Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

Entrenched with the business aptitude, equipped with a quick-witted mind; the emergence of an extraordinary entrepreneur is born. Akin to the universal maxim, “The expert in anything was once a beginner”; likewise, the same goes for Mr. Robin Goh, the architect and astounding founder behind JNR Entertainment Pte Ltd – one who has garnered a multitude of experiences as a diligent freelancer, before venturing into his entrepreneurial endeavors.

Furnished with a keen eye for details in the entertainment industry, Mr. Goh, embarked on establishing JNR Entertainment in 2009, transiting to JNR Entertainment Pte Ltd in 2013 – as a core service provider for entertainment like; Magic Shows, Kids Parties, Themed Parties as well as the sale of balloon merchandizes. As the years ensued, with the introduction and assistance of a new partner in 2016; JNR Entertainment Pte Ltd undertook a rapid yet extraordinary evolvement. This brilliant establishment transpired from solely an entertainment-oriented service provider, to inaugurate an, Events Management company & subsidiary; JNR Event Pte Ltd.

Today, both establishments, are a holistic encompassment of Events & Entertainment Management, targeted at both corporate clients like Fortune 500 & MNCs, as well as government agencies & individual clients. Its exquisite repertoire of projects consists of; Hybrid Events, Virtual Events, Family day Events, Corporate DNDs, Awards & gala, Carnivals, as well as teambuilding. 

A noteworthy mention; both establishments even the first DBS Virtual Family Day 2021, alongside even NUSSU Rag & Flag Day 2019.

In addition to this, JNR Event Pte Ltd has also appointed as event logistics & event support event company for the whole Pulau Ubin Island, appointed event planner for Sentosa Development Corporation and many Hotel’s staffs Dinner and Dance among the many illustrious events they have organized.
In its consistent and ceaseless efforts in keeping abreast with the latest trends & demands, this newly revitalized establishment is set to deliver.

Founded several businesses & companies from various industries such as online gaming, retailing, events management, event supports, escape rooms, digital marketing, car dealership & home services.

Passionate about creating startups and guiding more entrepreneurs to success at a young age. Growing a new business from scratch is always my forte. I'm always looking out for potential talents to work with and alternatively been an angel investor for startups.

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The Battle

Eugene Cheng

Robin Goh

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