Marcos Ruiz

At The Birdhouse, we craft viral & brand-building content for CEOs, founders, influencers, and education companies, helping grow both brand AND sales.

We focus on crafting narratives that align with each client’s brand and business goals, specializing in monetizing X (Twitter) & LinkedIn accounts.

We've helped clients generate over 500,000 followers, $5 Million in info-product sales, and over 3,000 booked calls.

Scaling the business to $65,000 per month within the first year required relentless outreach, sending 100 to 200 direct messages daily, leveraging social proof, and delivering consistent results.

Our goal is to help catalyze the growth of the best education companies that the internet has to offer.

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Coaches, Course-Creators, Educators - We’ll Build You a Profitable, Viral Personal Brand on 𝕏 and LinkedIn.

Partner with us to implement our proven content system, sales process , and branding strategy to scale your education company while building a long-lasting, loyal audience.

Alternatively you can subscribe to The Birdhouse Daily Newsletter at - www.thebirdhouse.email

Chief Executive Officer

X.COM’s Premier Marketing & Advertising agency.

We partner with education companies to help them scale on 𝕏.

76% of NVIDIA employees are now millionaires.

1 in 3 has over $20 million.

Here's why that matters for your business:


1. The obvious takeaway

When you give people a piece of the pie, they work like owners.

Not like employees.

NVIDIA didn't create millionaires by accident. 

They structured compensation so everyone wins when the company wins.

• Stock options. 
• Equity. 
• Real ownership.

When your te,am gets rich if the company succeeds, they're incentivized to make the company succeed.


2. Why most businesses get this wrong

Most businesses only pay a salary or an hourly rate
.
Employee shows up, does the work, and goes home.

No skin in the game. No upside if things go well.

So they don't think like owners. 

They think like employees.

"Not my problem" becomes the default mindset.


3. How to apply this

You don't need to make everyone a millionaire.

But you need to give them upside when things go well.

• Revenue share on clients they manage
• Bonuses tied to company performance
• Equity if they're early employees.

Something that makes them care about the outcome, not just the hours worked.


4. What this creates

When people have equity, they think differently.

They care about client retention because it affects their payout.
They find efficiencies because waste hurts their bottom line.
They recruit better talent because they want the company to grow.

You stop being the only one who cares.


5. The shift

I started doing this at my company too.

Team members get:

• Revenue share deals
• Bonuses
• Quarterly competitions with rewards

As a result, my team started treating clients like their own business.

• Churn dropped.
• Quality went up.
• I stopped being the only one thinking long-term.


6. The real lesson

NVIDIA didn't create the best AI chips because they had the smartest people.

They created them because the smartest people were financially invested in the outcome.

Compensation isn't just about paying people.

It's about aligning incentives so everyone pulls in the same direction.

Stop paying for time. Start paying for results.

Give your team a reason to care as much as you do.


Curious to know how you incentivize your team?

Let me know below.

CEO at The Birdhouse - We build viral, profitable Personal Brands on LinkedIn, X (Twitter), and Threads.

Pick wrong and waste 6 months. 

Here's how to choose...

Here's what most people miss about monetizing X: There are 5 proven ways to generate revenue on this platform. But pick the wrong one for your followe

Open article: 5 ways to make $$$ on X (Twitter) by Marcos Ruiz • 4 min read

Last Month, one of our clients collected $141,366 on LinkedIn. This Month, we’re tracking to do even more. One script. One strategy. Zero automation. 

Open article: Most people blow it in the first message. Here's what actually works... by Marcos Ruiz • 4 min read

Most people blow it in the first message. Here's what actually works...

My biggest fear was never being broke…

It was waking up at 45 for a job I hate.

Here's the blueprint I followed to make sure that never happens:

1. I gave myself a deadline

I signed a 6-year Army contract knowing it was a ticking clock.

By year 5, I had 1 year left to figure it out or get a real job.

That pressure forced me to stop treating business like a hobby.

2. I used my safety net to take risks

Every Army paycheck went straight into the next business idea.

NFTs, day trading, dropshipping, Amazon automation.

All of them failed. But I kept swinging because I had runway to experiment.

3. I stopped chasing shiny objects

For years I jumped from opportunity to opportunity thinking "this one will be different."

The truth? They all work. I just quit too early every time.

The moment I committed to one thing, everything changed.

4. I leaned into what I already knew

I'd been on Twitter 6-8 hours a day since 2011.

Instead of learning something new, I finally monetized what I'd already mastered.

Your unfair advantage is usually hiding in plain sight.

5. I picked freedom over comfort

A corporate job would've been the safe choice.

Steady paycheck. Clear path. Zero risk.

But I knew if I took that route, I'd spend the rest of my life wondering "what if."

6. I built something that doesn't need me

Solopreneurship sounds sexy until you realize you've just built yourself a job.

I wanted a business that runs without me. That meant building a team and real systems.

Now I have both freedom and income.

7. I committed to 1% better every day

No home runs. No overnight success.

Just small improvements compounding over years.

That mindset took me from $0 to a 7-figure agency with a team of 10.

The goal was never to get rich.

It was to never be trapped.

If you have any questions, let me know below.

+ If you want to learn how to build a viral, profitable Personal Brand

Shoot me a follow.

I’m 28.

I run a 7-figure ghostwriting agency.

But 5 years ago, I was:

• Broke in a NYC studio apartment
• Burning every Army paycheck on failed businesses
• Watching my bank account hit $0 over and over

Here are the 7 mindset shifts that changed my life:


1. Treat business like a video game

I grew up gaming 12 hours a day. Skyrim, Call of Duty, FIFA.

When I finally applied that same mindset to business, everything changed.


Money became how I kept score. Growth became my main quest. Building a team became my new guild.

You can't level up every skill at once. Pick one thing and grind it to level 100.


2. You only fail when you quit

I failed at NFTs, day trading, dropshipping, affiliate marketing, Amazon PPC, and two other agencies before The Birdhouse worked.

Most people quit after 2-3 failures.

I was on attempt 8+.

The only difference between me and everyone who gave up? I kept showing up.


3. Play to your natural strengths

I'm an INFP. My strengths are writing and creative work.

