Ivan Dimitrijevic

OptimaB2B

Enough with the status quo. 
In a world of endless buzzwords and weak promises, you need clear, decisive action. 

Here, at OptimaB2B we specialize in turning common pain points—unclear direction, lackluster growth, and market mediocrity—into your competitive advantage.

Here’s how:

✅ Strategy: 
We design plans that cut to the chase.

✅ Differentiation:
We spotlight what makes you unique.

✅ Innovation: 
We drive ideas that defy convention.

✅ Unique Value: 
We deliver outcomes that matter.

If you’re ready to break the mold and leave the competition in the dust, let’s craft a future where your business not only competes—it dominates.

Head of Growth

Dim IT Consulting

In today's digital age, businesses can't merely exist; they must communicate, engage, and thrive in the digital landscape. If you don't pivot to digital prominence, competitors might just outpace you.

Why? Because building a powerful digital media presence isn't just an addition—it's the core of modern communication. It’s where connections are forged, stories are told, and where your customers reside.

Understanding and leveraging digital media isn't just about launching a website or having a podcast. It's about curating a holistic experience for your audience, translating to trusted brand recognition and increased sales.

But, mastering this domain demands:

🕰 Time
🔍 Expertise
🛠 The right tools and tactics

Recognizing the need for a formidable digital presence is the first stride. And if these challenges seem daunting:

You're engrossed in running your business.
The digital media realm feels intricate.
Your core strengths lie elsewhere.

It's not just okay, but wise, to seek expert intervention.

Invest in a digital evolution without compromising your business nucleus.

Ready to take the digital leap and surge ahead? 
Let's collaborate and script your digital success story. 🤜🤛 📞

Founder

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Webbografi Sweden AB

BG Reklam

Funky Marketing

As a director of demand generation, I am tasked with a lot of different challenges, like finding new customers and bringing them into the fold. Besides harvesting the existing demand, one of the most challenging aspects is creating demand for products that are already working well in an existing market.

When a product is winning, it's tempting for the company to leave well enough alone. Why tinker with success?

The challenge of creating demand for successful products is that they've already won the hearts and minds of their audiences. There may be very little room for improvement. The product goals have likely been met (or exceeded), and the existing customers are satisfied or at least stable in number.

As you might imagine, my job becomes more difficult when I don't have much wiggle room to improve on what is currently working well. 

So how do we create demand for successful products? 

We Help B2B Companies Generate Consistent Revenue Growth With Cost-Efficient Strategies.

You have to be prepared and be able to scale growth so it doesn’t hurt you in the long run.

From setting up foundations, leading your team, to growing your business - we help you get it done.

Modern marketing execution is becoming more and more critical to a successful, efficient revenue engine. 

We’re measuring our efforts on inbound qualified pipeline and inbound closed-won revenue. It’s a simple philosophy that keeps our clients happy.

Director of Demand Generation 

Shindiri Studio 

Sales Representative

MCW BCN Digital

Co-Founder

MyCity-Web

I'm a founder of MyCity Web - Digital Media & Online Marketing Agency, seasoned blogger and SEO/Inbound Marketing consultant with years of experience. My skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics.

Each and every team member of MyCity Web is a devoted expert who will strive to perform the work assigned to them with a dose of professionalism and efficiency. Keep in mind though that through time, while working with each other, all of us have learned something from one another, so now, frankly speaking, we are all trained to do all sorts of things. We will be happy to work out a plan, specifically designed to suit your needs and we will stick to it, point by point - no exceptions! Finally, we know how hard it is to make it in the business world nowadays and therefore, we are open for negotiations.

Dejan SEO

DEJAN is an Australian search marketing company with worldwide recognition for marketing excellence and innovation. We specialise in technical and strategic SEO (search engine optimisation) solutions designed to drive traffic and sales to local business, e-Commerce and corporate websites. With unmatched research capabilities our team delivers business intelligence which goes beyond standard data sets. Strategic advice we provide is geared towards maximum impact and speed, delivering quick return on investment.

