wishing me happy birthday every year

And this year, they made a pigs ear of it...

I got rejected trying to sell a pen

Rejection happens

Remember you will die

Last year our podcast grew by 668% 

Which either means 2024 was bad or 2025 was huge

- Bigger numbers
- Bigger guests
- Bigger setup

So this year we've gone all in and we're happy to announce our new sponsor - Prospeo.io 

Everybody always asks us where we get our data from?

We use a variety but....

the results we've seen on recent campaigns from Prospeo have been incredible so we're very excited to announce this partnership.

To celebrate you can get you dream customers mobile number free - https://prospeo.io/wham

( They also have 98% more accuracy which is about 15% more than most data providers)

Remember you will die

No alternative text description for this image

Today I turn 34, so here's 34 lessons about generating marketing qualified leads...




Yeah right

I'm still in bed

This is automated

You don't have to give lessons just cause it's your birthday

Remember you will die

Claude Cowork just KILLED manual prospecting

And I'm never picking up the phone again......




I've seen this ridiculous bro framework about 40 times now

You comment CLAUDE

A teenager in Bali DMs you and starts talking about making 10k a month and asking if you've listened to Modern Wisdom

Just remember

The people that made the most money during the gold rush were those selling the shovels 

People are scared about missing out with AI

But I promise you

If you could genuinely automate all your outreach, it be good and actually work

It wouldn't be teenagers selling it

It'd be Elon Musk

Everything will come full circle

AI will change the world

But don't be afraid to be human in a world full of automation

Pick up the phone

Remember you will die


Ps. Please comment CLAUDE so I go viral

Four years ago I sat in this booth cold calling every single day 

I'd arrive at 8.30am
Start dialling at 9am
Mobile phone
Office numbers 
Gatekeepers

The goal?

To book 2 appointments a day

I had to find clients for We Have a Meeting 

No LinkedIn presence
No automation
No data sets
No dialler 

Just picking up the phone and trying to find someone who had the problems I solved


After 4 years we're no longer sat in phone booths but the fundamentals remain the same

Pick Up The Phone
Ring People You Might Be Able To Help
Start A Conversation 

2026 is the year where proactive salespeople will win

Remember you will die

34 People tagged me in Sara Blakely post with this image

As much as I tried to remind people every day that they'll die

Most people walk around like Non Playable Characters

Like they have forever

Like there's no urgency

They hold grudges, they put things off and next thing you know they're in their fifties and their commitments stack up so high they convince themselves it's too late 

THE INTERNET HAS EVERYTHING YOU EVER WANTED TO LEARN

- Want to open a coffee shop at 19? 
- Become a YouTuber at 42? 
- Become a professional skateboarder 59?

There are no rules you can literally just do things

Big deal you get in debt

You could be 86 sat in 100k worth of debt and die the next day but at least you'd say

"Woah my life was sick"

Please please please remember

Remember you will die

And just like that I have a two year old...

There were points many years ago I thought I'd never have a family

I spent so much time and energy worrying and thinking about it 

And before you know it you've got a 2 year old running around the kitchen trying to kick you

Like most worries - they never actually happen...

So it's cool doing 10k months like all your favourite linkedin gurus

But being a parent tops it all

Happy birthday to the ginger toddler 

Remember you will die

I sat the worst call of my career last year

I didn't know anything about the prospect before I jumped on the call

It'd been a ridiculous morning and I'd jumped in unprepared 

I thought I could wing it but when they asked

"What do we do?"

I had no answer. I didn't try and blag it. I just admitted I hadn't had a chance to look.

The prospect was angry. 

They actually bollocked me and then hung up in anger.

I felt like an idiot 

I think Linkedin can sometimes be a showreel of excellence yet everyone that works in sales has to eat glass

Bad calls
Rejection
No's

It happens

Obviously there are many lessons you can take from this...

Prepare
Do research
Look at their website for at least a minute

But actually it's how you bounce back

I didn't spiral

I made a mistake

I felt silly for a minute and then remembered life goes on

One day I'll be dead and I won't be thinking about this guy on my deathbed

Ps. Always know what kind of business your prospect has

Remember you will die

I received a cold call last month that started like this...

This is 100% true

"I'm calling from Three about your phone upgrade"

I was currently driving to the hospital as my partner was in labour

I told the caller

"My partners in labour - I'm about to have a baby I can't talk right now"

The seller paused

"Your baby is going to love these cheap deals"

And guess what - he did

Remember you will die

4 Years Ago I stood at Bridgewater hall in Manchester and was told I couldn't come in because I didn't have a ticket

10 minutes later I was watching my partner graduate

How?

