🇺🇦 Iurii Znak

Respect.Studio

Predictable and Scalable growth for B2B tech & service companies

Founder & CEO

Techstars

Mentoring startups in a remote-first environment, I support their strategy, offer firsthand experience, and guide their growth.

Mentor

Pebbles Ai

Turning every B2B professional into a go-to-market expert through neurosymbolic AI.

GTM Automation Lead & Investor

Lviv Regional State/Military Administration

Following the Maidan, I harnessed my skills to contribute to Ukraine's renewal, leading to a 39% investment increase in region and top ratings from EBA

Senior Specialist, Investment Attraction Department

TutoTOONS

Growth Hacker

Navigating the B2B digital marketing landscape is tough, with the need to develop profitable marketing models, enhance online branding, launch impactful lead generation campaigns, and expand beyond traditional customer acquisition channels like referrals and UpWork. The saturation in today's market makes standing out and disrupting the competition even more challenging.

As a B2B digital marketer with over a decade of experience, I've led a team of experts in saving clients both time and money, focusing on strategies that resonate with client expectations, identifying efficient marketing opportunities, and boosting online presence to establish authority. We've not only helped over 300 clients worldwide to find new business but also to build trust and relationships with high-value accounts through a blend of data-driven and personalized marketing approaches.

If you're looking for a way to overcome your digital marketing challenges and are interested in strategies that deliver real results, let's connect. I'm also keen on sharing insights and tactics with fellow B2B marketers, fostering a community of learning and growth. Reach out to see how we can work together to elevate your marketing efforts.

At Respect Studio, we specialize in providing B2B marketing services to tech and business service providers. We believe in the power of social selling to build meaningful relationships that can help your business grow. Our team is dedicated to helping you achieve your growth goals through targeted and effective marketing strategies.

Iurii Znak

Evan L. Mestman

ProAttitudes, LLC

ProAttitudes is a health and wellness coaching business that serves the globe. We help you overcome today's challenges, for tomorrow. Those who want to find an effective and lasting lifestyle through healthy thinking, eating, and living work with Evan Mestman, MS, RD, CDN, CWCA to improve their habits, one choice at a time..  

Why?

Because you've struggled to make changes that delivered consistent results
Because dieting hasn't worked for you. 
Because you can't find an exercise program that  you can stick with. 
Because you always end up sabotaging your success. 

ProAttitudes offers a wholistic approach to finding your true potential. We start with your attitude. Reprogramming your mindset changes the way you think. Thoughts drive intentions. With ProAttitudes coaching, your attitude is everything. Optimizing your life, one choice at a time.

CEO and Founder

ConvaTec

Developed and delivered product training programs including creation of training materials, course content, methodology, and training aids for field support team at international medical products and technologies company specializing in wound and skin care, ostomy care, continence, and critical care. Collaborated with sales leadership team and sales marketing and development team to deliver field sales and clinical seller’s curricula.
• Created and delivered global sales training to Canadian sales force at national sales meeting
• Trained 35+ new hires on Pacesetter in 6-month period to align sales force to ConvaTec way of selling
• Expanded new hire training from 1- to 2-week course and executed within 3-week time period resulting in increased effectiveness of sales cycle

Sr. Manager, Sales Training & Development

Led clinical strategy development, process standardization, and tools development to support US sales organization. Merged siloed wound care and ostomy clinical teams into unified organization and positioned as vital component in accelerating complex sales cycle.
• Rebuilt clinical team created training program in partnership with Sandler Training to deliver increased value
• Closed business opportunities 20% quicker and increased revenue by 9% by integrating clinical specialists into sales process

National Clinical Sales Manager

Led NY State acute care region with 5 territories and drove IDN account growth. Represented all regional sales managers nationwide on global marketing team launching negative pressure system AVELLE. Designed and led growth strategy to increase sales of surgical, wound care, skin care, and incontinence products. Created marketing, sales, and training programs to elevate ConvaTec brand within highly competitive segment.
• Drove regional revenue from -6% to 10% YoY growth
• Increased revenue by securing accounts with Bronx-Lebanon, NewYork-Presbyterian, Kaleida Health, and HHC
• Raised quota performance from 95% to 101% in year 1 and 103% in year 2
• Led clinical focus groups with KOLs and engineers using quality function deployment for go-to-market medical device
• Delivered AVELLE negative pressure training to stakeholders representing entire eastern US market

