IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

Global Private Capital Association

OPERATIONS: Lead a global team responsible for developing marketing and communication strategies and oversee and manage  budgets 

MEDIA & VENDOR RELATIONS: Develop and manage press strategy. Manage the organization’s external vendors and industry partners. Be the main point of contact for proactive and reactive media relations

MARKETING & COMMS: Set strategic direction and oversee an ambitious calendar of campaigns promoting GPCA and LAVCA programs, events, products, and services across our platforms, including an influential set of newsletters, email campaigns, social media, websites, paid ads, and third-party media

ACQUISITION & RETENTION: Draft and distribute regular member communications to GPCA and LAVCA constituents of private capital investors, and develop and execute lead generation programs to acquire and retain 500+ member firms and increase revenue 

INTERNAL COMMUNICATIONS: Draft and distribute internal communications to staff in coordination with the CEO and executive team, foster a collaborative and innovative work environment

Managing Director, Marketing & Communications

Asians In Advertising

As a founding board member at Asians in Advertising, I support over 6000 members in more than 30 countries around the globe.

Founding Board Member

Cordia Resources

Cordia Resources is a leading recruiting, staffing, and executive search firm specializing in placing accounting, finance, human resources (HR), information technology (IT), and contract/subcontract administration professionals throughout the Washington DC Metropolitan area.

- Created and led the first marketing team and rebranded all 3 portfolios' identity, visuals, and positioning statements
- Lead all brand activity across Creative, PR, Digital Marketing, Communications, Advertising, and Brand Partnerships
- Partner closely with executives and business development teams to develop service roadmaps that match the market needs to meet goals aligned with business results

Sr. Director, Digital Marketing & Communications

Cordia Partners

Cordia Partners is a leading provider of technology consulting, outsourced accounting, and business advisory services in the Washington, DC Metropolitan region. 

- Created and led the first marketing team and rebranded all 3 portfolios' identity, visuals, and positioning statements
- Lead all brand activity across Creative, PR, Digital Marketing, Communications, Advertising, and Brand Partnerships
- Partner closely with executives and business development teams to develop service roadmaps that match the market needs to meet goals aligned with business results

Director, Marketing & Communications

ExpoTech

Marketing Team Lead

Iraqi American Society

Senior Manager, Marketing & Communication

조선일보 (The Chosunilbo)

Marketing & Communications Manager

SeongDong Global Migrant Center

Communications Specialist

Lingo School of Knowledge

Course Instructor

Hello there! I'm Senna Bayasgalan (she/her), a global marketing, and communications leader, born in Mongolia, raised in South Korea and currently residing in the US. With a diverse cultural foundation, I'm deeply passionate about creating a more equitable world and unlocking human potential.

🌟 With over 15 years of experience in marketing, branding, and communications, I guide brands toward purpose-driven horizons. My career journey spans tech, media, nonprofits, consulting, government contracting, and recruiting, focusing on Digital Marketing, Branding, Strategic Communications, Partnerships, Sustainable Growth, and Employer Branding.

💡 My mission? Building beautiful brands with diverse, inclusive teams that foster authentic, innovative connections, add value to the world, and drive meaningful change.

🌱 Beyond work, I thrive on promoting diversity, equity, inclusion, and belonging within my company and community. I'm dedicated to advocating for social justice, women's empowerment, and gender equality, while elevating underrepresented groups into higher leadership roles.

🌍 As a founding board member at Asians in Advertising, I support 6000+ members across 30 countries. I'm an official mentor for APIA Scholars, Women Who Create, Asians In Advertising, and 3AF. I also facilitate #IAmRemarkable by Google, a global initiative empowering everyone to celebrate their achievements at the workplace and beyond.

☕ Let's connect and explore innovative ways to create a positive impact.


Specialties: Digital Marketing, Demand & Lead Generation, Customer Acquisition Marketing (Outbound & Inbound), Branding, Growth Marketing, Events Marketing, Roadmaps and Budgeting, Product Marketing, Community Growth & Management, Customer Retention & Loyalty Programs, Customer Analytics & Feedback Channels, Marketing Communications, Content Marketing & SEO, Marketing Analytics, Social Media & Social Advertising, Conversion Rate & Site Optimization, Business Development, Affiliate Marketing, Strategic Partnerships, Media Buying, Data Analytics, UX, UI & Customer Experience, Competitive Research

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Itir Eraslan

Senna Bayasgalan

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