🇺🇦 Iurii Znak

Respect.Studio

Predictable and Scalable growth for B2B tech & service companies

Founder & CEO

Techstars

Mentoring startups in a remote-first environment, I support their strategy, offer firsthand experience, and guide their growth.

Mentor

Pebbles Ai

Turning every B2B professional into a go-to-market expert through neurosymbolic AI.

GTM Automation Lead & Investor

Lviv Regional State/Military Administration

Following the Maidan, I harnessed my skills to contribute to Ukraine's renewal, leading to a 39% investment increase in region and top ratings from EBA

Senior Specialist, Investment Attraction Department

TutoTOONS

Growth Hacker

Navigating the B2B digital marketing landscape is tough, with the need to develop profitable marketing models, enhance online branding, launch impactful lead generation campaigns, and expand beyond traditional customer acquisition channels like referrals and UpWork. The saturation in today's market makes standing out and disrupting the competition even more challenging.

As a B2B digital marketer with over a decade of experience, I've led a team of experts in saving clients both time and money, focusing on strategies that resonate with client expectations, identifying efficient marketing opportunities, and boosting online presence to establish authority. We've not only helped over 300 clients worldwide to find new business but also to build trust and relationships with high-value accounts through a blend of data-driven and personalized marketing approaches.

If you're looking for a way to overcome your digital marketing challenges and are interested in strategies that deliver real results, let's connect. I'm also keen on sharing insights and tactics with fellow B2B marketers, fostering a community of learning and growth. Reach out to see how we can work together to elevate your marketing efforts.

At Respect Studio, we specialize in providing B2B marketing services to tech and business service providers. We believe in the power of social selling to build meaningful relationships that can help your business grow. Our team is dedicated to helping you achieve your growth goals through targeted and effective marketing strategies.

Iurii Znak

Impactable - B2B LinkedIn Ads Agency

As the Head of Revenue Operations & Strategy at Impactable, I focus on driving overall revenue growth through a blend of sales leadership, strategic account management, and cross-functional alignment. My role bridges the gap between sales, client retention, and strategic upsells, with a focus on maximizing first-year revenue and ensuring long-term client success.
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Key Responsibilities:

- Revenue Operations: I oversee the entire sales process, from inbound and outbound efforts to nurturing high-value leads and closing deals. My focus is on optimizing the sales pipeline and ensuring we deliver on first-year revenue goals.

- Sales Strategy: I work closely with the sales team to develop high-level strategies, ensuring that each sales rep is equipped with the tools, knowledge, and resources to succeed. From guiding discovery calls to refining our sales process, I ensure that we consistently drive quality revenue.

- Client Retention & Growth: Partnering with account managers, I help design and implement retention, upsell, and cross-sell strategies. By aligning services with client goals, I ensure we deliver measurable results while growing our share of wallet.

- Cross-Functional Leadership: I collaborate with team leads across departments to ensure seamless handoffs between sales and account management. Together, we focus on client success, minimize churn, and capitalize on growth opportunities.

- Data-Driven Decisions: Leveraging insights from performance data and account scoring, I help refine strategies that drive sustainable revenue growth. I also focus on continuous optimization, ensuring that our efforts align with both immediate and long-term objectives.
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My mission is to create scalable strategies that drive new revenue and ensure clients continue to see value in our services. I’m passionate about refining the way we work, aligning the right strategies, and ultimately growing the business.

Head of Revenue Operations & Strategy

Linkedin Ads agency caters to small and mid-sized companies looking for high-quality lead generation at an affordable price. 

Impactable has earned the title of the #1 Ranked Linkedin marketing agency on the world's largest RFP site (Upwork). 

We are a scrappy startup acquired by a data company in 2021 with some fantastic abilities on the horizon!

Our client service is unparalleled, with clients having access to our team of experts through email, Live Chat, zoom calls, and more. 