I spent years forcing myself into business models that didn't match my abilities.

The moment I started a content agency, everything clicked.

Take a personality test. Figure out what you're naturally good at. Then double down on it.


4. Discipline = Freedom

Jocko's book changed how I think about everything.

Most failed entrepreneurs get shiny object syndrome. They see the next opportunity and think their current thing is broken.

But the truth is everything works if you stick with it long enough.

The right inputs over a long time horizon will always get you the outcome you're looking for.


5. Leverage what you already know

I spent 6-8 hours daily on Twitter since 2011.

Instead of learning another business model from scratch, I finally asked myself: "What if I just did this for other people?"

Your "wasted time" might be your biggest asset.

Stop chasing new models. Start monetizing what you already understand better than most.


6. Surround yourself with people ahead of you

I've spent $200K+ on masterminds, coaching, and consulting.

I can't point to a single actionable change from the last few months, yet we've nearly doubled revenue.

It's like you absorb success by proximity.

When you're level zero, you can't provide value. So go negative. 

Pay people. Become their star student. Get shown off as a case study.


7. Focus on impact over everything

The real shift happened when I stopped chasing revenue and started obsessing over client results.

When you make someone's business measurably better, everything else takes care of itself.

Word spreads. Referrals come in. Growth becomes inevitable.

80% of our business now comes from referrals. That only happens when you actually deliver.


These 7 mindset shifts took me from $0 to 7-figures in 3 years.

Not because I'm smarter or more talented than anyone else.

I just didn't give myself permission to quit.

I’ve been on X since 2011.

If I were starting my personal brand from scratch in 2026…

Here are the 10 things I’d do differently to hit $100K/month:


1. Start with a high-ticket offer from day one

I wasted years chasing low-ticket digital products.

The math just doesn't work.

Instead: 

Start with $5K+ coaching or consulting. You only need 20 clients per year at that price to hit $100K.


2. Pick ONE niche and go all in

I bounced between NFTs, day trading, dropshipping, and a dozen other things.

Every pivot reset my progress to zero.

The creators hitting $100K/month picked one thing and stuck with it for 2-3 years minimum.


3. DM every single new follower

This sounds basic, but most people skip it.

When someone follows you, they're requesting more information.

Don't hide what you sell. Your audience will respect you more for being upfront.


4. Use the PESTO framework for content

Most creators only post expertise content and wonder why they're boring.

Mix it up:

• Personal (builds connection)
• Expertise (shows authority)
• Social Proof (builds trust)
• Trending (gets reach)
• Opinions (creates engagement)

Balance is everything.


5. Track the numbers that actually matter

Forget vanity metrics.

The only numbers that matter:

• Follower-to-call ratio (aim for 40:1)
• Show rate (aim for 80%+)
• Close rate (aim for 25%+)

1,000 new followers should = $20,000 minimum.

If your math doesn't work, fix your funnel.


6. Build on multiple platforms from the start

I was X-only for too long.

The brands that survive algorithm changes post across X, LinkedIn, and Threads consistently.

Same content. Different algorithms. 3x the shots on goal.


7. Create your own frameworks

Don't just teach other people's methods.

We created:

• PESTO content pillars
• Personal Brand Math
• Follower-to-revenue ratios

This is what separates you from everyone else regurgitating the same advice.


8. Invest in networking aggressively

Every time I join a mastermind or fly out to an event, I get clients.

80% of our business now comes from referrals.

That only happens when people in your industry actually know who you are.


9. Post your real numbers even when they're small

I used to be embarrassed about early wins.

"Just signed client #5" felt insignificant.

But those followers watched the entire climb to $2M/year.

When I say we've generated $10M+ for clients now, they believe it because they watched it happen.


10. Treat content like a skill, not a lottery ticket

Content creation is a skill issue.

Everyone looks terrible when they first start.

The solution isn't to wait until you're "ready." 

It's to get more reps in.

These 10 things took me 5+ years and dozens of failed businesses to figure out.

Could've gotten here in half the time if I knew what to do from the start.

Hope this saves you some of the lessons I had to learn the hard way.

& Follow me for more tips like this.

Dear 23-year-old me,

You're about to lose money on NFTs, day trading, and Amazon automation

Don't panic

That "stable job" path you're considering? Say no

The ghostwriting thing you saw on Twitter? Do it

In 4 years you'll have a 7-figure agency

You'll travel the world

You'll build a team you actually enjoy working with

The scary decision is the right one

Trust yourself

– 27-year-old you

The math that changed my business:

• 1,000 new followers per month
• 40:1 follower-to-call ratio
• 25 calls booked
• 80% show rate = 20 live calls
• 25% close rate = 5 new clients
• $5K average ticket = $25,000/month

But here's where it gets better:

• DM every new follower (warm outreach)
• Builds relationship before the call
• Shows up pre-sold on you
• Reduces objections on calls
• Referrals start compounding

Outcome:

• Closing easier deals
• Getting referrals monthly
• Building real relationships
• Revenue compounds over time

12 months from now: completely different business.

No ads. No cold outreach. No begging for attention.

Timothée Chalamet just broke A24's all-time box office record.

Then receieved 3 Oscar nominations.

The youngest actor to do that since 1954.

Not with ads.
Not with trailers.

Here's exactly how he did it (+ why it's the future of advertising):


Some context.

Marty Supreme is an indie film about ping pong in 1950s New York.

No franchise. No superhero. No sequel.

On paper, this movie shouldn't work.

It's already crossed $72M+ at the box office.


A24 didn't market the movie.

They marketed Timothée Chalamet.

The campaign wasn't "come see this film."
It was "come see what Timmy does next."

His personal brand became the product.


He committed to 128 appearances in 96 hours.

Not boring press junkets.

Viral moments designed to spread.

Most actors do the bare minimum and disappear.

He went all in.


The tactics were insane:

• Flew an orange blimp over LA
• Put his face on Wheaties boxes
• Created a $250 windbreaker that sold out instantly
• Stood on top of The Sphere in Vegas
• Posted a fake "leaked" marketing meeting that went viral

Every touchpoint was shareable content.


The real genius?

