Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

Founder of Vibe Tribe | LinkedIn Top Voice | Keynote Speaker | Career & Leadership Coach | Helping leaders attract the right opportunities

You deserve a career that feels like you where you wake up excited, get paid well, and attract the right opportunities without burning out or selling your soul.

WHAT I DO

Hi, I’m Cindi, a career & LinkedIn coach for professionals and leaders in Asia who want to land better roles, promotions and careers through social job hunting and personal branding. I specialise in helping you get seen, trusted and chosen in real life and on LinkedIn.

WHY ME

Over the past decade, I’ve coached and trained thousands of professionals globally to attract and advance the opportunities they want, be it in the form of new roles or leadership promotions.

I started my career headhunting top talent across Asia Pacific. I saw quickly that the people who got the “yes” did not always have the fanciest degrees. They had the intangibles: a clear, memorable personal brand, a strong network and the confidence and communication skills to show their value.

Bringing out those intangibles in my candidates was the best part of my job, so I became a career coach and corporate trainer. Since then, I’ve been named LinkedIn Top Voice Job Search & Careers, Top 10 L&D Voices in Singapore and Best Career Coach 2023 (Singapore), with 100+ recommendations from past clients. 

I speak fluent Mandarin and Indonesian, and my work has taken me from boardrooms in Asia to workshops in Australia, the US, UK and even a Japanese cruise ship 🚢
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LET’S WORK TOGETHER 

💫Career & LinkedIn Coaching for professionals and leaders who want a new role or to advance in their current ones

💫Corporate training on leadership, career development and LinkedIn branding for your teams

💫Speaking on leadership, career development and Linkedin branding

WHAT OTHERS SAY

“Cindi is a great coach with a lovely presence and amazing positive energy. She sustained the class for 2 full days and it never felt slow or boring. I would take her courses again or take her on as a personal coach.”

 📧cindi@cindiw.com | 🌐 www.cindiw.com 
😎 Vibe Tribe events in Featured 

🔔 Ring the bell to follow content on careers, LinkedIn and leadership

🤝If you’re ready to stop playing small and start being seen, trusted and chosen for the opportunities you actually want, let’s connect!

Specialties

Career Coaching, LinkedIn Branding, Networking, Social Job Hunting, Social Selling, Talent Development, Training, Communication, Leadership Development, Coaching & Mentoring, Portfolio Career, Resume & Interview Coaching, Storytelling, DISC Facilitation, Cross Cultural Communication

Cindi Wirawan 林幸妮

Triple celebrations in 1 post! 🎉🎉🎉

1) Vibe Tribe’s company page just crossed 1,000 followers in less than 3 months (all organic, zero ads)

If you’ve ever tried growing a LinkedIn company page, you know it’s slooooow…

That tells me that we must be doing something right, and I’m sure Vibey and #Vibeytales have a big role 🐰

Plus my amazing global team 🙏

2) This little corner of my LinkedIn crossed 38,000 following (nice number for Chinese New Year, may we all continue to 发!)

If you’ve followed along, thank you for being part of my journey and reading my posts. I appreciate you. 

3) Also, it’s my birthday. 
You know you’re seen, trusted and chosen in your personal life too when you get 3 cakes in one sitting 🥹

Beyond grateful and cheers to another year full of delightful opportunities…

Cindi Wirawan 林幸妮 

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I’m a believer…

That you’re just one connection(or post) away from your next opportunity!

I will keep repeating the above.

Because it was one post by Junxian Lee that led me to Digital Mission Ventures  

To a community of faith driven founders and mentors who build businesses of hope

Vibe Tribe was 1 of 8 businesses chosen to join the DMV Labs in Bali 🙌

Three things stayed with me: 

✨The founders and what they’re building 

Businesses fixing broken parts of the world. Solving real problems for real people.

✨The mentors

Experienced, accomplished people who gave their time, their wisdom, their honest feedback.

✨The personal stories

Vulnerability in a room full of near-strangers. People sharing their personal faith journeys, the hard seasons and what kept them going.

We’re not just building companies. We’re building for eternity. For a purpose bigger than ourselves.

And that changes everything. 

How you show up for people. How you handle setbacks. How you define success.

It’s called digital missions venture because the mission field isn’t just overseas anymore. It’s online. It’s in the marketplace. It’s us.

What if your business is your calling? 

What if the marketplace is exactly where God has placed you, not in spite of your ambitions, but because of them? 🥹

That room in Bali held people who believed that. Who are living that. And being in it reminded me that we don’t have to shrink our faith to grow our business.

Big thanks to the team and Chris Yeo Eunice Er 

P.S. If that resonates with you, I’d love to connect. And if you’re a faith-driven founder or builder, even more so. 🙏

P.P.S. Coming up next: my learnings from the mentors and the bootcamp. Stay tuned. 👀

Stop waiting for that job to be advertised! 

You can’t afford to horse around this year. 

Opportunities rarely show up as the perfect job posting at the perfect time.

They show up as a message.
A referral.
A colleague remembering you in a meeting you weren’t even in.

LinkedIn and networking work best when you treat them as one loop.

LinkedIn helps people get you fast.
Networking is what makes them comfortable referring you.

Do both consistently, and opportunities come to you more often (without living on the app).

📣Last call to sign up for our live Zoom webinar: Attract Opportunities Using LinkedIn and Networking

📍 25 Feb 2026, 8 PM SGT

📌 RSVP here: https://luma.com/277j7nzi

We’re building this around one idea I use with clients and inside Vibe Tribe:

Seen, trusted, chosen.

Your career is a long game, so start preparing before you need a job. 

🤔 When is the best time to be exploring new opportunities? Before, during or after Chinese new year? 🧧 

PS: we’re officially launching the Opportunity Magnet Accelerator, a cohort-style experience where we’ll actually implement the Seen → Trusted → Chosen loop together using both 🙋‍♀️+🤖 to attract more opportunities for you! 🐎

You’re doing the work… but your search feels oddly quiet.

This week we collected 50+ questions on LinkedIn, networking, and landing opportunities from our webinar registrations.

Six themes kept repeating:

1) Visibility: You’re active, but recruiters still can’t find you.

2) Hidden opportunities: You can tell the best roles move through referrals, not job boards.

3) Networking depth: You connect, say hello, then it fizzles.

4) Senior positioning: You have experience, but it’s not landing as leadership.

5) Content confidence: You want to post, but you don’t want to sound like a walking billboard (or AI).

6) Job search mechanics: Follow-ups, CV tweaks, part-time roles, ATS. The yawns but important stuff.

If any of these made you feel a little too seen, you’re not alone.

We’re answering some of the questions (not all 50+, though)tonight!

Finish this sentence: I wish recruiters would…

taplio

The Battle

Eugene Cheng

Cindi Wirawan 林幸妮

Followers

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Performance ScoreCindi Wirawan 林幸妮's LinkedIn Performance

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taplio

The Battle

Eugene Cheng

Cindi Wirawan 林幸妮

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cindi Wirawan 林幸妮's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCindi Wirawan 林幸妮's LinkedIn Performance