Marcos Ruiz

At The Birdhouse, we craft viral & brand-building content for CEOs, founders, influencers, and education companies, helping grow both brand AND sales.

We focus on crafting narratives that align with each client’s brand and business goals, specializing in monetizing X (Twitter) & LinkedIn accounts.

We've helped clients generate over 500,000 followers, $5 Million in info-product sales, and over 3,000 booked calls.

Scaling the business to $65,000 per month within the first year required relentless outreach, sending 100 to 200 direct messages daily, leveraging social proof, and delivering consistent results.

Our goal is to help catalyze the growth of the best education companies that the internet has to offer.

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Coaches, Course-Creators, Educators - We’ll Build You a Profitable, Viral Personal Brand on 𝕏 and LinkedIn.

Partner with us to implement our proven content system, sales process , and branding strategy to scale your education company while building a long-lasting, loyal audience.

Alternatively you can subscribe to The Birdhouse Daily Newsletter at - www.thebirdhouse.email

Chief Executive Officer

X.COM’s Premier Marketing & Advertising agency.

We partner with education companies to help them scale on 𝕏.

80% of our business comes from referrals.

We don't run ads, don't send cold DMs, and don't have an outreach team.

Here's why:

We run the Ferrari model at The Birdhouse.

Fewer clients with insane attention on every account.

They get results that make them tell every founder they know.

Two things happen when you overdeliver:

1) They stay. Our retention rates are not normal in the agency world.

2) They talk. Happy clients bring pre-sold referrals. They're hardly "sales calls"

Cold outreach gets you a conversation.

But referrals get you someone who trusts you before the first call.

We've done 10 billion+ impressions and $10M+ cash collected for clients.

That track record doesn't just live on a landing page. It lives in actual conversations between founders.

Deliver results so good your clients can't shut up about you.

CEO at The Birdhouse - We build viral, profitable Personal Brands on LinkedIn, X (Twitter), and Threads.

Everyone used to call Zuckerberg a robot.

Then he showed up in a gold chain on a Joe Rogan episode talking about MMA.

In 2022, he posted himself training jiu-jitsu.

It didn't really seem like a PR move. It was just him getting on the mat, learning, losing, doing it publicly.

The brand changed because the behavior changed first.

The "robot" problem wasn't really a communication problem.

We were watching him give scripted answers to senators, and seem disconnected from reality.

The fix didn't come from better scripts.

Most people try to fix their brand with "better" content.

But if you sound like a robot reading a script, a better script isn't really going to fix that.

Your audience can't trust curated, but can trust consistent real behavior they can watch over time.

Zuckerberg didn't rebrand, he just started acting like a real person again.

What you do publicly matters more than what you say publicly.

If your personal brand feels off, just ask yourself:

If you saw your own content pop up on your timeline, would you trust it?

15 things that turn followers into revenue:

1. Clear niche and positioning
2. Consistent posting schedule
3. PESTO content framework
4. Strong bio with an offer
5. DM funnel ready to go
6. Outbound every single day
7. Pre-call nurture sequence
8. Objection handling content
9. Social proof posted weekly
10. High-ticket offer clearly defined
11. Discovery call script dialed in
12. Follow-up system after every call
13. Testimonials repurposed constantly
14. Referral ask built into delivery
15. Reinvest into what's working

Don’t overcomplicate it.

LinkedIn just jumped from #11 to #5 on ChatGPT's most-cited domains in three months.

I've been saying distribution beats everything for years.

Now there's proof…

According to Profound's research, that's over a 2x increase in citation frequency between November 2025 and February 2026.

It's not company pages getting cited. 

It's not corporate LinkedIn profiles.

It's posts, articles, and newsletters.

The stuff individuals publish.

Posts and long-form content now account for 35% of all LinkedIn citations in ChatGPT. 

That's up from 27% just three months ago.

Meanwhile, profile citations dropped from 34% to 14.5%.

The algorithm isn't just another word for audience anymore. 

It's literally becoming the source of truth for millions of people using AI search.

This is the shift I've been talking about.

For years, everyone focused on SEO. Rank on Google. Drive traffic to your website. Hope people convert.

Now? AI models are pulling directly from LinkedIn posts when someone asks a professional question.

