Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

The Growth Project

TheGrowthProject is an end-to-end HR consultancy that helps company leaders grow through optimising their HR strategies and operations with our People-led Growth framework.

We help SMEs:
- Devise strategies to get the best out of their existing workforce
- Measure performance of teams to make leaps in progress without supervision
- Create processes so they eventually can step away from the day-to-day
- Breakthrough growth that has been stalled by 'People Problems'
- Retain their best talent and build lasting culture and loyalty

We believe every firm can only grow if their best talent are aligned and put to work.

We've helped multiple companies diagnose HR challenges and systematically fix them to bring peace of mind and P&L growth.

Founder

Payboy Pte. Ltd.

Founded in April 2016, Payboy took a fun, unique spin to HR management software in Singapore. 

With a core focus on user experience and compliance, we built the most user-friendly payroll software used by >1,000 companies today like Carro, Vulcan Post, Mothership, Gushcloud, Subway, Furama and more. Our software saves managers and owners hours every month with a one-stop dashboard for all reporting and compliance requirements in HR.

I lead the overall direction and strategy for our product and growth.

Find out more at https://payboy.biz

Chief Executive Officer

Co Founder

I knew nothing about managing people when I first started.

Leaving my business stuck and floundering. I’m not alone on this...

Things only changed once I discovered this:
🟦 The #1 reason why businesses struggle to grow is because of People.

↳Not having the right talent.
↳Not paying them enough or overpaying them.
↳Not having an HR structure for less reliance on the owner.
↳Not having a strategy to get the best out of them.

I’ve dedicated the next leg of my career to help CEOs/GMs leverage their best resource: 
Your Company’s People.

We call it People-led Growth.

When applied right, you’ll:

✅ Attract the best talent and keep them for the long-term
✅ Identify areas truly holding you back from growing and fix them
✅ Know that your team is doing the right work to get the right results
✅ Build a business that runs on its own with plans for succession
✅ Finally uncap your business’s growth potential

No more:

❌ Feeling like you’re the only one pulling all the weight
❌ Constantly hitting roadblocks because you’re understaffed
❌ Frustration from having hires leave, wasting more time to train someone new

And experience results like:
- SME CEO losing clients and staff after restructuring → Grew topline by 6-figs
- 15 pax agency facing staff crunch → +$200k new business

If you want to take the business from 12-20 people to 50-100, 
From a million in revenue to five,
You’ll need all hands on deck.

🟦 OUR PEOPLE-LED SERVICES:

1. Talent Attraction & Recruitment

Build magnetic employer brands so your talent pipeline’s always full. Get clear on the exact role you need to fill to grow exponentially and how to avoid over-paying.

2. HR/People Strategy & Consulting

We become your HR partner and collaborate to build structures, systems and strategies that propel your company into sustainable growth for the next 5-10 years.

3. Payroll Management & Operational Optimisation

Focus on your business while our team handles your monthly payroll operations and shapes systems and policies reclaiming your time. We use our own proprietary software used by >1,000 businesses.

🟦 It’s something I wish for all business owners:
Peace of mind that you have the right people on the job to take the company to the next level. 
And, to eventually step away.

🟦 My background:
Singaporean born and bred. HR entrepreneur for close to a decade. Started a payroll software company (Payboy) and transitioned into HR consulting for growing SMBs. New dad to a cute little daughter.

I’m always looking to connect with interesting folks in the region.

Drop me a DM here or just hit Connect!

taplio

The Battle

Eugene Cheng

Nigel Lim 🚀

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