🇺🇦 Iurii Znak

Respect.Studio

Predictable and Scalable growth for B2B tech & service companies

Founder & CEO

Techstars

Mentoring startups in a remote-first environment, I support their strategy, offer firsthand experience, and guide their growth.

Mentor

Pebbles Ai

Turning every B2B professional into a go-to-market expert through neurosymbolic AI.

GTM Automation Lead & Investor

Lviv Regional State/Military Administration

Following the Maidan, I harnessed my skills to contribute to Ukraine's renewal, leading to a 39% investment increase in region and top ratings from EBA

Senior Specialist, Investment Attraction Department

TutoTOONS

Growth Hacker

Navigating the B2B digital marketing landscape is tough, with the need to develop profitable marketing models, enhance online branding, launch impactful lead generation campaigns, and expand beyond traditional customer acquisition channels like referrals and UpWork. The saturation in today's market makes standing out and disrupting the competition even more challenging.

As a B2B digital marketer with over a decade of experience, I've led a team of experts in saving clients both time and money, focusing on strategies that resonate with client expectations, identifying efficient marketing opportunities, and boosting online presence to establish authority. We've not only helped over 300 clients worldwide to find new business but also to build trust and relationships with high-value accounts through a blend of data-driven and personalized marketing approaches.

If you're looking for a way to overcome your digital marketing challenges and are interested in strategies that deliver real results, let's connect. I'm also keen on sharing insights and tactics with fellow B2B marketers, fostering a community of learning and growth. Reach out to see how we can work together to elevate your marketing efforts.

At Respect Studio, we specialize in providing B2B marketing services to tech and business service providers. We believe in the power of social selling to build meaningful relationships that can help your business grow. Our team is dedicated to helping you achieve your growth goals through targeted and effective marketing strategies.

Iurii Znak

Justin Rowe

Impactable - B2B Linkedin Ads Agency

Impactable is dedicated to helping B2B brands grow through LinkedIn advertising, multi-channel demand generation, and data-driven insights. Acquired by a data-centric investor in 2021, we leverage our LinkedIn Ads expertise to drive consistent, scalable growth for over 150 clients in the B2B space.

Key Capabilities:
LinkedIn Ads: We specialize in LinkedIn Ads management and create campaigns tailored to each client’s goals. We use LinkedIn’s precise targeting to reach decision-makers and convert leads.

Demand Generation: Our approach combines LinkedIn with Google Ads, Facebook, and programmatic channels, building a cohesive marketing ecosystem that accelerates the buyer’s journey and enhances engagement.

Website Visitor Identification: Our proprietary tech uncovers high-intent website visitors, providing insights for personalized retargeting and follow-ups.

Automated Lead Gen: Our automated LinkedIn outreach solution captures ICP-fit prospects, generating qualified leads with efficient workflows.

Custom SaaS Tools: We continuously expand our tech stack, providing clients with tools that streamline digital advertising and lead generation.

Results & Impact:
Client Growth: Increased qualified leads and conversion rates, driving revenue growth across 150+ brands.

Optimization: Leveraged A/B testing, segmentation, and data-driven adjustments to deliver up to 30% higher ROI on multi-channel campaigns.

Advanced Reporting: Developed custom reporting for clear insights into campaign performance, ensuring clients see measurable results.

Impactable builds efficient, results-focused marketing ecosystems for scaling B2B brands, blending strategy, technology, and insights to achieve long-term growth.

Other capabilities include website visitor identification, automated LinkedIn lead generation, and a few SAAS tools we are working on.

Chief Executive Officer

Linknlearn - Acquired by Impactable in 2021

Linknlearn was started as a Linkedin lead generation agency and then was acquired in 2021. We served over 1,000+ clients before the sale. 

We started out as a scrappy freelance team and then grow to an agency with a global reach. 

After the acquisition, I've stayed on as part-owner and CEO as we pivot into Linkedin ads, data, and a more comprehensive multi-channel marketing approach.

Founder

Potbelly Sandwich Works

I am currently the Managing Owner of 4 Potbelly Sandwich Shops in Louisville KY, and IN.

Restaurant Owner of 4 Locations

Founder/CMO @ Impactable - B2B LinkedIn Ads Agency | Acquired in 2021 | 2x Acquisitions in 2024 | Making things up as I go

From Restaurant Hustle to LinkedIn Agency Founder → Acquired → Now Scaling the #1 LinkedIn Ads Agency

I went from serving tables to serving over 1,000 clients in 30+ countries - and building an agency that was acquired in an all-cash buyout.

Starting in the restaurant industry, I had a hunger for something more (pun intended). I turned to LinkedIn to document my journey and connect with people. That content led to job offers, investor conversations, and even a deal to co-launch a restaurant franchise.

