Hazel Pan - Content and Inbound Sales Strategist

I publish tutorials, case studies, & resources for growing businesses through digital marketing.

I can be the Wendy Rhoades to your Bobby Axelrod, the Donna to your Harvey Specter, the Pepper Potts to your Tony Stark, or the Alfred to your Bruce Wayne.

I have a simple mission for all my clients, and it's this:

For you to come home at the end of your day, sit back, smile, and relax when you get my email that says: “All done!”

As your dedicated ally, I can help your business by:
...
💪Understanding the "gaps" in your sales funnel
💪Creating direct response copy to fill these gaps
💪Setting up reliable systems for distribution 
...

As they say, proof or it didn’t happen. ;)

So below is a quick rundown of my track record. :)

...
🔥 Generated $480k+ worth of sales from an 8-figure franchising client's email list. - direct response email copywriting and strategy.

🔥 Generated $800k+ (and counting!) for a 9-figure international business training institution and consultancy - full funnel direct response copywriting and strategy. (From the ads to emails used!)

🔥 Achieved between 30 to 90+ percent open rates and between 2 to 30+ leads a week for a 7-figure cold outreach agency’s clients. - Cold email outreach copywriting and strategy.

🔥 Booked 3 to 4+ demos a week for a billionaire venture backed AI SaaS for leads worth potentially 3k to $150k each - Cold email outreach copywriting, strategy, technical setup, and project management.

...

So if you need someone with:

👉A proven track record helping businesses build authority, attract customers, and drive sales...

...
Then send me a message at DM me here and let's chat!

P.S.

Through the years, my content and copy has also been published, shared, mentioned, or cited, by:

✅Ahrefs
✅BuzzSumo
✅Elementor
✅NinjaOutreach
✅Start Infinity
✅Nimbus Note
✅Slator
✅Search Engine People
✅The Write Life
✅Elearning Industry
✅The Entourage
✅GoVisually
✅Soleadify
✅KillerStartups
✅SMBCEO
✅Alley Watch
✅Customer Think
✅Bitrix24
✅Casual PM
✅Indie Hackers
✅VotersDNA
✅Comindware
✅Cloudswave
✅The Hoth

So yeah, just send me a message and let's chat!

Founder

Omnichannel, multimedia content studio for digital products, B2B consulting, SaaS, and ecommerce.

Hazel Pan

Jake Ward

Started an SEO agency in 2019. Making $20M/yr for Contact.so clients. Also building: Mentions.so Byword.ai Kleo.so

I’m 27 with 4 businesses and no home.

Here’s how I got here:

Age 0-15:

Spent early life growing up in a hippie commune.

Raised by an incredible single mother who wore both hats. Gave everything to support me.

Overly shy and didn’t speak much.

Seen as a problem by a teacher who suggested there was something wrong with me.

Age 16:

First job stacking supermarket shelves.

Completed high school with bang-average grades.

Started sixth form college.

Age 17:

Quit sixth form college after 3 months due to illness.

Doctor said I was 24 hours away from dying.

Spent my 17th birthday in hospital, tubes everywhere.

Became an apprentice at a print marketing agency. Learnt my way around Adobe’s design suite.

Started doing bits of design work on the side.

Age 18-19:

Discovered search marketing to help get more clients for the print marketing agency.

Became obsessed with SEO. Spent my free time messing around with the websites I built.

Age 20:

Wanted to take marketing more seriously. Quit my job to start a marketing degree.

Quit after 2 weeks.

Started an apprenticeship at an SEO agency where I managed 25 clients and attended college part-time.

Quit after 9 months.

Realised traditional education sucks. I learnt 100x more (and quicker) through self-education.

Went all-in on learning and building whilst living at home with my mum and 2 young siblings.

£0 income.

Age 21:

Got my first 2 freelancing clients on Upwork. They referred me to other clients.

Built a 6-figure business by the end of the year.

Age 22-23:

Started a podcast side project and quickly reached 300,000 listeners per month. Sold it for 5 figures.

Bought and sold 5 websites.

Maxed out my freelancing capacity.

Age 24:

Founded Content Growth and built a team to help companies turn their blog into a 7-figure sales channel.

Started posting on LinkedIn.

Grew revenue by over 200% in 6 months.

Age 25:

Co-founded Byword and launched a platform to help marketers generate articles at scale for SEO.

Sold my belongings, moved out of London and started travelling the world.

Merged Content Growth with Contact Studios to take the SEO agency to the next level.

Helped my mum quit her 15-year corporate job.

Age 26:

Lived out of a suitcase and travelled around 16 countries.

Grown the userbase of my SaaS tools to over 130,000.

