Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

----

We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

---

🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

---

🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

---
🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

---

🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

Spark Systems Pte Ltd

Head of Corporate Strategy

Assistant Manager, Corporate Development & Finance

• Perform accurate documentation of Accounts Receivables, Accounts Payables, and Bank Reconciliation 
• Review employee claims in a timely manner in accordance with the company policy
• Generate Month-end reports, investor reports, and any other ad hoc reports for various business needs
• Liaise with investors, directors, and company management for quarterly Board meetings and Annual General Meeting
• Assist in the financial model, investors’ deck, and data room for fund-raising efforts 
• Assist the company in being an ESG-certified leader with Global Compact Network Singapore
• Assist in stakeholder relationships and liaising with Corporate Secretarial and lawyer for any share-related transactions 
• In charge of the incorporation of the subsidiary and joint ventures 
• Improve, review, streamline and standardize procedures and processes to enhance operational efficiency, effectiveness, compliance, and controls

Senior Finance Executive

• Perform accurate documentation of Accounts Receivables, Accounts Payables, and Bank Reconciliation 
• Review employee claims in a timely manner in accordance with the company policy
• Generate Month-end reports, investor reports, and any other ad hoc reports for various business needs
• Liaise with investors, directors, and company management for quarterly Board meetings and Annual General Meeting
• Assist in stakeholder relationships and liaising with Corporate Secretarial and lawyer for any share-related transactions 
• In charge of the incorporation of the subsidiary and joint ventures 
• Supported the team to bring the accounting system in-house (Xero) 
• Improve, review, streamline and standardize procedures and processes to enhance operational efficiency, effectiveness, compliance, and controls

Finance Associate

Enactus Surrey

• Provided the committee strategic advice in planning and executing their social impact projects
• Conducted presentation training for students in preparation for the team's annual National Competition

Enactus Surrey is a student society at the University of Surrey. Together with 58 other Enactus teams in the UK, we are part of an international organization that connects student, academic, and business leaders through entrepreneurial-based projects that empower people to transform opportunities into real, sustainable progress for themselves and their communities.

Project Advisor

• Research and analysis of potential clients and investor
• Prepared presentation and materials for awards and pitches
• Performed accurate documentation of accounts payable and contract agreements
• Coordinated and conducted interviews for recruitment and assisted in the hiring of new staff

HR & Finance Intern

• Oversaw the implementation of fundraising, social impact projects, and student development events
• Established new partnerships and collaborated with the local community to initiate social impact projects, improving the lives of local residents
• Lead a team of 10 to raise more than £2,100 which was spent on social impact projects and student development events
• Awarded the Signatory of the Year (2019) by the University of Surrey Student Union in recognition of my achievement with Enactus Surrey

President

Ministry of Defence of Singapore

• Managed manpower allocations including planning of weekly duty rosters for a team of 40 security personnel
• Provide logistical support for adhoc event
• Liaise with Recruitment team for the on/off boarding of new staff
• Examined and streamlined work operation processes which increased efficiency and
effectiveness by 25%

Admin Support Assistant

Canadian International School in Singapore

• Performed accurate documentation of accounts payable and receivables using NetSuite
• Review employee claims in a timely manner in accordance with the company policy
• Purchase of insurance in accordance to requirement for EduTrust Fee Protection Scheme

Finance 

Enactus Singapore

• Develop and maintain media relations 
• Creating marketing materials for school

Marketing Intern

Chiropractic First Group

• Engagement of public during road show and sharing more information about Chiropractic

Presenter

Fresh Healthy Cafe

Taking of orders, food preparation and cleaning of tables.
Recruitment of part timers and simple advertising during the start-up period.

taplio

The Battle

Eugene Cheng

Shen Hao Barney Chan

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?