Your content is either getting cited or it's invisible.

The math is simple:

If you're posting valuable content on LinkedIn, you're not just building an audience. You're programming what AI says about your expertise.

Every post you write. Every framework you share. Every insight you publish.

That's all becoming citation material for millions of searches you'll never see.

This is why personal brands win.

Corporate pages can't move fast enough. They can't take positions. They can't share frameworks that come from real experience.

But individuals can.

The people who've been consistent with LinkedIn content for the past year just inherited a distribution channel they didn't even know existed.

If you've been sleeping on LinkedIn because you thought it was just a job board, you missed the entire point.

The platform with the highest lead quality just became the most-cited source for professional queries across all AI search engines.

And most people still aren't posting.

Every personal brand expert would have told Kai Cenat to fail before he started.

"Keep content short." He does 10-hour streams.

"Pick a niche." He does gaming, cooking, IRL, and celebrity sleepovers.

"Script your content." He says whatever comes to mind.

And he's the most subscribed creator on the platform.

What he actually figured out was: personality IS the product.

When an audience follows YOU specifically, they'll watch you do anything.

That's a completely different business model than having great niche content.

Going long builds superfans.

Short content gets views, but 10-hour streams create the kind of loyalty where people rearrange their schedules to tune in. He trades breadth for depth every stream.

You can't fake 10 hours on camera. The polish most creators chase is what's making them generic.

Plus, his chat are co-creators. They shape what happens live.

He built a community with an ownership stake in the content.

Most experts would have coached him into mediocrity.

The ones who break the rules are always the ones we end up studying.

How to Grow From 0 to 10,000 Followers on 𝕏 (IN 90 DAYS):

1. Set up your profile properly: bio answers who you are, what you do, what you've accomplished
2. Focus on "followed by" metric - 5K followers with 100+ mutuals beats 50K with zero
3. For 0-1,000 followers: be a reply guy on accounts with 100-300K followers in your niche
4. Reply with insight, entertainment, memes, or questions - not mindless bot-comments
5. Join Spaces daily to network and let people hear your voice
6. Post 1 post per day, 25 replies per day, 25 DMs per day, 1 thread per week when starting
7. Once you hit 1K+ followers: scale to 3-6 posts per day minimum (volume matters on 𝕏)
8. Use the PESTO framework: Personal, Expertise, Social Proof, Trending, Opinions
9. Network with people your size and build engagement pods for mutual growth
10. Use trending words in your hooks - the algorithm tracks exact strings of letters
11. Post your personal experiences and unique expertise to stand out
12. Do competitor research: search "from:username min_faves:100" to find what works
13. Define your avatar clearly: who are you talking to and what are their pain points?
14. Build engagement by drawing a line in the sand with your opinions
15. Consume content on 𝕏 to learn the game before adding your personality to what works

Most founders spend thousands on ads to book sales calls.

We just DM people.

(It's made our clients $3M from LinkedIn DMs)

Here's the exact system:


Step 1: Volume

We focus tons of attention on making sure setters are actually hitting volume (we literally hired a sales manager for this).

If you send 5 DMs a day and are wondering why nothing happens?

The math just doesn't work at low volume.


Step 2: Reply rate

Aim for 10%.

That's 10 conversations per day from 100 DMs.

If you're way below that, your message is the problem.

Ask yourself: Would YOU reply to what you're sending?


Step 3: Calls booked

From 10 replies, book at LEAST 1 call a day from that.

Not every reply becomes a call. Some go cold, which is totally normal.

But there's no point in sending DMs that don't actually convert to sales conversations.


Step 4: Close rate

Even if you're founder-closing, you need to be closing 20% on those calls.

5 calls/week x 20% = 1 new client per week. 4 per month from DMs alone.


Step 5: The message

The DM that works is a question, not a pitch.

Ask about their business, their goals, what they're currently trying. 

Make it about them.

The best DMs don't sound like DMs. Go check your DMs right now - which ones did you actually respond to?

I bet they sound like someone who actually looked at your profile, and wanted to reach out.

On LinkedIn, we also do 200 connection requests per week at a 40-50% acceptance rate. That fills the top of the funnel.


The system is boring, repetitive, and it works.

