Ivan Dimitrijevic

OptimaB2B

Enough with the status quo. 
In a world of endless buzzwords and weak promises, you need clear, decisive action. 

Here, at OptimaB2B we specialize in turning common pain points—unclear direction, lackluster growth, and market mediocrity—into your competitive advantage.

Here’s how:

✅ Strategy: 
We design plans that cut to the chase.

✅ Differentiation:
We spotlight what makes you unique.

✅ Innovation: 
We drive ideas that defy convention.

✅ Unique Value: 
We deliver outcomes that matter.

If you’re ready to break the mold and leave the competition in the dust, let’s craft a future where your business not only competes—it dominates.

Head of Growth

Dim IT Consulting

In today's digital age, businesses can't merely exist; they must communicate, engage, and thrive in the digital landscape. If you don't pivot to digital prominence, competitors might just outpace you.

Why? Because building a powerful digital media presence isn't just an addition—it's the core of modern communication. It’s where connections are forged, stories are told, and where your customers reside.

Understanding and leveraging digital media isn't just about launching a website or having a podcast. It's about curating a holistic experience for your audience, translating to trusted brand recognition and increased sales.

But, mastering this domain demands:

🕰 Time
🔍 Expertise
🛠 The right tools and tactics

Recognizing the need for a formidable digital presence is the first stride. And if these challenges seem daunting:

You're engrossed in running your business.
The digital media realm feels intricate.
Your core strengths lie elsewhere.

It's not just okay, but wise, to seek expert intervention.

Invest in a digital evolution without compromising your business nucleus.

Ready to take the digital leap and surge ahead? 
Let's collaborate and script your digital success story. 🤜🤛 📞

Founder

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Member

Webbografi Sweden AB

BG Reklam

Funky Marketing

As a director of demand generation, I am tasked with a lot of different challenges, like finding new customers and bringing them into the fold. Besides harvesting the existing demand, one of the most challenging aspects is creating demand for products that are already working well in an existing market.

When a product is winning, it's tempting for the company to leave well enough alone. Why tinker with success?

The challenge of creating demand for successful products is that they've already won the hearts and minds of their audiences. There may be very little room for improvement. The product goals have likely been met (or exceeded), and the existing customers are satisfied or at least stable in number.

As you might imagine, my job becomes more difficult when I don't have much wiggle room to improve on what is currently working well. 

So how do we create demand for successful products? 

We Help B2B Companies Generate Consistent Revenue Growth With Cost-Efficient Strategies.

You have to be prepared and be able to scale growth so it doesn’t hurt you in the long run.

From setting up foundations, leading your team, to growing your business - we help you get it done.

Modern marketing execution is becoming more and more critical to a successful, efficient revenue engine. 

We’re measuring our efforts on inbound qualified pipeline and inbound closed-won revenue. It’s a simple philosophy that keeps our clients happy.

Director of Demand Generation 

Shindiri Studio 

Sales Representative

MCW BCN Digital

Co-Founder

MyCity-Web

I'm a founder of MyCity Web - Digital Media & Online Marketing Agency, seasoned blogger and SEO/Inbound Marketing consultant with years of experience. My skill sets include Social Media Marketing, Search Engine Optimization and blogging on a wide variety of topics.

Each and every team member of MyCity Web is a devoted expert who will strive to perform the work assigned to them with a dose of professionalism and efficiency. Keep in mind though that through time, while working with each other, all of us have learned something from one another, so now, frankly speaking, we are all trained to do all sorts of things. We will be happy to work out a plan, specifically designed to suit your needs and we will stick to it, point by point - no exceptions! Finally, we know how hard it is to make it in the business world nowadays and therefore, we are open for negotiations.

Dejan SEO

DEJAN is an Australian search marketing company with worldwide recognition for marketing excellence and innovation. We specialise in technical and strategic SEO (search engine optimisation) solutions designed to drive traffic and sales to local business, e-Commerce and corporate websites. With unmatched research capabilities our team delivers business intelligence which goes beyond standard data sets. Strategic advice we provide is geared towards maximum impact and speed, delivering quick return on investment.

SEO Consultant

I, in association with my personal team, provided advanced SEO consulting, Inbound Marketing & Social Media solutions and blogging/writing services.

Senior SEO / Social Media Consultant

Demand Gen Strategist & Content Maven | Elevating B2B with Engaging Content for Traffic, Engagement & Conversions

Greetings! Welcome to where strategy meets storytelling. 

