Eugene Cheng 🪄

Are your B2B customers not responding to marketing and sales?

If this sounds like you, you might have a MESSAGING problem if you're:

→ Spending money on ads but not seeing results you want
→ Customers don't even understand what you're selling
→ Marketing and Sales not working together well

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We help B2B brands w/ complex products stand out and sell more:

✅ Getting marketing, comms, and sales teams on the same page with one core story 
✅ Getting crystal clear about your company's USP
✅ Boosting conversion of sales conversations with marketing

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🟠 CLIENTS GET RESULTS LIKE:

→ A hospitality company won a $4M contract against stiff competition
→ A mega insurer delivers sales enablement to >4,000 financial advisors selling millions of dollars in products
→ $15M+ raised from a narrative built together in 3 days

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🟠 HOW WE HELP:

1. GO-TO-MARKET STRATEGY
Stand out as the obvious choice. Define your core Ideal Customer Profile, gather insights directly from the customer research, and align your marketing and sales to how customers buy. 

2. STORY-SELLING TRAINING
We’ll train and coach your team on how to communicate more powerfully in digital and personal scenarios. Build rapport, persuade with stories and build demand for what you're selling.

3. SALES ENABLEMENT ASSET SPRINTS
We'll custom-develop assets that are built to convert. Reduce friction and confusion even before they speak to sales to reach customers faster and more powerfully. These could be sales playbooks, pitches, explainers etc.

Step away from your product, demystify your customer's business language, and communicate more persuasively.

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🟠 WHY US:

1. >10 years working with major B2B brands

We're trusted by Fortune 500 brands like Prudential, Oracle, Medtronic, and eight-figure startups like Glints, Growthwell with millions at stake.

2. We've done this hundreds of times

We've been clarifying products in the most complex industries. Fintech, Cloud, Blockchain, Pharma just to name a few...You'll get the best narrative frameworks that work in B2B.

3. Keep getting value even after working together

Your marketing & sales teams will learn how we work and benefit from what we create together. This lets you continue to run your revenue operations without any third party.

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🟠 MY BACKGROUND:

A seasoned marketer, new dad, and Forbes 30Under30 honouree.
I started my first business at 19 and said no to college.
Since then had thoughts and work covered on...Forbes, Entrepreneur, Business Insider & more.

DM me for more info or just a friendly chat!

Executive Advisor & Partner

Taking my earned experience from Slide Comet, we consolidated our services under a new award-winning company: HighSpark. Offering consulting and training services, we service leaders from Fortune 500 companies like Panasonic, Mastercard, Oracle, public institutions like MAS, A*Star and financial organisations like DBS, Standard Chartered Bank and more, helping them to win more business and gain clarity through persuasive visual stories. We offer strategic narrative services and executive training on strategic corporate communications.

✚ Provided in-depth training on presentations to more than 1,000 executives for companies such as Amazon Web Services, and educational institutions such as SMU.

✚ Deployed content marketing and search marketing campaigns, increasing traffic to the company's website by over 300,000 hits and driving more than $4,500,000 in revenue over 4 years

✚ Garnered high-profile press from such media outlets as Straits Times, Forbes, E27, Vulcan Post and Yahoo News with little to no marketing spend

✚ Consulting work with start-up clients facilitated fundraising efforts resulting in more than $300M raised. Notable startup clients include Forbes 30under30 alumni like Glints and Plus Margin.

Eugene Cheng

I help top service professionals & agency leaders become valuable and holistic through Empathy & the ‘Goldmine In You’ Method | Corporate Trainer | Keynote Speaker | Leadership Consultant | Communication Trainer

Trained clients across 19 countries 🇸🇬🇲🇾🇮🇩🇯🇵🇰🇭🇹🇭🇦🇺🇰🇷🇻🇳🇵🇭🇿🇦🇧🇩🇨🇱🇨🇭🇳🇱🇮🇳🇺🇸🇨🇳🇬🇧Past Clients:🏆 CEOs leading SGD 1B+ organisation with 10,000+ employees🏆 Founders of 7- and 8-figure companies🏆 CEO of a RM60M+ regional fashion brand🏆 Top Group Financial Services Director at AIA🏆 Top 3x Financial Services District Leaders🏆 Leadership teams driving SGD-billion Singapore–Malaysia projectsClient Results:✅ 3,000+ live audience, 100,000+ organic views from a single leadership address (Group Financial Services Director)✅ SGD 2.3M in sales generated from one strategic campaign✅ SGD 500,000 premium case closed using Buy-In™ conversation architecture (Financial advisor)✅ SGD 400,000+ additional revenue within the same year after implementation (Founder)✅ High-stakes New Year address delivered to staff at a SGD $1B organisation (CEO-level internal influence)What Does It Take for Clients to ‘Buy-Into’ You?👉🏼 Speaking, Selling, and Branding Your Credibility.If you want to attract high-value clients, scale your impact, and close more deals, you need people to buy into YOU.How We Can Work Together📌 LinkedIn Thought Leadership – Branding for C-Suites &amp; Advisors💰 Business Strategy &amp; Systems – Scale with structure🎖️ 1-on-1 Executive Coaching – Speak, sell, and brand with confidence🗣️ Keynote Speaking &amp; Training – Influence at the highest level🔉 Brand Building for Leaders – Attract high-value opportunitiesHow We’re Different?📍Science-informed, field tested 📍Featured in The Straits Times, Berita Harian &amp; Suria

