🐶 Jacco van der Kooij

Do you know a large Midwest family? Well, if you do, then you know me.  I am the youngest of eight, raised in a small farmers'​ village in the Netherlands. If I picked an apple from the wrong tree on my way home from school, my parents would know about it before I got off my bike.

The family name is like a bank account, and my family has put their savings in it for over 50 years.  We are not rich, but the van der Kooij's are known for our hard work, and willingness to help others. So we never needed a lot of money. For my family, our reputation is the most valued asset and trust is the currency we trade in.  Every day.

Fast forward to today, a time where the subscription (SaaS) business model is impacting organizations big and small.   Why?  Because in the subscription business you MUST make a client successful!  You have to earn an honest word-of-mouth reference by exceeding a client's expectation. You have to work hard and build a reputation. I recognize this as these are the norms and values I was raised on, and I know exactly what to do.

Welcome to my village. Pop. 12,000. Established 2005.

Founder

Winning By Design helps customer to design, build and scale their sales efforts.  With offices in San Francisco, Amsterdam, Sao Paulo, Antwerp, Shanghai and Sydney we help clients big and small with a process driven approach to sales.  The right process executed by trained professional will help you earn more business from the right customers.

Jacco van der Kooij

Limited Partners

During his time at Aon, he has been involved in many investment projects and has extensive experience in investment and strategy.

General Partner

Lead risk assessor

上海明汯投资管理有限公司 Shanghai Minghong Investment Management Co., Ltd.

Chief Risk Officer (CRO)

Ms. Wei Ke is a strong, highly specialized investor. She works with founders and entrepreneurs in the technology, healthcare, real estate, food and retail industries with a focus on liquidity events and multi-generational wealth transfers. She is responsible for developing and managing client relationships and providing holistic solutions in investment management, lending, wealth planning, trust and estate planning, and charitable giving.

Prior to becoming a limited partner, she held positions as a senior planner and risk analyst in international finance at Huming Investments. Earlier in her career, Ms. Wei Ke worked at TPG's Equity Capital Markets as an investment strategy analyst and derivatives analyst. Ms. Wei Ke is a Chartered Financial Analyst holder and a member of the Chartered Financial Analyst Society of Los Angeles. She holds a Master's degree in Financial Economics and multiple certificates from the British School of Economics and Political Science and Cambridge University.

Her passions include promoting the interests of Asian Americans, supporting women entrepreneurs, advocating for equal educational opportunities, and connecting the arts and business communities. She is the China Committee Chair and Global Board Member of Caden TNC (The Nature Conservancy), an Associate Board Member of the Los Angeles Chinese Chamber of Commerce, and an Advisory Board Member of Women of Vision. She is also active in NGO, a non-profit organization that aims to build the right environment for survival by guiding life assistance and medical aid for underprivileged children around the world.

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Jacco van der Kooij

Wei Ke

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