🇺🇦 Iurii Znak

Respect.Studio

Predictable and Scalable growth for B2B tech & service companies

Founder & CEO

Techstars

Mentoring startups in a remote-first environment, I support their strategy, offer firsthand experience, and guide their growth.

Mentor

Pebbles Ai

Turning every B2B professional into a go-to-market expert through neurosymbolic AI.

GTM Automation Lead & Investor

Lviv Regional State/Military Administration

Following the Maidan, I harnessed my skills to contribute to Ukraine's renewal, leading to a 39% investment increase in region and top ratings from EBA

Senior Specialist, Investment Attraction Department

TutoTOONS

Growth Hacker

Navigating the B2B digital marketing landscape is tough, with the need to develop profitable marketing models, enhance online branding, launch impactful lead generation campaigns, and expand beyond traditional customer acquisition channels like referrals and UpWork. The saturation in today's market makes standing out and disrupting the competition even more challenging.

As a B2B digital marketer with over a decade of experience, I've led a team of experts in saving clients both time and money, focusing on strategies that resonate with client expectations, identifying efficient marketing opportunities, and boosting online presence to establish authority. We've not only helped over 300 clients worldwide to find new business but also to build trust and relationships with high-value accounts through a blend of data-driven and personalized marketing approaches.

If you're looking for a way to overcome your digital marketing challenges and are interested in strategies that deliver real results, let's connect. I'm also keen on sharing insights and tactics with fellow B2B marketers, fostering a community of learning and growth. Reach out to see how we can work together to elevate your marketing efforts.

At Respect Studio, we specialize in providing B2B marketing services to tech and business service providers. We believe in the power of social selling to build meaningful relationships that can help your business grow. Our team is dedicated to helping you achieve your growth goals through targeted and effective marketing strategies.

Iurii Znak

Extrovert

Worktec

neodom | TELETASK integrator

Building AI prospect nurturing tool | Founder at Extrovert

"Oh, I know you!" -
best prospects say before they buy.
Here's how winning teams show up everywhere:

Extrovert helps sales teams increase conversion, fight ghosting, and stay top of mind with AI prospect nurturing.

🧠 How it works:
→ Monitor prospects' posts
→ Spot relevant topics with AI
→ Help your team comment genuinely
→ Save time with AI-copilot which knows your context and voice
→ Track engagement and identify prospects who are ready for the pitch
→ Build a systematic team-wide activity
→ All in 15 minutes per day

✨ Key outcomes:
→ 40% reply rates on outreach sequences (vs 5-10% industry average)
→ ~20% of prospects start conversations themselves (before your first DM)
→ 70% connection request acceptance rates (vs 30%-50% industry average)
→ Bringing back 20-25% of stalled opportunities
→ Building stronger long-term relationships
→ Staying top of mind

➡️ Perfect for
→ Companies selling to mid-market and enterprise customers
→ CROs, BDRs, SDRs and AEs
→ CMOs and B2B branding leaders 
→ Partnership managers
→ Founders who sell
→ Investor relations leaders and fundraisers
(any customer-facing role really)

→ Leadgen agencies and sales consultants
(DM me for affiliate program and agency discounts: 20% lifetime commission)

⭐️⭐️⭐️⭐️⭐️ on G2 and Capterra
Used by leading B2B sales teams worldwide

➡️ Try free for 10 days: https://goextrovert.com
➡️ Short video: https://youtu.be/iWQc-T1jUDc

Oleg Sobolev

We just presold 5x more annual plans for Extrovert 2.0 than any launch so far and I think we found a very promising approach to GTM:

We're shipping a major update in less than a week, and shared a Black Friday early bird offer among our users.

I have never seen a response like that before. 

We have sold 5x more annual plans compared to our previous promotions (and we haven't even shipped the product yet!) 

Dozens of people messaged me and said they are excited about the change, asked to reactivate trials.

Makes me think we're onto something with this shift.