Regional Sales Manager | Lead Regional Sales Manager, Global Marketing

Acelity

Led initiatives to strengthen customer relationships and boost revenue growth across IDNs, managed care, and home health for Global medical technology firm recognized for producing first negative pressure wound therapy (NPWT) products—acquired by 3M in 2019. Oversaw IDNs including NorthWell Health, CHSLI, NYU, NYP Healthcare, and HHC.
• Led transformation of multimillion-dollar home health agency to increase customer satisfaction
• Developed and executed strategy to recover loss of insureds due to changes in healthcare legislation
• Averted loss of customer account from competitors

Corporate Accounts Manager

Oversaw sales district valued at $26.5M and managed acute and post-acute care business with team of 15. Increased productivity and exceeded business volume and order objectives. Led design of consumer and corporate marketing plans in collaboration with programmers and 20+ industry experts. Led district through acquisitions and product integrations of Systagenix and LifeCell. Created first sales training boot camp.
• Grew acute market orders by 17% and post-acute market orders by 5.8% in 12-month period
• Mentored new hire to achieve 50% YoY revenue growth in 60 days
• Achieved $2M+ annual revenue by delivering 5 hospital win backs
• Developed #1 performer among 100+ sales representatives
• Grew medical device orders by 17% YOY while transforming NYC district following company restructuring and rebranding

District Sales Manager

Managed territory spanning 2 NYC boroughs and developed relationships with hospitals, wound care centers, post-acute facilities, and clinicians. Promoted use of NPWT, advanced wound care products, biologics, and therapeutic surfaces on critical care, bariatrics, and medical-surgical floors. Established and grew relationships with 15 hospitals.
• Achieved $1.8M in territory sales and increased daily utilization of wound VAC therapy by 160%
• Grew revenue from $130K to $600K by creating sole-source partnership with hospital and enabling additional projects and sales revenue
• Generated 5-fold revenue increase by presenting cost-benefit model to C-suite of prominent hospital
• Ranked #1 in Northeast for 2 years

Account Executive | Field Sales Trainer

Roche

Global pharmaceutical and diagnostics firm--formerly Disetronic Medical Systems

Account Executive

CYFIT

VP of Product Development

Appetite & Attitudes

Founder | Consultant

For more than 3 decades, executives, entrepreneurs, and high-performing leaders have
hired me to reclaim their energy, clarity, and health—without losing their edge.

I’m Evan Mestman, CEO and Chief Gratitude Officer at ProAttitudes. Over the past 30 years,
more than 1,000 driven professionals have worked with me to reconnect their ambition with
their wellbeing—and finally feel strong, present, and proud in their own skin.

What we achieve together
➡️ Drop the weight for good—10, 20, even 30 pounds gone without obsessing over food
➡️ Reverse chronic issues—like one CEO who lowered his A1C from 14 to 6.8 in a few
months
➡️ Build lasting habits—fitness, food, and mindset systems designed for real life, not
perfection
➡️ Quiet the inner critic—so you stop getting in your own way and start making aligned
decisions
➡️ Lead with confidence—not just in the boardroom, but in your own body and life

Why I do this work
This isn’t a job, it’s personal. I grew up battling weight and confidence. As a registered dietitian
and former ICU nutritionist, I saw what happens when you wait too long to care for yourself.
I’ve taught Nutrition &amp; Disease at the college level, led sales teams across the country, and now,
I coach leaders who want more than status—they want health that lasts.
At ProAttitudes, we use science-backed coaching, identity-level shifts, and practical tools like
the Better Bite Buddy™ and Commitment Log to build sustainable transformation from the
inside out.

What others have said
“My life is changed forever. The foundational work is to first get to love yourself for who you
are. This 360-degree approach is the secret to being healthy and full of joy.”
— Ed B., client for 20+ years

Fun Facts

☑️ Married to a podiatrist—health literally runs in our family, from head to toe
☑️ Turned around a $26.5M sales district in a single year
☑️ Created the Inner Critic framework and B3 Way, now followed by thousands
☑️ Wrote The Habits of Healthy Eating and developed the Commitment Log journal
☑️ I love to garden and talk gardening so ask me!

