🐶 Jacco van der Kooij

Do you know a large Midwest family? Well, if you do, then you know me.  I am the youngest of eight, raised in a small farmers'​ village in the Netherlands. If I picked an apple from the wrong tree on my way home from school, my parents would know about it before I got off my bike.

The family name is like a bank account, and my family has put their savings in it for over 50 years.  We are not rich, but the van der Kooij's are known for our hard work, and willingness to help others. So we never needed a lot of money. For my family, our reputation is the most valued asset and trust is the currency we trade in.  Every day.

Fast forward to today, a time where the subscription (SaaS) business model is impacting organizations big and small.   Why?  Because in the subscription business you MUST make a client successful!  You have to earn an honest word-of-mouth reference by exceeding a client's expectation. You have to work hard and build a reputation. I recognize this as these are the norms and values I was raised on, and I know exactly what to do.

Welcome to my village. Pop. 12,000. Established 2005.

Founder

Winning By Design helps customer to design, build and scale their sales efforts.  With offices in San Francisco, Amsterdam, Sao Paulo, Antwerp, Shanghai and Sydney we help clients big and small with a process driven approach to sales.  The right process executed by trained professional will help you earn more business from the right customers.

Jacco van der Kooij

𝗧𝗵𝗲 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝗣𝗮𝗿𝗮𝗱𝗼𝘅
There comes a point where growth exposes the limits of what current systems can deliver.
This creates two critical fractures: a strategy that no longer provides a clear competitive edge, and an organization where internal friction and complexity slow down execution. Fixing these requires an approach rarely available internally.

𝗨𝗽𝗴𝗿𝗮𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻

I help scaling companies evolve past their growth constraints: embedding with leadership teams to upgrade strategy, structure & execution. Often, this means taking direct operational responsibility to ensure plans translate into results.

I work best at the intersection of strategy and people—capturing complexity, identifying key system levers, and putting actionable plans into practice. Strategy without implementation is just expensive PowerPoint.

This delivers two outcomes: immediate performance gains and lasting organizational capabilities.

𝗪𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗗𝗼𝗻𝗲:

15+ years developing business systems, led €100M+ commercial organizations, €3Bn portfolio responsibility, 60+ clients including Fortune 500 companies such as SAP, Siemens, EDEKA.

𝗥𝗲𝗰𝗲𝗻𝘁 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗥𝗲𝘀𝘂𝗹𝘁𝘀:

• Full P&L responsibility for high double-digit million Euro business unit with 45-person commercial organization. Delivered 10% growth acceleration and tangible margin improvement while restructuring from functional silos to integrated GTM teams.

• Designed strategic leadership alignment process and implemented advanced organizational development program, significantly improving cross-functional effectiveness during critical transition.

• Led sales transformation from inbound SMB to outbound mid-market motion, building complete outbound motion. Achieved 50% growth acceleration through systematic process redesign, team development, and new hires.

• Developed competitive positioning strategy enabling 3x pricing increases and successful enterprise market entry.

• Built new revenue function from zero, achieving sustained 70% monthly growth while establishing partner ecosystem across multiple markets.

Think of me as a strategist with a passion for turning plans into results while taking the team on an exciting journey across the high seas. And who knows, they might even have fun on the way. :)

Let’s talk about 𝗲𝘃𝗼𝗹𝘃𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗽𝗮𝘀𝘁 𝗶𝘁𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 𝗰𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁𝘀.

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Jacco van der Kooij

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