Scaling a business is just math. Before you start pivoting and trying new things, just check your math. It'll tell you exactly what you need to focus on.

The Birdhouse has written over 100,000 tweets & generated over $10M+ in revenue for our clients.

Here are 6 exact post formats we use to convert viewers into buyers:

1) The Case Study

Post case studies showing specific client outcomes and pin the best one to your profile. Its a flywheel where case studies attract clients, who create more case studies.

They target leads who are already looking for a provider. 
You're showing them you deliver.

2) The Lead Magnet

Give away a full solution to one of their problems in exchange for a follow or email. Not the same problem your product solves, but a real problem they have.

This positions you as an authority because for free, you've already helped them. That puts you above every competitor who hasn't given anything away. 

(Bonus: require a follow to grow your audience while building your list).

3) The Cool Idea

Share any interesting idea in your industry. Try to go top of funnel.

This format is infinite and crushes on X because sharing original thinking is the meta of the platform.

4) The Recently

Share something that just happened. People stop scrolling when something feels current. It has a breaking news effect.

Pro tip: whenever something interesting happens, voice-note it into your notes app. When you sit down to write, you'll have fresh stories ready.

5) The Meme

Lower people's guard completely. They don't feel sold to. Bonus points if the joke is an inside joke only your target market gets. My best performing memes always outperform educational posts in reach.

Pro tip: scroll the meme group chats you already have with friends. Study the format, adapt the energy to your niche.

6) The X Article

Long form content where you present your full method A to Z. X is pushing articles hard. Pin your best alongside case studies and your profile becomes a funnel.

How to deploy all 6:

Think of your content as a funnel, not individual posts.

Top: cool ideas, memes, stories. Get people in. Middle: case studies, articles, lead magnets. Build trust. Bottom: CTAs. Convert.

Run all three layers every week. Track what works. Double down. I bias toward case studies and credibility posts because that's what converts for my brand. Figure out your own mix.

PRIME did over $250 million dollars in retail sales its first year.

Logan Paul and KSI had zero beverage experience.

So how did 2 creators with zero beverage experience turn their audience into a billion-dollar brand?

Distribution that money can't buy.

Gatorade spent decades and billions of dollars building distribution. Logan Paul and KSI walked into retailers with a combined audience of tens of millions of subscribers. Their pitch was simple: "our fans will come buy this."

That's the power of a personal brand. You don't need to convince a retailer to stock your product when you can guarantee foot traffic.

The same principle applies at every level. If you're a coach or consultant with an engaged following, you don't need to cold call. You don't need to run ads. Your content IS your distribution channel.

Nobody bought PRIME because of the electrolyte formula. 

They wanted to be part of what Logan and KSI were building.

This is the mistake most personal brands make. They sell the features of their offer instead of selling the identity of being someone who takes action.

When you buy from someone you follow, you're buying into their worldview. That's what makes personal brand sales feel easy and ad-based sales feel forced.

Their content was also the marketing budget

PRIME's entire launch strategy was a YouTube video. While other brands were spending millions on Super Bowl ads and billboard campaigns, Logan and KSI just posted content. Every podcast, every vlog, every tweet was free advertising for PRIME before and after launch.

Your content works the same way. Every post you write is a free ad for your offer. Most people just don't treat it that way.

Distribution is the most valuable asset in business, and personal brands are the fastest way to build it.

PRIME didn't win because the product was better than Gatorade. It won because two creators had built audiences that trusted them enough to buy whatever they put out.

If you're building a personal brand, you're building distribution. And distribution compounds.

OpenClaw is going viral right now.

But while everyone's sharing their $10,000 Mac Mini setups…

Content creators are already building systems that actually work.

Here are 6 workflows you can copy:


1) YouTube to X thread.

Just drop in a URL.

OpenClaw pulls the transcript using Whisper, extracts key insights, writes the hooks and transitions, and formats it ready to post.

(You need to have great thread frameworks for this to work)


2) One piece → six platform-native formats.

Write one LinkedIn post.

OpenClaw rewrites it as a Twitter thread, email newsletter segment, IG caption, and short-form video script.

One input, no reformatting.


3) RSS feed → daily posts.