He made an 18-minute video mocking his own marketing campaign.

Pitched ideas like "paint the Statue of Liberty orange."

Then A24 actually did some of the ideas.

He turned promotion into entertainment.


The results:

• Best per-theater average since La La Land (2016)
• Fastest-selling presale in A24 history
• $875K opening weekend from just 6 screens
• Critics Choice Award for Best Actor

The personal brand drove the product. Not the other way around.


This is the playbook for the next decade.

Audiences don't want more ads.

They want moments.

They want to feel like something is happening, not like they're being sold to.

Chalamet understood this better than any marketing team could.


The lesson for your business:

You ARE your marketing.

Your content is your advertising.

Your personality is your differentiation.

Your audience is your distribution.

Stop separating "marketing" from "showing up."

They're the same thing now.


A MrBeast video sponsorship gets the same eyeballs as a Super Bowl ad.

Personal brands are the new advertising.

Whether you're selling movies, courses, or consulting, the game is the same.

Build the brand, and the product sells itself.


What are your thoughts on this?

Let me know below. 

+ Follow me for more.

POV: your personal brand just crossed $100K/month because you finally mastered these 7 things:

1. The math

You stopped guessing and started tracking.

Every 1,000 followers = 20 sales calls at a 50:1 ratio.

80% show rate. 25% close rate. $5-10K offer.

The math became so reliable you could predict revenue within 10% accuracy.

2. The PESTO framework

You stopped posting random content and started being strategic.

• Personal (your story builds connection)
• Expertise (your knowledge builds authority)
• Social Proof (your results build trust)
• Trending (current events build reach)
• Opinions (your takes build engagement)

All 5 working together. Not just one or two.

3. The DM system

You realized followers mean nothing without a conversion system.

Every new follower gets a welcome DM.

Not a pitch. A conversation.

You stopped hiding what you sell and your audience respected you more for it.

4. The funnel

You understood that every piece of content is part of a system:

Viral content → Profile visits → Followers → DMs → Sales calls → Revenue

Most people skip steps and wonder why nothing converts.

You didn't.

5. The consistency

You stopped chasing viral moments and focused on showing up daily.

The flywheel effect kicked in around month 3-4.

Content → Followers → Clients → Case Studies → More Content

Most people quit before then. You didn't.

6. The personal in personal brand

You stopped hiding behind pure expertise content.

You shared your story, your failures, your behind-the-scenes.

People don't just buy your product. They buy you.

That's what separated you from every other account in your niche.

7. The team

You accepted that 99% of 7-figure personal brands have a team behind it.

You couldn't do it alone at scale. And you stopped trying.

More capacity. More expertise. More output.

That's when everything compounded.

This is the exact system we've used to help clients generate $10M+.

If you want to implement it yourself, follow me @itsmarcosruiz for more tips like this.

Here's how we've helped clients generate $10M+ using only X and LinkedIn (step-by-step):


Step 1. The Foundation

This entire system operates under one assumption:

You have an offer that actually gets results.

If you don't, none of this matters.

But if you do, what I'm about to show you will change everything.


Step 2. The Personal Brand Math

Here's the formula we use for every client:

1,000 new followers ÷ 40 follower-to-call ratio = 25 calls booked 
× 80% show rate = 20 live calls 
× 20% close rate = 4 new clients 
× $5,000 ticket = $20,000

The math is so reliable, we can predict revenue within 10% accuracy.


Step 3. The Content System (PESTO Framework)

5 content pillars that drive results:

• Personal - your story, behind-the-scenes
• Expertise - frameworks, how-tos
• Social Proof - case studies, wins
• Trending - current events with your spin
• Opinions - polarizing takes

Mix all 5 and you'll never run out of ideas.


Step 4. The Posting Cadence

X: 3-4 posts daily + 3-5 threads per week

LinkedIn: 1 post daily + 25-50 comments

Most people post randomly and wonder why nothing works.

Consistency compounds. Volume wins.


Step 5. The DM Funnel

Every new follower gets a welcome DM.

No, this isn't spam.

When someone follows you, they're requesting more information.

The DM flow:

• "Hey, saw you followed..."
• Ask about their situation
• See if they're a fit
• Book the call

Be human. Lead with value. Only reach out to people you can actually help.


Step 6. The Setter Model

Once you're gaining 1,000+ followers/month, hire a setter.

They handle:

• New follower DMs
• Warm outreach to engagers
• Inbound inquiries

Your job becomes showing up on calls and closing.

This is how you scale past $50K/month without burning out.


Step 7. The Compound Effect

Here's where it gets fun:

Content → Followers → DMs → Calls → Clients → Case Studies → More Content

The flywheel kicks in around month 3-4.

Most people quit before they ever see it.

One client went from $10K/month to $800K+ cash collected in 12 months using this system.


The Real Numbers:

What we've seen across clients over 3+ years:

• 2M+ followers generated
• $10M+ in client revenue
• 15,000+ sales calls booked
• 80% of our business now comes from referrals

This system works because it's predictable, measurable, and repeatable.

Most people think personal branding is about vanity metrics.

We've proven it's about revenue metrics.


Have any questions?

Let me know below.

& If you found this valuable, give me a follow for more.

The 5 levels of personal branding:

Level 1: Posting randomly with no strategy

• You post when you feel like it
• No tracking, no metrics, no system
• Wonder why nothing is working

Level 2: Posting consistently but still no real system

• You're showing up every day
• But there's no strategy behind the content
• Growth is slow and frustrating

Level 3: Using content frameworks and tracking metrics

• You have a system (like PESTO)
• You know your follower-to-call ratio
• Revenue starts becoming predictable

Level 4: Building a team to scale content and DMs

• You're no longer doing everything yourself
• Writers, setters, and systems working together
• $50K-$100K months become possible

Level 5: Your brand generates referrals faster than you can take calls

• 80% of your business comes inbound
• You're turning down more clients than you accept
• The flywheel is spinning on its own

Most people are stuck between levels 1 and 2

Level 3 is where the sales starts flowing

Level 4-5 is where you scale

Full guide: how to create your own luck...

A few people have called me lucky over the years, and it always repulsed me.