Your life depends on one skill...

Remember you will die

The Skill That Changes Everything By Jack Frimston It was the winter of 2021 and I was one month into dating my now partner, Zoe. She was graduating f

Open article: Why your life depends on this skill... by Jack Frimston • 4 min read

SDR: “Can I get a dialler system to make more cold calls?”

Boss: “We don’t have the budget”

SDR: “Can I invest in Prospeo.io and Nooks to get better contact rates"

Boss: “We don’t have the budget”

SDR: "One of our current clients is coming up to renewal and we don't think they'll continue..."

Boss: “Here’s £10,000, organise a box to see Harry Styles at Wembley and send his wife a fruit bowl”

Remember you will die

THIS IS THE PROBLEM WITH MASS AI PERSONALITION 

Of course it can scan my profile and fill in the company name

The issue is... There's four companies

So you choose the most recent... which is a book

Now let's be honest, even a day 1 SDR would have done better research 

So of course it will save you time

My genuine thought on mass AI personalisations outreach is this

It can damage your brand more than it can help you generate leads

Be human
Pick up the phone

Remember you will die

Denis Acia

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

Lead Generation Partner - Outbound

If my team replies to my Slack messages in 30 seconds I get a little bit worried about our work.

In most agencies everybody feels a pressure to stay active so the boss thinks they are working hard. 

You feel like if you do not answer a DM immediately you might look like you are slacking off. 

But I think that culture is a mistake.

If you are answering me in 30 seconds it means you were not in the zone. You were just waiting to be interrupted. 

A brain cannot do its best work if it is getting interrupted every few minutes.

Tell your team to turn off notifications for a few hours and disappear. Go do hard stuff that requires deep thinking. 

I would much rather wait two hours for a brilliant strategy than get a "On it!" in three seconds.

Remember that you hired adults because you trust them to do the job. You do not need to watch their status bubble to see if they are sitting at their desk.

If your team is answering too fast they might be losing the chance to do their best work.

Fast reply or good work - what matters more to you?

Don't follow up with your prospects today. Trust me on this.

It is the first week of January. Everyone just got back to their desks. I know for a fact their inboxes are a total war zone right now. They have 300 unread emails. Maybe 500. 

They are stressed and they are just trying to survive the morning.

If you send them an email right now saying "just bubbling this up," you are not being a good salesperson. You are just annoyance number 301. 

I like to give people what I call Grace Week. Just give them some room to breathe. Let them delete all the junk and get back to normal life.

I am waiting until next Tuesday. When I reach out, I will tell them I waited because I knew their inbox was probably a mess. 

It shows you have some empathy. It shows you care about their sanity more than your quota.

People appreciate it when you don't act like a robot chasing a number.

Are you sending emails today or are you waiting?

I spent 3 months sending emails to SaaS founders who didn’t have a budget until I found this.

I used to spend a lot of my outbound efforts guessing. I would find a SaaS company through Sales Nav, find the CEO, and send them a pitch for our influencer services. 

Sometimes they replied. Most of the time they didn't. 

Then Matthew from Prospeo.io showed me what they built for their V2 update. It was crazy. 

I finally stopped searching for "companies" and started searching for "signals."

Here is how I use it now for Saasfluence:

→ I set a filter to only show me SaaS companies hiring for marketing roles.
→ I check the "Technographics" to see if they already use tools like HubSpot.
→ I also check "Intent Signals" to see companies that are researching Linkedin marketing.

This changes the whole game for me.

If a company is hiring a marketing leader (or other related roles), I know three things for sure:

1. They have a massive problem they need to solve.
2. They have the budget to pay for a solution.
3. My timing is perfect because they are already thinking about growth.

The data is refreshed every 7 days and 98% of the emails are verified. I don't even scrub the list anymore!

I’m moving almost all our internal searches over to Prospeo.io now because it saves me so much time on cleaning CSV files.

Swipe through the carousel to see how I set this up and the exact email template I use.

I’ll put a link in the comments if you want to try Prospeo.io yourself.

Signal based outreach

Is work-life balance just a lie we tell people so they don’t quit?

I have been looking at my own life lately and I see a pattern that makes me a bit angry. 

Every single time Saasfluence is winning and we are managing MORE clients, my health automatically goes into low priority mode.

I skip the gym and I eat whatever is near me because my brain is always on the next meeting.

Then I get tired of feeling slow and I focus on my fitness. I spend more effort on my health and I eat clean. 

And what happens? My to-do list piles up. I am not pushing the business as hard because my energy is somewhere else.

