Hazel Pan - Content and Inbound Sales Strategist

I publish tutorials, case studies, & resources for growing businesses through digital marketing.

I can be the Wendy Rhoades to your Bobby Axelrod, the Donna to your Harvey Specter, the Pepper Potts to your Tony Stark, or the Alfred to your Bruce Wayne.

I have a simple mission for all my clients, and it's this:

For you to come home at the end of your day, sit back, smile, and relax when you get my email that says: “All done!”

As your dedicated ally, I can help your business by:
...
💪Understanding the "gaps" in your sales funnel
💪Creating direct response copy to fill these gaps
💪Setting up reliable systems for distribution 
...

As they say, proof or it didn’t happen. ;)

So below is a quick rundown of my track record. :)

...
🔥 Generated $480k+ worth of sales from an 8-figure franchising client's email list. - direct response email copywriting and strategy.

🔥 Generated $800k+ (and counting!) for a 9-figure international business training institution and consultancy - full funnel direct response copywriting and strategy. (From the ads to emails used!)

🔥 Achieved between 30 to 90+ percent open rates and between 2 to 30+ leads a week for a 7-figure cold outreach agency’s clients. - Cold email outreach copywriting and strategy.

🔥 Booked 3 to 4+ demos a week for a billionaire venture backed AI SaaS for leads worth potentially 3k to $150k each - Cold email outreach copywriting, strategy, technical setup, and project management.

...

So if you need someone with:

👉A proven track record helping businesses build authority, attract customers, and drive sales...

...
Then send me a message at DM me here and let's chat!

P.S.

Through the years, my content and copy has also been published, shared, mentioned, or cited, by:

✅Ahrefs
✅BuzzSumo
✅Elementor
✅NinjaOutreach
✅Start Infinity
✅Nimbus Note
✅Slator
✅Search Engine People
✅The Write Life
✅Elearning Industry
✅The Entourage
✅GoVisually
✅Soleadify
✅KillerStartups
✅SMBCEO
✅Alley Watch
✅Customer Think
✅Bitrix24
✅Casual PM
✅Indie Hackers
✅VotersDNA
✅Comindware
✅Cloudswave
✅The Hoth

So yeah, just send me a message and let's chat!

Founder

Omnichannel, multimedia content studio for digital products, B2B consulting, SaaS, and ecommerce.

Hazel Pan

The Glimmer Code ✦

Learn how to make people move — from buying your products to buying into your ideas. 

SaaS-inspired strategies for influence. 
Applicable elsewhere, even at home. On your stubborn kiddo.

Perfect for:
✦ Hybrid creators juggling multiple ventures
✦ Marketers crafting multi-channel narratives
✦ B2B founders *finally* seeking authentic narratives (and methods) to sell

𝒈✨

Read my newsletter on Substack for free 
https://theglimmercode.substack.com/

Founder & Creator

AirBaton™

I craft narratives and architect campaigns that drive inbound, outbound, and partnership growth — including content, cold emails, webinars, newsletters, LinkedIn outreach, and event networking support — using CaaSocio’s ALLBound lead generation framework.

Messaging & AllBound Strategist

— Own: Email and notification strategy. Drive user engagement and key metrics.
— Design: Onboarding flows for different user segments.
— Develop: Notification strategies that build user habits.
— Partner: With cross-functional teams for campaign execution and branding.
— Utilize: Data and automation for targeted campaigns.
— Write: Sales-enablement content to move conversions.

SaaS/B2B Lifecycle Marketing Consultant

CaaSocio

Co-Founder & Partner

Exit Five

I'm the 1,111st patron to join DGMD.

Because no one goes to school for B2B marketing.

Member

Phytech

— Put up chat workflows that got 25% of chat engager's emails weekly
— Forwarded handraiser's information to Salesforce
— Established chat support for existing users
— Helped them map out their lifecycle journey for different ICPs
— Drove Intercom email and in-product notifications

Intercom Specialist

Encharge

SaaS Blog Writer

Split Dragon

Fractional CMO

Marketing Consultant

EmailMeForm, LLC

Head Of Marketing

Responsibilities:
- Write client-focused web content basing on web & app traffic and user behavior
- Create lead-generating and user education-focused blog posts
- Develop drip email marketing to educate users and increase conversion
- Create marketing initiatives on social media and email 
- Work with graphic and UI designers to create marketing initiatives
- Develop testing and QA to test marketing flows
- Support product development by suggesting new features, giving UI feedback, and insights in improving user workflows
- Participate in product APP QA
- Market product in different channels like Quora
- Handle social media interactions on Twitter
- Spearhead user onboarding initiatives

Contributions:
- Created DRIP campaigns which have increased app usage and www traffic
- Doubled Customer Lifetime Value

Copywriter

Ideaing

Responsibilities:

- Write tech news about tech wearables and tech travel gadgets
- Curate interesting tech articles about smart home, tech wearables, and tech travel gadgets
- Write deals featuring the best smart home deals on the internet

Tech Blogger and Deals Writer

💌 Onboarding + Content Strategy for SaaS in post PMF | Community Builder ˗ˏˋ ★ ˎˊ˗

B2B SaaS leaders know that emails drive activation, retention, and ultimately, REVENUE.
But the problem?

🫤 They struggle to build a clear lifecycle email strategy.

And they have ZERO clue on where to start.

I’ve spent a decade helping SaaS teams craft high-impact email systems—whether they’re PLG, SLG, or hybrid.

Now, I help teams answer questions like:

"What emails should we send to whom? And when?"
"How do we nurture free users into paying customers? We have multiple ICPs."
"How can we optimize our emails for engagement and retention?"

And lately, 

"Can you help me find and cold email B2B prospects?"

➡️ My specialty is designing SaaS lifecycle strategies that drive activation, habit formation, and expansion. 

Whether you're starting from scratch or have the foundation in place, I can help your build the habit of using your SaaS.

📩 DM me "LIFECYCLE" for projects, questions, and consults.

I can send over my SaaS Lifecycle Email Planner so you can map your lifecycle emails in ONE day. ;)
I can also help you do it over Zoom.

• • • • • • • What I've done/doing • • • • • • •

• Managed SaaS email lists with over 400k subscribers
• Set up multiple email platforms for growing SaaS to save on costs (Intercom x SendGrid)
• Rebuilt onboarding processes of 6+ SaaS (from emails to UX/UI)
• Built the GTM of a new product for a SaaS during the pandemic and converted ~35%+ of beta users into paying users (mostly thru in-apps + emails)
• I built and managed lean marketing teams for 2 growing SaaS
• I co-run a SaaS copy + content agency, served 40+ SaaS in 14 countries

👯‍♀️ I obsess with side projects too:

• 10k+ writing x B2B marketing community on FB
• The Glimmer Code Newsletter

Open to collabs too. My DM's open. :)

taplio

The Battle

Hazel Pan

Aiza Coronado🦉💌

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?