SEO Consultant

I, in association with my personal team, provided advanced SEO consulting, Inbound Marketing & Social Media solutions and blogging/writing services.

Senior SEO / Social Media Consultant

Demand Gen Strategist & Content Maven | Elevating B2B with Engaging Content for Traffic, Engagement & Conversions

Greetings! Welcome to where strategy meets storytelling. 

I'm a growth marketing strategist with a flair for demand generation. A former chess pro turned digital media maven. Did someone mention the 'GIF master' of Dark Social? Yes, that's me!

With the hat of an entrepreneur & CEO, I deeply resonate with the challenges B2B brands face today. From curating engaging content to closing critical deals, my expertise navigates the entire spectrum.

🔗 Connection ➡️ Audience ➡️ Community

That's my mantra! And from there, I accelerate growth. Forget traditional leads. MQLs are passé. Dive into the era of Dark Social and robust Pipeline Conversions.

What can I offer? 

🎯 Training your team 
🎯 Strategic brand-building 
🎯 Building efficient processes
🎯 Quick wins & target achievements

Yearning for a significant impact? 
Desire exponential growth in the coming year? 

Let’s strategize. 📞

Beyond my professional pursuits, you’ll find me actively blogging, sharing insights on everything from marketing and startups to random musings that ignite my curiosity. A self-proclaimed geek, the thrill of a new project or newfound knowledge excites me to no end.

Long-term, sustainable business growth is not just a dream; it's a possibility waiting to be realized. I'm here to transform that into reality by architecting a digital media fortress around your business.

Ready to embark on a growth journey? 
Let's converse! 🚀

Always eager to connect, learn, and grow. 
Reach out anytime. 📞

Write | Edit | Coach ⁓ I work with aspiring writers, authors, businesses & professionals to create content that connects. Human to Human. *Book Nerd. *Chip Addict. *Coffee Lover.

𝑀𝓎 𝓈𝓉𝑜𝓇𝓎 📖
My love for reading led to my passion for words and language. I studied English Lit, Linguistics, and Education, which sparked my early career as an English Language Specialist. This involved teaching and designing learning materials for ESL, EFL, and English 1st Language students in Higher Education (HE).

I later lectured in Management Communication and other Business subjects, advocating real-life teaching, transferable skills, and lifelong learning. 

Progress in my career led to course and curriculum development projects in HE, culminating in educational management. I enjoyed the challenges and problem-solving aspects of academic leadership, managing and mentoring a diverse group of lecturers across varied disciplines.

Then I took a long break to be a stay-at-home mum — my kids needed a chauffeur. During this time, I indulged my love of reading, research, and writing by creating content for textbooks as a freelancer. I 𝐜𝐨-𝐚𝐮𝐭𝐡𝐨𝐫𝐞𝐝 𝐭𝐞𝐧 𝐛𝐨𝐨𝐤𝐬 for Macmillan, Oxford, Heinemann, Pearson & Juta. 

I confess I enjoyed the multi-tasking and the adrenaline rush of meeting deadlines – coffee helped!

My kids have finally flown the coop (Gen Zs, 🙄).
𝒯𝒽𝑒 𝑒𝓃𝒹 📙


The sequel 👇🏼  
Turns out my background and experience make me the perfect person to take your brilliant but complex ideas and reshape them into content that regular people understand. 

Book 2: Content Solutionist 

𝐒𝐨 𝐰𝐡𝐚𝐭 𝐜𝐚𝐧 𝐈 𝐝𝐨 𝐟𝐨𝐫 𝐲𝐨𝐮? 

1. Troubleshoot and fix your content, including:
•Creatively turning raw ideas into understandable content 
•Ensuring your content truly connects with your readers 
•Honest writing feedback—no fluff, no BS


2. Author coaching and Editing, including:
•Writing advice and manuscript reviews 
•Developmental & line editing (non-fiction)
• Copy Editing 


3. Content creation, including:
•eBooks, textbooks, guides, workbooks 
•long and short-form articles


Are you ready to solve your content issues? 
I have over 22 years of mentoring, coaching, editing, and writing experience. 
Let's put together a personalized package that works for you.