I'm a growth marketing strategist with a flair for demand generation. A former chess pro turned digital media maven. Did someone mention the 'GIF master' of Dark Social? Yes, that's me!

With the hat of an entrepreneur & CEO, I deeply resonate with the challenges B2B brands face today. From curating engaging content to closing critical deals, my expertise navigates the entire spectrum.

🔗 Connection ➡️ Audience ➡️ Community

That's my mantra! And from there, I accelerate growth. Forget traditional leads. MQLs are passé. Dive into the era of Dark Social and robust Pipeline Conversions.

What can I offer? 

🎯 Training your team 
🎯 Strategic brand-building 
🎯 Building efficient processes
🎯 Quick wins & target achievements

Yearning for a significant impact? 
Desire exponential growth in the coming year? 

Let’s strategize. 📞

Beyond my professional pursuits, you’ll find me actively blogging, sharing insights on everything from marketing and startups to random musings that ignite my curiosity. A self-proclaimed geek, the thrill of a new project or newfound knowledge excites me to no end.

Long-term, sustainable business growth is not just a dream; it's a possibility waiting to be realized. I'm here to transform that into reality by architecting a digital media fortress around your business.

Ready to embark on a growth journey? 
Let's converse! 🚀

Always eager to connect, learn, and grow. 
Reach out anytime. 📞

Lester Chng

Cyber CEOs Brand Strategist. I build your brand as you build your business. | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

You head a leading cybersecurity firm.
But your online presence doesn't reflect it.

In fact, being invisible is damaging. 

You understand the power of thought leadership.
You know LinkedIn shapes deal flow and adds credibility in the industry.
You just don’t have the cycles (or the copy) to share your expertise and experience.

You have stories worth telling.

The insights from being in the trenches.
The deep conversations with your ace teams.
The hard discussions with your clients. 

Don’t let this wisdom go to waste.

That’s where I come in.

--------------------------------------------------------------------------------------------

How we work together.

Profile & Positioning
=> Rebuild your LinkedIn profile so visitors see industry authority, not “another vendor.”

Content engine
=> Ghostwritten posts that leverage your insights and expertise into engaging LinkedIn posts. 

Outreach campaign
=> Targeted DM campaigns and audience-building strategies that build your authority and land you on podcasts and conference stages.

--------------------------------------------------------------------------------------------

You focus on growing your firm and protecting your clients.
And we will ensure the industry, clients, prospects, and investors can’t ignore it.

Let’s build the personal brand that commands the cybersecurity conversation and drives business.


Worked with global client portfolio 
- MSPs
- MSSPs
- Agentic AI SOC
- AI-powered GRC 
- Operational Resilience 

Senior Advisor, Financial Crimes Unit Exercises. BMO Fusion Centre

Execution of Financial Crimes Unit Exercise and Drill Program
• Design and execution of exercises and drills to operationalize the Financial Crimes Unit Fusion Centre
• Scenario creation and exercise execution for Information Security, Enterprise Fraud Management, Physical Security, and Global Crisis and Continuity Management teams 
• Providing effective challenge of incident response readiness through exercise observation
• Execution of enterprise-wide Purple Team Exercise


Cybersecurity Exercises: Purple Team, Ransomware, DDoS, Malware, Data Corruption, Data Breach, 3rd Party Incidents
Fraud Exercises: ATOs, Attack on Payment systems, Business Email Compromise, PII Breach
Physical Security Exercise: Active Assailant, Civil Unrest, Bomb Threats
Crisis Exercises: Disaster Recovery, Business Continuity, Operational Resilience, Fire Incidents, Natural Disasters, Utilities Disruption

We landed in Canada 8 years ago. 
Today I still get this question. 
Why did you move from Singapore?

I always answer with this as if one of the reason. 

“We were very comfortable and had stable jobs. In fact, I know almost exactly how many career will pan out”

And we wanted to try something diff. 

This is what it wld have looked like:
- stayed on in the Navy
- promotions to LTC or SLTC
- 300k salary (don’t quote me)
- waiting on a ~500k bonus in 2026
- complete command of 2-3 warships

This is the last 8 years instead:
- ~50% pay cut for first role
- took 3 role changes to gain parity 
- only to be laid off after a few years
- and living through a dead economy

If we take a snapshot view here, it is a disastrous decision. 

But of course it’s never that linear. 