Ready to lead yourself as well as you lead your business?
   Schedule a free 30-minute call →https://link.receptyv.ca/widget/booking/XRHPIaAD9pt7zc0grHfj
   Take the Inner Critic Quiz → www.proattitudes.com/follow or "click" on my FEATURED section.
   Text me directly → 5166393605
Let’s build the kind of health your future self will thank you for.

Most leaders don’t get taken out by pressure.

 They get taken out by being distracted, overwhelmed, and never fully present.

I know the feeling.

 For years, I stayed busy so I didn’t have to face what was going on inside.
 Stress wasn’t the problem.

 My relationship with stress was.

When you’re always operating from that tight, buzzing place in your chest, you miss the small things that actually make life worth living. You react instead of respond. You eat instead of feel. You push instead of pause. And your inner critics get louder every time you try to slow down.

But here is the truth I teach my clients every day.

 Calm is a skill.
 Presence is a choice.
 Clarity is a practice.

When you understand your stress instead of running from it, you stop losing control.

 You show up.
 You breathe.
 You stay in your power.

This Wednesday at 10:30 AM ET, Jody Lemieux and I are going live for a session called Stronger Than Stress.

 If you want to feel more in control of your day, your health, and your decisions, this conversation is for you.

Join us and bring a friend who needs it.

What would your life look like if stress stopped running the show?

💖 this post? 👍 Ring the 🔔 to follow, share it with your network, and drop a comment below. Your thoughts matter.
#leadership #longevity #healthiswealth #B3way

1000’s of leaders coached! Leadership Coach disguised as a Nutritionist | CEO & Chief Gratitude Officer, ProAttitudes | Creator of the Better Bite Buddy™ and the B3 Way: Become. Be Strong. Be Grateful.

View event: Stronger Than Stress: Stay Clear, Calm, and in Control (Present!)

Stronger Than Stress: Stay Clear, Calm, and in Control (Present!)

Ever notice how motivation feels like a light switch that won’t stay on?

One day you’re unstoppable.
The next, you can’t find the spark to even start.

That’s not laziness—it’s your Comfort Seeker talking.
It craves certainty, comfort, and the familiar.
So when you try to wake up earlier, eat cleaner, or prospect more, it whispers, “Let’s just do it tomorrow.”

Here’s the truth: change isn’t born in comfort.
It happens in the micro-moment—the space between stimulus and response.
That’s where your Inner Coach lives.
That’s where power begins.

When you slow down enough to notice that space, you give yourself a choice.
Not a reaction—a response.
Not perfection—progress.

The critic clings to safety.
The coach leans into growth.
That discomfort you feel? It’s proof you’re evolving.

Every choice you make is a vote for the person you’re becoming.
Make the next one count.
Because the life you want isn’t built in giant leaps—it’s built one intentional moment at a time.

💖 this post? 👍 Ring the 🔔 to follow, share it with your network, and drop a comment 💬 below. Your thoughts matter!
#leadership #mindset #theB3Way #growth #motivation

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Most high-performing leaders don’t have a weight problem.

They have a mindset problem disguised as a health issue.

Most leaders don’t have a weight problem.
They have a mindset problem that’s wrecking their energy, confidence, and health.

They’ve climbed the ladder of success—
…but left their mojo on the bottom rung.

At ProAttitudes, we help high-achieving CEOs, entrepreneurs, and professionals take back their health—without crash diets or burnout.

⚡ We do it through the B3 Way: 
👉 Personalized health strategies for your schedule
👉 Mental fitness to shut up your inner critic
👉 Habits that actually stick
👉 Accountability and identity-based coaching that changes the game

💡 You don’t need another “plan.”
You need a new path—rooted in intention, not restriction.

✨ Take the first step: Discover your Inner Critic now → see the link in the first comment.

Let’s build the version of you who leads with energy—on and off the clock.
#theB3Way #healthiswealth #leadership #longevity #mentalfitness

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The Battle

Iurii Znak

Evan L. Mestman

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The Battle

Iurii Znak

Evan L. Mestman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Evan L. Mestman's LinkedIn Performance

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