DM or Email: shamilaiyer@gmail.com
🌐www.shamilaiyer.com


DIY-er? Check out my hashtag: #writingtipsfornonwriters

Shamila Iyer

After five years of loyal service, my old profile photo has officially retired.
It was time. The poor thing has been holding fort since the day I became active on LinkedIn.

It started as a “quick temporary upload”… and then it stayed. And stayed. And somehow became part of my brand by accident. I used it everywhere →LinkedIn, my website, my email, my Calendly, and even Zoom.

My entire online existence was held together by one accidental headshot. 

RIP

A fresh set of photos is rolling out across my socials, starting here.

So if you head over to my profile or visit me on IG and think,
“Who’s this person and what has she done with the Shamilasaurus who never does selfies and hates headshots?”
Relax, it’s still me. Just emerging out of my cave, and discovering Light(ing).

How often do you update your profile photos?

Nonfiction editor, writer, book coach. I help authors, thought leaders, and professionals refine their voice, shape their message, and craft content that connects. Hopeless chip addict and 3 dash user.

On Friday, I joined thousands of women who gathered across South Africa, united in a powerful call to end gender-based violence and femicide. 

#GBVF

GBVF is one of the most devastating challenges that our country faces. Friday’s march was a reminder that we cannot remain silent. 


#enoughisenough

The initiative was organised by Women for Change, a non-profit organisation dedicated to combating gender-based violence and femicide. The campaign began with the country turning purple (e.g., social media profiles) and culminated in a nationwide 2-hour shutdown on Friday. 

Hundreds of thousands of demonstrators marched and then lay down for 15 minutes of silence—each minute for a woman killed every day in South Africa.


#nationaldisaster

The aim of this protest (dubbed the G20 Women’s Shutdown) was to get the government to act on GBVF and declare it a national disaster. After an online petition signed by over 1 million people, our president announced at the G20 Social Summit being held in Johannesburg that GBVF will be classified as a national disaster.


🟣 We did it!


Over a million voices breaking the silence that has lasted generations.


But this is only “the beginning of the change we fought for.”

A collage of photos showing women marching in protest of gender-based violence.

Sometimes, when I’m pondering over whether the author used the right word or phrase, I have to remind myself:
 
But is it in the author’s voice? 
Should I leave it as is because it matches the author’s style and tone?
 
As an editor, you itch to “correct” everything, but not everything needs “correcting.”
Sometimes, it’s better to leave well enough alone.
That’s how you keep it real.
 
 ***

PS: Despite the latest trend on LinkedIn, I won’t be changing my gender anytime soon.
Besides, the beard is not working — menopausal hot flushes ‘n all.
 

Not everything needs editing.
 
#genderbiasalgo #keepitreal #yourvoicematters

You’ve been wanting to write a book for years, haven’t you?
 
But you keep putting it off and off and off...
 
Between running your business, gym, family commitments, engaging on LinkedIn, and binging Netflix, there’s no time to put those ideas down on paper.
 
How about we make 2026 the year of your book?

Need some help reaching that goal?
 

You have two options:
 
1. Outsource: Hire a ghostwriter
Ghostwriters can save you time, and you can be secure in the knowledge that your book will get done. What’s the catch? 

There is no catch. Unless... 
…you want a 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐛𝐨𝐨𝐤 ghostwriter, then that will cost you. 🥥 🥥

Book ghostwriting is expensive, and you only get a manuscript. You will need an editor to polish it, and you will want guidance on publishing.
 

2. DIY with help: Hire a book-writing coach
A book/author coach is with you from your scribbled notes until your manuscript is polished and ready for publication. 

And sometimes beyond (think marketing). 

Even better, save yourself time and costs by hiring a ‘𝟑-𝐢𝐧-𝐨𝐧𝐞’—an experienced writer, coach, and editor. 

Not only will you get a chance to hone your writing skills for the future, but you will also get a polished manuscript and marketing and publishing advice.
 