Here are other things that I gained:
- explored 2 career paths. PM + cyber
- grew professional network from 0
- gained experience in enterprises
- sold digital products & services
- found mission driven role + team
- resilience and independence
 
The questions will always be asked. 

And the journey is still being written. 

P.S what questions do u always get when you tell your story?
How do u answer them?

Sales Navigator

li_at

JSESSIONID

Talks about #linkedin, #resilience, #cybersecurity, #crisismanagement, and #personalbranding

The Brand Strategist for Cyber CEOs. I build your brand as you build your business. | Senior Cybersecurity Advisor | Author | Naval Officer | CISSP | 🇨🇦🇸🇬 |

Rogers Cybersecure Catalyst, Toronto Metropolitan University is hiring.
We continue to grow and if our vision of "Cybersecurity for all" resonates with you. Check out and apply for these roles.

Director of Strategic Partnerships
https://lnkd.in/gaTXKaBz

Director, Public Sector and Small Businessess
https://lnkd.in/gFGDsGvG

Program Lead
https://lnkd.in/gSajF8eK

Cyber Clinic Program Lead
https://lnkd.in/gcFhZFkP

Operations Coordinator

Check out this job at Toronto Metropolitan University:  https://lnkd.in/g2S-fNFa


Applications close soon and start the new year in a role and organization that is shaping the future of Cybersecurity in Canada and beyond.

Rogers Cybersecure Catalyst, Toronto Metropolitan University

You are all busy. I don't expect you to read my history, so here is a little about me.

𝗕𝗼𝗿𝗻 𝗮𝗻𝗱 𝗿𝗮𝗶𝘀𝗲𝗱 𝗶𝗻 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲.

Never the model student.
Made a career choice at 19.
To serve in the Navy and see the world.

𝗖𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗡𝗮𝘃𝘆

Daily lessons of leadership, critical thinking.
Ran the wargaming and simulation centre.
Left in 2017 after rejecting a promotion and the opportunity to command a ship.

𝗢'𝗖𝗮𝗻𝗮𝗱𝗮

Moved to Canada w no corporate exp
Struggled for years to climb a ladder
Fortunate to move into cybersecurity

𝗖𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆

Currently in my 3rd role in cyber.
1. Project Management
2. Senior advisor - security exercises
3. Senior advisor - security exercises

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝗿𝘀

Full-time at Rogers Cybersecure Catalyst, Toronto Metropolitan University. 
Best place I have worked in Canada.

Need cybersecurity tabletop exercises, cyber range training, cyber advisory services?

Give me a shout.

𝗖𝗼𝗻𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀

Book author
The Essential Cybersecurity Ex Playbook.
I still refer to it when I design exercises. 
Get it if you are tasked to run exercises.

Ghostwriter for Cyber CEOs and Founders
Your LinkedIn Account is a goldmine.
Build your thought leadership and authority.
I write your LinkedIn posts for you.

P.S What did you not know abt me?

Cybersecurity professionals struggle in OT organizations.

Especially if they don’t take the time to understand operations.

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

What Makes OT/IoT Security Complex

Q3: What makes protecting operational environments fundamentally different from traditional IT cybersecurity?

OT environments have physical processes, so organizations prioritize safety, reliability, and availability of OT systems. Confidentiality of data takes a back seat. Additionally, OT systems have a much longer life cycle. As a result, these systems operate 24/7 on legacy equipment and networks making patching and rebooting a challenge. Security changes can directly impact physical processes, which means risk management must balance cyber controls with operational continuity.

Q4: Can you share an example of how operational and security priorities sometimes conflict — and how organizations can bridge that gap?

Security teams may recommend immediate patching or network changes, while operations teams push back due to downtime risks or safety concerns. Capital upgrades of legacy equipment are also cited as reasons for avoiding immediate patches. Bridging that gap comes from joint risk assessments, staged mitigation plans, or designing controls that reduce risk without disrupting critical operations
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. What’s the biggest challenge in OT security?

OT & IoT Cybersecurity | Smart Building Technology | Smart Cities

“I’ll take a break from writing/posting”. 

That’s what I told myself as I returned from my vacation. 

“It will be easy to get back into it”. 

Just like my exercise routine, my writing and networking rhythm were severly derailed. 

Even though my systems and tools were in place, I need to reconvince myself of the intend of being active on this platform. 

And it really does fall back to the why. 

Once that is reaffirmed, then the other pieces of the how kicks back in. 