Abu Sofian Eunos

I've trained salespeople from 19 different countries.
Use this structure in your next sales conversation.

Comment 'STEPS' for a free '5-steps to more leads email course'.

Abu Sofian,"Buy In Speaking" Growth Partner to Founders, Financial Leaders and C-Suites

Clients: CEO ​>SGD$1B rev •MDRT-TOT Directors •Clients closed $500k & 3X rev to ​>$500k • Trained tech founders & salespeople from 19 countries | Compiled WhitePaper on Buy-In for sales, recruitment, influence.

Sales Structures

The Unspoken Playbook: For career & business growth.
(Limited seats 40pax max)

Hey! I’m organising a fireside chat with Sharon Ismail on Saturday, 31st January from 9am to 1pm.

We will share practical tactics from Organisational Development (OD) and Buy-In principles to help you shape better decisions, elevate your career opportunities and accelerate business growth.

We will both do a sharing, then open the floor to questions and discussions. Lastly, we will have a networking segment where you can mingle.

Free Admission
(Limited to 40 seats only)

Registration link is in the comments.

Let’s do this!!! 🔥🔥🔥

How I Refined The Slides For A CEO with 10,000 staff, >SGD$1B revenue for A New Year's Address to Almost 300 People

As my client was preparing for their CEO's address, they asked me to help them land a compelling speech.

Here's how I helped them and what you can do for your next speech to get Buy-In:

1️⃣ Start with a Rhetorical Question.

Ask a question that plants an idea into your audience's mind. 
One of the best ways I've found is to ask questions that don't need answering (rhetorical). 

For example, "What does it take for us to become the No.1 organisation in our space today?" or "What does it mean to chart our own path amongst our competitors in 2026?".

Ask the question, then pause, look at the audience to let it land.

2️⃣ Build the Stakes

There are 2 parts to this: 1st is to give a problem statement and the 2nd is to give problem examples. 

Stakes are what build tension in your speech.

You could start by sharing about the market conditions, or how the economy is slowing down last qtr, or how new entrants are posing a threat to market share. 

When this happens, the audience naturally wants to listen because you've answered the most fundamental question in the audience's mind - "What's in it for me?"

3️⃣ Answer the question, "So what?"

The reason why people find speeches boring is that many fail to address, "So what?" 

Speeches tend to be lofty slogans or corporate-speak and this gets lost on deaf ears. 

Here's how you solve this problem: You bring up a hypothetical avatar and talk about them and their problems in relation to your speech. 

For example, "Here's Frustrated Fionne. She's working long hours, trying to make ends meet and still can't pay her bills and get her child to a decent childcare centre." 

If you can show that you understand their problems exactly, people will believe that you have the solution for them.

4️⃣ Be a Constructive Contrarian 

Singapore prides itself on modelling after successful case studies. 
However, this can be a problem because it means one can merely be a copycat.

During the speech with my client, we managed to reach a landing point - "How do we chart our own path forward?" became the rallying cry for the organisation that has had so much success for decades. 

It was as if the lights were turned on for my client when we reached this point; that's where I knew we were onto something big.

5️⃣ Speak to Their Nervous System by Giving Verbal & Visual Cues. 

You must know how to give verbal and visual cues in order to tap into their System 1 (automatic, intuitive) thinking.

For example, you can show an X and Y axis and chart a graph, you could screenshot a newspaper article from The Straits Times or Forbes, you could do a pop quiz and ask, "Show of hands, how many of you here exercise at least 3x a week?". 

When you do this, you trigger people to respond; when you don't, people get too comfortable and slide too deep into their minds.

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Eugene Cheng

Abu Sofian Eunos

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The Battle

Eugene Cheng

Abu Sofian Eunos

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Abu Sofian Eunos's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAbu Sofian Eunos's LinkedIn Performance