Want to start planning for next year?
Let’s chat.


𝙋𝙎: I am that 3-in-one: published author, writer, author coach, and editor.
(Well, maybe 4 🤓) 
Don’t believe me? Check out my website for more details.

Nonfiction Editor | Book/Author Coach | Content Writer. I help authors and other professionals turn messy drafts into clear, compelling books and articles. Crunchy chip addict and unapologetic em-dash user.

When you realise you need help to write your book.

We cannot challenge what we refuse to name.

When we name our experiences, we reclaim our power.

Gender-based violence is a global crisis, and healing begins when we stop whispering about it and start confronting it with clarity and courage.

Yesterday, I posted about how we in South Africa held a protest march to raise awareness for GBVF among other reasons. (https://lnkd.in/d_Q3pthn)

Today marks the start of the 16 Days of Activism against GBV globally. 

📘
In my work, I help people find their voice. But GBV reminds us how many voices are still silenced long before they reach a page. During these 16 Days of Activism, may we:

-listen more closely
-speak more boldly
-create spaces where every voice can rise, and
-where every story can be told

Shamila iyer | Writer, Editor, Author Coach
Honouring voices, protecting stories.

16 days of activism against gender-based violence awareness poster.

Can LinkedIn join this conversation and tell us what's going on?

Brand Strategist for High-Performing Founders & Service Providers | I position you as the Category Leader so you stop losing deals to competitors | Strategy • Messaging • Content Systems

Women are changing their gender to "male" on LinkedIn to prove the algorithm is biased.
And it's working.

Visibility shouldn’t require women to sound less like ourselves. Yet here we are.

All over my feed this week, women are changing their gender markers to “prove” a point – and the results are loud, undeniable, and honestly painful.

Engagement jumps.
Comments triple.
Reach explodes.

The bias becomes visible in real time.

And I get it.
It’s important work.
It quantifies what many of us have felt for years but couldn’t “prove” in a way algorithms take seriously.

Here’s the tension I can’t shake:

If we keep performing masculinity to be heard… what are we training the algorithm to believe about our real voices?

Because short-term proof comes with long-term consequences:

Maybe....
→ We risk signalling to the platform that feminine-coded communication isn’t “valuable”
→ Diluting the diversity the algorithm should be learning to amplify
→ We risk becoming attached to the virality instead of the message
→ We slowly lose the nuance, softness, depth, and empathy many women naturally write with
→ We normalize the idea that adaptation is the only survival strategy

And that’s a cost I’m not willing to ignore.

This isn’t about calling out women experimenting.
It’s about asking a critical question:

Are we documenting the bias… or accidentally reinforcing it?

There has to be another way....
....a better way.

One that strengthens our collective voice instead of bending it.

Rachael (whose article sparked this reflection) said something powerful:

“Instead we could all find ten women’s posts per day – follow them, engage, and amplify their voices.”

And dare I add – resharing their content with the same energy we’re giving this experiment? Maybe that’s the real secret sauce.

Imagine that.
Thousands of us intentionally raising the volume of women who are already writing with excellence, insight, and emotional intelligence.

We are not gaming the system. We are reshaping it – one amplified voice at a time.

And perhaps it’s time LinkedIn joined the conversation. 

So here’s my stance:

We don’t beat bias by becoming less of ourselves.
We beat it by being so visible, amplified, united, and supported – the algorithm has no choice but to learn.

This conversation isn’t about virality.
It’s about voice.
And how we choose to protect it.

What do you think?
Is there a better way forward than swapping genders just to be heard?

I’d love to hear thoughtful perspectives – especially from women navigating this tension in real time.

Need help yanking that book out?

I take great pleasure in doing that 😁 

Find out how I do it, here 👇 
www.shamilaiyer•com

taplio

The Battle

Ivan Dimitrijevic

Shamila Iyer

Followers

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taplio

The Battle

Ivan Dimitrijevic

Shamila Iyer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shamila Iyer's LinkedIn Performance

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Performance ScoreShamila Iyer's LinkedIn Performance