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Ivy Malik

Subconscious sabotage from others does more damage than we know.

Last night I asked my hairdresser to cut my hair short.

She’s known me for years but only ever with long hair.

She knew that every time I’d gone short with other hair dressers in the past it’s ended up looking a bit frumpy or not quite me.

But I was ready… and she cut it.

But she left the length safe and longer than what I wanted. It was unlike her, but she was overly cautious and hesitated. 


So when I said, “Can we go shorter?”
she did…

…but not without resistance.

And this is the part that is rarely talked about when you decide to change.

You can make the decision.
You can take the action.
You can voice it clearly…

But your environment is still calibrated to who you used to be.

So even when you initiate the change,
the people around you can dampen it.
And it’s definitely not malicious. 

I see this with creative founders all the time.

They decide to:
raise their prices
focus their positioning
stop over-delivering 
sell differently
lead more directly

…but their environment, collaborators, even friends keep relating to them like they’re still the same as they used to be

This puts you in a bind…

Do you mould yourself back into the environment
so everyone else feels comfortable?

Or do you change the environment
and risk losing the sense of belonging that came with it?

Real change requires behavioural change that impacts relations which is why the hard part
is becoming someone new but the harder part is staying the same because the world around you hasn’t caught up yet.

X Ivy


PS. See comment

No alternative text description for this image

There’s a phase in every creative business where improving your creative skill will genuinely move the needle.

And that’s a warranted focus… for a while. 

At some point, and it’s different for everyone, getting better at the work doesn’t automatically translate into better business.

The tricky part is recognising when that shift has happened.

If you’ve been producing strong work for a number of years and the revenue hasn’t changed much, it’s about how your capabilities are being understood by your clients 👇🏻

✨ How is your work positioned?
✨ What role do clients believe you’re there to play?
✨ Are you brought in to execute their plan?
✨ Or are you involved in shaping those decisions in the first place?

In my experience, price tends to shift once the perceived role shifts.
Small improvements to the portfolio rarely increase the rates in any meaningful way.

If your work is solid but your growth feels flat, it may be worth examining your positioning before assuming you need another course that is focused on creative skill development. 

X Ivy 

Ps. DM - Ready if you need support in fast-tracking this.

If you’ve been in business 5+years and feel "not ready"...

I work with Brand & Marketing strategy at the level where growth, trust, and brand meet.

With 20+ years of experience building and growing brands, I help companies and leadership teams make better marketing decisions by understanding how attention, perception, and trust actually work together over time.

I don’t see brand as visuals or campaigns.
I see brand as the trust layer inside marketing.

I believe marketing only works when it’s intentional.
Attention creates awareness.
Trust creates brands.

That means:
• using attention deliberately, not desperately
• building awareness without eroding credibility
• aligning what companies say with how they behave
• making marketing decisions that hold up long after the campaign is over

I’ve been leading strategy and brand marketing for Lantmännen- northern Europes leading cooperation in Food, Agriculture, Machine, Energy and awarded #1 Sustainable Brand in Sweden. Also awarded with Signum Award for long-term Brand building. 

I also done marketing for companies like Coca-Cola, Polaroid, LIDL and Volvo to food startups, energy companies, and EU-funded innovation projects. 

www.annelihansson.com

Anneli Hansson

Most designers start with the brief. The best designers question it first.

I know what you're thinking:

"But isn't it my job to solve?"

Yes. But not alone.

The best work happens in co-creation with the client.
Ask the questions together, and you already have buy-in before the reveal.

5 questions to ask:

- What problem are we actually solving?
- Who is this for?
- What do I want them to feel, think, and do?
- How does this stand out in our category? 
- What makes it recognizable? 

These are not design questions.
They are strategy questions.

Do you often have these conversations with your clients?

--------------------------------
I'm Anneli. I help designers become brand strategists- after 20+ years of doing it myself.

#brandstrategy

I teach designers how to lead with strategy — not just deliver design. 20+ years in brand strategy. Author at TheFutur. TEDx speaker. Join my community of designers turning strategists.💚

Designers. Start asking strategy questions.

Branding is not strategy.

I made this carousel because I keep seeing the same mistake.

New logo. New colors. New fonts.
Everyone gets excited.

Six months later?
Still no clarity. Still no direction.

Because they skipped the foundation.

Swipe through to see the difference between branding and brand strategy, and why it matters more than you think.

Save this if it resonates. Share it with someone who needs to hear it.

What's your take? Do most businesses confuse the two? Do you?🩷

#brandstrategy

taplio

The Battle

Ivy Malik

Anneli Hansson

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Performance ScoreIvy Malik's LinkedIn Performance

Performance ScoreAnneli Hansson's LinkedIn Performance

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taplio

The Battle

Ivy Malik

Anneli Hansson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivy Malik's LinkedIn Performance

Performance ScoreAnneli Hansson's LinkedIn Performance

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Performance ScoreIvy Malik's LinkedIn Performance