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See features section for pdf of testimonials.

Ivy Malik

Subconscious sabotage from others does more damage than we know.

Last night I asked my hairdresser to cut my hair short.

She’s known me for years but only ever with long hair.

She knew that every time I’d gone short with other hair dressers in the past it’s ended up looking a bit frumpy or not quite me.

But I was ready… and she cut it.

But she left the length safe and longer than what I wanted. It was unlike her, but she was overly cautious and hesitated. 


So when I said, “Can we go shorter?”
she did…

…but not without resistance.

And this is the part that is rarely talked about when you decide to change.

You can make the decision.
You can take the action.
You can voice it clearly…

But your environment is still calibrated to who you used to be.

So even when you initiate the change,
the people around you can dampen it.
And it’s definitely not malicious. 

I see this with creative founders all the time.

They decide to:
raise their prices
focus their positioning
stop over-delivering 
sell differently
lead more directly

…but their environment, collaborators, even friends keep relating to them like they’re still the same as they used to be

This puts you in a bind…

Do you mould yourself back into the environment
so everyone else feels comfortable?

Or do you change the environment
and risk losing the sense of belonging that came with it?

Real change requires behavioural change that impacts relations which is why the hard part
is becoming someone new but the harder part is staying the same because the world around you hasn’t caught up yet.

X Ivy


PS. See comment

No alternative text description for this image

There’s a phase in every creative business where improving your creative skill will genuinely move the needle.

And that’s a warranted focus… for a while. 

At some point, and it’s different for everyone, getting better at the work doesn’t automatically translate into better business.

The tricky part is recognising when that shift has happened.

If you’ve been producing strong work for a number of years and the revenue hasn’t changed much, it’s about how your capabilities are being understood by your clients 👇🏻

✨ How is your work positioned?
✨ What role do clients believe you’re there to play?
✨ Are you brought in to execute their plan?
✨ Or are you involved in shaping those decisions in the first place?

In my experience, price tends to shift once the perceived role shifts.
Small improvements to the portfolio rarely increase the rates in any meaningful way.

If your work is solid but your growth feels flat, it may be worth examining your positioning before assuming you need another course that is focused on creative skill development. 

X Ivy 

Ps. DM - Ready if you need support in fast-tracking this.

If you’ve been in business 5+years and feel "not ready"...

Build a brand that stands out | Personal branding design | ☞ Follow to learn how top brands use design to outgrow the competition | #ceasefirenow #freepalestine 🇵🇸

Leading brands aren’t just polished-
they’re designed to be a glitch you can't ignore

Because attention in 2025 is currency.
And the ones breaking patterns are the ones cashing in.

So, if you want to be remembered as the leader,
you’ve got to show up differently.

That’s where I come in.
I design psychology‑driven visual identities
that break patterns and stick in people’s minds—
so your brand leads the industry instead of fading into it.

1. Work with me 1:1
I take on a handful of new branding clients each year.
👉 learn more here: https://hartcocreative.com/visual-signature/

2. Brand You: The Visual Sales Funnel System
Course launching soon.
👉 Join the waitlist here: https://hartcocreative.com/vsf/

✤

"Sarah’s a strategic partner who knows how to create gorgeous brands that drive leads and sales.”
–  Katelyn Bourgoin

Sarah Hart ✤

hi, from maternity leave 👋

update: baby is here ( and yes, youre seeing that right... the car was the delivery room lol)

ok, you know how i’m always talking about visual psychology…

well *obviously* i had a full moodboard in my head for this birth... i’ve been visualizing how this would go for months. (shoutout to Katelyn Good ⛸ who literally gave me a pro-athlete visualization session.)

in my vision it was quick & peaceful with snow softly falling outside 😌

and i *pretty* much got it.

what i did not factor in was labour going so fast we never made it past the hospital parking lot. 😅

so yes. baby was born in the car. door wide open. winter coat still on. snow falling peacefully while nurses sprinted toward us.

(also, giving birth in –20C in a winter coat feels aggressively on brand for a canadian lol.)

this is your reminder to be specific with your visuals. *verrry* specific. 😅

Sarah Hart ✤ 

Visual Brand for Industry Leaders | Follow to learn how top brands use visual psychology to outgrow the competition

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The Battle

Ivy Malik

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