Ivan Dimitrijevic

Demand Gen Strategist & Content Maven | Elevating B2B with Engaging Content for Traffic, Engagement & Conversions

Greetings! Welcome to where strategy meets storytelling. 

I'm a growth marketing strategist with a flair for demand generation. A former chess pro turned digital media maven. Did someone mention the 'GIF master' of Dark Social? Yes, that's me!

With the hat of an entrepreneur & CEO, I deeply resonate with the challenges B2B brands face today. From curating engaging content to closing critical deals, my expertise navigates the entire spectrum.

🔗 Connection ➡️ Audience ➡️ Community

That's my mantra! And from there, I accelerate growth. Forget traditional leads. MQLs are passé. Dive into the era of Dark Social and robust Pipeline Conversions.

What can I offer? 

🎯 Training your team 
🎯 Strategic brand-building 
🎯 Building efficient processes
🎯 Quick wins & target achievements

Yearning for a significant impact? 
Desire exponential growth in the coming year? 

Let’s strategize. 📞

Beyond my professional pursuits, you’ll find me actively blogging, sharing insights on everything from marketing and startups to random musings that ignite my curiosity. A self-proclaimed geek, the thrill of a new project or newfound knowledge excites me to no end.

Long-term, sustainable business growth is not just a dream; it's a possibility waiting to be realized. I'm here to transform that into reality by architecting a digital media fortress around your business.

Ready to embark on a growth journey? 
Let's converse! 🚀

Always eager to connect, learn, and grow. 
Reach out anytime. 📞

Member

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

That’s technology at its best. Not hype. Not “disruption.”

A real upgrade to a real human life.

Color vision deficiency affects ~8% of men and ~0.4–0.5% of women. 
Those “magic” glasses work by filtering specific wavelengths so red/green signals don’t overlap as much, your brain finally gets cleaner contrast. 

Now zoom out.

AI is the next pair of glasses.
Not for your eyes. For your decisions.

The problem: most people use AI like a toy.
Or worse… like a shortcut to look smart.

Meanwhile, 75% of knowledge workers already use AI at work. 

So the advantage isn’t “using AI.”
It’s using it to see what you were missing.

Here’s the practical play (for ordinary life + business):

➡️ Spot patterns you can’t see.
Feed AI your notes, chats, customer calls → ask: “What’s the repeating pain?”

➡️ Make better choices faster.
Ask: “Give me 3 options + risks + what I should measure in 7 days.”

➡️ Turn confusion into a plan.
“Explain this like I’m 12. Then give me a checklist.”

➡️ Protect your attention.
AI summarizes. You decide. (Stop drowning in inputs.)

➡️ On LinkedIn: scale clarity, not noise.
AI helps you draft. You add proof, taste, and truth, because trust still wins B2B. 

Bold prediction: 
AI will feel less like “software” and more like glasses.
Normal. Constant. Invisible.

And the people who win won’t be the loudest. 
They’ll be the clearest.

If you want to use AI + LinkedIn to build real trust and pipeline (not just posts), that’s what my LinkedIn Power Surge builds: offer + content + comments + DMs → pipeline.

DM me for details. Let’s TALK!

I build LinkedIn-led demand engines (AI + Dark Social) | Strategy → Content → Community → Pipeline

Most salespeople don’t need more leads. They need fewer lies in their pipeline.

That “old school salesman” vibe is real:
We waste weeks on people who were never going to buy. 
Then we call it “nurture.”

Here’s the uncomfortable truth:

LinkedIn can hand you volume (Lead Gen Forms average 13% conversion vs 4.02% for landing pages). 

Volume without qualification = a calendar full of “nice chats.”

So qualify fast.
3 questions. First 3 minutes.

What are you using now?
What’s broken about it?
What does it cost if it stays broken?

If they can’t answer #3, there’s no urgency.
Move on.

Now the AI part (the smart way):

➡️ Pre-qualify before you DM.
Ask AI to scan their profile + company + recent posts and answer:
“Are they ICP? What initiative are they on? What would trigger urgency?”

➡️ Turn the 3 questions into a “DM ladder.”
Message 1 = context + 1 sharp question.
Message 2 = confirm pain.
Message 3 = cost-of-inaction.

➡️ Score leads, don’t vibe-check them.
Fit (1–5) + Pain (1–5) + Urgency (1–5) + Access (1–5).
<12 = park it. 12–16 = nurture. 17+ = call.

➡️ Let AI do the admin, not the selling.
Gartner found GenAI can save 4.11 hours/week for desk-based workers. 
Use that time to have better conversations, not more conversations.

And remember: trust is the real filter.