Here’s back to sharing:
- how organizations should use cyber exercises to improve their readiness and resilience 
- how cyber CEOs should use LinkedIn to drive brand awareness 

P.S who thinks the LinkedIn feed is darn boring these days. Let’s start sharpening our storytelling skills.

Cyber CEOs are missing one of the biggest opportunities on LinkedIn.

Your founder story.

Not the pitch.
Not the product.
The reason you started.

Here is why it matters.

1. It builds trust faster than yr website.

People want to know the conviction behind your company. Your story answers the core question every buyer has: why should I trust you.

2. It humanizes your brand.

Cybersecurity is technical and crowded. Your story cuts through the noise and shows the person behind the mission.

3. It creates instant differentiation.

Competitors can copy language, pricing, and positioning. They cannot copy your journey.

4. It strengthens every future conversation.

When people understand your why, your product demonstrations, sales calls, and partnerships become warmer and easier.

Your founder story is not optional.
It is a strategic asset.

If you do not tell it, your audience will never hear it. And don’t wait for permission to share too. 

No one is gonna give you that.

Culture change is crucial for security transformations.

How does one influence change in critical infrastructure?

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

Leadership, Culture & Collaboration

Q7: You’ve worked across consulting, engineering, and executive leadership — what have you learned about leading teams through complex technical change?

Real progress happens when leaders listen to their teams, and more importantly, remove obstacles instead of issuing directives. Operational teams adopt change when they feel respected, supported, and protected from unnecessary risk — not when security is pushed onto them as “another policy to follow.”

Q8: In your view, what’s the biggest cultural or mindset shift organizations need to make to strengthen their cyber and operational resilience?

Organizations must stop treating security as something they “enforce” on operations and start treating it as something they build with them. When frontline technicians and engineers are empowered as partners rather than problems to manage, security becomes practical, sustainable, and actually effective.
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. Which sector needs the most security attention?

Have you tried asking ChatGPT abt yourself?

Try it. I hope you don’t find sensitive information.

AI models feed on data. And yet so many organizations have headed straight for the AI gravy train without due consideration for the impact on data management and privacy. 

I interviewed my friend Patrick Lo, the CEO of Privacy Horizon, who helps his clients make sense of the ever-changing landscape of privacy and the impact of AI.

The Intersection of Privacy and AI

Q5: As AI becomes more embedded in diagnostics and digital health tools, where do you see the biggest privacy blind spots emerging?

Many organizations that adopt AI often overlook the importance of a solid AI Governance Framework. This oversight can lead to unsupervised AI being used within the organization, allowing users to leverage AI solutions without proper guidance. Such a lack of direction often leads to unintended disclosures of sensitive information. Additionally, a significant blind spot exists where many organizations are unaware of what personal or health data their AI models are accessing, retaining, or inferring. 


Q6: How is Privacy Horizon adapting its services — for instance, with AI-PIAs or automated privacy assessments — to address these new challenges?

We’ve expanded our service model to include AI Privacy Impact Assessments, AI Governance Frameworks, AI Training, and readiness tools aligned with the EU AI Act and ISO 42001. These help healthcare organizations assess AI systems’ risks, ensure transparency, and demonstrate trustworthy AI adoption.
_____________________________

If you enjoyed this interview series, please follow Patrick. He is a healthcare privacy expert and has helped organizations build privacy and security programs.


P.S What worries you about AI and privacy?

It seems like privacy is a premium these days.

And it can be sidelined if we don’t preserve it.

AI models feed on data. And yet so many organizations have headed straight for the AI gravy train without due consideration for the impact on data management and privacy. 

I interviewed my friend Patrick Lo, the CEO of Privacy Horizon, who helps his clients make sense of the ever-changing landscape of privacy and the impact of AI.

The Future of Privacy Leadership

Q7: What qualities will define the next generation of privacy leaders in healthcare?

Future privacy leaders will combine a strong understanding of technology, turning intricate risks related to AI, data, and cybersecurity into transparent, human-focused governance approaches that build trust among stakeholders.

Q8: If you could change one thing about how organizations approach privacy today, what would it be and why?

I would change the perspective from viewing “privacy as compliance” to seeing “privacy as strategy.” Privacy doesn’t have to be a boat anchor. Privacy is about common sense. Privacy is nothing more than good information management and good customer service. When organizations integrate privacy with trust, innovation, and brand value, compliance occurs naturally and a culture of accountability becomes self-sustaining.