I saw the power of LinkedIn firsthand and started helping others. That side hustle turned into Linknlearn, a global lead gen agency built entirely through Upwork and LinkedIn outreach. I became the #1 ranked LinkedIn expert on Upwork, launched a $500 website, and scaled the agency internationally.

In 2021, we were acquired. We pivoted to LinkedIn Ads, launched new tech tools, and Impactable was born.

Today, I lead Impactable — a LinkedIn-Centric B2B Marketing Agency and creators of DemandSense, our proprietary LinkedIn Ads platform. We’ve been recognized by LinkedIn, invited to speak at their Indie Agency Summit, and continue working toward deeper partnerships with their team.

💡 What I’m Focused On Now

👉 Helping B2B brands scale with LinkedIn + Google + Programmatic full-funnel campaigns
👉 Working with clients spending $5K–$200K/month in ad budget to scale high-value pipelines
👉 Building smarter offers, audiences, and funnels through our 90-Day Validation Sprints
👉 Empowering internal marketers with DemandSense: ad scheduling, audience testing, and signal tracking for LinkedIn Ads

🧰 Resources (Free & Paid)

🎯 Free Strategy Resources & Templates
→ linktr.ee/justin_rowe

🛠 LinkedIn Ads Toolset (DemandSense)
→ https://impactable.com/dgp-linkedin-ads-tools/


🎥 LinkedIn Ads + B2B Demand Gen on YouTube
→ https://studio.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ/videos

📈 LinkedIn Ads Agency (Done-for-You)
→ https://impactable.com/

💬 Want to Collaborate?

→ Send me a DM if you want to:

Test your audience + offer fit on LinkedIn

Migrate from Google to multichannel demand gen

Build a scalable paid strategy with a trusted partner

Impactable is a Linkedin Ads Agency that specializes in Linkedin Marketing for B2B companies. We were acquired in 2021 by a data-heavy investor and made a strong pivot into Linkedin advertising. Impactable now manages over 150+ B2B brands with Linkedin advertising being our core focus. 

Other capabilities include website visitor identification, automated Linkedin lead generation, and a few saas tools we are working on.

My trusted stack for thought leadership in 2026 - Save This 👇 

 1. Ordinal: Publishing. Schedule and repurpose posts across profiles and platforms.
 2. ShieldApp: Measurement. Analyze LinkedIn organic wins and pick ad clips.
 3. Hyperly (now Amplyfy): Engagement. Curated feed to engage prospects, peers, and pipeline.

 4. Sales Navigator: Signals. Export profile viewers and high-fit prospects.
 5. PhantomBuster: Automation. Single-step connect and soft outreach flows.
 6. ChatGPT / OpenAI: Content. Turn transcripts into on-brand posts, scripts, and headlines.

 7. Descript: Video. Edit by transcript, remove filler, and produce short clips fast.
 8. Canva: Creative. Thumbnails, banners, and quick motion intros.
 9. Gamma: Decks. Rapid lead magnets and clean slide decks from text.
 10. DemandSense:  #1 LinkedIn Ads tool  - ad schedule, budget control, better targeting, and website visitor ID for activation

Here's how the flow looks...

1. Record a short 3 to 8 minute video about one sharp idea. Keep it human, not scripted. 
2. Upload the file to Descript, clean the audio, remove filler, and export a polished long clip plus several short clips you can use across channels.

3. Feed the transcript into your ChatGPT project that stores your brand voice. Ask for a long-form post, a few short post variants, and a YouTube headline and description. 

4. Pick your favorite frame from the clip and design a thumbnail in Canva. Export the sizes you need.

5. Schedule the long post, the clips, and the YouTube upload in TryOrdinal so everything publishes in the right order. 

6. Watch Shield for saves, comments, and profile visits. When a clip performs, promote it into a reusable template and move it into paid amplification.

Turn engagement into audiences. Use your activation tool to capture signals and build MOF/BOF segments. 

7. Monitor ICP-fit profile viewers in Sales Navigator, export the list, and run a Phantombuster job that sends a single human connect plus a short follow message to acceptees. 

Add accepted contacts to your mid-funnel audience and retarget with a tight 45 second founder clip.

8. Back in your activation tool, map which companies and website visitors became highly engaged, sync the audiences to your CRM, measure segment-to-demo conversion, and iterate on creative, CTA, or signal definition until the loop reliably produces demos.

If you want the full playbook and the 1-page Signal to Sale cheat sheet, I put everything step-by-step in the newsletter

If you have questions, want feedback, or think a tool should be on this list, comment or DM me. 

I have tried hundreds and I always want better shortcuts. Save this post if you think it might actually change how your team runs LinkedIn.