Specialties/keywords/topics: Linkedin ads, Linkedin lead generation, Linkedin advertising, Linkedin marketing, Linkedin ads agency, Linkedin advertising agency

Head of Strategy

LinkedIn lead generation service that specializes in using a blended mixture of automation and human touch to start conversations, gain interest and book calls/drive sales at scale for an affordable price. 

We offer coaching, consulting, and training as well as completely done for you service where you are basically handed 30-60 warm leads a month with little to no involvement from you.

Head of Product Strategy

The Modern Moses

During the day, I'm the Head of Strategy for a recently acquired and highly successful LinkedIn marketing and lead generation agency. However, at night, I'm actually still the same person, but I also help small to mid-sized businesses streamline their marketing tools, processes, and automation.

If you're trying to figure out how to structure your tech stack, which SaaS tools connect best with which platforms, or what will help you scale without giving you grief along the way, then I'm your guy!

While I've broken many things in my career, I've learned how to make them better (most of the time) and have lots of experience stitching things together.

Here's a list of tools I have experience with using:

Trello
Pipedrive
Google Sheets/Docs/Forms
Typeform
Notion
Asana
Basecamp
Gmail
Apollo.io
Hunter.io
LinkedIn Sales Navigator
LinkedIn Campaign Manager
Zapier
Slack
Calendly
ZOOM
PhantomBuster
Salesflow
Expandi
Skylead
Jared (formerly Jarvis)
Lynes
and many more!

You can find me on Upwork: https://www.upwork.com/freelancers/~0131cc2322c21b221e
Shoot me an email: jonathan@themodernmoses.co

Owner

Sprocketeer

We are Sprocketeers looking to level up our HubSpot + RevOps chops.
We fight obscurity with clarity & bleed orange Unicorn blood! 
For anybody that bleeds orange and starts dancing when the flywheel starts spinning.


#hubspot #hubspotSuperAdmin #superadmin #hubverse #sprocketeer #community #hubspotUser #hubspotPartner #growBetter #hubspotFlywheel #crm #marketing #technology #sales #service #operationsWe

I know a little about LinkedIn Ads | Head of Strategy @ Impactable 🧠

Most advertisers are fumbling the ball when it comes to LinkedIn ads 🤦🏽‍♂️

I say this with confidence because I audit dozens of accounts monthly. Want to know the top 3 mistakes I see?

1. Technical setups: Matched Audiences, Conversions, Campaign Settings – all used incorrectly.
2. Creative selection: Ad formats, types, sequencing – total misuse.
3. Funnel structure: Campaign Objectives, funnel layers, and efficiency – chaos.

Just one of these being off and you're throwing money into a black hole.

If this hit a little too close to home, shoot me a message. I’m happy to help (no charge).

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Now, a bit about me...

I’m JD (or Jonathan David if you’re feeling formal).

I didn’t start in marketing, but every job I’ve had taught me something about people.

And that’s why I thrive in the LinkedIn Ads space.

Knowing the platform is key, but understanding people is the real game-changer.

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At Impactable, I run strategy. Here’s what that looks like:

1. Crafting pre-sales strategy for prospects
2. Training my team to be B2B marketing ninjas
3. Working with high-value accounts to make sure their LinkedIn efforts pay off

My goal is simple: Make sure we’re working with the right clients – the ones who can turn LinkedIn into a powerhouse channel.

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Outside of work:

- I’m married to an amazing woman
- We have 6 kids and 2 fur babies
- I’m in the gym and sauna daily (because 6 kids…)
- Sour Patch watermelon and strawberry are my kryptonite 🤤

Want to chat LinkedIn ads, strategy, or just nerd out over marketing? 

🌎 www.impactable.com
📨 jonathan.g@impactable.com

JD Garcia

Many of the people you want to target will 𝗡𝗘𝗩𝗘𝗥 log into LinkedIn.


Whenever I talk to someone who wants to run #linkedinads , I always start with the audience.