If you write a blog or newsletter:

Every time you publish, OpenClaw reads the post, extracts key points, and formats platform-native content automatically.

Your blog becomes a content machine.


4) X DM outreach.

OpenClaw writes personalized openers based on the target's profile and recent activity.

Plus it lets you "automate" without spamming people with DM bots


5) Performance monitoring.

Good content is only "good" if the data says so.

OpenClaw tracks which posts get the most engagement, flags your top performers, and queues them for reposting.

No more digging through your timeline to find your bangers.


6) Research to SEO blog post.

Give it a keyword and target audience.

It pulls from multiple sources, structures a post, and publishes to your CMS.

Plus, you can automate the research (and fully outsource your SEO).


We've helped clients collect $10M+ in cash.

And aside from great content, our biggest edge was systems.

Now you have no excuse not to build one.

You can build a profitable personal brand by summer. 
Here’s how:

1) Pick one niche and stop switching

The biggest mistake I see is people trying to talk to everyone.
Pick one specific person with one specific problem. 

If you're a fitness coach, don't just talk about "health." Talk to busy dads who want to lose 20 pounds without spending 2 hours in the gym.

The narrower you go, the faster you grow. You can always broaden later once you've hit the ceiling of your niche.

2) Post every single day on X

Volume is the game early on. You need reps.

Here's what to post across 5 content types:

• Personal: your story, behind-the-scenes, day-to-day
• Expertise: how-tos, frameworks, listicles
• Proof: screenshots, case studies, client results
• Trending: current events with your spin
• Opinions: hot takes that make people pick a side

Most people only post expertise content and then wonder why nobody engages. You need all five working together. 

Start at equal distribution and adjust based on what performs.

3) Build a DM funnel behind your content

Content without a backend is like running ads to a broken landing page.

Every new follower should get a DM. Not a pitch, just a real question about what they're working on. Two choices, low pressure, and you start a real conversation.

Most people skip this entirely. That's why they have followers but no revenue.

4) Book calls from those conversations

Here's the math that makes this work:

Every 1,000 new followers should generate at least 25 booked calls at a 40:1 ratio. At an 80% show rate, that's 20 live calls. 

At a 25% close rate, that's 5 new clients.

If your math isn't hitting these numbers, something in the funnel is broken. Fix the weakest link before creating more content.

5) Close with conviction

If you don't believe you're the best option, your prospect won't either.

I still do all my own sales at The Birdhouse. The reason isn't some secret script. It's that I don't need to close any of them. 

People can tell when you're desperate, and they can tell when you're confident.

Sell results, not tactics. Your clients don't care about the process. They care about the outcome.

You don't need a massive audience to make this work. I built a 7-figure agency with a relatively small following.

The math handles the rest if you set up the system correctly.
What step are you stuck on right now? Let me know below.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
💠 Email & SMS that opens a floodgate of REPEAT PURCHASES
💠 Funnel creation - Taking someone from UNAWARE to a RAVING FAN
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

I nearly had a heart attack looking at our client's sales dashboard.

This skincare brand had been selling their hero face serum at $29.99 for years. 

It was their comfort zone. 
Their safe space.

Still, one question kept bugging me

What if they were losing money without knowing it?

So we ran a split test. 

Four price points:

• $24.99
• $29.99 (their original)
• $34.99
• $39.99

I was SURE the $24.99 would win on volume. 

My client bet on their tried-and-true $29.99.

Both of us were dead wrong.

The $39.99 price point crushed everything else. 

Not just in revenue - in UNITS SOLD too.

Mind. Blown. 🤯

They'd been undervaluing their product for YEARS.

Here's what we learned:

1. Higher price = higher perceived value
When we raised the price, people assumed the serum was more potent than competitors.

2. Price anchoring works
We added a $59.99 "premium size" that few bought, but it made $39.99 feel like a bargain.

3. Conversion rate isn't everything
The $24.99 option converted best (4.2%) but the $39.99 made way more money at 3.1%.

4. Test EVERYTHING, even when you're scared
Your gut feeling might be holding your business back.

The craziest part? 

We almost skipped the test—thought no one would pay more.

Thought we “knew” the customer.
We didn’t.