Not because they’re necessarily wrong. 

If you’re reading this with access to technology, you’re already lucky compared to many.

But 90% of people think luck is why others succeed when that’s just not the case.

“Luck” is putting yourself in positions where opportunity can find you (and being ready when it does).

If you feel like opportunity eludes you, this is for you.

1. Understand What Luck Actually Is

Luck isn’t random. It’s perseverance meeting innovation.

When I started my business in 2022 I:
• DM’d hundreds daily
• Posted 2–3x per day
• Built underground communities
• Showed up consistently

Then opportunity hit:
• Elon acquired Twitter
• A founder replied to a bad DM
• A tweet went viral

That’s positioning, not luck.

2. Break Invisible Rules

Most rules don’t exist:
• “You can’t DM strangers.”
• “You need 10K followers to charge premium.”
• “Personal brands take years.”

The winners don’t follow best practices... they create them. Playing safe doesn’t lead to innovation.

3. Experiment Relentlessly

One success can pay for 1,000 failures.

Each week ask:

• What’s trending in my industry?
• What can I borrow from other industries?
• What haven’t I seen being done?

Test the “impossible.” Fail fast. The wins become systems.

4. Question Everything

The belief in luck makes people passive.

Question assumptions and you stop waiting.

5. Never Quit

My only real advantage? I didn’t quit for 6–7 years.

I failed at NFTs, day trading, dropshipping, affiliate marketing, and more. The breakthrough came when I leveraged what I already knew instead of chasing shiny objects.

You only truly fail if you quit.

6. Put Yourself in the Room

A $50/month community taught me the ghostwriting offer that became a 7-figure agency. Best ROI of my life.

Surround yourself with people 5–10x ahead of you. Proximity accelerates growth.

Bottom Line:

I don’t believe in luck.

I believe in perseverance and innovation.

Most people wait for things to happen.

You have to make them happen.

Put in the right inputs long enough, and the outcomes follow.

Go create your own luck.

- Marcos

7 lessons from 6 years in the Army National Guard that I use in business:

1. Trust but verify

• Have faith that your team will do what they say
• But always confirm the work got done
• As a leader, the task is YOUR responsibility

2. Semper Gumby (Always flexible)

• Software breaks, bugs pop up, clients leave
• The plan never survives first contact
• Adaptability is a superpower

3. Attention to detail

• A single typo or missed deadline can cost you a client
• In the military, it could cost you your life
• Small details matter more than people think

4. Chain of command

• You need operators AND leaders as you grow
• Clear structure gives you bandwidth to move forward
• Train both or you'll be stuck doing everything

5. Layer 1 troubleshooting

• When something breaks, check the basics first
• Forgot to press send? Forgot to plug something in?
• 50% of problems are solved at the most basic level

6. Physical standards

• You can't lead if you're falling apart
• Working behind a computer all day requires a physical outlet
• This is why I train jiu-jitsu

7. The mission comes first

• Personal feelings don't override the objective
• Successful teams put the goal above individual egos
• This is how you build something bigger than yourself

The military didn't teach me how to make money

But it taught me how to build discipline, lead teams, and stay calm when things fall apart

Those skills transfer to everything

Last week, one of our clients gained 200 followers from a single tweet. The insight? Already existed in a YouTube vlog he posted 3 days earlier. We di

Open article: One video = 10+ viral posts
Stop creating content from scratch. Here's the system... by Marcos Ruiz • 3 min read

One video = 10+ viral posts
Stop creating content from scratch. Here's the system...

If I was stuck at $10K/month and had 6 months to hit $100K...

Here's exactly what I'd do:

• Stop posting random content
• Stop hiding from selling in DMs
• Stop trying to appeal to everyone
• Stop copying what worked 2 years ago
• Stop running the business solo
• Study viral content frameworks
• Post 3-4x daily minimum
• DM every single new follower
• Document every client win
• Build a repeatable content system
• Hire a setter
• Track follower-to-call ratio
• Create a signature framework
• Film case study videos
• Comment on 25+ big accounts daily
• Repurpose across all platforms
• Build a testimonial bank
• Optimize your profile
• Raise your prices
• Say no to bad-fit clients

This system will transform even the most burnt-out coach into a $100K/month business owner with a full calendar.

How to build a personal brand that actually makes money:

Most people have it backwards. They chase followers, impressions, and viral moments. Then wonder why their bank account doesn't reflect their "growth."

Here's what actually works:

1. Understand the math first

Figure out your follower to sales call ratio

for example: Every 1,000 followers should equal roughly 20 sales calls. If you're not hitting that ratio, you don't have an audience problem. You have a conversion problem.

2. Your content needs a job

Each post should do one of five things:

• Build trust (social proof)
• Show expertise (how-tos)
• Create connection (personal stories)
• Expand reach (trends)
• Spark conversation (opinions)

Random posting gets random results.

3. DMs are where money is made

Do not rely on link clicks.

It’s a fools errand.

Every new follower is an invitation to start a conversation. You're not being "salesy" by reaching out. You're being helpful to people who already raised their hand.

Pro tip: Make offers on the timeline that prompt people to DM you first.

4. Stop hiding what you sell

Your audience will respect you more for being upfront about monetization. The sneaky sell is what actually hurts your brand. Transparency builds trust.

5. Build a system, not a content habit

Viral content → Profile visits → Followers → DMs → Sales calls → Revenue

Most people skip steps and wonder why their offers don't convert. The system is the strategy.

6. Revenue is the only metric that matters

Followers don't pay bills. Impressions don't pay bills. 

A personal brand that generates consistent sales calls and closes them?

That's the game.

If you have any questions, let me know below.

+ If you want to learn how to build a viral, profitable Personal Brand

Shoot me a follow.

CRO To Make Your Bank Account Dance 🕺🏼 | Scaling D2C Brands | $30 Million In Incremental Revenue Added Through CRO | 400+ Websites/Landing Pages Average CVR 5.37% | Co-Founder @ Solvexmedia | We Are Hiring |

Looking to lower your customer acquisition cost and supercharge your sales?

