Hazel Pan - Content and Inbound Sales Strategist

I publish tutorials, case studies, & resources for growing businesses through digital marketing.

I can be the Wendy Rhoades to your Bobby Axelrod, the Donna to your Harvey Specter, the Pepper Potts to your Tony Stark, or the Alfred to your Bruce Wayne.

I have a simple mission for all my clients, and it's this:

For you to come home at the end of your day, sit back, smile, and relax when you get my email that says: “All done!”

As your dedicated ally, I can help your business by:
...
💪Understanding the "gaps" in your sales funnel
💪Creating direct response copy to fill these gaps
💪Setting up reliable systems for distribution 
...

As they say, proof or it didn’t happen. ;)

So below is a quick rundown of my track record. :)

...
🔥 Generated $480k+ worth of sales from an 8-figure franchising client's email list. - direct response email copywriting and strategy.

🔥 Generated $800k+ (and counting!) for a 9-figure international business training institution and consultancy - full funnel direct response copywriting and strategy. (From the ads to emails used!)

🔥 Achieved between 30 to 90+ percent open rates and between 2 to 30+ leads a week for a 7-figure cold outreach agency’s clients. - Cold email outreach copywriting and strategy.

🔥 Booked 3 to 4+ demos a week for a billionaire venture backed AI SaaS for leads worth potentially 3k to $150k each - Cold email outreach copywriting, strategy, technical setup, and project management.

...

So if you need someone with:

👉A proven track record helping businesses build authority, attract customers, and drive sales...

...
Then send me a message at DM me here and let's chat!

P.S.

Through the years, my content and copy has also been published, shared, mentioned, or cited, by:

✅Ahrefs
✅BuzzSumo
✅Elementor
✅NinjaOutreach
✅Start Infinity
✅Nimbus Note
✅Slator
✅Search Engine People
✅The Write Life
✅Elearning Industry
✅The Entourage
✅GoVisually
✅Soleadify
✅KillerStartups
✅SMBCEO
✅Alley Watch
✅Customer Think
✅Bitrix24
✅Casual PM
✅Indie Hackers
✅VotersDNA
✅Comindware
✅Cloudswave
✅The Hoth

So yeah, just send me a message and let's chat!

Founder

Omnichannel, multimedia content studio for digital products, B2B consulting, SaaS, and ecommerce.

Hazel Pan

The Glimmer Code ✦

Learn how to make people move — from buying your products to buying into your ideas. 

SaaS-inspired strategies for influence. 
Applicable elsewhere, even at home. On your stubborn kiddo.

Perfect for:
✦ Hybrid creators juggling multiple ventures
✦ Marketers crafting multi-channel narratives
✦ B2B founders *finally* seeking authentic narratives (and methods) to sell

𝒈✨

Read my newsletter on Substack for free 
https://theglimmercode.substack.com/

Founder & Creator

AirBaton™

I craft narratives and architect campaigns that drive inbound, outbound, and partnership growth — including content, cold emails, webinars, newsletters, LinkedIn outreach, and event networking support — using CaaSocio’s ALLBound lead generation framework.

Messaging & AllBound Strategist

— Own: Email and notification strategy. Drive user engagement and key metrics.
— Design: Onboarding flows for different user segments.
— Develop: Notification strategies that build user habits.
— Partner: With cross-functional teams for campaign execution and branding.
— Utilize: Data and automation for targeted campaigns.
— Write: Sales-enablement content to move conversions.

SaaS/B2B Lifecycle Marketing Consultant

CaaSocio

Co-Founder & Partner

Exit Five

I'm the 1,111st patron to join DGMD.

Because no one goes to school for B2B marketing.

Member

Phytech

— Put up chat workflows that got 25% of chat engager's emails weekly
— Forwarded handraiser's information to Salesforce
— Established chat support for existing users
— Helped them map out their lifecycle journey for different ICPs
— Drove Intercom email and in-product notifications

Intercom Specialist

Encharge

SaaS Blog Writer

Split Dragon

Fractional CMO

Marketing Consultant

EmailMeForm, LLC

Head Of Marketing

Responsibilities:
- Write client-focused web content basing on web & app traffic and user behavior
- Create lead-generating and user education-focused blog posts
- Develop drip email marketing to educate users and increase conversion
- Create marketing initiatives on social media and email 
- Work with graphic and UI designers to create marketing initiatives
- Develop testing and QA to test marketing flows
- Support product development by suggesting new features, giving UI feedback, and insights in improving user workflows
- Participate in product APP QA
- Market product in different channels like Quora
- Handle social media interactions on Twitter
- Spearhead user onboarding initiatives

Contributions:
- Created DRIP campaigns which have increased app usage and www traffic
- Doubled Customer Lifetime Value

Copywriter

Ideaing

Responsibilities:

- Write tech news about tech wearables and tech travel gadgets
- Curate interesting tech articles about smart home, tech wearables, and tech travel gadgets
- Write deals featuring the best smart home deals on the internet

Tech Blogger and Deals Writer

💌 Onboarding + Content Strategy for SaaS in post PMF | Community Builder ˗ˏˋ ★ ˎˊ˗

B2B SaaS leaders know that emails drive activation, retention, and ultimately, REVENUE.
But the problem?

🫤 They struggle to build a clear lifecycle email strategy.

And they have ZERO clue on where to start.

I’ve spent a decade helping SaaS teams craft high-impact email systems—whether they’re PLG, SLG, or hybrid.

Now, I help teams answer questions like:

"What emails should we send to whom? And when?"
"How do we nurture free users into paying customers? We have multiple ICPs."
"How can we optimize our emails for engagement and retention?"