Right now, Extrovert helps you comment. That's great, but it's only one piece of outreach.

The new version covers the entire process:
→ Comments (to warm them up)
→ Connection requests (after X comments or Y days)
→ DMs and follow-ups (the new part)

You upload your DM playbook (templates, objection handling, resources, pricing, calendar link, etc). 

When it's time to message a prospect, you get a draft that:
→ References their recent posts if there's something relevant
→ Adapts to their profile and your conversation history
→ Uses your playbook but sounds like you wrote it
→ You review it, edit if needed, and approve. That's it.

The key difference from regular sequencers: this never stops. Instead of a fixed 30-day sequence, it keeps looking for signals (their posts, time passed, conversation gaps) to suggest the next move. Conversations can go cold and get revived naturally, multiple times.

Suggestion-based outreach. "Be known before you pitch. Stay visible until they buy" direction.

The early bird offer is still there. 

Anyone who goes for Annual Business or Pro plan in November will get: 
→ 20% OFF for life (not just the 1st year 🙌)
→ Full setup done by us
→ Weekly progress calls with our founders and campaign improvement recommendations for the first month

Please DM me if you'd like to give it a go.

We definitely found a painful problem worth solving, and approach that resonates with people. 

I am extremely grateful:
→ To all of our users who stuck with us even when the product wasn't fully there
→ To all people who agreed to an interview a while ago (40+ founders and GTM pros) and provided feedback about their jobs to be done. Those interviews shaped this shift 
→ To everyone who went for an early bird offer and believed in us. That means a LOT for us as a bootstrapped company.

THANK YOU. Would not be possible without you.

Super pumped for what's coming. 

Will update as soon as we ship. 

Now back to building 🫡

Suggestion-based warm outreach | goextrovert.com ✨💬 Be known before you pitch. Stay visible until they buy.

"Noticed you posted about X, so you need to buy my sh*t" is one of the least effective ways to reach out. BUT it can print money if these things are done correctly:

1️⃣ Wait for it

Wrong approach: 
Build a list of prospects → scrape for ANY signal → blast them.

Right approach: 
Add them to a monitoring system → wait for a real signal → act when it actually pops up.

Many outreach attempts fail because there is no real signal (just some random scraped post). Wait for it.

2️⃣ Know the difference: convo signal VS intent signal

Intent signal = they might be in buy mode (e.g. visited your pricing page)

Convo signal = opening for a human conversation. Like: they posted a win, attended a big event, got promoted, or launched a new feature.

Real intent signals are super rare, BUT convo signals are not.

Acting on convo signals is super powerful.

3️⃣ Convo signals are facts, not thought leadership

Good convo signal posts are:
→ "Back from SaaStr, here’s what I learned"
→ "Launched our new feature today"

Bad convo posts:
→ Thought leadership
→ How-tos

Commenting here is fine, but using these as "I saw your post about sales tips, here’s my product" = weird vibes.

4️⃣ Never mention the signal

The second you mention "I noticed your post" they know it's a Clay table talking.

Just react, comment on the post, DM with genuine congrats.

5️⃣ LinkedIn is the best channel for this

Email for this = surveillance mode. "Why are they emailing me about my LinkedIn post?"

It’s weird.

LinkedIn = natural. Comment on the post + DM = even more natural. 

Meet them where the signal happened.

6️⃣ Be known beforehand

If you’re a total stranger, even “congrats!” feels suspicious.

Feels 100% legit if they’ve seen your name before.

7️⃣ Never pitch in the same message

"Congrats on the launch! By the way, we help companies with X…"

→ Instant distrust

Just: “Congrats on the launch! How’s the feedback so far?”

One message = one purpose. Pitch comes way later.

8️⃣ Play the long game

The trigger is just one touch in a month+ long relationship.