LinkedIn + Ipsos found 94% of marketers say trust is the #1 factor for B2B brand success. 

No trust = no deal. 
No matter how “qualified” the CRM says they are.

Bold prediction for 2026:
AI will make spam faster.
The winners will qualify like surgeons… and sell like humans.

If you want a system for LinkedIn that builds pipeline (offer + content + comments + DMs → meetings), that’s what my LinkedIn Power Surge (From Zero to Hero in Half a Year) builds.

DM me for the details. Let’s TALK!

Most founders “read” LinkedIn like a bedtime story. Slow. Linear. And they miss the plot.

Average adult reading speed is ~238 WPM. 
Comprehension starts to drop significantly once you reach speeds of around 400 WPM. 

That speed-reading video is the perfect metaphor for business.

Because in 2026, your problem isn’t a lack of information.
It’s a lack of signals.

And yes, AI can help you “speed read” your market.

But only if you stop using it to create more noise.
(Also: 75% of knowledge workers already use AI at work. The edge is how you use it.) 

The AI × Signal Reading playbook:

➡️ Define your 5 signals (not metrics):
Intent, Timing, Budget, Authority, Pain.

➡️ Build a Signal Inbox:
20 target accounts + 20 keywords + 5 competitors.
(Posts, comments, hiring, product updates, partnerships.)

➡️ Chunk, don’t scroll:
Copy 10 links / screenshots into AI and ask:
“Group these into themes. What changed? What’s urgent? What’s repeatable?”

➡️ Turn signal → action in 60 seconds:
“Draft 1 comment + 1 DM opener + 1 post angle from the strongest signal.”

➡️ Keep the human layer:
AI finds patterns. You add taste, proof, and context because trust wins B2B. 

Bold prediction for 2026:
AI will flood LinkedIn with content.
The winners won’t “post more.”
They’ll detect faster and respond smarter.

If you want that system (signal → content → comments → warm DMs → pipeline), that’s what my LinkedIn Power Surge builds.

DM me for the details. Let’s TALK!

Your LinkedIn is a backyard. Right now, most of them look like an abandoned Airbnb garden.

And then you wonder why leads don’t “just happen.”

That backyard-makeover video is the perfect metaphor:

They didn’t just add more furniture. Or plants.
They first removed the chaos. 
They burned the surface.

Then they designed the path.

That’s the 2026 LinkedIn game.

The B2B pain point:
Most teams use AI to post more.
To be found faster and filter out noise.

But trust is the real currency (94% of B2B marketers agree). 
And you can’t build trust with a messy profile and a junk feed.

Also: GenAI is already saving desk workers ~4.11 hours/week. Use that time to fix your “digital storefront,” not to doom-scroll. 

The AI × LinkedIn “Makeover” blueprint:

➡️ Step 1: Run a profile audit with AI (10 mins)
Prompt: “Act as my ICP. What’s unclear? What proof is missing? What keywords should be here?”

➡️ Step 2: Rewrite for clarity, not poetry
Headline = whom you help + outcome + proof hook
About section = pain → promise → proof → CTA
(No fluffy “passionate.”)

➡️ Step 3: Upgrade the ‘trust signals’
LinkedIn says a profile photo can drive up to 21x more views and 9x more connection requests. 
Your banner, Featured, and 3 case bullets do the rest.

➡️ Step 4: Clean the feed like you’re cutting weeds
Unfollow or mute the noise. Train your algorithm. 
Your feed is your inputs. Your inputs become your outputs.

➡️ Step 5: Use AI to summarize signals daily (instead of scrolling)
Prompt: “Summarize my last 20 saved posts into: trends, buyer objections, winning angles, and 5 post ideas.”

Bold prediction for 2026:
The feed will be 10x louder.
AI will flood LinkedIn with “fine” content.

The winners won’t be the ones who post the most.
They’ll be the ones with the cleanest profile, sharpest positioning, and best signal filtering.

If you want to do this fast (and with a system), that’s what LinkedIn Power Surge is for:
profile + content + comments + DMs → pipeline in 6 months.

Follow me for more.
Let’s TALK.

Chatbots were a warm-up. The real AI war is about agents.

Because agents don’t just talk.

They do: click, buy, book, code, deploy.
And the race just got louder:

OpenAI just brought in OpenClaw’s creator to lead next-gen personal agents, while OpenClaw moves to a foundation and stays open. 

At the same time, Anthropic is publishing playbooks on how to build effective agents and how to engineer context so they don’t go rogue. 

If this feels like an arms race… it is.

But not a “model vs model” race.
It’s a race for who runs your workflows.