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5 Million In Spend - 30 Million In Tracked Revenue - 6x ROAS ( Hit me up for the proof ) 

We can help you: 
💠 Build a website that CONVERTS like CRAZY
💠 Run Facebook™ Ad Campaigns advertising that generates a POSITIVE ROI
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Who we work with: 

👔 Online eCommerce entrepreneurs who want to scale fast. Whether you’re just starting out or already have a 7-figure business, I’ll work with you to create a custom plan to hit your goals. 
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𝐑𝐞𝐚𝐬𝐨𝐧 𝐛𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭: 


Working at Deloitte gave me direct exposure to Fortune 500 companies looking to diversify their marketing efforts into digital. My three years there consisted of handling ad-spend budgets in excess of $1,000,000 a month all while generating a positive ROI and meeting all KPIs.  

Got tired of corporate, decided to use the skillset I had to build a few ecom brands, made some money (two exits), then had some fun. 

Now back running the show at one of the fastest-growing growth agencies, Solvexmedia. With the goal of passing forth the knowledge, skills, and experience I have acquired by being in the trenches, getting my teeth kicked in, and learning the hard way.

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𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨:

🔥 Have the processes and systems you need to have in place to facilitate incredible growth and mind-blowing valuations?
🔥 Have the resources, marketing and strategic guidance you need to navigate your way to the next major revenue milestone in your business?
🔥 Have the framework for incredible business valuations, multiples and exits?

𝐓𝐡𝐞𝐧 l𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤!

🤙 Message me here or email kam@solvexmedia.com

Kam Hossieny

Last Black Friday nearly broke me.

Not because sales were bad.

Because they were TOO GOOD.

$37,426 in revenue.
342 orders.

My best day ever.

Then January hit...

"CHARGEBACK DISPUTE: Order #1294"
"CHARGEBACK DISPUTE: Order #1301"
"CHARGEBACK DISPUTE: Order #1358"

One after another.
Like dominoes falling.

I didn't understand what was happening until I analyzed the patterns:

Orders slightly above my average ($110-150)
All paid with different credit cards
All shipped to freight forwarders

Professional fraudsters had targeted my store.

In desperation, I called a Shopify expert who asked:

"Are you using Shopify Protect?"

That conversation saved my business.

I discovered a completely free fraud protection system built directly into Shopify that:

➜ Automatically identifies high-risk orders
➜ Covers 100% of eligible fraudulent chargebacks
➜ Reimburses even the chargeback fees

The banking executive I spoke with admitted:

"Most merchants lose 5-10% of holiday revenue to sophisticated fraud rings."

🛡️ I've documented exactly how to activate and maximize Shopify Protect.

Want it?

Comment "SHIELD" below.
You'll receive:

Step-by-step Shopify Protect activation guide
====
Graphic inspo
Visual: A Shopify Protect dashboard screenshot + a red “CHARGEBACK ALERT” stamp

Text: STOP CHARGEBACKS BEFORE THEY DESTROY YOUR PROFITS”
“Comment ‘SHIELD’ below to get my step-by-step Shopify Protect guide!”

undefined undefined

solvexmedia

A story about how a 30-minute hack transformed an entire marketing strategy.
Last quarter, I was working with an e-commerce brand bleeding subscribers. 
Their opt-in rates were DEAD
(averaging a pathetic 2.3%)
Then we deployed the most controversial conversion tactic: 
👉 The *urgency* timer

Here's exactly what happened:
Before Timer:
Opt-in rate: 2.3%
Subscribers/Month: 437
Revenue impact: Minimal

After Timer: ⏱️
Opt-in rate: 7.6%
Subscribers/Month: 1,892
Revenue impact: +$47,300/month

Why does this work?
Two simple reasons:
1. Humans are wired to avoid LOSING something
2. Scarcity triggers immediate action

Most marketers are leaving MASSIVE money on the table by not understanding psychological triggers.

🎁: I'm releasing my EXACT Standard Operating Procedure (SOP 263) for implementing conversion timers.

How to get it:
Comment "TIMER" below
I'll send the full step-by-step SOP

I was sitting in a coffee shop when an e-com founder broke down in frustration.

"I've tried everything," she said. 

"Ads, influencers, redesigns—nothing works."


If this feels like you, you are playing a losing game. 

You're burning money because you don’t see the invisible battlefield of conversion optimization.

Let me show you what’s really happening behind the scenes:

Most founders don't realize:

- Your conversion rate isn’t just a number—it’s the heartbeat of your business.
- It’s driven by customer psychology, not just design tweaks.
- Every 0.1% life matters MORE than you think

Meaning:

❌ More traffic isn’t the answer.
✅ Higher conversion rates are.

Think about it—if your store is leaking sales, sending more traffic is like pouring water into a leaky bucket. 

Fix the leak first.

Here’s how a small conversion lift changes everything:

1) Starting Point:

Conversion Rate: 2%
Sessions per Month: 32,600
Average Order Value: $120

2) Optimized Potential:

Conversion Rate: 2.90%
Additional Monthly Revenue: $19,560

(that’s a brand-new Tesla every single month 🚗)

In just 1 year...

Total additional revenue is $234,720 📈 

(a free revenue stream you’re leaving on the table 😔)


I’m giving away my best-kept CRO tools to help you stop burning money:

What's inside?

- Advanced A/B Testing Calculator

How to claim:
1. Like this post
2. Comment your biggest conversion nightmare
3. Tag an e-commerce founder who needs this

Last summer, I noticed a terrifying trend:

"Sorry, I forgot I had items in my cart."

This message kept popping up in our abandoned cart emails.

It wasn’t that people didn’t want our candy—it was that they got distracted and never came back.

Here’s how we fixed it. 👇🍬

Instead of panicking, I got curious.

I personally reached out to 132 abandoned cart customers.

🙅♂️ Not with automated emails.
🙅♂️ Not with discount codes.

But with genuine questions about why they left.

Their responses revealed the truth:

41% simply "forgot"
27% were comparison shopping
18% got distracted mid-purchase
14% had payment concerns

What did I realize? 

Most weren't saying "no" - they were saying "not yet."

So I built a system.

A simple Shopify abandoned cart setup that felt personal, not pushy.