I'm starting to think you can't have every area of your life in the green at the same moment.

I see these influencers on Linkedin say "My work is my life.” If you spend 14 hours every day building a company, doesn't something else need to die?

Maybe it is your relationship with your kids or your physical health. You only have so much energy in the tank.

Does anybody here have it all figured out? Are you winning at health, money, family, and work at the same time? 

Or are we all just choosing which part of our life we are going to neglect this week?

(Please no AI comments below. I want to hear from humans.)

I used to spend 4 hours a day on LinkedIn trying to grow. Now I use these 4 tools to do it in 45 minutes:

Trigify.io → I use this to find social signals. I don't message random people anymore because that is a waste of time. 

I find people who are leaving comments on my favorite niche thought leaders. These people are already interested in what I'm interested in. Higher chances of converting them.

Extrovert → I used to spend forever thinking of what to say on 20 different posts every day. This tool helps me stay active in the comments. 

It keeps my name visible where my customers are hanging out and I don't lose my mind doing it.

MagicPost → When my brain feels like a dry sponge and I have no ideas, I open this. I don't let it write for me. That is a mistake. 

I use it to kickstart my drafts. I can get a post done in 30 minutes instead of an hour of staring at a blank screen.

Aimfox → This is the heavy lifter for the DMs. Once the other three tools have warmed up my profile and people recognize my name, I use Aimfox. 

It handles outreach at a scale I could never do by hand.

The point is not to use bots to manage my Linkedin. These tools just let me be more human faster. 

I spend less time on boring stuff and more time talking to people who can grow the business.

How much time do you spend on LinkedIn every day?

I have a confession: I am not passionate about B2B influencer marketing.

Do not get me wrong. I love my team and our clients say we do great work…

But I do not wake up every morning dreaming about creator briefs or looking at invoices for software.

I think gurus tell founders a big lie. They say you must be obsessed with your product. 

You must live and breathe your niche every second and I think that’s totally unnecessary.

What I am obsessed with is getting our clients a win. I like when a founder tells me their sales calls are finally converting because of the work we did.

I love the game of building a company. I love finding great people and making a plan and seeing it succeed. The "thing" we sell is just the car we drive to get to the goal.

It is okay to not be in love with the tool. It’s okay to just be in love with the results you get for people.

We shame founders who are not obsessed with their specific niche and it just makes people feel like they are doing it wrong. It’s fine to just love the win.

Are you in love with the product or are you in love with the game?

I found a way to stop the "Day 1" onboarding chaos with one single link.

Do you send an email asking for your client's logo? Then another email with a Google Form? Then another one asking them to book a kickoff call?

The client is already overwhelmed and you haven't even started the work yet.

We stopped doing that. We use a tool called Flowla and we create one "Onboarding Room" for everything.

Here is exactly what we put inside:

→ A 30-second welcome video:

Record it right there in the room. Say "Welcome! Everything you need to get started is right here."

→ A checklist:

They see a list of what they need to do and what we are doing. They know exactly what is happening next so you never have to send "just checking in" emails.

→ An intake form:

We embed a form in the page. No PDFs to download. They fill in their KPIs and their target audience and we get it instantly.

→ A calendar link:

Our Cal(dot)com link is sitting at the bottom. They book the kickoff call as the final step.

→ An upload section:

We ask them to drag and drop everything into the room. It keeps our inbox clean.

We send one link. 

The client feels like they hired a professional team instead of a messy freelancer. It sets the tone for the whole relationship.

Do you have a smooth onboarding process or is it a mess of emails?

fix your onboarding

Why does a lead from a creator close 3x faster than a cold lead?

It’s because of "Distance to Trust."

When you get a cold lead the distance is very long.

Path A:

It starts with a Stranger. Then you send a cold email. They feel scepticism. 

You have to do 3 demo calls to prove you can solve their problem. You earn trust and you close.

That path takes a lot of time.

The distance shrinks when you try to convert a lead from a trusted creator’s post.

Path B:

It starts with a stranger. But then they see a creator's post. The creator hands their trust over to you. 

The prospect comes to you already believing in the product. You do 1 discovery call and you close.

Influence is a shortcut.

Do you want the long path or the shortcut?

I think most of us on LinkedIn are aiming at the wrong target and here’s why…

We look at viral posts and think "I need to post about how to get 10k followers."

Or we post generic advice about "how to be a better leader."

We are fighting for attention at the very top of the pyramid.

It is crowded there and honestly, there is not much money in it.

The "money" is hidden at the bottom of the pyramid.

It is where people are looking for boring solutions to boring business problems.

