IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

Youtube

Built a channel from scratch. 
Grew an audience from about 40 subscribers to 4000+ in three months. 
Developed each episode formats, topics and unique channel specific thumbnail design.

YouTube - Producer, Presenter

Crowdlinker

Designed, built and scaled content production engine based on two podcast series. 
Published 150+ episodes. 
Created 800+ pieces of content for LinkedIn: videos, text posts, images, quotes.

Content Lead: podcast & video production

Sway

We build your video content strategy alongside marketing & sales ⚡️

Co-Founder

SRE LIVE with Sergey Ross

SRE LIVE is an interview series of creators who stand out. From video producers to YouTubers and journalists. You’ll understand what makes their style unique, how they think, how they produce.

Producer and the Host

Rangle.io

- Increased content consumption like case studies, white-papers by 300%. 
- Launched demand-gen and content awareness campaigns on Facebook and Linkedin and Youtube.
- Completed full transition from Pardot to Hubspot. Configured Hubspot system from zero. 
- Fully optimized Pardot and Salesforce lead workflows.

Content and Demand Gen Lead

https://www.linkedin.com/redir/invalid-link-page?url=Nudge%2eai

Led a marketing team. Built new landing pages on the website, created lead magnets, setup email drip campaigns, wrote email copy, optimized operations in Salesforce.

42 Studio

Built and optimized operations for B2B mid-size clients using Salesforce, Hubspot, Pardot, Outreach, Salesloft.
Things like new processes, lead flows, lead scoring models, alerts, email sequences, etc.

Marketing Ops - Salesforce, Hubspot, Pardot, Outreach, Marketo, Drift

Intelex Technologies Inc.

Created $170,000 worth of pipeline in under 3 month. 
Fixed lead activity loopholes in Salesforce and Pardot. 
Updated Drift chatbot playbook - meetings booking rate went up by 49%

Marketing Operations - Salesforce, Pardot, Drift, Outreach

Doubled performance of industry marketing by launching a campaign in manufacturing industry: $200,000 worth of pipeline generated. 
Launched infrastructure and services campaign - $192,000 in pipeline created.

Industry Marketing - content campaings: Email, Pardot, Mailchimp, Salesforce

5 month in, I was getting 183% of quota consistently until my last day. 
Trained and onboarded ex-Apple enterprise sales rep.

Business Development

YogaFit Canada

In 5 month, increased yoga teacher training programs with new signups by 35%.  
Acted as a sales rep, customer success, telemarketer and receptionist.

Marketing, Customer Experience Specialist

Fully remote YouTube team for B2B | Co-Founder @ Sway

Hi, I’m Sergey and I’m a content creator and co-founder of Sway, media company for B2B. 
In the media section you can see my latest work on TikTok and Youtube as well as Spotify/Apple Podcasts. 

After spending years in startups, mid-size companies doing the full spectrum of marketing, from operations to content and demand, I now take all this knowledge and apply to social media: LinkedIn, Youtube, TikTok. 

Happy to connect with you and have a chat. 
DM here or drop me an email 👉 sergeyross011"at"gmail.com

taplio

The Battle

Itir Eraslan

Sergey. R.

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