Results after 60 days:

43% recovery rate (industry average: 10%)
$22,483 in recovered revenue
Customer loyalty scores up 28%

🎁 I'm sharing my exact Shopify abandoned cart recovery SOP.

Want it?

Comment "REMEMBER ME" below.

You'll receive:
5-minute Shopify setup guide

Stop losing customers who already decided to buy once.

One simple way to:
🤑 increase CTR from 2.50% to 2.70%
🤑 boost Add to Cart from 10% to 12%
🤑 reduce Cost per Purchase by $8.53

Here’s the $3.1 million secret most e-com founders never realize

"I'm spending $100K on ads monthly, but I'm barely breaking even."
Sound familiar?

Most founders see advertising as a cost. 
I see it as a strategic chess game.

Here's how I did it:
“THE MICRO-CONVERSION MULTIPLIER METHOD”

Step 1: Creative Refresh Strategy
- Rotate ad creatives every 72 hours
- Use 3 variations per ad set
- A/B test visual vs. video content
- Implement scroll-stopping hooks in first 3 seconds

Step 2: Targeting Refinement
- Narrow audience by:
 * Purchase behavior
 * Detailed interests
 * Lookalike audiences (1-3%)
- Remove underperforming audiences weekly

Step 3: Landing Page Optimization
- Reduce page load time under 2 seconds
- Create clear value proposition above the fold
- Add social proof (reviews, testimonials)
- Implement urgency triggers
- Optimize mobile experience

Step 4: Conversion Path Breakdown
- Simplify checkout process
- Reduce form fields by 40%
- Add multiple payment options
- Implement trust badges
- Create exit-intent popups

My clients results after implementing this to their sites:
✅ CTR Increase: +0.20%
✅ Add to Cart: +2%
✅ Cost per Purchase: -$8.53
💰 Revenue Impact: $60K additional monthly

And you can too!

🎁 Get my "E-commerce Profit Detonator"

What you'll get:
- Funnel Performance Master Spreadsheet

How to get yours:
1. Like this post
2. Comment your biggest revenue roadblock
3. Tag an e-com founder who needs this

Will send you thru PM ;)

That drop at the end? 
It made us $155,558 in 10 days 🔥📈
What looks like failure actually revealed our biggest opportunity.
The 10-day journey that changed how I view sales data forever...

Day 1-8: Steady sailing
~$20K daily revenue
3,615 orders flowing
5.76% conversion rate

Nothing exciting, right?
Then February 9th hit. The graph took a nosedive. 
Most managers would panic.
But here's what everyone missed:
Despite the drop, we were UP:

• Sales: +62% vs last month
• Orders: +42% growth
• Conversions: +9% higher


That "scary" drop? 
It came after we RAISED prices.

The result?
Lower volume BUT higher profits.

Before: Lots of small orders
After: Fewer but bigger purchases

What we discovered were our power days:
Early month = High volume
Mid-month = Steady performance
End period = Quality buyers

BUT the most shocking part?
This pattern repeated for 3 months straight.

Bonus:
Here’s our 3-action plan that worked:
1) Focused ads on high-value days
2) Adjusted inventory for pattern
3) Matched support staff to peak times

Results:
$155K+ revenue
62% growth
A happier team

P.S. Next time your graph dips, look closer. 
The story might surprise you.

I once spoke with an ecom founder who spent $100,000 on ads every month.
His conversion rate? 1.89%.
His operating profit? Barely $20K.

He thought he had a traffic problem.
He actually had a conversion problem.

The biggest mistake? 
👉 Focusing only on top-of-funnel traffic while ignoring the leaks in the funnel.

Here’s what happens when you fix your funnel instead of just spending more on ads:

By making small BUT strategic changes:
✅ Increasing CTR from 2.5% → 2.7%
✅ Boosting Add-to-Cart rate from 10% → 12%
✅ Improving Cost Per Purchase from $37 → $28

Revenue jumped from $2.4M to $3.1M per year.
Profit skyrocketed from $20K to $382K.

All without increasing ad spend. 😉

Want to see how small improvements add up?

I’m giving away my Ecom Funnel Performance Calculator (normally paid) for FREE. 🎁

📩 Comment “ecom” below, and I’ll send it to you.

This spreadsheet will show you EXACTLY where your store is leaking money and how to fix it.

Why Gordon Ramsay would HATE HelloFresh 

If Gordon Ramsay reviewed HelloFresh, he’d probably call it:

❌ "Lazy cooking"
❌ "No real skill involved"
❌ "Pre-measured ingredients? Are you joking?"

And you know what? 

He’d be right.

But that’s exactly why HelloFresh is a marketing genius.

A year ago, I tried HelloFresh out of curiosity.

I was expecting high-end, restaurant-quality meals. 

Instead, I got:

✅ Pre-chopped veggies
✅ Step-by-step instructions
✅ Foolproof cooking

It wasn’t "real" cooking. 

It was cooking for people who don’t want to cook.

And that’s where HelloFresh wins.

They didn’t market to chefs. 

They marketed to busy people.

Their website, ads, and messaging make it stupidly clear:

✔️ No meal planning
✔️ No grocery runs
✔️ No thinking—just follow the steps

If they tried to impress food snobs, they would’ve failed. 

Instead, they focused on the people who just want good food without the effort.

Most brands make the mistake of trying to please everyone.

HelloFresh? 

They embraced the criticism and leaned into their audience.

Ramsay would hate it. 

But their customers love it.

And that’s why they win.

Why professional dog trainers HATE this subscription box

A friend of mine is a professional dog trainer.
When I mentioned a certain wildly popular dog subscription box, he rolled his eyes.

❌ "It’s ruining dog training."
❌ "People are rewarding bad behavior."
❌ "They’re just stuffing random toys and treats in a box!"

And honestly? 
He’s not wrong.
But that’s exactly why this brand is a marketing god.
I looked into it. 

Their entire pitch is:
✔️ Surprise toys & treats every month
✔️ Personalized for your dog’s size & chewing habits
✔️ Hassle-free, delivered to your door

Notice what’s missing?
❌ No mention of training
❌ No talk about behavior correction
❌ Nothing about discipline

Because their audience isn’t full of professional trainers. 
It’s dog owners who just want to spoil their pets.