_____________________________

If you enjoyed this interview series, please follow Patrick. He is a healthcare privacy expert and has helped organizations build privacy and security programs.


P.S Is privacy a top concern when implementing AI?

Take a second to count your personal connected devices.

Now, estimate that number for an enterprise set-up.

Enterprises struggle to keep up with the inventory, tracking, management, and governance of their IT systems. Industries and companies that rely heavily on physical systems, such as monitoring devices, automated systems, and highly integrated systems, add layers of complexity and associated risks to maintaining operational efficiency and security.

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

The OT/IoT Security Landscape 

Q1: How has the growing interconnection between physical systems and digital networks changed the way organizations think about cybersecurity?

Organizations that run physical systems and OT are more aware now of the risks that come with connecting them to digital networks. Asset owners are increasingly focused on securing these environments—marketing hype can amplify the fear, but the concern is justified. More connectivity expands the attack surface and links cyber incidents to real-world impacts on safety, reliability, and finances. As a result, there is a shift to treat cybersecurity as an operational responsibility, not just an IT issue.

Q2: From your experience, what are the biggest misconceptions business leaders still have about securing operational or connected environments?

Many business leaders place more emphasis on tooling and technology. Their main focus should be prioritized towards embedding cybersecurity practices and controls in their business workflows, organizational processes and ensuring their governance is not just documented, but functional. 
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. What are some IoT/OT security assumptions that many have?

If growing your LinkedIn presence as a cyber CEO is not part of your 2026 plan, it is a huge marketing miss. 

The others parts are shaping up:
- website copy
- marketing swag
- cold email blasts
- conference booth
- CISO wine and dine 😃

All that is important and probably takes up the bulk of your budget. 

And then when your prospects land on your LinkedIn page, it blands (yes bland) in with the rest of the corporate copy. 

“We are on brand.”
“Our product speaks for itself.”

What could have been a differentiator from your competitors and a vibrant platform to build a community and awareness for your company. 

Instead, it just fades to the background. Like many of the other passive accounts. 

Is your LinkedIn account working your you, your company, and your vision?

Or will 2026 be another missed opportunity? 

Your platform. 
Your choice.

LinkedIn

Addressing security issues in an OT heavy organization is an uphill battle.

Especially if we blindly apply IT security principles.

Where should one start? Or is it an impossible task?

I interviewed my friend Osman Saleem, the Managing Director of Actimeta, who helps his clients secure their OT and IoT infrastructure.

Building Secure and Resilient Systems

Q5: When you work with clients on OT/IoT cybersecurity, what guiding principles or frameworks do you find most effective?

Common sense, to start with. We also rely heavily on frameworks like NIST SP 800-82 and ISA/IEC 62443, focusing on asset visibility, segmentation, and defense-in-depth. These frameworks take a risk-based approach. There are industry-specific regulations that may also apply. Effective cybersecurity programs align cybersecurity controls directly to safety, reliability, and regulatory objectives rather than treating security as a standalone effort.

Q6: How can organizations take practical first steps toward improving their OT or IoT resilience without massive overhauls?

Work on foundational knowledge first. Document your environment and how OT intersects with and affects other organizational departments. Start with visibility - and I don’t mean deploying a tool. Understand what assets are connected, where data flows, and who owns them. Understand your existing staff's skill set. Establish your risk tolerance thresholds. Document everything. Then implement basic segmentation, access control, and incident response planning — small changes that dramatically reduce risk without major system interruptions.
_____________________________

If you enjoyed this interview series, please follow Osman. He is a security infrastructure expert and has helped organizations build IoT and OT security programs.


P.S. What are some key differences between IT and OT security?

Here’s one signal to know yr cyber exercise is highly effective. 
And most TTXs never trigger this. 

We recently executed a cyber range simulation exercise that put an IT team through a stressful scenario. 

The team was actively analyzing the IOCs and raise many relevant points for decision making. The leadership team weighed the risks and make a decision for containment. 

This decision was communicated to the technical teams and it spark a behavior which I didn’t expect but was glad it happened. 

The IT team responded to seek clarification on the decision. The instructions from the leadership team was clear on intent but the IT teams wanted to ensure that the leadership team understood the risks and nuances of the decision. 

And the discussion got pretty heated. 

This is termed as “Challenge and Response” and is something that we used while we manage the navigation team to ensure the safety of the ship. 