And lately, 

"Can you help me find and cold email B2B prospects?"

➡️ My specialty is designing SaaS lifecycle strategies that drive activation, habit formation, and expansion. 

Whether you're starting from scratch or have the foundation in place, I can help your build the habit of using your SaaS.

📩 DM me "LIFECYCLE" for projects, questions, and consults.

I can send over my SaaS Lifecycle Email Planner so you can map your lifecycle emails in ONE day. ;)
I can also help you do it over Zoom.

• • • • • • • What I've done/doing • • • • • • •

• Managed SaaS email lists with over 400k subscribers
• Set up multiple email platforms for growing SaaS to save on costs (Intercom x SendGrid)
• Rebuilt onboarding processes of 6+ SaaS (from emails to UX/UI)
• Built the GTM of a new product for a SaaS during the pandemic and converted ~35%+ of beta users into paying users (mostly thru in-apps + emails)
• I built and managed lean marketing teams for 2 growing SaaS
• I co-run a SaaS copy + content agency, served 40+ SaaS in 14 countries

👯‍♀️ I obsess with side projects too:

• 10k+ writing x B2B marketing community on FB
• The Glimmer Code Newsletter

Open to collabs too. My DM's open. :)

Aiza Coronado🦉💌

With all the Claude hype, leaving ChatGPT crossed my mind.

But was too lazy to train it again, but then this... 💁‍♀️ 

Give it up for Anthropic Product and Marketing Team for knowing thy customers' objections 🫡

Is Claude really that good? What are you using it for?

Aiza Coronado 

fractional lifecycle lead for hybrid SaaS (PLG + SLG) ◦ engineer → marketer x B2B creator ◦ the one-man email woman 🦹🏻‍♀️ networking leader @ Guru Conference 2025 ⚡

in this era of AI supremacy, 

we no longer get paid much for doing things and even answering how to do things.

So aim to get paid for answering either of these 3 q’s:

WHAT SHOULD WE DO? 
WHAT SHOULD WE DO NOW?

…and the greatest of them all… NOW WHAT? 🤌🏼

found myself getting retainers just to answer these q’s

Mailmodo's 2026 State of Email is live!
If email drives revenue for you, this is homework.

I’m reading it this week and pulling insights for:
• SaaS onboarding
• Hybrid PLG + SLG
• AI in lifecycle
• Inbox trust

With a lot going on in email in 2026...AI summarizing. users changing their emails. The multiple inbox tabs that affect opens... it's crazy!! 

This is why I love state reports. It’s picking out intel from the experts themselves. In this report, we have Jon Farah, Andrew King, Kath Pay, Des Brown, and yours truly. ✨

Report here:
https://lnkd.in/gWTQcD4A

Breakdown in the lens of SaaS lifecycle for PLG x SLG coming soon in SaaS Email Code ✦

P.S. I also shared what teams should be doing in terms of using AI in emails in the Expert Roundtable Section. Check it out!

P.P.S. Shoutout to Sabahet Amjad and team for pulling together such valuable report. Yet again!

From blacklisted to this 🥹

And a calm GlockApps monitor and an 90% all-green PostMaster Tools dashboard.

Open rates are soaring now with clicks as high as 37%. Funny how we used an eComm strategy for this SaaS. 💁🏻‍♀️

Now ready for optimizing for more $$$!!!

I'm switching video recording tools! im using and will use dadan 💁‍♀️ 

Just tried it and I thought it was going to be just like Vimeo or Loom, but nope! 

Was ecstatic at what it can do... mainly because of the AI assist. It can generate transcripts, create summaries, and even edit videos. 

I was working on some SOPs on how to load up emails on Kit and SendGrid and I'm happy that I don't have to type what I just said. I could use AI to generate a summary. 

And if you're like me who sometimes speak in their local language while recording, you can translate it too. 

Haven't tried everything yet, but I'm already excited by the fact that I can add a CTA button or a pop-up lead capture form right inside the video. r u kidding me?!

I can already see myself using this for my email lead magnet explainers! 

Shoutout to Mayisha Haleema for introducing this to me. I loveeee it!!!

P.S. The first thing I recorded on dadan was their sign up and onboarding and it was amazing. Not all SaaS have smooth onboarding like theirs!

🛑 dont let anyone play around with your email marketing platform

i just received multiple “Happy Holidays email” dated 2011 🙈🙊🙉

so random…ly chaotic

when your (deliverability) email client finally hits the first 75% open rate 🥹💋

for normal email marketers, this is not a big deal. 

but for someone who has been working on fixing deliverability, wooing Gmail and the inbox gods for months, and being highly dependent on GMass and GlockApps, this is ✨ heaven ✨

adding deliverability tips in my LinkedIn newsletter soon.

https://lnkd.in/gMZBuNhN

emails aren't working in 2026
meanwhile, my client:

(see screenshot)

Here’s a combo I keep seeing work:

Personal brand newsletter
 +
Business email engine
=
a ridiculously strong combo. 👌🏼😌👌🏼😌

One builds trust and authority.
The other turns that trust into pipeline and revenue.

This is why I always say:

Stack your skills.
Stack your businesses.
Stack everythaaaang!

The thing that could make your SaaS grow to the next level…could be the audience you built somewhere else.

If you're struggling to structure your personal brand emails vs business emails, drop your questions below. or send me via DM.

taplio

The Battle

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Aiza Coronado🦉💌

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taplio

The Battle

Hazel Pan

Aiza Coronado🦉💌

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aiza Coronado🦉💌's LinkedIn Performance

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Performance ScoreAiza Coronado🦉💌's LinkedIn Performance