This is where most brands mess up.
They try to be "technically correct" instead of speaking to what their audience actually wants.
This brand knows its customers don’t care about strict training guidelines. 
They just want their dog to be happy.
And that’s why it works.

The experts might hate it. 
But the customers? 
They can’t get enough. 
=== 
Graphics inspo:

Concept: A mock customer review screen with extreme reactions.

Trainer Review: “Bad for discipline. Ruining dog behavior.” ❌
Customer Review: “My dog goes NUTS when this arrives!” ✅

Text: “Experts hate it. Customers can’t get enough.”

Why IKEA Executives lose sleep Chairish’s genius strategy

A few weeks ago, I was looking for a new chair.

I checked IKEA first—affordable, modern, easy to find.

But something felt... off.

Every piece looked the same.

Mass-produced. 
Generic. 
Lacking personality.

Then I stumbled upon Chairish.

And suddenly, I wasn’t just shopping for a chair.

I was looking at one-of-a-kind pieces with character, history, and craftsmanship.

This is why Chairish keeps IKEA executives up at night.

IKEA sells affordability and convenience.

BUT Chairish sells exclusivity and storytelling

(something no flat-pack furniture can compete with)

Their secret?

✔️ A marketplace of vintage & designer furniture
✔️ Limited availability (scarcity = desire)
✔️ A brand that makes furniture feel like an investment, not an impulse buy

Most brands race to the bottom on price.

Chairish flipped the script.

They made people crave uniqueness instead of settling for mass-produced.

They turned furniture shopping into treasure hunting.

And that’s why they’re converting like crazy.

That notification still makes my stomach drop:

"CHARGEBACK NOTICE: Transaction #47293"

Three years ago, I woke up to 7 of these.

My biggest sales day ever...

Completely wiped out.

I called my mom in tears.

"We can't pay rent this month."

Then a fellow store owner messaged me:

"Have you activated Shopify Protect yet?"

I hadn't even heard of it.

15 minutes later, everything changed:

6 of 7 chargebacks covered
$12,764 reimbursed
My business saved

The craziest part?

This protection was sitting in my Shopify dashboard THE ENTIRE TIME.

Free.
Unused.
Hidden in plain sight.

Most store owners have no idea it exists.

Today, I get chargebacks like everyone else. 

But I haven't paid for a fraudulent one in 2 years.

🎁 I've created a complete step-by-step SOP for activating and maximizing Shopify Protect.

Want it?

Comment "PROTECT" below.

You'll receive:

My 15-minute setup guide
The exact timeline to ensure protection

Don't lose your hard-earned profits to fraudsters.

I failed 3 times before I cracked the e-commerce profit code. 
Here's what most "gurus" won't tell you:
Your conversion problem isn't about traffic. 
It's about TRUST.
In my last 5 years working with 47 e-commerce brands, I've discovered a pattern that separates 7-figure stores from struggling shops:

Most founders think customers buy products. 
WRONG.

Customers buy:
➜ Solved problems
➜ Emotional relief
➜ Identity validation
➜ Social proof
➜ Perceived value

Here’s my “Trust Conversion” Framework:
1) Prove you understand their EXACT problem
2) Show tangible results (not just promises)
3) Remove ALL purchase friction
4) Create a narrative bigger than the product

Perfect example was:
How we took a fitness supplement brand from $50K to $387K monthly by redesigning ONE landing page.

To reduced checkout steps by 62%, we:
- added real customer video testimonials
- created risk-reversal guarantee
- simplified product value proposition

🎁 I'm giving away my EXACT e-com funnel optimization spreadsheet that breaks down every conversion metric.

How to get it:
Comment "SCALE"
I'll drop the Google Sheet link
Bonus: Walkthrough video explaining EACH metric

Who's serious about building a real business, not just another Shopify store? 👇

We made $1.4M by breaking every "expert" rule 🤭
That spike in December?
It wasn't Black Friday.
It wasn't a viral moment.
It wasn't even planned.

Here’s the story about how ignoring conventional wisdom led to our biggest breakthrough...
• $1.4M in sales
• 34,092 orders
• 6.16% conversion rate
• 83% growth

But here's what everyone missed:
Look at that December dip.
Traditional advice: "Panic and slash prices."
What we did: Nothing.

Here's why...
1. Every "dip" was followed by sustained growth
2. Our baseline kept rising.
3. Small steady spikes > Big, sudden spikes for long-term success.

We deliberately ignored what others were doing:
• Skipped the "peak" shopping days
• Avoided the major sales events.
• Focused on steady, sustainable growth.
• Built long-term patterns, not just short-term gains.

Marketing "experts" called us crazy.
Then the numbers proved us right.

What happened next?
While competitors saw a post-holiday crash, we saw:
• 30% increase in baseline
• 62% customer retention
• 40% decrease in refund rates

Stable growth beats viral moments.
Every. Single. Time.

Question for you:
When did going against "expert" advice actually work better for your business?

P.S. Next time someone tells you to "maximize peak seasons," show them this graph.

Last week, a first-time visitor landed on our client's store.
She almost left within 10 seconds.
Why? 
A popup jumped at her face the moment she arrived.

I see this mistake EVERYWHERE.
We immediately fixed their strategy:
- No popups for the first 20 seconds.
- Let visitors breathe. 
- Let them explore. 
- Let them get comfortable.

The results?

37% increase in signups. 
24% drop in bounce rate.
$14,300 more revenue last month alone. 💸

One tiny change. 
Massive impact.

I believe most stores get this wrong because they're too desperate for emails.

But here's what I know after ___ years in e-com:

Respect earns more subscribers than aggression.

🎁 I'm sharing our complete "E-commerce Conversion Toolkit" with 3 people this week.

You'll get:
- Our exact popup timing framework

To enter:
1. Like this post
2. Comment your biggest conversion headache
3. Tag a friend who needs better conversions

I'll announce the winners on (____Friday!)