Team members would challenge the instructions (not the authority) if they were unclear or they had information that may impact the decision. The officer of the watch will have to respond to confirm or clarify the order. 

The purpose of this mechanism was to ensure that there was an avenue for clarification of an order without the risk of insubordination. 


So to my surprise, I saw this playing out as we ran our exercise. 

This is a healthy sign that the team had the right culture and understood the intent of the team’s actions. 

How did the heated discussion end?

I had to intervene, acknowledge the perspectives of both parties, and park the issue aside to continue w the exercise. 

This learning point would not occur in a benign tabletop exercise. It took a realistic high pressure scenario to tease out the practical considerations of incident response. 

P.S can u guess what the discussion was about? 
I’ll give a prize if anyone guessed it!

I consult with many Cyber CEOs. 

These 4 questions come up in every strategy call I run with founders.

⸻

1/ What should I post without oversharing or sounding salesy

They worry about balancing:
- Oversharing insights 
- Being authoritative vs promotional

But the real issue?

This isn’t a writing problem.
It’s a positioning + content strategy problem.

Once you define your POV and boundaries, posting becomes easy.

⸻

2/ Will this really generate business, or is it just vanity?

They’re skeptical because:
- Impressions ≠ pipeline
- “Likes” don’t close deals
- Decision-makers feel invisible on LI

Behind this question is a deeper fear:

“Will my effort pay off?”

LinkedIn is a trust engine, not a slot machine. It compounds if you show up consistently.

⸻

3/ How do I stand out when every cyber CEO sounds the same?

Their feed is full of:
- News reposts
- Corporate announcements 
- Zero Trust / AI buzzwords

Their real question is:

“What is MY unique point of view?”

The answer is always the same. 
Stand out by being specific, not louder.

Your niche, your observations, your client stories, your lessons.

Those are the differentiators.

⸻

4/ How much time does this take each week?

They assume LinkedIn is:
- Daily posting
- Daily commenting
- Constant DMing
- Full time social media diva

But what they actually want is simple:
A strategy that is intentional. 
A plan that drives results. 

You don’t need to post daily.
You need clarity, consistency, and relevance.

⸻

If you’ve have all these questions too, the good news is they’re all solvable.

Cyber CEOs don’t need more content.
They need a clearer strategy, stronger positioning, and a repeatable system.

P.S what other qns do u have?

Cyber CEOs have endless stories. 

Here are some ideas if u r stuck.

1. The moment you realized the cybersecurity problem you’re solving was real (A client incident, a failure you witnessed, or a blind spot in the market.)

2. Why you decided to start the company instead of joining another one (Your conviction, frustration, or spark.)

3. The first obstacle you faced as a founder and what it taught you
 (Funding, product clarity, hiring, credibility.)

4. The early version of your solution and how different it was from today
 (Show evolution and persistence.)

5. A hard lesson you learned that shaped how you lead now
 (Trust, communication, resilience, decision speed.)

6. The turning point when you knew the company would work
 (First client, first renewal, first big validation.)

7. A belief you hold about cybersecurity that most people overlook
 (Your “why” behind your mission.)

8. How your background shaped the way you approach security problems
 (Past industries, roles, failures, or personal experiences.)

9. The sacrifice most people don’t see
 (Time, stability, opportunity cost, personal growth.)

10. Your vision for the industry and why you’re committed to it
(Where things are going and why you care.)

P.S Expand on each point in a few different angles and your content is set for months. 

Any other story ideas?

LinkedIn has never worked for me. 

Many Cyber CEOs tell me that. 

“What have you tried?”

- had 1 video call w a new contact
- create 2 posts every quarter 
- msg 3 CISOs every week
- like 4 posts every day 
- read 5 cringey posts

Bruh, what were you expecting. 

If you execute prod dev like a hawk,
raise funds like the fed, why do you neglect your professional presence?

You may be causing more damage missing more opportunities than u thk. 

Is 2026 going to the same for u?

Here are 4 silly TTX lessons that you never plan for but do happen. 

You have gone through the rigor. 

Study the IRPs and escalation flows. 
Deep dive into sector intel and risks. 
Create the most compelling scenario. 

You executed the exercise w precision. 

Then realize this is what they gained. 

1. Some participants have never met. 

Whether it is high turnover or there never as reason to meet, don’t be surprised if some members have never met before and the exercise served its purpose of building relations. 