Founder & CEO @ Impactable | B2B LinkedIn Ads Partners | Paid Ads + Demand Gen + AI + Audiences

This is the exact stack I use every week to publish, measure, activate, and convert LinkedIn signals into demos. No fluff, no product pitches, just th

Open article: The Trusted Tech Stack I Use to Run Modern Demand Gen with LinkedIn Organic + Paid Ads by Justin Rowe • 6 min read

The Trusted Tech Stack I Use to Run Modern Demand Gen with LinkedIn Organic + Paid Ads

Most marketing leaders I talk to right now think they are behind on AI.

They are not.

Across 50+ conversations and 100+ active clients, most teams are still using AI for the same few things:
• Drafting emails and copy
• Generating content ideas
• Summarizing calls
• Pulling surface-level insights from data

Useful, yes. Transformational, not yet.

In this week’s newsletter, I break down:
• The most common AI use cases I am actually seeing in real B2B teams
• How I use multi-step AI flows for competitor research and strategic intel
• Why projects matter more than chat threads if you want consistent outputs
• How projects become the foundation for agentic AI workflows
• What the path looks like from “helpful assistant” to a true AI operating system

No hype.
No “replace your team” nonsense.
Just practical ways to move from dabbling to leverage.

If AI feels noisy, overwhelming, or unclear right now, this one should help reset the frame.

Newsletter is live.

You are the dumbest marketer alive if you don't have an army of AI robots doing all your tasks and replacing your whole team to 10x leads for 1/2 the 

Open article: AI 101 for Marketing Leaders by Justin Rowe • 9 min read

In B2B Marketing..you can’t fix what your platform can’t see.

In my conversation with Selim Maalouf, Director of Marketing at HarvestROI, he shared why so many teams feel stuck with incomplete or misleading attribution.

HubSpot’s journey analytics and attribution tools are strong, but most of the good stuff sits behind the enterprise tier. 

If you’re on pro, you’re missing the data horsepower needed to get a full picture.

Then there’s organic social. 

Platforms rarely give you enough metadata to match viewers and engagers back to CRM contacts. 

That creates a silo you can’t break unless you pull people into a funnel, get a cookie on them, and confirm where they heard about you.

The result is marketers blaming their strategy for problems that are really platform limitations.

Attribution starts with visibility. Make sure your tools can track the journey you’re trying to improve.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#MarketingOps #HubSpotCRM #AttributionModeling #RevOps #Impactable

You can target the perfect persona on LinkedIn, but you still won’t know who’s actually in market.

In my conversation with Marc Jordan Waldeck, Founder of Bounce Marketing, we talked about one of the biggest gaps between paid social and paid search.

LinkedIn gives you incredible filters. 
You can target by industry, company size, title, and geography. 

But none of that tells you whether someone is actively looking for what you sell.

Paid search is different. 

People are already typing in exactly what they need. 

Every day there’s a steady stream of buyers searching for phrases like “LinkedIn ads agency” or “LinkedIn advertising management.” 

That intent is built in.

When I asked Marc what separates great paid search from average paid search, his answer was simple. 

It comes down to mastering best practices and constantly honing in on what’s working right now.

Paid search rewards the marketers who evolve with the market.

If you want guaranteed intent, meet buyers where they’re already searching.

#PaidSearch #GoogleAds #B2BMarketing #DemandGen #Impactable

LinkedIn Ads Actionable Tip - Audience Penetration + Company Hub Data to understand when to move to facebook activation and exactly what accounts to move. 

I really love LinkedIn ads...if you've read even 1-3 of my posts you know this. 

The biggest benefit of LinkedIn ads that I really like is this 1 major play. 

LinkedIn's Biggest Superpower - LinkedIn's insight tag can see ALL your website traffic (Google paid, SEO, Organic etc) and can then layer on qualifying filters to just focus on retargeting and converting high-quality ICP warm traffic. 

No other platform can do this so well with native controls like LinkedIn can. 

The problem (and Opportunity)

Let's say you are seeing some success from the following motion (this seems to be the typical path)
1. SEO motion going well - good traffic but quality can be all over the place..this can make retargeting audiences a bit dilluted for digital retargeting
2. Paid Search - you lean into google and are getting strong leads with short sales cycle because you are going after high-intent in-market signals
3. Organic motion with thought leadership or subject matter expertise - again..great trust signals but can bring in a mix of quality traffic. Great hidden gems in here though

The main issue here is that when it comes to setting up digital retargeting audiences most platforms are targeting 90-day site visitors but can't filter out the non-ICP so the bigger the traffic volume, the more wasted ad spend your retargeting campaigns produce. 

Step 1 - LinkedIn of course solves this so you launch your 90-day LinkedIn retargeting campaign and you actually start to see conversions flowing in from this campaign....yes!!

But....then you realize that as great as this campaign is...you are only reaching/penetrating 50% of this audience. 

