Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

Marcus Cheu

We Partner with Cybersecurity Companies to Scale from $1-3M to $5-7M in 12 Months with AI-Powered Customer Acquisition Systems

AI won’t replace salespeople.

But it’s changing sales dynamics:

AI or not, sales principles don't change.

→ What's their dream outcome?
→ What's their current approach?
→ What's their challenges to achieving the dream outcome?

And most importantly, can your solution solve their key challenges?

If you know they're facing a problem you can solve, then it's a matter of:
↳ Can you get in touch with them?
↳ Can you prove your value?
↳ Do they trust you?

This is where AI can come in.

To help you surface digital breadcrumbs of challenges an organisation is facing — so you can reach out in a timely fashion with strategic insights to help them achieve their desired outcome.

That’s why we built SalesDuo.

1️⃣ Prioritise accounts that show buying signals

Get real-time alerts when your prospects hire new executives, announce funding, launch products, or show other intent signals. SalesDuo monitors 1,000+ sources including news, job posts, and annual reports — so you know exactly which accounts to focus on today.

2️⃣ Form your strategic POV instantly

Each account comes with an intelligence brief that summarises key business priorities, contact-level insights, and market dynamics. Get the context you need to craft tailored value propositions, prepare for meaningful conversations, and build deeper relationships with prospects.

3️⃣ Find the buying committee with verified contact information

Identify all decision-makers and influencers within your target accounts with verified contact details including emails, phone numbers, and LinkedIn profiles. Our waterfall enrichment process aggregates 20+ data providers, so you can orchestrate multi-threaded outreach to connect with key stakeholders. 

4️⃣ Create compelling outbound narratives

SalesDuo combines account, contact, and market insights with real-time buying signals to craft targeted outbound messaging that cuts through the noise.

5️⃣ Prep for your sales calls in 1 minute, not 1 hour

Walk into every meeting with fresh account context — strategic initiatives, leadership changes, recent news, and more. Save hours by eliminating tedious manual research.

Want to spend more time selling instead of researching?

👉 Learn more at our website → www.salesduo.io

Co-Founder

SalesDuo operates as a "Business Growth Partner".

As a business, you have 2 options for growth:

1️⃣ Hiring direct staff
2️⃣ Working with agencies

But it's challenging to hire good sales and marketing people, because if they're good at it, they're either running their own business, or earning multiple 6-figures.

Most people looking for jobs also don't know how to get results...

So when you hire in-house, you're stuck with:
• Expensive salary payouts
• Uncertainty over results

That's why companies often turn to agencies.

But agencies are:
• Incentivised by bringing on new clients
• Limited on time
• Usually delivering templated services

(We've been there before, and we didn't like the model because we wanted to drive real impact and growth for businesses)

The biggest challenge agencies face is also around scaling of services and operations.

Which means that when you hire agencies, you're stuck with:

• Smaller agencies who won’t have enough time to understand your business to deliver real results and growth (because they’re focused on signing new clients for cash flow)
• Bigger agencies who outsource your work to low-level staff who don’t know how to get results

Thus, working with agencies is not likely to drive the results you want.

Which leaves you with one option - "Business Growth Partner".

We:
• Only work with a few clients, allowing us to become an extension of their team
• Focus on driving real revenue growth through improvements on key aspects from marketing to sales
• Are incentivised by their growth so we are willing to go the extra mile

We combine the best of both worlds (of agencies and direct hires):

Agencies: Results-driven, proven strategy, cost-effective
Direct Hires: Business alignment, dedicated focus, long-term relationships

As a Business Growth Partner, we become an investor in your business - one that advises AND does the work.

Interested to find out more? Book a strategy call below ↓

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Eugene Cheng

Marcus Cheu

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