And Silicon Valley nailed the nightmare years ago:
Pied Piper realizes their system can quietly erase privacy… so they choose to kill it. 

That’s the B2B pain point today:

Most teams want “agents”… but they don’t have governance.
Meanwhile, AI adoption is already mainstream: 75% of knowledge workers use AI at work. 

And trust is still the currency: ~94% of B2B marketers say trust is the #1 factor in brand success. 

So here’s the play (useful, not hype):

➡️ Start with “agent jobs,” not tools.
Pick 3 workflows: research, content ops, outbound, customer support.

➡️ Give agents a leash.
Permissions, audit logs, sandboxes, “human approve” for external actions.
(Companies are already banning risky agent tools for security reasons.)
 
➡️ Measure like a CFO.
Time saved, cycle time, error rate, meetings booked.

➡️ Build the trust layer.
AI can scale output. Only humans can scale credibility.

Not-so-obvious: agents will flood LinkedIn with “good enough” content and spammy DMs.

The winners will be the brands that run signal → proof → conversation.

Bold prediction for 2026–2028:

You won’t compete on content volume.
You’ll compete on speed of iteration + safety + trust.

If you want a system that uses AI without becoming noise (offer + content + comments + DMs → pipeline), that’s what my LinkedIn Power Surge builds.

DM me for the details. Let’s TALK!

On LinkedIn, it looks like everyone uses AI all day. In real life? 

Most teams are still “testing it.”
No workflows. No rules. No ROI.

Remember the viral meme?
We're just a tiny red dot on the map of all humanity.

Funny meme.
Also… a dangerous bubble.

2024: Prompt engineer.
2025: Vibe coder.
2026: Master of AI agents.
2027: Unemployed.

Yes, adoption is real: 
75% of knowledge workers say they use AI at work. 

But here’s the punchline: 
The productivity gains often collapse at the team level when nobody orchestrates it. 

So we get two camps:

Camp 1: “We’re behind, we’re doomed.”
Camp 2: “We’re ahead,” because they renamed themselves “AI something.”

Both are wrong.

The winners won’t be the best prompters.
They’ll be the best operators.

And while LinkedIn gets flooded with low-signal AI content, trust becomes the differentiator: 94% of B2B marketers say trust is the #1 factor in brand success. 

The play (to stay relevant without the hype hangover):

➡️ Stop learning tools. Start learning workflows.
Pick 3 money motions: pipeline research, outbound personalization, and content repurposing.

➡️ Build “recipes,” not prompts.
Inputs (ICP + offer + proof) → constraints → examples → “what good looks like.”

➡️ Create one team standard.
Same prompt library. Same QA checklist. Same naming. Same storage. (Or you get chaos.) 

➡️ Measure outcomes, not excitement.
Time saved is nice. Pipeline created is better. (Gartner: 4.11 hours/week saved can vanish if you don’t systemize it.) 

➡️ Use LinkedIn as the proof channel.
Post your thinking. Show receipts. Teach what you learn. Trust compounds. 

Bold prediction: “AI job titles” will keep changing.

But the real split will be simple:
People who can direct AI → and people who get directed by it.

Want the system to do this fast (and safely)?

That’s what my 6-Month LinkedIn Power Surge builds: strategy + AI workflows + content + comments + DMs → demand.

Follow me for more.
DM me, and I’ll send details. Let’s TALK.

Founder @ Growth Habit | Author of Die Before They Do | Alcohol Free for 10+ Years | 🎧 Ex-DJ/Producer

YOU'RE DOING THIS WORK BECAUSE.....

You want to do work with meaning while creating freedom for yourself.

But it's hard...

✔️ You want to grow your business but not your stress + workload 

✔️ You know you're a good coach but you don't know where your next client is coming from

✔️ Everyone comes to you for support + guidance, but who do you go to?

✔️ You know you need to get your message out there (marketing) + enroll people (sales) but don't want to do anything that feels icky

✔️ You have an exciting vision but not the frameworks, methods, and systems to get there


What if there was an easy way to have Dream Clients coming to you? 

I know, it’s a bold statement.


—————
ABOUT ME

💎 Serial entrepreneur of profitable businesses
🚀 Helped 410+ coaches + consultants 
💻 Ex-People & Culture leader in Tech
💥 Featured in Forbes + Entrepreneur
🎧 Retired DJ/producer
👨‍👩‍👧‍👦 Proud papa x 2


Hey there, I’m Robb....

I’m passionate about helping people grow their businesses but it all means nothing without the human connection & deeper purpose. Before I started focusing on LinkedIn, I got clients from sharing my message + building audiences on Myspace, Facebook, and Instagram. While the platforms may change, the principals remain the same. It's all about how you communicate your message.

