Ivan Dimitrijevic

OptimaB2B

Enough with the status quo. 
In a world of endless buzzwords and weak promises, you need clear, decisive action. 

Here, at OptimaB2B we specialize in turning common pain points—unclear direction, lackluster growth, and market mediocrity—into your competitive advantage.

Here’s how:

✅ Strategy: 
We design plans that cut to the chase.

✅ Differentiation:
We spotlight what makes you unique.

✅ Innovation: 
We drive ideas that defy convention.

✅ Unique Value: 
We deliver outcomes that matter.

If you’re ready to break the mold and leave the competition in the dust, let’s craft a future where your business not only competes—it dominates.

Head of Growth

Dim IT Consulting

In today's digital age, businesses can't merely exist; they must communicate, engage, and thrive in the digital landscape. If you don't pivot to digital prominence, competitors might just outpace you.

Why? Because building a powerful digital media presence isn't just an addition—it's the core of modern communication. It’s where connections are forged, stories are told, and where your customers reside.

Understanding and leveraging digital media isn't just about launching a website or having a podcast. It's about curating a holistic experience for your audience, translating to trusted brand recognition and increased sales.

But, mastering this domain demands:

🕰 Time
🔍 Expertise
🛠 The right tools and tactics

Recognizing the need for a formidable digital presence is the first stride. And if these challenges seem daunting:

You're engrossed in running your business.
The digital media realm feels intricate.
Your core strengths lie elsewhere.

It's not just okay, but wise, to seek expert intervention.

Invest in a digital evolution without compromising your business nucleus.

Ready to take the digital leap and surge ahead? 
Let's collaborate and script your digital success story. 🤜🤛 📞

Founder

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Webbografi Sweden AB

BG Reklam

Funky Marketing

As a director of demand generation, I am tasked with a lot of different challenges, like finding new customers and bringing them into the fold. Besides harvesting the existing demand, one of the most challenging aspects is creating demand for products that are already working well in an existing market.

When a product is winning, it's tempting for the company to leave well enough alone. Why tinker with success?

The challenge of creating demand for successful products is that they've already won the hearts and minds of their audiences. There may be very little room for improvement. The product goals have likely been met (or exceeded), and the existing customers are satisfied or at least stable in number.

As you might imagine, my job becomes more difficult when I don't have much wiggle room to improve on what is currently working well. 

So how do we create demand for successful products? 

We Help B2B Companies Generate Consistent Revenue Growth With Cost-Efficient Strategies.

You have to be prepared and be able to scale growth so it doesn’t hurt you in the long run.

From setting up foundations, leading your team, to growing your business - we help you get it done.

Modern marketing execution is becoming more and more critical to a successful, efficient revenue engine. 

We’re measuring our efforts on inbound qualified pipeline and inbound closed-won revenue. It’s a simple philosophy that keeps our clients happy.

Director of Demand Generation 

Shindiri Studio 

Sales Representative

MCW BCN Digital

Co-Founder

MyCity-Web

I'm a founder of MyCity Web - Digital Media & Online Marketing Agency, seasoned blogger and SEO/Inbound Marketing consultant with years of experience. My skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics.

Each and every team member of MyCity Web is a devoted expert who will strive to perform the work assigned to them with a dose of professionalism and efficiency. Keep in mind though that through time, while working with each other, all of us have learned something from one another, so now, frankly speaking, we are all trained to do all sorts of things. We will be happy to work out a plan, specifically designed to suit your needs and we will stick to it, point by point - no exceptions! Finally, we know how hard it is to make it in the business world nowadays and therefore, we are open for negotiations.

Dejan SEO

DEJAN is an Australian search marketing company with worldwide recognition for marketing excellence and innovation. We specialise in technical and strategic SEO (search engine optimisation) solutions designed to drive traffic and sales to local business, e-Commerce and corporate websites. With unmatched research capabilities our team delivers business intelligence which goes beyond standard data sets. Strategic advice we provide is geared towards maximum impact and speed, delivering quick return on investment.

SEO Consultant

I, in association with my personal team, provided advanced SEO consulting, Inbound Marketing & Social Media solutions and blogging/writing services.

Senior SEO / Social Media Consultant

Demand Gen Strategist & Content Maven | Elevating B2B with Engaging Content for Traffic, Engagement & Conversions

Greetings! Welcome to where strategy meets storytelling. 