Confession: I used to be the WORST popup creator.
My first e-commerce store? 
Visitors ran away faster than free samples disappear at Costco.
I was that marketer bombarding people with popups every single click. 
Desperate? Absolutely.
Then I learned the magic of strategic patience.
Here's the game-changing insight most marketers miss:
❌ Your popup isn't about YOU. 
✅ It's about THEM.
Imagine this: A visitor lands on your site. 
They're exploring, curious. 
You DON'T assault them with a signup form.
Instead, you wait. 
7 strategic days.
Why 7 days? 
Because people need space to fall in love.

The results shocked me (and my clients too):
- 42% higher engagement rates
- 3x more genuine email signups
- Visitors who actually WANT to hear from you

🎁 I'm dropping my complete "Pop-up Optimization Masterclass" 

What you'll get:
- Exact 7-day popup strategy blueprint

How to get yours:
1. Like this post
2. Comment your biggest popup fail
3. Tag a marketer who needs this wisdom

The day I discovered shopping could actually be fun
Endless scrolling. 
Frustrating clicks. 
Another boring online store?

Not Farfetch.

1) Navigation that finds your likes in one snap.
Farfetch understands how you shop:

- Crystal-clear categories

2) Curation
This isn't shopping. 
This is fashion storytelling.

- Every item is carefully selected by a trendy fashionista

3) Searchbar’s strategic placement in the top right corner makes it easily accessible.

4) Product pages that converts

What makes a great product page you ask?
- Stunning, high-res images
- Trusted brands (Simon Miller, Jacquemus)
- Transparent pricing
- Easy heart-save feature


Farfetch isn't just an online retail store.
It's a personalized fashion experience.
Retail, reinvented. 🔥

Brooklinen is not selling sheets. 
They’re selling eight hours of psychological freedom.

2 months ago, I needed new bedsheets.
I wasn’t looking for luxury. 
I wasn’t looking for high thread counts.

I just wanted something comfortable.
without spending hours comparing fabrics.

Then I saw Brooklinen’s tagline:
“The Internet's Favorite Sheets”

And suddenly, I was hooked.
💭 What makes them the favorite?
💭 Are they really that good?

I had to find out.

At that moment, I wasn’t just buying sheets.
I was buying better sleep, less stress, and pure comfort.

Brooklinen understands something most brands miss:
❌ People don’t buy products. 
✅ They buy better versions of themselves.

Their marketing doesn’t obsess over cotton blends or weave types.

They focus on what their customers actually want:
✔️ A peaceful night’s sleep
✔️ Stress-free comfort
✔️ A small luxury that feels like self-care

And that’s why they win.
Most brands focus on what they sell.
The best brands sell why it matters.

So, Brooklinen isn’t just selling sheets.
They’re selling the feeling of finally exhaling after a long day.

And that’s why people happily pay the premium.

I nearly shut down my business last January.

3 months of shrinking sales.
No clue why customers weren't buying.
44 sleepless nights wondering what went wrong.

Then my mom asked the question that saved everything:

"Why don't you just ask the people who put stuff in their shopping cart why they didn't buy it?"

I dove into Shopify's backend and discovered a feature hidden in plain sight: 

➜ Abandoned Cart Recovery.

The results shocked me:

• 67% of my shoppers were abandoning their carts
• $34,967 in products sitting in digital limbo
• All recoverable with a 5-minute setup

Most store owners never activate this feature because they don't know it exists.

Within 30 days of implementation:

• 31% recovery rate
• $10,840 in recovered revenue
• Zero additional ad spend

🎁 THE 5-MINUTE RECOVERY BLUEPRINT:

I've turned this game-changing discovery into a step-by-step SOP.

Want it?
Drop "RECOVER" in the comments.

You'll receive:
• My exact abandoned cart recovery setup
• Setup checklist to implement in 5 minutes flat

Last month, my best friend called me at 2 AM.

His voice was shaking.

"I just got hit with SEVENTEEN chargebacks in one week. I might lose everything."

As someone who has been deep in e-com for years, I knew exactly what was happening:

His store had been targeted by a sophisticated fraud ring. 😨

But instead of giving him the standard advice, 

I taught him my unusual "Blue Dot System."

Years ago, I developed a method to visually organize Shopify orders by protection status:

Blue dots = Protected orders
Red dots = At-risk orders
Yellow dots = Pending protection

Sounds simple, right?

What happened next shocked him:

⤷ He identified 43 high-risk orders before they shipped
⤷ Prevented $11,873 in potential chargebacks
⤷ Saved his entire Q1 profit margin

The method works because it transforms complex fraud data into ➜ a simple visual pattern our brains can instantly recognize.

Most store owners are overwhelmed by order management. 

They don't realize Shopify has built-in tools to PREDICT which orders might be fraudulent.

🛡️ I've documented my exact order filtering protocol in a step-by-step SOP.

Want it?

Comment "BLUE DOT" below.

You'll receive:
1. My complete order filtering SOP

The 10-minute morning ritual that saved my Shopify store $78,000

For 16 weeks straight, I started each day with the same ritual:

Coffee. 
Laptop. 
Shopify admin. 
Filter orders.

You see, after nearly losing my business to a devastating wave of chargebacks, I developed an obsession with order protection.

But it wasn't until I organized my approach that everything changed for the better.

The system was deceptively simple:

Morning: Filter orders by "Protection active" status
Afternoon: Prioritize fulfillment of protected orders
Evening: Review any "Not Protected" orders for red flags

The results?

98.7% protection rate across all orders
Zero successful fraudulent chargebacks in 9 months
$78,000 in potential losses prevented

What shocked me most?

This wasn't some expensive fraud tool.

It was built directly into Shopify.

Completely free.

Just hidden behind a few clicks.

I've watched countless fellow store owners struggle with chargebacks while this protection sat unused in their dashboard.

I've documented my exact daily order filtering routine in a simple SOP.

Want it?

Comment "FILTER" below.

taplio

The Battle

Marcos Ruiz

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance ScoreMarcos Ruiz's LinkedIn Performance

Performance ScoreKam Hossieny's LinkedIn Performance

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taplio

The Battle

Marcos Ruiz

Kam Hossieny

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marcos Ruiz's LinkedIn Performance

Performance ScoreKam Hossieny's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarcos Ruiz's LinkedIn Performance