Since 2019, I've helped over 410 entrepreneurs + coaches launch & grow.

———————
WHAT CLIENTS SAY

◆ "things just changed dramatically. Over the three months we worked together I got 19 inbound leads, which is very, very different than what was happening before" - Francisco 

◆ "Robb has a special ability to boil it down to the essence and provide concrete tools, systems, and the accountability you need to achieve (literally) what you dream" - Prieeyya 

◆ "With Robb’s help I’ve put out content that attracts the coaching clients I want to work with at higher rates." - Natalie

◆ "I actually sold over $10k worth of coaching this week. Thank you so much for all your care, your empathy, but really your unique training, coaching, and mentoring" - Joe 

----------

I help purpose-driven coaches + consultants like you grow your business + your impact. I have an incredible private community of humans doing kickass work, run a six-month Impact Accelerator group program, and work with small number of select people 1:1.

GET LOADS OF FREE TRAINING HERE: https://www.growthhabit.org/blog

GRAB MY BESTSELLING BOOK "DIE BEFORE THEY DO": https://mybook.to/DieBeforeTheyDo

CURIOUS OR HAVE QUESTIONS? Send me a DM :)

Robb Gilbear

The crazy contrast of breakthroughs people had is one of the highlights for me. From “I have to buy the bed frame” to “I need to get divorced”. And what people said about the event (below) has me teary eyed....

→ “Life-changing. This is why we show up when you make offers.”

→ ”This was one of the most special weekends I’ve ever had.”

→ "I believe I can do what I say I’m going to do now. What I think I can do, I now know I can do."

→ "There’s major weight that I’m leaving behind here, and that opens up clarity of vision, a calmness in my body, and more creativity. Now I'm even more excited to go back to the work that I do.”

"You exceeded my expectations the moment I walked into the villa. I was like woah. This is beautiful, what a setting. I felt immediate comfort. An immediate energy of this feels right. There was a vibe immediately. We had beautiful conversations, we shared ideas, and perspectives. It was a really powerful connection with the beautiful community that you've created. There was space for ourselves, educational content that's really tangible useful sh*t, and incredible spiritual healing exercises. There were magical moments for me."

→ "I knew I would learn more about business frameworks, messaging, platforms, and approaches that would help me grow. Which I got in droves. I knew I would get that coming here. What I didn't expect was to have so many new friends, that I know for years and years to come will be in my orbit that I can call upon if I have a question, a gut check, or need counsel. I knew that I'd meet really cool people because that's all that you have in your Growth Habit community is really cool people. But I didn't expect the depth of those relationships in over just two days. What I also didn't expect was having some very significant existential questions about one of my businesses moving forward. And two of the masterminds here were complete experts at the two sides of the question coin. And the first night, I asked them if I could pick their brains and I got a complete masterclass on how to think about the problems, how to solve the problems, and how to approach the problems in a way that was even better than I could've ever expected. It was $50k worth of counsel over 30 minutes after dinner. The other thing that I could not expect that I got from this, which made the entire experience priceless, was transformation. You created a container each afternoon for us to go into the deeper work. And in the depths of those journeys in this safe beautiful space that you created, I healed 40 years of trauma. I reconciled problems I had with family members, and all this internal work that I didn't expect."

^This is why I do this.

❤️

P.S. Our next big in-person event is Do Bold Sh*t in October. 
Here's the deets: 
https://lnkd.in/gtP5xTf2

.

Founder @ Growth Habit | Author of Die Before They Do | Helped 430+ Coaches in 17 Countries | Alcohol Free for 11 Years | 🎧 Ex-DJ/Producer

I'm coming to a city near you. After everyone left Tulum, I spent an extra week in Mexico to reflect + refuel. And 2 things became abundantly clear....
 
1. The intimate mastermind in the sun will become an annual event.
2. We're going to start doing more international in-person events. Some will be dinner meetups, others will be workshops, and a few will be bigger transformational experiences.
 
Starting with:
 
→ Athens in May
→ Ottawa in June
→ Paris in October
→ London in October
→ Toronto in October
 
And we might even host a little something in Thunder Bay in April.
 
So if you know someone in those places who you think might like to attend, tag them. And if you'd like us to do something in a city that's not listed, say where.
 
Looking forward to spending time with you face to face.

I just signed an agreement where the DEPOSIT I have to pay is $21,770. I realized that's about how much I had in credit card debt 10 years ago (with another $7k ish owing on a line of credit on top of that). It's wild how much things have changed in the last decade.

I credit much of the shift to Doing Bold Sh*t.