A post about "How to get 100 likes" might get you a dopamine hit. But a post about "How to fix a messy CRM so your sales team stops quitting" might get you 10 likes.

But 3 of those likes are from CEOs who have that exact problem right now. And they have a budget to fix it.

If you want to be a famous creator, stay at the top. If you want to build a business, go to the bottom and solve a boring problem.

Do you post for likes or for leads?

If you are a SaaS founder, here is how you make one creator post last for months...

I see this all the time. A brand pays a lot of money for a creator to post. The post goes live, it gets some likes for a day, and then it is gone.

This makes the math very hard for your business because you paid a lot for something that only lasted 24 hours.

You need to turn that one post into a content engine. Try using this playbook:

Day 1: 

You do the obvious stuff. The creator answers every comment. You share it to your company page. You make sure everyone sees it.

Day 7: 

Take the main lesson from that post and put it in your email to your users. Tell them a story about why this creator uses your tool. It feels more human than a standard marketing email.

Day 14: 

You take the video or the image from the creator. You run it as a paid ad.

It looks like a friendly recommendation instead of a boring commercial. Usually your cost per click goes down.

Day 30: 

When someone books a demo on your site, show them that creator's video on the thank you page. Tell them "While you wait for our call, see how this person uses us." 

Day 40:

Write a simple blog post on your site. Title it "How [Creator Name] solved this big problem using our tool." You are just telling their story again.

You paid for the post once. But now you are getting value for more time, and you can repeat this playbook for all creator posts.

Are you reusing your creator content?

Creator marketing tactics

Before I started my influencer marketing agency, I did cold emails for SaaS clients.

And I found one framework that worked for pretty much any tool I was selling.

Here is the exact structure I used to book hundreds of meetings:

1. Salutation

"Hey [Name]" is fine. 

2. Relevant Personalization

This is where everyone messes up. Do not just say "I saw you went to X college." That is weird. You need to connect the observation to the problem you solve.

Example: "I noticed you run a pay-per-meeting model at your agency. That means you cannot afford to waste credits on bad data, right?"

See? I am proving I understand their business model.

3. The Offer

Connect it right back to the personalization. Tell them why you are emailing them now.

Example: "Asking because we just launched a new verification feature at [Tool Name]. It helps you find verified emails without burning your credits on the wrong people."

4. Social Proof

Give them a reason to trust you. A number or a name works best.

Example: "We are already helping 50 other lead gen agencies keep their bounce rates under 1%."

5. CTA

Do not ask for marriage. Just ask if the topic is relevant.

Example: "Would this be relevant to you right now?"

That is it. 

What is your go-to cold email framework?

I haven't used this tool yet, but I'm obsessed with the idea behind it.

When one of our creators puts out a post, we see the likes and comments. But we have to spend hours reading through hundreds of comments just to see if people like the price or if they like feature X.

I saw Trigify.io and it looks like it can fix this mess. 

One thing I want to do is sentiment analysis. I want the tool to tell me if everyone is complaining about a specific part of the dashboard. 

Instead of me guessing, I can get a clear report on what the market hates. That is pure gold for a product team.

The other part is even more crazy. They say they can connect social signals to your pipeline. 

If I can show a client that a single comment from a prospect led to a closed deal in their CRM... that is holy grail.

Right now, the link between a LinkedIn comment and a dollar is very blurry. I think this might be the tool that finally makes it clear. 

Do you track the sentiment of your comments or count the likes?

Sending a cold connection request to a stranger is just weird.

If a random person stops you on a dark street you get nervous. Most LinkedIn requests feel like that. 

You get a notification from a face you never saw before and you probably hit delete because you have zero clue who they are.

We use a method I call the Shadow Strategy. We use a tool called Extrovert for it and it has changed everything for our team.

→ I pick 50 people I want to work with.
→ I add their names into Extrovert.
→ Every time they post anything the tool sends me a notification.
→ I leave a helpful comment within the first hour of them posting.

I do this about three times in two weeks. I'm not trying to sell them anything yet. I'm just sharing my thoughts on their ideas.

When I finally send the connection request they already know who I am. 

They see my name and they think 'hey this guy has been leaving some good comments'. It is not a cold request anymore.

Our acceptance rate is about 60 percent (for prospects).

You spend 15 minutes a day doing this and your outreach stops being an intrusion.

Do you message strangers or do you let them get to know you first?

taplio

The Battle

Jack Frimston

Denis Acia

Followers

Posts

Engagements

Likes

Performance ScoreJack Frimston's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Jack Frimston

Denis Acia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jack Frimston's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJack Frimston's LinkedIn Performance