I'm a growth marketing strategist with a flair for demand generation. A former chess pro turned digital media maven. Did someone mention the 'GIF master' of Dark Social? Yes, that's me!

With the hat of an entrepreneur & CEO, I deeply resonate with the challenges B2B brands face today. From curating engaging content to closing critical deals, my expertise navigates the entire spectrum.

🔗 Connection ➡️ Audience ➡️ Community

That's my mantra! And from there, I accelerate growth. Forget traditional leads. MQLs are passé. Dive into the era of Dark Social and robust Pipeline Conversions.

What can I offer? 

🎯 Training your team 
🎯 Strategic brand-building 
🎯 Building efficient processes
🎯 Quick wins & target achievements

Yearning for a significant impact? 
Desire exponential growth in the coming year? 

Let’s strategize. 📞

Beyond my professional pursuits, you’ll find me actively blogging, sharing insights on everything from marketing and startups to random musings that ignite my curiosity. A self-proclaimed geek, the thrill of a new project or newfound knowledge excites me to no end.

Long-term, sustainable business growth is not just a dream; it's a possibility waiting to be realized. I'm here to transform that into reality by architecting a digital media fortress around your business.

Ready to embark on a growth journey? 
Let's converse! 🚀

Always eager to connect, learn, and grow. 
Reach out anytime. 📞

Pasha Irshad

Shape & Scale

Pavilion

Sprocketeer (formerly HubSpot Super Admin)

We are Sprocketeers looking to level up our HubSpot + RevOps chops.
We fight obscurity with clarity & dance when the flywheel spins!

Sprocketeer 

Merritt Group

In the culmination of my last six years at Merritt Group, I'm now leading the Digital practice. Directly responsible for business development, digital strategy, delivery, partnerships and team growth.

Current Responsibilities 

Digital Strategy – Develop and coordinate strategy for all digital programs across a portfolio of clients worth over $5M, including Saas, Government, Cybersecurity, Technology and Fortune 500 clients. 

Agency Operations – Responsible for helping define and develop internal processes across collaboration, project management, delivery and financial reporting.

Technology & Implementation - Driving force behind technology adoption in support of client and internal collaboration, including helping oversee technology roadmap for the agency.

Team Leader - Manages a cross-functional team of project managers, digital strategists and designers while leading upskilling initiatives at the agency.  

Partnerships & Programs - Leads the process around vetting and integrating partnerships at the agency, including technology and vendors.

Vice President, Digital

Impact

• Directly scaled paid media program over 300% since 2016 while helping to increase marketing services growth over 150% since 2015

• Led the introduction of new agency services across Web, SEO, Marketing Technology, Data and CRO

• Responsible for partnerships with HubSpot, Drift, Databox, Hotjar and Osano

• Built out vendor network to help support work across digital, technology, lead generation and content syndication and reporting and analytics.

Responsibilities

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 60 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management.

Senior Director

Concept and direct digital marketing programs including strategic planning, execution and reporting across a portfolio of 40 annual projects. Manage vendor relationships. agency partnerships and oversee a team of eight digital strategists, creative developers and project managers. Serve as agency lead for inbound marketing, process and project management training as well as website, analytics and reporting management. 

Select Accomplishments:
•	Secured and managed over $500,000 in new business over one year through the newly formed digital practice.
•	Initiated and built agency paid social media division, planning and managing over $200,000 of ad work revenue in one year.
•	Bridged internal gap in digital skills through leading an agency-wide project management training course for employees resulting in an estimated savings of $450,000 annually, by avoiding outsourcing.
•	Overhauled inbound marketing, bringing in HubSpot as a partner selling marketing automation services to clients generating up to 50 additional inbound leads per year equating to $750,000 in additional revenue.

Director of Digital Marketing

Led a cross functional team across design, digital and video to develop and implement creative solutions for our clients. Acted as the account lead on all creative projects within the agency working to build and grow accounts, facilitating feedback between our clients and internal teams and managing scope and budget. Also oversaw new business development and the creation of internal processes across finance, project management and creative management.