And this simple strategy I live by:

1. Do Bold Sh*t that scares you.
2. Reflect + learn as you go. 
3. Share what you're learning to teach + inspire others. 
4. Repeat.

...

Did you know that I host an annual conference called Do Bold Sh*t? Last year, we had people from 5 different countries in the room with us. It's was freaking magic. See for yourself here: doboldshit.com

.

Are you willing to spend 8 hours on one short video?
 
This video took: 
→ 2 hours to draft the outline. 
→ 4.5 hours to edit + refine the script. 
→ 27 minutes to record. 
→ 1 hour to edit.
 
8 hours of uninterrupted focus work to create a single video that I can only use for 3 weeks because it's for an upcoming live event.

[Event details here: 
https://lnkd.in/eNYVYPvF ]
 
Why would I spend this much time on a video that's less than 5 minutes long?
 
1. It's making it easy to enroll people into my training on the 27th.
2. I feel more clear + confident with my messaging from the process.
3. I know the next one won't take nearly as long. Practice, baby!
 
There's loads of tools, mentors, and maps to make your journey easier.
 
But at some point, you just got to do the work.

I don't know that I've ever made a promise like this. But if you're a coach who wants to get more clients + make more impact: watch this. You'll know exactly where you need to focus. In just 71 seconds. 

But it'll only work if....

You're honest with yourself.

And you listen to my instructions to not choose 7. 😂

In 2023, I hit a wall. 
My LinkedIn content was getting loads of views, I had plenty of followers, people were liking and commenting and even sending DMs that I was "inspiring" or sharing "great insights." But none of it mattered. 

My business had plateaued and I wasn't signing new clients.

I'd wake up every day thinking about what to post, spend hours commenting on other people's content, and do all the things the LinkedIn gurus said you sure do.
But trying to win the popularity contest wasn't magically bringing in clients. And it had me worried. If things didn't change, I might have to go back to working for someone else.

Then something hit me.

When I first launched Growth Habit, I signed 12 coaching clients in the first two weeks. Twelve. I didn't have a big following, I wasn't posting every day, and I definitely didn't have some fancy content strategy.

So what the hell had changed since then?

I'd lost sight of what actually worked. I'd gotten so caught up in creating more content and chasing engagement that I'd forgotten the thing that made me successful in the first place. I wasn't creating demand anymore, I was just creating noise.

So I stopped.

I stopped trying to chase the algorithm and stopped doing what people with hundreds of thousands of followers said I "should" be doing. I went back to what actually worked: understanding what needs to happen in someone's brain for them to go from "that's helpful" to "I need to work with this person."

Here's the part that blows my mind:

In the last two years my revenue has more than doubled while my LinkedIn views have dropped dramatically. I spend less time on here but am having more impact. Because I’ve focused on creating demand instead of chasing engagement.

I'm breaking down exactly how I do this in a live 90 minute training on Feb 25th.

[Check it out here: https://lnkd.in/eNYVYPvF ]

You'll learn exactly what to say to attract "I'm ready to go" clients, the messaging framework that creates demand for you, and the buyer psychology shift required for people to say "I need to work with THIS person."

It's a private session I'm running for clients.

But I've made a limited number of guest spots available.

Open article: LinkedIn by growthhabit.org

Let's start with why LinkedIn sucks.... 

• People using engagement pods to artificially boost their content (and make you feel inferior about getting less likes). 
• AI slop posts (with robots replying to each other in the AI filled comments).
• Getting asked “are you taking on new clients?” (before being slapped across the face with a pitch).
 
But if you can avoid those pitfalls, you’ll find….
 
Incredible humans + opportunities. 
The most supportive online community. 
A platform where most people are logging in for leadership, learning, business, and growth.
 
And....

If you learn how to navigate LinkedIn LIKE A HUMAN (and use all it’s incredible features), you can chart your own path. You can get your message out in a place where the average household income is over $100k for more than half of the people on the platform. 

You can build a business doing impactful work.

P.S. I'm running a live training on March 25th where I'm breaking down exactly how I'm getting clients on LinkedIn in 2026, without pitch-slapping strangers, spending hours a day on the platform, or other cringy sh*t. 

Deets here: https://lnkd.in/eRrcWG2b

taplio

The Battle

Ivan Dimitrijevic

Robb Gilbear

Followers

Posts

Engagements

Likes

Performance ScoreIvan Dimitrijevic's LinkedIn Performance

Performance ScoreRobb Gilbear's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Ivan Dimitrijevic

Robb Gilbear

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivan Dimitrijevic's LinkedIn Performance

Performance ScoreRobb Gilbear's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreIvan Dimitrijevic's LinkedIn Performance