Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

Shinkin Singapore Pte Ltd

※Shinkin Singapore Pte Ltd is a wholly owned subsidiary of Shinkin Central Bank
• Support business matching by facilitating connections between Japanese suppliers and Singaporean buyers.
• Conduct comprehensive market research to identify opportunities for Japanese companies looking to enter the Singapore market
• Understand consumer requirements and market trends, providing insights for product suggestions.
• Work closely with Japan HQ to ensure smooth communication and alignment of objectives.
• Offer dedicated support to Japanese companies participating in trade shows in Singapore.

Associate

Gardens by the Bay

• Pioneering member of the Call Centre team
• Involved with daily call centre operations using Avaya IP Office
• Responding to queries sent to the feedback email account in a timely manner
• Collating feedback via call and email into Google Sheets
• Collating call centre monthly raw data into easily readable tables and charts on Excel and Google Sheets
• Compiling the monthly feedback report for the management meeting on Powerpoint
• Drafting of monthly team rosters
• Liaising with vendors for routine maintenance and updates for on-hold messages
• Provided support for Children's Garden’s operations when needed.
• Created SOPs and guides for certain work processes
• Created quizzes about floral displays and seasonal events for frontline staff using Google Forms
• Training new staff on call centre processes and procedures

Senior Executive (Attractions Operations)

Executive (Visitor Services)

• Provide timely information and directions to onsite visitors
• Conduct "Ask Me" tours on current floral displays inside Flower Dome to up to 15 visitors at a time
• Facilitate rental of wheelchairs, strollers, and audio guides

Visitor Service casual staff

Ministry of National Development Singapore

Seconded from Gardens by the Bay to MND CMG(HSSG) JOT to aid in the Covid-19 Quarantine Operations.

• Lead a team and oversee 24/7 Quarantine Operations
• Provide guidance Sub-Groups on operational enquiries
• Maintain WOG oversight of overall Person under Quarantine (PUQ) movements and Government Quarantine Facility (GQF) occupancy
• Coordinate inflow, outflow and swab/serology operations for PUQs
• Coordinate and provide support for GQF operations, liaising with other agencies as necessary (e.g. Joint Task Force, MOH, MOM, MSF, SPF, HPB, STB, ICA)
• Prepare situation update for timely reporting to management (daily, and as required)

Team Leader - Crisis Management Group (Housing & Social Support Group) Joint Ops Team

Miam Miam Singapore Pte Ltd

•	Involved with the setup, operations and cleanup of restaurant daily operations
•	Crafted a training manual for drink items
•	Trained and supervised a team of part timers, and coaching them on service recovery
•	Organizing equipment and inventory at the new outlet at Punggol Waterway Point prior to opening

Supervisor

The YEN Group

•	Sourced ingredients from respected vendors and managed inventory for the Taiwanese Head Chef
•	Delivered attentive customer service to 20+ guests simultaneously in a fast-paced fine dining setting.
•	Organized and implemented a filing system for the tracking of invoices

F&B Consultant / Cook

IPPUDO SINGAPORE PTE. LTD.

•	Using MICROS Point of Sales System for cashiering duties
•	Trained and supervised a team of part timers and overseas interns
•	Responsible for daily operations of the restaurant.
•	Prepared drinks, managed finances, and upheld health & safety standards.
•	Significantly improved conversational Japanese through interaction with Japanese customers and managers

Singapore Armed Forces

•	Deployed overseas to Brunei for 13 months to assist in training operations
•	Managed radio communications, ensuring the safety of troops in the exercise area
•	Ensured that communication lines are through at all times during exercise
•	Assumed control of the station when an unexpected situation occurs

Signal Operator

The Ritz-Carlton, Millenia Singapore

•	Provided a high level of service to guests
•	Managed guests' expectations directly in diverse situations
•	Responded promptly to guests’ needs
•	Frequent communication and coordination with various internal departments
•	Setting up and tearing down of events.
•	Leading teams in a variety of events

Banquet Waiter

MediaCorp Pte Ltd

•	Moving of props from location to set
•	Moving of props during advertisements of Live programs

Staging Crew [Ad hoc basis]

•	Assisted in the production of Ch8 variety show ‘Buzzing Cashier’ or ‘抢滩大行动’
•	Acquiring of necessary props from office to location for shoot.
•	Logging and digitizing of tapes
•	Gained insights in the workings of television production.

Assistant Producer

Sport Singapore

•	Created a new prize structure for the event(Standard Chartered Marathon 2010) on a fixed budget
•	Liaising with overseas counterparts and local event company
•	Skimming through reports for event profiling

Intern (Sports Marketing – Elite Runners)

A versatile customer service, hospitality, and comms professional with 15+ years of diverse client-facing experience. Highly adept at placing clients at ease over the phone & on-location and leverages meticulous organisation to maintain administrative order in high-volume call centre environments and luxury hotels. Utilises English, Mandarin, and Japanese to bridge cultural divides and harmonise stakeholders' vision and strengthen long-lasting relationships. A fast learner who invests heavily in gaining new skills and adapting swiftly to changing circumstances.

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The Battle

Eugene Cheng

Hong Wei Ng

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