Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

----

We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

---

🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

---

🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

---
🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

---

🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

AlphaSense

As part of AlphaSense, the leading market intelligence and search platform, I am proud to contribute to an organization that empowers companies to make informed decisions through powerful AI-driven insights. With AlphaSense’s recent $930 million acquisition of Tegus, we’re building an unparalleled resource, combining expert research, private company content, and comprehensive financial data with the cutting-edge AI search technology that AlphaSense is known for.

Dec'24 - Top Global Performer

Customer Operations Analyst

NextWave Partners

Achieved Top Hunter of Q3 2023

Revenue Generation:
- Successfully cultivated a sales pipeline exceeding $200K, showcasing a keen ability to identify and
pursue lucrative opportunities.
- Secured a contract generating $37,000 in revenue within a one-month timeframe

Key Account Acquisition:
- Secured a significant partnership with a Stealth Startup, adding a prominent logo to the company's
client portfolio and contributing to revenue growth.
- Successfully renewed contracts with two prominent companies in the finance and renewable energy
sectors, both of which are valued at over $1 billion

Sales Prospecting:
- Adept at leveraging data sources such as CrunchBase and ZoomInfo to identify potential clients
based on funding series and financial metrics.
- Successful track record of filtering out and targeting clients who are most likely to benefit from our
solutions, optimizing sales prospecting efforts.

Negotiation:
- Proficient in negotiating favorable terms of business agreements and salary packages to ensure
mutual satisfaction.
- Demonstrated ability to engage in constructive discussions and reach agreements that benefit both
parties.

Strategic Database Development: 
- Spearheaded the creation of a comprehensive company database
from the ground up, laying the foundation for a new department's success by cold calling at least 25
new clients and 25 warm clients weekly

Consultative Sales: 
- Provided strategic consultative services to clients, offering valuable insights such as
salary reports, market mapping, and market intelligence, enhancing client trust and satisfaction.

EA Registration No: R22107166

Sustainability Strategy & Consulting - Consultant

Storm2

Proven Sales Professional: A results-driven sales specialist with a strong track record of building and nurturing relationships with high-value clients and senior decision-makers across JAPAC and Dubai regions.

Revenue Generation: 
- Achieved rapid success in the Product department by closing the largest contract, generating $63k in revenue within my first 8 weeks at Storm2.
- Generated a sales pipeline >$500k, and was the highest performer in my cohort

Client Acquisition: 
- Demonstrated a proactive and tenacious approach by securing a new client and transforming them into a valued multi-hire partner. Successfully filled their critical VP of Product and CTO positions.
- Established and managed contracts with four key clients in the Payments, FinTech, and Crypto sectors

Client-Candidate Liaison: Acted as a dedicated liaison between clients and candidates ensuring a seamless and productive partnership that extended beyond placement, fostering lasting client loyalty.

Lead Generation: Consistently delivered a steady influx of six new and qualified leads per week, contributing to the growth and success of the organization.

Consultative Sales: Provided strategic consultative services to clients, offering valuable insights such as salary reports, market mapping, and market intelligence, enhancing client trust and satisfaction.

Recruitment Sales

Kelly Services Singapore

Client Engagement and Safety Protocols: Implemented temperature screening and conducted travel history inquiries, ensuring a safe and welcoming environment for customers.

Documentation and Record Keeping: Expertly charted and documented essential information, maintaining accurate records vital for compliance and customer service.

Crowd Management and Customer Experience: Demonstrated adeptness in managing crowds with a customer-focused approach, ensuring a positive and orderly experience.

Promotional Distribution: Efficiently distributed masks and other promotional materials to enhance customer engagement and satisfaction.

Temperature Screener

Promotion and Presentation Expertise: Proficient in presenting and promoting products and services to a diverse clientele, both onshore and onboard, ensuring a compelling sales pitch.

Customer Relationship Management: Demonstrated outstanding customer service skills, utilizing effective oral and written communication to engage and retain partners and clients.

Team Leadership: Proven experience in leading and managing a team of 5 direct reports, ensuring punctual arrivals of guests, tour guides, and vehicles, thereby maintaining a streamlined and efficient operation.

Logistics Management: Successfully managed complex logistics for large port calls, coordinating the timely arrival and departure of over 300 passengers, 25 buses, and 15 tour guides, guaranteeing the smooth execution of tours.

Collaboration and Goal Attainment: Collaborated effectively with various stakeholders to align efforts and achieve organizational sales goals, fostering a cohesive and results-oriented work environment.

Shore Excursion Operator 

MUJI

Contributed to inventory management and merchandise replenishment to ensure product availability and support sales initiatives.

Retail Assistant

StarHub

Brand Awareness Champion: Served as a Part-Time Sales Promoter, actively driving brand awareness for Starhub's new service offerings among existing consumers.

Prospecting and Relationship Building: Skillfully cultivated relationships with potential new clients, demonstrating a proactive approach to expanding the customer base.

Customer Engagement and Upselling: Engaged with loyal customers to effectively promote and upsell SmartSupport services, contributing to increased sales and customer satisfaction.

Promoter

GLOWERKZ

Sales Promotion Excellence: Excelled as a Part-Time Sales Promoter, specializing in promoting Jaybird's earpieces while consistently delivering exceptional customer service, contributing to outstanding client satisfaction levels. Achieved recognition as a top-performing sales associate, consistently surpassing daily sales targets.

Team Leadership and Performance Management: Successfully led a team of 8 colleagues, ensuring their prompt attendance and accuracy in recording and reporting sales data. Presented comprehensive, accurate sales reports to my supervisor, facilitating data-driven decision-making.

Sales Promoter

Skechers

Customer-Centric Retail Expertise: As a Part-Time Retail Store Assistant, I took ownership of stock management, expertly attended to customer inquiries, and consistently delivered exceptional customer service experiences.

Engagement and Product Knowledge: Interacted with an impressive daily footfall of 200-500 customers, engaging them courteously and respectfully. Proficiently communicated the key benefits and features of our products, guiding customers in making informed purchase decisions.

Merchandising and Sales Optimization: Proactively contributed to sales growth by strategically setting up and arranging eye-catching displays and demonstration areas. These efforts captivated the interest of potential customers, enhancing the likelihood of product engagement and purchase.

As a Customer Operations Analyst at AlphaSense, I am part of a team dedicated to delivering exceptional customer experience and operational support within one of the world’s leading market intelligence and expert research platforms. Following AlphaSense's acquisition of Tegus, I am excited to leverage our combined expertise and content library to help our clients make informed, data-driven decisions.

My background is in 360 recruitment within the fintech and sustainability sectors, where I managed end-to-end recruitment cycles, built lasting relationships with clients and candidates, and consistently exceeded revenue targets. In previous roles, I successfully identified and matched high-caliber talent with complex and specialized roles, bringing value through consultative sales and strategic market insights. This experience has equipped me with strong communication, problem-solving, and analytical skills, all of which I now bring to my work in customer operations

taplio

The Battle

Eugene Cheng

Carmen Yeoh

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?