Nothing else matters until you can:

- define them
- identify them
- validate them (we'll cover this one today)

So I'm going to give you some practical tips you can use to figure out how many of them are reachable on the platform 💡

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Tip 1 - Run Text Ad campaigns

Yes, they're desktop-only campaigns, but they're cheap.

Use Website Visit as the objective and bid low.

Running those for several weeks can give you a good idea for how many of them are on the platform.

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Tip 2 - Check the Frequent Contributors attribute

Build your audience.

Go to Member Traits

Add the "Frequent Contributor" option.

If your audience size shrinks to 5-10%, then they're a decent-sized audience that you can reach on the platform.

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Tip 3 - Check Sales Navigator first

I know LSN gets some shade, but it is a really good tool

You can do Boolean and Semantic type searches that let you get really granular.

Use that search to check out how large the audience you want to target is and then look at the profiles to get an idea for how active they are on here.

If you see lots of profile photos, premium badges, and experience, then there's a good chance your audience is active on the platform.

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LinkedIn can be a bit of bubble.

You see all these people online and you get replies or engagement here and there and then think that the platform is infinitely scaleable. 

It's not.

I've seen companies throw tens of thousands at trying to convert an audience and walk away with nothing.

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Is this true for you?

As with anything in marketing, the answer is always "it depends."

The tips I shared can help you answer some of those questions you might be asking yourself.

But if you have specific questions, drop them here or shoot me a DM.

I know a little about LinkedIn Ads | SVP of Revenue & Growth @ Impactable 🧠

Update on my little #linkedinads experiment targeting pipeline 🧠

Objective Data:

- Manual bidding didn't hurt reach (at all!)
- CPM dropped significantly
- Introducing TL image/text posts helped with Reach slightly
- It's been the best $255.37 I've spent

Anecdotal Data:

- A prospect close to closing said that his team has been seeing us all the time
- A prospect is struggling with this specific use case and needs nuanced support to help increase conversion between deal stages

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Context:

We launched Deal Velocity campaigns to increase win-rates for pipeline.

In these campaigns, we use some of our best TL content to drive exposure, brand recognition, and show the range of capabilities.

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We're using these impression and engagement signals to craft touches and our follow-ups.

And using Aircall + HubSpot as another way to connect and speak to our prospects.

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I know this post is kinda all over the place, but I'm literally packing for a trip right now, so please forgive me 😅

But I personally haven't been the biggest advocate for using the phone -- mainly because I almost never answer mine (sorry, not sorry).

But I'm not everyone.

And some people actually prefer that - I spent an hour yesterday calling prospects and old closed lost deals, and after a few conversations, I realized that I've been sleeping on this for too long.

So if you see more posts about me on this topic, you'll know that it started here :)

By far the hardest thing I’ve ever done in my life.

26.2 miles in the books 💪🏽

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When I finally leave this world, I'm certain there will be a digital copy of me still giving #linkedinads advice 🤖

Anyone else annoyed with this phrase and the hype around it?

"Zero-click marketing" isn't something new...

It's literally what you should have always been trying to do.

Getting the right people to consume your content.

That's it.

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I've been asked about this enough times that I'm going to rant here.

What is this mysterious tactic called Zero-click marketing?

Well, it's defined as a strategy that provides value to a user directly on a platform, without requiring a click to a website.

You know, like posting and sharing unique POVs, articles, newsletters, etc.

Things that show people you know what's up.

My guess is that the rise of paid Thought Leadership content needed a trendy new phrase for people to really latch onto it.

Now, for you savvy marketers out there, I know that term has been around for a while. 

And that Google made it more popular when it introduced AI Overviews in May last year.

But I've started to see it pick up more interest in the paid social space.

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Let's recap:

- you should always be optimizing for content consumption
- Thought Leadership ads are a distribution method, not a strategy
- no amount of budget of tactics will substitute quality insights

Thank you for coming to my Ted talk.