Reality might be more like this
50% penetration (at least 1 impression)
30% very light impression
20% decent impression coverage/frequency 

You might be getting most of your conversions from that small 20% slice that is active on LinkedIn. 

So how to continue and scale this campaign success?

Step 2 - Leverage LinkedIn's native company hub or something like DemandSense to identify and export the exact companies from that campaign and export the list (yes this is possible and amazing)

-Enrich with buyer prospect data (since this was an account export)
-Upload enriched list to prgrammatic + facebook
-Suppress most highly engaged accounts from LinkedIn ads 

This play wasn't possible last year...tech is changing and opportunities are arising...give it a try : )

I know in 2026 all the marketing leaders I talk to are trying to do more with less. 

Plays like this will help you get there.

The real power of LinkedIn happens when organic and paid finally work together.

In my conversation with Selim Maalouf, Director of Marketing at HarvestROI, we dug into how thought leader ads are changing the game.

I can take my strongest organic posts, sponsor them, and turn them into retargeting assets. 

Website visitors and company page visitors can now experience content that already proved itself with my audience. 

It feels natural and it builds trust faster than any cold ad ever could.

Selim added another layer to the conversation. 

The highest tier of Sales Navigator unlocks a HubSpot integration that helps break the silo between your CRM and LinkedIn. 

It’s expensive, but the connection opens up targeting and alignment that marketers have been craving.

Break the silos and let your marketing work as one system.

#B2BMarketing #OrganicSocial #PaidSocial #MarketingStrategy #Impactable

Most people overthink content.
They sit. They stare. They wait for inspiration to strike.

And it rarely does. ❌

Here’s the fix:
→ 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝗷𝗼𝘂𝗿𝗻𝗲𝘆.

Why it works:
• You're always building something
• You're learning as you go
• You're testing, improving, adapting

When growth is your content, you’ve got a never-ending stream of stories:
•Wins
•Fails
• Lessons learned

You don’t need a perfect content calendar.
𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆.
And a little courage to share the messy middle.

This shift changed everything for me.
📍 From restaurant operator to B2B founder
📍 From wondering what to post → to never running out of ideas

Because the most impactful content isn’t created—it’s captured.

Want better content?
👉🏼 Stop trying to sound smart
👉🏼 Start showing your process
👉🏼 Focus on how you’re getting better every day

#B2BMarketing #ContentStrategy #DocumentTheJourney #FounderLife #Impactable

Hot take: No one actually cares if your message was written by you, your assistant, or a caffeinated robot.

They only care about one thing:
 “Is this actually relevant to me… or is it another digital potato?”

Automation isn’t the problem.
 Irrelevance is.

Write less “spray and pray.”
 Write more “this was clearly meant for me.”

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T

Every B2B Marketer is trying to do more with less right now...
Very few are using events to actually make that happen.

When I talked with Selim Maalouf, Director of Marketing at HarvestROI, we got into the pressure marketers feel right now. 

But Selim shared one thing that’s 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 working for his team: 𝘁𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗻𝘁𝘀 𝗮𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗻𝗴𝗶𝗻𝗲𝘀.

As a HubSpot partner, they showed up at INBOUND not just to attend, but to capture. 

They met clients, connected with the HubSpot team, and got people on camera.

Selim was part of HubSpot’s correspondent program and walked away with around 120 video clips. 

Those clips became organic content that massively expanded their reach. 

And just like we see on LinkedIn every day, the personal profiles far outperformed the brand page.

𝗘𝘃𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗯𝗮𝗰𝗸. The difference is how you use them.

If you’re going to an event, do more than attend. 

Capture what’s happening, turn it into content, and let it work for you long after the badges come off.

Website LinkedIn Ads Agency: https://lnkd.in/guEafPKk
B2B Strategies and Guides: https://lnkd.in/gB-WQ82f
Impactable YouTube Channel: https://lnkd.in/emYVDn_T


#B2BMarketing #EventMarketing #ContentStrategy #HubSpot #Impactable

Your B2B Ad Data Is Doing Nothing for You

What if your LinkedIn strategy could tell you exactly who’s engaging with your ads—and help you take action? That’s what DemandSense does.

:arrow_right: See which companies are clicking, viewing, and engaging with your ads.
:arrow_right: Filter and export high-performing audiences for retargeting.
:arrow_right: Create highly specific campaigns across LinkedIn, email, and beyond.

Even better? We give you advanced demographic insights—like industry, geography, and company size—so you can tailor your entire strategy to your most valuable audiences.

Data is great. Knowing what to do with it is better. Let’s show you how DemandSense makes that happen.

taplio

The Battle

Iurii Znak

Justin Rowe

Followers

Posts

Engagements

Likes

Performance ScoreJustin Rowe's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Iurii Znak

Justin Rowe

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Rowe's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJustin Rowe's LinkedIn Performance