Hazel Pan - Content and Inbound Sales Strategist

I publish tutorials, case studies, & resources for growing businesses through digital marketing.

I can be the Wendy Rhoades to your Bobby Axelrod, the Donna to your Harvey Specter, the Pepper Potts to your Tony Stark, or the Alfred to your Bruce Wayne.

I have a simple mission for all my clients, and it's this:

For you to come home at the end of your day, sit back, smile, and relax when you get my email that says: “All done!”

As your dedicated ally, I can help your business by:
...
💪Understanding the "gaps" in your sales funnel
💪Creating direct response copy to fill these gaps
💪Setting up reliable systems for distribution 
...

As they say, proof or it didn’t happen. ;)

So below is a quick rundown of my track record. :)

...
🔥 Generated $480k+ worth of sales from an 8-figure franchising client's email list. - direct response email copywriting and strategy.

🔥 Generated $800k+ (and counting!) for a 9-figure international business training institution and consultancy - full funnel direct response copywriting and strategy. (From the ads to emails used!)

🔥 Achieved between 30 to 90+ percent open rates and between 2 to 30+ leads a week for a 7-figure cold outreach agency’s clients. - Cold email outreach copywriting and strategy.

🔥 Booked 3 to 4+ demos a week for a billionaire venture backed AI SaaS for leads worth potentially 3k to $150k each - Cold email outreach copywriting, strategy, technical setup, and project management.

...

So if you need someone with:

👉A proven track record helping businesses build authority, attract customers, and drive sales...

...
Then send me a message at DM me here and let's chat!

P.S.

Through the years, my content and copy has also been published, shared, mentioned, or cited, by:

✅Ahrefs
✅BuzzSumo
✅Elementor
✅NinjaOutreach
✅Start Infinity
✅Nimbus Note
✅Slator
✅Search Engine People
✅The Write Life
✅Elearning Industry
✅The Entourage
✅GoVisually
✅Soleadify
✅KillerStartups
✅SMBCEO
✅Alley Watch
✅Customer Think
✅Bitrix24
✅Casual PM
✅Indie Hackers
✅VotersDNA
✅Comindware
✅Cloudswave
✅The Hoth

So yeah, just send me a message and let's chat!

Founder

Omnichannel, multimedia content studio for digital products, B2B consulting, SaaS, and ecommerce.

Hazel Pan

Inge von Aulock

Penfriend

Generate high quality, search optimised articles in minutes, based on a content strategy that’s delivered £24.6M in revenue.

Penfriend is an AI article writing tool built with an SEO Content Strategist with 10+ years experience and a Prompt Engineer who's spent 500+ hours refining high quality, article writing prompts.

Penfriend articles are based on a proven, search optimised content strategy that’s delivers:

* High quality articles in minutes, not weeks
* A dedicated in-house writer that never sleeps
* Consistent, reliable, high quality articles at scale

It’s a step by step article writing system that doesn’t need you to know how to prompt.

Founder // Chief Operating Officer

Hire and Fire your Kids 🇨🇦

Advisor

Chief Executive Officer

InvestedMom

Personal Finance for wealth building. Living unrestricted.

Chief Wealth Builder & Editor in Chief

Microplastics Uncovered

Advisor | Editor in Chief, Environmental Sustainability

Tesla

Delivery Operations
Vehicle logistics and storage (carriers, port, storage solutions)
Store operations
New Store openings, recent openings incl. Surrey, Langley, Richmond, Edmonton 
Registration, titling, government incentive programs (Federal and provincial)
Market development

Operations | Canada West

Sales & Delivery Manager | Canada West

Store Manager & Trainer | Vancouver

Store Manager | West Vancouver

Laudem Deo

Laudem Deo is a South African luxury designer fashion label. As the Director of Sales and Marketing, I create and execute sales and marketing strategies that support global brand growth into North America, as well as Europe.

Director, Global Sales and Marketing

Lush Fresh Handmade Cosmetics North America

The North American Retail Support role is a senior management position that involves leading, developing, supporting, and elevating my teams' skill-sets to constantly improve the LUSH brand in the Western region of North America, including BC, AB, AK, HI, WA, OR, MT, WY, ID, UT, NV, CA, NM, CO, & AZ.

Regional Manager | North American Retail Support | West

Transition Support Manager | North American Retail Support 

Multi-unit Retail Manager

MAC Cosmetics

Manager, Retail Operations

Professional Make-Up

Regional Director

Infinity Footware & Accessories

Business Owner

Building Penfriend in Public

My journey to the tech space has been quite the adventure! I spent years climbing the corporate ladder, eventually working at Tesla where I managed billion-dollar revenue recognition and led teams of over 100 people. Even though Tesla had 70,000 employees, it still operated like a startup. Resources were tight, so I had to be incredibly creative about solving dire problems daily.

My transition to tech leadership evolved through several roles. I co-founded Penfriend, an AI content creation tool that came from my frustration with managing content operations. That experience taught me a lot about growing and scaling in the tech world – speed over accuracy, moving fast is really, really important.

In June 2023, I took on a new challenge as CEO of Hire and Fire your Kids (HFK), a gamified parenting app that helps families manage chores. Though I didn't found HFK, joining as CEO has been an exciting opportunity to apply my operational expertise to grow an existing product. Since coming aboard, I've focused intensively on product development, making the app more user-friendly, upgrading the technology, and implementing comprehensive digital marketing strategies.

We've completely migrated and redesigned the website, launched a content-rich blog, implemented proper SEO practices, and built out email marketing and social media channels. These efforts align perfectly with my background in content operations and understanding what drives real business results online.

As a non-technical CEO, I bring a unique perspective to leading tech products. I understand the user experience challenges and business growth requirements while partnering with technical teams to make our vision reality. My corporate background combined with entrepreneurial experience gives me a balanced approach to scaling HFK and reaching more families who can benefit from our platform.

Podcast Co Host

A Podcast about Employee Advocacy and navigating the workplace.

taplio

The Battle

Hazel Pan

Inge von Aulock

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