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solvexmedia

How we cut customer acquisition costs by 40% by fixing this one retention issue ☝️

I was reviewing a client's marketing budget last month when I spotted something alarming.

They were spending $50K/month on ads to acquire new customers...

...while completely ignoring the 67% who bought once and never came back.

"We need more customers!" they insisted when I questioned their strategy.

Wrong. ❌

What they needed was to stop the leaky bucket.

Here's what we discovered:

Their post-purchase experience was a DISASTER. 

After checkout, customers entered a black hole of communication. 

No follow-up emails. 
No usage guidance. 
No community connection.

Just silence until the next promotional blast.

So we made one critical change:

We built a proper onboarding sequence that actually TAUGHT people how to use the product they just bought.

The results shocked even me:

• Repeat purchase rate jumped from 22% to 48%
• Customer lifetime value increased by 71% 
• And most importantly – acquisition costs dropped by 40%

All because we stopped chasing new customers and started valuing the ones we already had.

Here's the harsh truth most brands miss: 

➜ Retention isn't just some nice-to-have metric. 

It's the economic engine of your entire business.

When customers stick around longer

you can afford to acquire them in the first place.

The best marketers understand this simple equation: 

⭐ Fix retention first, then scale acquisition.

Not the other way around.

Your FAQ page is more powerful than you think. 🧠

I stumbled across Quiet Mind’s FAQ section today and... wow

It wasn’t just informative 

it *felt* like someone genuinely cared.

Most FAQ pages? 

They’re either a legal checklist or a last-minute SEO dump. 🗑️

But Quiet Mind made theirs feel like a soft landing. 

➜ gentle tone 
➜ specific questions 
➜ empathy baked into the copy

They didn’t assume people knew what a weighted pillow is. 

They addressed real concerns:
– ADHD
– anxiety
– even how long it takes to adjust

This is smart CRO.

Why? 

Because the more questions your customer has to Google, the less likely they’ll buy from you. 

Instead of pushing the product harder

👉 Quiet Mind slowed down and walked with their customer. 

That builds trust. 
That boosts conversions.

So if you’re building your FAQ page? 

Don’t just think “search terms”
Think about “support” 

Make it sound like you’re answering your best friend’s questions.

Because in the end, people don’t want perfect copy. 

They want to feel understood.

The "anti-hype" copy approach that tripled my client’s conversion rate

I just committed e-commerce blasphemy last month.

I convinced a client to REMOVE all the hyped-up marketing language from their product pages.

Their marketing team nearly had a collective heart attack.

"But HOW will people know our product is amazing without saying it's amazing?!" they protested.

Here's what we did instead:

We replaced EVERY single hype phrase with brutally specific details.

• "Revolutionary formula" → "Contains 0.5% retinol that took 37 trials to stabilize"
• "Unbelievable results" → "73% of users saw reduced fine lines within 28 days"
• "Game-changing technology" → "Uses a patented airless pump that prevents oxidation"

No more empty superlatives. 
No more meaningless buzzwords.

Just honest, specific, verifiable facts.

The result?

Their conversion rate TRIPLED in the first 30 days.

Email signups jumped 78%.
Return rate dropped 24%.

Turns out, customers in 2025 have developed a powerful immunity to marketing hype. 

They've seen too many "revolutionary" products that were anything but.

What they crave now is SPECIFICITY.

They want to know exactly what they're getting and exactly how it will help them.

The best part? 

This approach actually forces you to create better products. 

You can't hide behind vague language when you commit to specifics.

One e-commerce founder told me: "This approach made us realize our product wasn't as good as our copy claimed. So we improved the actual product instead of just the marketing."

Try this: 

- Look at your highest-traffic product page. 
- Count how many empty superlatives you're using. 
- Then replace each one with a specific, provable detail.

You might just be shocked by what happens next.

Would you dare to try the "anti-hype" method on your store?

I fired a client last week.

They were bringing in $20K monthly revenue, but I walked away from the contract.

Why? 

Because they asked me to lie.

"Can't you just say our product is handmade? No one will know the difference."

After ___ years in this industry, I'm tired of pretending there isn't a MASSIVE ethical problem with how most brands approach marketing.

Let's call it what it is: 

Most of what passes for "marketing" today is just manipulation wearing a fancy name tag.

