Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

----

We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

---

🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

---

🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

---
🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

---

🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

I help top service professionals & agency leaders become valuable and holistic through Empathy & the ‘Goldmine In You’ Method | Corporate Trainer | Keynote Speaker | Leadership Consultant | Communication Trainer

Trained clients across 19 countries 🇸🇬🇲🇾🇮🇩🇯🇵🇰🇭🇹🇭🇦🇺🇰🇷🇻🇳🇵🇭🇿🇦🇧🇩🇨🇱🇨🇭🇳🇱🇮🇳🇺🇸🇨🇳🇬🇧Past Clients:🏆 CEOs leading SGD 1B+ organisation with 10,000+ employees🏆 Founders of 7- and 8-figure companies🏆 CEO of a RM60M+ regional fashion brand🏆 Top Group Financial Services Director at AIA🏆 Top 3x Financial Services District Leaders🏆 Leadership teams driving SGD-billion Singapore–Malaysia projectsClient Results:✅ 3,000+ live audience, 100,000+ organic views from a single leadership address (Group Financial Services Director)✅ SGD 2.3M in sales generated from one strategic campaign✅ SGD 500,000 premium case closed using Buy-In™ conversation architecture (Financial advisor)✅ SGD 400,000+ additional revenue within the same year after implementation (Founder)✅ High-stakes New Year address delivered to staff at a SGD $1B organisation (CEO-level internal influence)What Does It Take for Clients to ‘Buy-Into’ You?👉🏼 Speaking, Selling, and Branding Your Credibility.If you want to attract high-value clients, scale your impact, and close more deals, you need people to buy into YOU.How We Can Work Together📌 LinkedIn Thought Leadership – Branding for C-Suites &amp; Advisors💰 Business Strategy &amp; Systems – Scale with structure🎖️ 1-on-1 Executive Coaching – Speak, sell, and brand with confidence🗣️ Keynote Speaking &amp; Training – Influence at the highest level🔉 Brand Building for Leaders – Attract high-value opportunitiesHow We’re Different?📍Science-informed, field tested 📍Featured in The Straits Times, Berita Harian &amp; Suria

taplio

The Battle

Eugene Cheng

Abu Sofian Eunos

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?