→ React to their signals
→ Stay visible over the next weeks (comment, DMs, emails, whatever)
→ Pitch when timing AND context align
→ No worries if convo gets warm and cold and warm again

This is the strategy we're baking into our suggestion-based outreach approach at Extrovert.
→ Get feeds of suggestions (based on signals)
→ Review them (human judgment to get rid of slop)
→ Be known before you pitch. Stay visible until they buy.

Happy Friday, everyone ✌️
No "I noticed your post" on weekends please :D

After 16 months building AI for sales, I've seen 4 main approaches to outbound. Here's the one I think will dominate in 2026:

Here are the main approaches I see:

1. Fixed Sequences (The Transaction)
Playbook:
→ Upload prospects
→ Set up a 2-4 week sequence
→ Sequence ends, move on
Problem:
→ You're betting on a specific timeframe
→ No context about what's happening in their world
→ Can't make them longer (they'd feel robotic)
→ When the sequence ends, you stop touching them
Reality: Most buying windows are MUCH longer a sequence can provide

2. AI SDRs (The Hype)
Promise:
→ Fully autonomous
→ Infinite scale
→ Set it and forget it
Problem:
→ LLMs are terrible at complex scenarios
→ They miss subtle details constantly
→ Without human approval, they shoot themselves in the foot fast
Reality: Lower effort, but quality drops off a cliff.

3. Manual (The Art)
Approach:
→ Rep monitors prospects manually
→ Personalizes every touch
→ Uses CRM + social selling tools
Problem:
→ Requires talented, motivated reps
→ Success belongs to the person (not the process)
→ Hard to scale
Reality: Works beautifully for top 5% of reps. Fails for everyone else.

4. Suggestion-Based Outbound (The Future)
Here's what we're betting on:
→ AI monitors everything: posts, signals, engagement history, company news
→ It spots perfect moments: "Sarah posted about your topic," "David was at a conference," "Alex hasn't heard from you in 3 weeks"
→ It drafts the right message for the right person at the right time
→ You review and approve (or reject)
Why this works:
→ Infinite time horizon (loop vs sequence)
→ Context-aware (reacts to their world)
→ Human judgment on every touch (no AI slop sent out)
→ Scales without compromising quality

Old thinking: "How do I automate outreach?"
New thinking: "How do I stay present for 6+ months without burning out my team?"

That's the game we're playing now.
We're shipping the v1 in the next few weeks.

What am I missing here?
Is there a 5th approach that actually works at scale?

crazy theory:

what if they know??

what if prospects can tell it's automated

what if they've seen this before

maybe they run outbound too...

and they know you can do {{insert_personalization}} in a sequencer

and maybe they don't hate it. just... process it differently

like an ad?

hmmm...

nah! they ain't gonna know.

Suggestion-based outreach is live now, and so many people wanted to try it that we 2x-ed our monthly revenue in a few days. Breaking it down LIVE this Thursday:

We've just shipped our biggest update so far:

Suggestion-based outreach.

We had an early bird pre-sale last week, and I have never seen a response like that before. It was the most successful launch for us so far. 

That makes me think we're onto something with this approach.

That's why I'm super excited to say that it's finally LIVE now.

Before today, Extrovert helped you comment. That's great, but it's only one piece of outreach.

The new version covers the entire process:
→ Comments (to warm them up)
→ Connection requests (after X comments or Y days)
→ DMs and follow-ups (the new part)

You upload your DM playbook (templates, objection handling, resources, pricing, calendar link, etc). 

When it's time to message a prospect, you get a draft that:
→ References their recent posts if there's something relevant
→ Adapts to their profile and your conversation history
→ Uses your playbook, but sounds like you wrote it
→ You review it, edit if needed, and approve. That's it.

The key difference from a regular sequence: this never stops. Instead of a fixed 30-day sequence, it keeps looking for signals (their posts, time passed, conversation gaps) to suggest the next move. 

Conversations can go cold and get revived naturally, multiple times.

It's available for everyone to try for free now.