I see it everywhere:

• Fake scarcity ("Only 3 left!" when there's unlimited inventory)
• Fake urgency ("Sale ends tonight!" that magically extends)
• Fake exclusivity ("VIP access" that everyone gets)
• Fake results (Photoshopped before/afters)

All designed to short-circuit critical thinking and trigger impulse purchases.

But here's what I've learned from working with over 200 e-commerce brands:

The companies that ACTUALLY win long-term don't manipulate. 
They market.

Real marketing is about two things:

• Telling the genuine truth about your product
• Understanding human psychology to communicate that truth effectively

The difference? 

Intent and honesty. 🔥

One approach builds sustainable businesses. 

The other builds short-term sales that collapse when customers realize they've been duped.

I watched a skincare company triple their customer lifetime value by simply being radically honest about what their products could and couldn't do.

Their competitors are still pushing miracle claims and wondering why their retention rates are abysmal.

The truth sells better than lies

—it just takes longer and requires a better product.

So here's my challenge to fellow marketers: Can your products succeed without manipulation tactics?

If not, maybe it's time to improve the product instead of the persuasion.

What do you think? 
Is the line between marketing and manipulation getting too blurry?

American Giant didn't beg for my money. 

That's why I gave them more.

Here’s what happened 👇

I was checking out with one item 

But before I clicked “Complete Purchase,” 

they hit me with a smart upsell.

No aggressive discount countdown.
Just this calm, confident message:

“Add our best-selling tee for $30 — only at checkout.”

That’s it.
No fluff. 
No scroll-heavy carousel.

Just one clear offer, perfectly timed, and priced to make me pause.

✨ It felt like a nudge, not a pitch.
✨ It was relevant — same aesthetic, same quality.
✨ And the copy? Subtle but persuasive.

This is how you do upsells right.

✔ Show up after the buyer commits, not before.
✔ Keep it focused — don’t give them decision fatigue.
✔ And make it feel like a perk, not a trap.

The result?

I added the tee.

Because it didn’t feel like a marketing trick.
It felt like a brand saying, “Hey, this piece completes the look.”

And that, my friends, is good CRO in action.

The best navigation feels invisible. 🤔

But when I clicked on PANGAIA's site, something made me stop scrolling...

I opened the Men’s menu—and I just stared. 

It didn’t flash. 
It didn’t animate.
It didn’t even try to be flashy. 

But it felt *premium.*

A quiet flex. 

Here’s why this minimal slide-out menu works:

1) It respects your space.
It doesn’t take over the screen. It slides in *just enough* to offer options without hijacking the shopping vibe.

2) It organizes like a stylist. 

The layout feels like a curated wardrobe rack. 

Clear categories. 
Easy to skim. 
No “explore everything” chaos.

3) It complements the product.

That full-screen model on the right doesn’t just look good—it adds emotion. 

You don’t just see clothes. 

You *feel* the mood.

From a CRO lens? 

This is a clean, low-friction way to boost browsing without interrupting intent. 🤑

A lot of brands go full chaos on mobile navs: 

Sliders, pop-ups, carousels, filters on filters. ❌

But here’s the truth: 
Less noise = more flow 🧘 

And PANGAIA nails that soft confidence.

I spent $10K testing offers across 50 brands. 

The winners all broke these 3 "rules"

Last quarter, I did something a little crazy.

I spent $10,000 of my own money buying from 50 different DTC brands to study their offers.

My credit card company called TWICE to check if my account was hacked. 

But the insights were worth every penny.

Here's what shocked me:

The brands with the highest conversion rates weren't following the standard "best practices" at all.

In fact, the most successful offers actually BROKE these 3 so-called "rules"

I just reviewed an e-commerce brand's A/B testing history from the past 6 months.

All 17 tests they ran were "inconclusive."

The marketing director was pulling his hair out trying to figure out why nothing was working.

"Maybe A/B testing is just overrated," he told me.

It's not. 
But almost everyone is doing it completely wrong.

Most eCom brands do too much. 😵💫

But Julie? 

They did something bold:

They did less.

No clutter. 
No noise.

I landed on their homepage and didn’t feel like I was on a website. 