Director of Creative Services

Bluetext

Managed all project facets including project plans, budgeting, scheduling, user experience, design, web development and QA for project budgets of up to $500,000 and offshore teams of up to 15. Served as the liaison between the internal project team and federal and information security sector clients. 
Supervised client marketing functions including website launch and rebranding, internal/ external print collateral and a complex, multilingual responsive website built on Drupal content management system. Performed Google Analytics reporting and analysis and assisted internal design team with design and production work.

Select Accomplishment:
•	Streamlined the project planning and QA process by setting up new scheduling and bug tracking software and infrastructure, saving time to allow for additional projects.

Senior Project Manager

AKQA

Oversaw $8 million Verizon Wireless account including brand/user interface and national operations. Managed client relationship, contracts, quality of work, invoicing, budget, scope development, issue escalation and financial reporting to client and C-level executives. Led a 20-member internal team of strategy, user experience, design and web development professionals. Engaged with Moxie, Sapient Nitro and Pace Communications agency teams on Verizon Wireless initiatives.

Select Accomplishments:
•	Launched nationwide retail point-of-sale application resulting in $1,200,000+ of organic growth outside of existing business lines.
•	Collaborated with the brand/UI Team and the user experience group to completely redesign the Verizon brand style guides for OS X, Windows 8 and Android resulting in consistent and modernized branding across all platforms.

Senior Account Executive

Lead project manager on digital and creative projects for Booz Allen Hamilton, Microsoft, Battelle, U.S. Pharmacopeia and Steptoe & Johnson PLLC, overseeing a team of five account managers, designers and videographers. 
Projects included web design and development, corporate video, custom social media properties and campaigns, mobile applications, brand strategy and advertising. Executed operational functions including budgeting, staffing, traffic coordination, business development, software selection and deployment and training. 

Select Accomplishments:
•	Increased revenue by 50%, from $350,000 to $750,000 within first six months. 
•	Grew revenue from $750,000 the first year to over $2 million within two years.
•	Increased profitability by 15% over three years, by transitioning digital and creative budgets from a public relations-focused model to a project-based system. 
•	Led new business web project contract pitch to an AM Law 200 legal client, securing $175,000 of revenue for the digital division, representing 10% of the annual division revenue and a new line of legal client business.
•	Assisted in landing Battelle website redesign contract, contributing $1 million to annual revenue.

Creative Services Manager

Greenfield/Belser Ltd.

Planned, coordinated and managed the development and launch of branding and multimedia-marketing portfolios for 20+ Fortune 500 top ten U.S.-based accounting and AM Law 200 Top 100 law firm accounts. Built client relationships serving as primary liaison between agency and clients’ chief marketing and chief information officers, web developers and designers, production artists and vendors. Guided projects from cradle to grave while ensuring adherence to specifications, timelines and budgets. Integrated social media into client plans.

Select Accomplishments:
•	Improved market appeal for New York City’s prestigious Proskauer Rose, LLC law firm by transforming their archaic image into a contemporary look with stronger appeal to the cosmopolitan market.
•	Conceived and pitched a rebranding portfolio to a California law firm, swaying their decision to a simple website refresh, putting them in a better position to attract lateral state-based growth accounts.

Account Executive

Co-founder @ Shape & Scale | Orchestrating growth through HubSpot & RevOps | Ex-marketer

𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲, 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗮𝗿𝘁𝘀. 

This belief led me to co-found Shape & Scale with Suzanne Block. 

We orchestrate growth for our clients through PR, RevOps, and HubSpot. 

PoV, people, processes, and technology. 

That's what we do. 

And we do it for SaaS and technology companies – from seed to SME. 

𝙉𝙤𝙬, 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚.

As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route. 

For ten years, I  worked as a waiter, bartender, and bar manager in the service industry.

It taught me more than I could imagine.

A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years. 

I guess you could call that full-stack 📚?

Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't.

In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.

Of all the clients I've worked with, the ones that succeed understand these three fundamentals: 

• The 𝙥𝙤𝙬𝙚𝙧 of alignment. 
• The 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 of data.
• The 𝙣𝙚𝙚𝙙 for product market fit.

Hit me up any time – DM or email. I'm always willing to help if I can and love talking shop. 

𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲
• Go-to-market strategy
• HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
• Demand generation and demand capture (Programmatic, Paid Social, Search)
• Data and analytics (GA4, anyone?)

taplio

The Battle

Ivan Dimitrijevic

Pasha Irshad

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