This Thursday, we're hosting a live event to cover everything about it

→ Why we believe suggestion-based outreach is so powerful
→ How to stay top-of-mind relentlessly untill they buy
→ How to keep effort per prospect as low as possible
→ How to set up your comment and DM playbook to get suggestions that sound like you
→ Workshop format, interactive, practical, focused, no theory
→ Would be useful if you're already an Extrovert user or would just like to learn more

Thursday, 4th of December
5pm CET / 11am EST
Register here: https://luma.com/ddh3vggi

See you there 🤘

We onboard 200+ founders monthly, and most struggle with follow-ups because it's incredibly hard to make them net positive for the prospect. Here's how to fix that:

First, let's reframe what a follow-up actually is.

I think it's helpful to think not only about emails or DMs, but about any interactions with your prospect - a message, a comment, content, etc.

Every interaction has 2 sides:
→ You
→ Your prospect
And it can be net positive or net negative for them

Most follow-ups are taxes:
 They extract attention, create guilt, demand responses. The prospect loses, you lose (because they ghost).

But some interactions are deposits. 
They give value, require nothing back, build familiarity. Both sides win.

There are 3 main criteria for good interactions:
→ Net positive for the prospect (they gain something, feel nothing bad)
→ Low effort for you (you can't manually craft perfect messages for 200+ prospects)
→ Meets your goal (keeps you visible, pushes them to a decision)

Most salespeople optimize for #3 only (also for #2 hehe). 

That's why "just checking in" exists. It meets YOUR goal (status update) but taxes THEM (obligation to respond).

Tax:
→ "Just checking in"
→ 10-page audit they didn't ask for
→ Detailed proposal when they're drowning in work
(YES! You can tax them by being too helpful!)

Deposit:
→ Quick, useful tip that solves their problem
→ Commenting on their LinkedIn post
→ Sharing a win from a similar customer, no ask attached
→ Reacting to something happening in their world

Deposits often react to their world. Taxes often inject into it.

That's why social is crazy good for deposits:
→ You can see what's happening in their world (posts, updates, activity)
→ You can react without creating a response obligation
→ It's socially acceptable to engage without an agenda

What these interactions might look like:
They launched a feature:
→ Comment
→ DM: "Congrats on shipping this. How are your users responding?"
They attended a conference:
→ Comment
→ DM: "Saw you were at WebSummit. Go well for you?"
They went quiet during a deal:
→ Comment on their recent post about something unrelated
→ Share a customer win relevant to their industry, no ask
National holiday or birthday:
→ Light DM acknowledging it

Taxes compound into silence. Each one makes them avoid you more.

Deposits compound into trust. Each one makes them remember you positively.

Audit your last 10 prospect interactions:
→ How many required something from them?
→ How many gave something with no strings?

Be honest :D 

Most of mine were taxes when I started paying attention to this.

The teams that figure out how to systematize deposits will win the long game.

Because they'll be the only ones still visible when prospects are actually ready to buy.

Personalization doesn't fix being a stranger:


A stranger who knows your dog's name is still a stranger.

Actually, they are even worse - they are a stranger who knows your dog's name :D

That's creepy.

Personalization × Recognition = Impact

If recognition = 0, the research doesn't matter.

Same message hits completely different based on WHO sends it:
→ From someone you've never seen: "How do they know this?" 🚩
→ From a familiar face: "Oh nice, we have that in common!"

The best teams figured this out.
Show up in feeds before you show up in inboxes.
Be recognized before you reach out.
It takes TIME.
But then personalization actually works.

OR

Just go with the simple pitch and play the relevance game.

What's the weirdest thing a stranger sent you? I'll go first 👇

Need your honest feedback on something


Just shipped a new website for Extrovert. New positioning.

The core idea:

Suggestion-based outreach.

→ AI watches your prospects: posts, signals, engagement history
→ It suggests comments and DMs based on your playbook
→ You review, edit if needed, approve
→ The loop continues until they buy

Not a sequence. A loop.

Sequences end after 2-4 weeks.
Buying windows take 3-6 months.
That's the gap we're solving.