I've been using NotebookLM to aggregate sales call data and draw key insights like:

- Synthesizing discovery + proposal calls into objective insights
- Identifying what prospects actually want vs. what we think they want
- Surfacing the recurring friction points that stall deals or create hesitation
- Extracting buyer language around value, risk, expectations, and objections
- Mapping the different buyer journeys and buying conditions
- Pulling out the strategic patterns that win us deals
- Highlighting what prospects say about creative, attribution, sales alignment, and targeting gaps
- Validating which parts of our offer actually resonate

There are tools that do this now and n8n workflows that could probably do it better.

But for me, this has been an easy for me to get quick insights into objective data.

I take calls with my team, so I'm face-to-face with prospects everyday.

Even so, it's better when you have data to back things up.

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Anyone else using NotebookLM or something similar?

What are you learning?

There isn’t one ‘right’ GTM motion.
Cold outbound works. Warm intros work. Conferences work.

But there’s also this other path...
(the one Marvin’s talking about)

...where showing your work publicly quietly does some of the heavy lifting for you. It’s not the only way, just a surprisingly effective one.

Building Effective Personal Brands for Founders & Executives with Purpose | B2B Content Engines & Founder-Led Marketing | Coffee Connoisseur & Founder at notus 💆🏽

We followed one another 3 years ago. We never DM’d. Suddenly, we’re partnering to revamp my agency’s entire LinkedIn Ad flow. This is why personal branding works:

A few weeks ago, I made a post looking for experts to help us level up our LinkedIn Ads game. 

I already had one person in mind, but it seemed like a long shot. We’d never worked together or even spoken.

His name was Justin Rowe.

Right after making the post, I sent him a cold DM asking if he was interested.

I knew from his LinkedIn content that he ran a LinkedIn ad agency. More importantly, he didn’t follow the classic lead gen → white paper → collect emails playbook. 

He talked about building a modern demand gen system around personal brands. Part of that was connecting organic content with Thought Leadership ads - exactly what we were working on.

I reached out. He responded. Said he’d followed me for a while and would love to do a call.

The call went great. I was impressed right away with how much him and JD Garcia from his team at Impactable prepped. They came in with extensive documentation on target audience, positioning, competitor analysis.

We realized we could go way beyond just hiring him and his team as consultants. 

Instead, we’re going to do public coaching calls: They consult us, we document the process, and we both turn it into content.

The point I really want to get across:

All this is happening because we kept seeing each other’s posts in our feeds.

That content built trust between us without a single conversation. No asks. Just sharing experiences.

Now we're building in public together.

More to come on that soon!

I'm convinced that no one can scale a true #linkedinads only agency.

It's an extinction strategy.

Here's how:

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You're doing great - landing clients, optimizing funnels, generating pipeline.

And then, budgets get cut.

Which budgets?

Well, the ones that are harder to prove ROI.

Paid Search is going to get it's budget - always.

But other supporting channels - not so much.

For every single large client we work with, LinkedIn only represents between 20-50% of their paid media spend.

50% is generous - the average is closer to 30%

And no matter how good you get with attribution, you'll always run into issues.

- Leaders who don't like the term "influenced revenue"
- Sales teams who won't activate on warm signals
- Landing pages/websites that don't convert

If you only ever focus on this one channel,

you'll never have control over the things that help/hurt.

And that's where my belief comes from.

Sure, we started as a #linkedinads only shop.

But very quickly we learned that we had to control more.

- more of the budget (PPC)
- more of the funnel (landing pages)
- more of the audiences (data)
- more of the organic (thought leadership)

And so on...

I 100% believe you can stay a small LinkedIn shop.

But for those who want to grow and do bigger things,

there's no way around diversifying.

If you don't, you'll go extinct 🦖

taplio

The Battle

Iurii Znak

JD Garcia

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taplio

The Battle

Iurii Znak

JD Garcia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}JD Garcia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJD Garcia's LinkedIn Performance