(did not feel like a constant sales pitch)

Here’s what I noticed (and loved):

1. No overwhelm.
Just a single headline explaining the product in human words. 

2. Visual trust.
The packaging is front and center

rotating like it’s saying, “You’re in safe hands.” 

3. Focused CTA.
One core action: *learn more or find in-store*. 

no shouting. 
no clutter. 

4. Smart use of animation. 
The pill spins slowly. 

It *moves*, but doesn’t scream for attention. 

It feels intentional

(not decorative)


Why does this matter?

Motion should guide

❌ not distract

Julie uses animation to tell a story of:
✅ safety
✅ trust
✅ control

All without a single popup, discount, or fake urgency timer.

That’s real conversion work. 
Not loud. Just clear.

If your product is sensitive, personal, or trust-heavy 
(like health, wellness, skincare)

Look at how Julie makes people feel before asking them to click.

Sometimes, conversion isn’t about pushing harder. 

It’s about “removing pressure” so people can decide for themselves.

I just completed a research project that completely changed how I view mobile optimization.

I spent $5,000 of my agency's budget ordering from 50 different e-commerce brands

—half on desktop, half on mobile.

The results? Follow and message me!

I laughed when our junior analyst suggested we pay attention to "average time on page."

"That's a vanity metric," I told her. 

"Focus on conversion rate."

(boy, was I wrong)

Last quarter, we noticed something weird in our client's data. 

Their yoga mat product page had terrible conversion rates but INSANE time on page.

People were spending 4+ minutes reading about this mat... 

but not buying.

Strange, right?

Instead of ignoring it, we research deeper.

Turns out, people loved the product but HATED the price. 

The comments section was full of "wish I could afford this" and "maybe next payday."

So we tested a "Buy Now, Pay Later" option.

Conversions jumped 215% overnight.

That yoga mat is now their #1 product

accounting for 30% of total revenue.

All because we paid attention to a "vanity metric" everyone told us to ignore.

Here's what I've learned:

1. There are no useless metrics
Only useless interpretations.

2. High engagement + low conversion = massive opportunity
Something's keeping interested people from buying. 

Find it. 
Fix it. 
Profit.

3. Listen to the quiet signals
While everyone chases conversion rates and AOV 

the real money often hide in overlooked metrics.

4. Trust patterns, not opinions
When the data shows something unusual

Investigate. 
Don't dismiss.

My analytics dashboard looks completely different now. 

I track weird combinations of metrics that most "experts" would laugh at.

But guess what? 

Our clients aren't laughing. 
Their bank accounts are too busy growing.

What "useless" metric might contain your next breakthrough?

Look again. 
The gold is often hiding in plain sight.

Last Tuesday, I watched a marketing director break down in tears during our review meeting.

Because I showed him that the $30K they spent buying Instagram followers wasn't just wasted money...

It was ACTIVELY DESTROYING their business. 😬

Here's the shocking test we ran on their e-commerce site:

"50K+ Instagram followers" badge: 
-3% conversion rate (YES, NEGATIVE)

"Join our 2,000 happy customers" badge: 
+18% conversion rate 

"93% of customers buy again" badge: 
+34% conversion rate

Their precious follower count was actually SCARING away potential customers.

(and it makes perfect sense when you think about it)

When people see inflated follower numbers

their BS detector goes off. 

They assume you bought them 

(and let's be honest, many brands do)

After removing ALL mentions of their social following from their site and highlighting their repeat purchase rate instead 

their conversion rate jumped by 21%.

I've now run this test with 7 different brands. 

Same result every time.

The painful truth? 

Real customers don't give a damn about your social media popularity contest. 

They care about REAL RESULTS from REAL PEOPLE.

This is why I get so frustrated watching brands chase follower counts like they're the holy grail of marketing. 😤

They're not. 
They're often the opposite.

Focus on metrics that actually matter:
✅ Repeat purchase rate
✅ Customer satisfaction scores
✅ Actual reviews from real people

Has anyone else noticed this trend? 
Or are you still chasing the follower mirage?

taplio

The Battle

Marcos Ruiz

Kam Hossieny

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taplio

The Battle

Marcos Ruiz

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcos Ruiz's LinkedIn Performance

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Performance ScoreMarcos Ruiz's LinkedIn Performance