Silly but happens more often than u thk

2. Some plans have never been read. 

Or in some cases, no one knew it existed or didn’t event realize annex C-7 had a whole section dedicated to the responsibilities of said department. 

Better late than never to realize you have a role to play in an incident. 

3. Some words have diff meaning. 

You used industry defined nomenclature as you peppered the response plans with actionable and detailed terminology. Only to realize no one cares about your glossary on page 54. 

Fav terms. Isolate. Asset. Segregate. Sanitize. Take offline. Clean up. 

Record the lesson learned. 
Create an action item to synch. 

4.  Some roles and ppl r gone. 

This always happens but don’t let u derail the exercise. Plans are never perfect. They are there to serve as a kick off point and reference, not a step by step instruction booklet. 

Don’t be so rigid. 

P.S what other interesting TTX encounters have you experienced?

10 planning considerations for a live red team exercise.

A live Red Team exercise can transform your organization’s cyber readiness.

Or it can blow up in your face.

Most companies underestimate the planning required. 
Live exercises introduce operational risk, reputational exposure, and real technical consequences if poorly scoped.

Here are 10 planning considerations. 

⸻

1. Define crystal-clear objectives before touching the scenario.

A Red Team exercise easily derails without a defined purpose.
•	Are you testing detection?
•	Decision-making?
•	Business response?

Knowing the objective helps guide the red team and enables alignment.  

⸻

2. Assess organizational maturity honestly before selecting tactics.

Live exercises should match capability.
Teams still struggling with escalation protocols shouldn’t jump straight to advanced APT emulation.
Ensure your IRP, SOC workflows, and communication playbooks are mature enough to withstand live pressure.

⸻

3. Secure executive sponsorship and socialization early.

Leadership must know what they’re approving. This includes scope, risks, expected disruptions, and reporting cadence.

⸻

4. Establish strict scope, boundaries, and rules of engagement.

A Red Team must know exactly what is allowed.
Examples:
•	No production data exfiltration.
•	No destructive actions.
•	Limited hours for intrusion.
•	Clear ‘stop game’ conditions.

Defined ROE protects your systems, your people, and your reputation.

⸻

5. Map out all critical systems, dependencies, and crown jewels.

You can’t test everything.
Choose what matters most:
•	Mission-critical applications
•	Identity systems
•	Cloud environments
•	OT/ICS (very rare)

Have a clear reason why this is the target. 

⸻

6. Involve key third-party vendors before game day.

Many Red Team exercises collapse due to vendor bottlenecks.

Notify them early. 

Their tools, logging, and escalation capabilities determine how realistic and valuable the exercise becomes.

⸻

7. Prepare the SOC and security teams without revealing the scenario.

Let them know the exercise window and who to clarify with if there are doubts. 

A Red Team exercise shouldn’t overly hamper operations. Yes there will be increased load for short periods of time. 

⸻

8. Decide the battle rhythm for decision-making and communication.

Synchronisation avoids chaos and ensures realism in response flow.

Also include exercise control meetings to keep teams updated. 

⸻

9. Create a safety plan.

Live operations = live risk.

A safety plan ensures the Red Team can push boundaries without endangering the business.

⸻

10. Design a mature debrief, learning review, and AAR process.

The biggest ROI comes after the exercise.

A rigorous debrief is where transformation happens.

⸻

Conclusion

A live Red Team exercise is a meticulously planned, high-stakes enterprise learning event.

Plan it properly, and you elevate your team’s resilience.
Rush it, and you erode trust in security

How to instantly instill confidence during an incident response call?

One of the key features in every incident response plan is the incident response call or CSIRT (cybersecurity incident response team) call. 

Yet, it is hardly ever practised and you can confuse everyone if it is a mess. 

There is no clear lead, the agenda is sketchy, and the conversation goes all over the place. Even worse, it drags on with no end in sight. 

A simple way to fix this. 

Meetig structure + Practice

Here is a sample meeting structure:

1. State the objective and summary
2. Facts so far (what we know, what we think, what we don’t know)
3. Impact and scope 
4. Top 3 priorities and risks
5. Decisions needed now
6. Action item review
7. Comms and notifications
8. Recap key next steps
9. Open for questions 
10. Timing of next call 


You need to practise these calls. 
And run it with military disciple. 

P.S what agenda item wld u add?

taplio

The Battle

Ivan Dimitrijevic

Lester Chng

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The Battle

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Lester Chng

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lester Chng's LinkedIn Performance

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