The tagline we landed on:

"Be known before you pitch. Stay visible until they buy."

Side note: I vibe coded the whole website with Claude Opus 4.5.
Just me, Claude code, and 3-5 days on and off.
Images, too. Nano banana Pro.

Craaazy times for founders who want to ship fast.

Would love your take:
→ What's unclear?
→ What's missing?
→ What would make you bounce?

Here's the link: https://goextrovert.com

Roast away in the comments👇

Social selling is an art. I talk with dozens of GTM operators each month, and most don't use it. Hard to scale and build a repeatable system. At least it WAS like that just several months ago.

When you're running an agency or a medium+ scale outbound motion, you have to build a system. Can't rely on your reps' skillset.

That's why most teams rely on good ol' playbook:
→ Build a good list
→ Craft a good offer
→ Optimize for relevancy

Can't really do social selling:
→ Takes too much time
→ Super dependent on the SDR skills
→ Hard to measure
→ Hard to scale. Math is just not there on a large scale.

I mean, it WAS like that a while ago. Not the case now.

If you use AI in a smart way, as a copilot, you can build a killer, scalable system.

We call it Suggestion-based outbound.

A social-first workflow that warms people up before the pitch, using smart commenting, warm contextual DMs that actually feel human.

This Wednesday, Matteo (Founder of TAM Acceleration) and I are breaking down exactly how it works.

We’ll show you:
→ How AI can comment meaningfully on prospect content to get you on their radar
 → How to trigger connection requests only when a lead is primed to say “yes”
 → How to build DM loops instead of sequences, sending a message exactly at the right moment, based on triggers and previous interactions
 → How to integrate this in your tech stack and broader GTM process 

If you’re tired of robotic LinkedIn outreach, this is the system that fixes it.
 
Matteo runs an agency with an insane attention to detail. Every approach they use is battle-tested, scalable, and brings real results to their clients. Allergic to fluff.
 
That's why I'm so pumped for a joint event with him. Going to be packed with value.

→ 17th December
→ 11 AM ET / 5 PM CET
→ Hosted by TAM Acceleration

👉 Register here: https://luma.com/hdjl25m9

Weird idea for lead gen agencies -

sell the reply to a client twice:

Just had this Idea I wanted to validate with you. 

I've spoken to 10+ agency owners recently, and often the cycle is:

→ Agency runs outreach, gets replies
→ Pass replies to the client
→ Client fails to follow up consistently
→ Lead goes cold
→ Client gets poor results

 And I thought: 
 
 What if we build a system that allows us to follow up relentlessly:
 → It suggests actions, agency rep reviews, and posts
 → Listen to the prospect's activity. Something relevant happened? Suggest a DM (e.g., they attended a conference, and we generate - "hey, say you were at WebSummit, went well for you?")
→ If no trigger event happens, still suggest a DM every 30 days
→ The DMs are low friction, just to revive a convo (not a sales sequence). Getting a demo is still the client's responsibility
→ The suggestions know the client's style and, most importantly, their sales playbook
→ Suggests comments on their posts every 2 weeks, too, to add touchpoints
→ If prospects don't post, suggest comments on posts from people they follow (indirect engagement)
→ Suggestion-first system keeps the effort per lead as low as possible

So theoretically:

→ We got a reply
→ Client lost it due to a lack of proper follow-up
→ We put the prospect into follow up campaign
→ Follow up relentlessly, revive the lead
→ Deliver reply to the client from the same lead again :)

What do you think of this? Building this right now, and would love to hear your feedback - do you think this flies? Anything I'm missing?

P.S. hit me up if you want to try this as soon as we ship (appox. 2 weeks)

taplio

The Battle

Iurii Znak

Oleg Sobolev

Followers

Posts

Engagements

Likes

Performance ScoreOleg Sobolev's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Iurii Znak

Oleg Sobolev

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Oleg Sobolev's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOleg Sobolev's LinkedIn Performance