Helped multiple unicorn companies scale their SEO with our 25-person team at Contact.

Age 27:

Continuing to levelling up, exploring, following my curiosities, collaborating with great people, and helping family and friends along the way.

We help software companies get more qualified traffic, sales and revenue through conversion-focused SEO and content marketing. Turn your blog into a 6 figure sales channel.

POV: Building a startup with your friends in London.

I met Lara Acosta on LinkedIn 3 years ago:

- Under 10,000 followers each
- Glorified freelancers grinding it out solo
- No team, no investment... we just had time

But a lot has changed since then:

- 500K+ combined followers
- Multiple 7-figure businesses
- DMs with people we want to talk with
- Inbound opportunities we have to turn down
- Speaking gigs, partnerships, collabs flowing in

All because of posting daily LinkedIn content.

This platform is undefeated for those who want to build a profitable online business in 2026 organically.

And yes, LinkedIn has changed massively since we started 3 years ago.

The algorithm's different. The audience's expectations are different. The competition's different.

But we just spent the last 3 months figuring out what actually works today.

The new playbook for 2026:

- How to get more reach and views
- How to grow your authority organically
- How to get inbound leads from content

All still just through content. And we're going live showing you exactly what we found...

So if you want to know what's actually working on LinkedIn right now, Lara and I are running a free webinar next week (22nd Jan).

It's called "Content to Clients" and we'll walk through the exact strategies we're using in 2026.

We're only letting 1,000 people in, so RSVP here: https://lnkd.in/eUMHYExB

LinkedIn has changed a LOT since I started in 2022.

The game back then? Just post good content.

But today the entire game has changed.

Viral carousels aren't the "hack" anymore.
Emotional stories don't work either.

I spent the last 90+ days collecting data on exactly what works today, NOT 4 years ago.

Found the 5 new strategies that get inbound leads.
Stole the secrets top 1% creators are using to grow.

And built an entire step-by-step guide for you to use.

This platform changed my life.
90% of my revenue comes from it.

2026 is the time for your business to grow too.

So I'm revealing the entire blueprint LIVE.

In 2 weeks, Lara Acosta and I are doing a live webinar on January 22nd for creators who want to turn content into clients in 2026.

Here's what we're covering:

- How to create content that attracts your ideal clients
- The funnel structure that converts readers into buyers
- Real examples and CTA frameworks

90 minutes live. We're keeping it small and interactive.

Bring your questions: https://lnkd.in/eGdjEYbk

PS. What's your biggest struggle with turning content into clients?

I analysed 1,000s of AI answers to find out how LinkedIn content can improve your AI visibility.

Semrush found that LinkedIn is the 2nd most cited website in AI answers (behind Reddit).

But this was their only other insight:

"LinkedIn: A steady rise across all AI platforms"

So I went much deeper with Mentions and analysed 4.8M AI answers and 13.4M citations.

Here are 7 key insights I found:

1. Almost half (42.5%) of all AI prompts I'm tracking cite LinkedIn at least once. Huge reach for a single platform.

2. AI citations of LinkedIn grew by 72% in just 6 months. AI tools are finding and using LinkedIn content more every month.

3. 85% of LinkedIn citations come from Google’s AI products (AI Mode and Overviews). Using LinkedIn for AI visibility is mostly playing a Google game.

4. LinkedIn Pulse articles get 8x more citations than regular LinkedIn posts. Long articles work way better than short posts for AI visibility.

5. LinkedIn Pulse articles are doing two things at once: They help content rank on Google and then get picked up by AI answers.

6. Company pages get cited more often than any other LinkedIn page type. If your company page ranks well, it is cited more consistently by AI.

7. AI loves LinkedIn most when people ask about people, companies, experience, and practical advice.

Here are the types of prompts where AI is most likely to pull from LinkedIn (from highest to lowest):

- Hiring and HR questions (69.17%)
- Real examples and case studies (65.12%)
- “Who is this person or company?” (58.89%)
- Learning and training topics (57.04%)
- Software and tools (56.10%)
- “Why” questions (54.76%)
- “How” questions (49.72%)
- “Best” or “top” lists (48.92%)
- Recommendations (48.59%)
- Reviews and opinions (48.21%)
- Comparisons (47.35%)
- “What” or “which” questions (45.14%)
- Everything else (33.34%)

I'm currently building an AI visibility strategy for beehiiv using these exact insights.

Worth sharing the process in real-time?

taplio

The Battle

Hazel Pan

Jake Ward

Followers

Posts

Engagements

Likes

Performance ScoreJake Ward's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Hazel Pan

Jake Ward

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jake Ward's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJake Ward's LinkedIn Performance