IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

Tabanlioglu Architects

My role in the company is to manage the unit of 2 architects to determine the interior and exterior materials of the worldwide projects. My main responsibilities are:

• Selection of appropriate materials in the process of architectural design for world wide projects. 
• Documentation and preparation of architectural project manuals with proficiency english language.
• Preparation of technical specification documents and tender packages of all ongoing projects for wide range of materials that has been included in the project packages including rough construction materials, roofs, exterior and facade systems, finishes, interior wetcores, accessories, furnitures and transportation elements.
• Selection and preparation of material boards for all type of projects including proposal projects, competition projects, design development, tender and construction projects.
• Communication with local and foreign suppliers
• Development and update of processes that support the internal design teams.
• Management of materials and updating material database.

Materials & Specifications Unit Manager

ALTI Tasarim Mimarlık

Freelance Architect

Multi Turkey

My role in Multi Turkey team was to support asset department on concept development, renovation and technical projects including,
• Budgeting, following-up and reporting of 2017 Cap ex program (€ 20mio budget for 10 assets), 2016 Cap ex project (€ 27mio budget for 11 assets) and 2015 Cap ex project (€ 8mio internal budget for 11 assets)
• Preparing Cap ex investment quarterly reports & business plan submissions to top management.
• Owning budget approval process of related projects.
• Managing the (1) new retail law compatibility, (2) accessibility and (3) foodcourt renewal projects: To align all portfolio with the government obligations. To manage requirements from stakeholders for the design process, to determine design and quality standarts, to support procurement, to maintain project management and to deliver/to participate in project engagement meetings with mall management and 3rd parties.
• Forecasting, monitoring and facilitating of design department’s budget requirements.
• Owning and managing project coordination meeting for internal communication of ongoing development and fit-out projects.
• Following-up design and material selections for new installations.
• Managing insurance process and claim follow-up.

Asset Management Project Leader

Koçtaş

- Investment and bussiness development feasibility studies
- Follow up and communicate projects with internal and external departments.
- Potential new store feasibilty studies, tender and work with out source design companies.
- Manage the fire evacuation plan preparation working with fire consultant.
- New store architectural design and supervising. Communicate the project with construction department, marketing department and store planning department for commercial layout
- Managing the devolopment of DIY unit for shopping malls in ex. Emaar square, Mall of İstanbul, Brandium Atasehir, Vialand, Viaport.
- Managing the visual identity of Koctas stores. Logo design, budget and implementation follow up.
- Managing the facade design. Supporting the implementation phase with construction department.
- interior design and improvements of current stores.
- Aligning architectural layout solutions with new store formats.
- Upgrade existing store fire evacuation plans in accordance with Kingfisher policies.
- Support asset developments in terms of design, layout changes and tenant communication. Manage the municipality project decleration, approval and deliver revised layouts. 
- Support small format store planning.

- 11 new big store 84.562 m2
- 7 new small store 2.657 m2
- 6 asset projects ( 3 shopping malls, headquarter building, online shopping warehouse and merchandising lab.)
- 5 full store revamp projects

Architectural Unit Manager

A Yapı Mimarlık

Project resposible for new projects ( budget, planning, offers, agreement, works follow-up, invoices)
Main contact person for all accounts and external partners linked to the project (architects, authorities, management teams, contractors)
Find new construction sub-contractors and make price negotiation
Built and fallow project plan. And keep inform resposibles.
Find architectural design and installation solutions for projects.
Deliver layouts and drawings to the site.

Project Manager

Kipa

- new store design and supervising
- mall development and supervising
- interior design and improvements
- new store interior store/space planning
- existing store refit space planning
- new equipment design
- supervising architectural firms on standalone and shopping mall projects

Design Coordinator

Capitol Shopping Centre

- Resposible for the coordination, implementation, control and completion processes of conceptual renovation packages such as double floor cinemas, foodcourt area, dancing water fall, flooring, entrance halls, handrails and ceilings, external stairs and landscaping, external facade, monumental steel structures, customer toilets, etc.
- Preparing shop drawings upon the conceptual darwings which was delivered from a well known Canadian designer Geoff Morrison’s office ‘Concept i design’.
- Doing research of materials used in concept packages and finding equivalents in Turkey. Controlling measurements of conceptual drawings.
- Designing, drawing and preparing proposal documents for facility and staff areas renovation projects such as the new mall management office, customer rest areas, ATM areas, parking - vale parking areas.
- Providing samples and coordinating mock-ups for approval process.
- Preparing tender documents.
- Responsible of following up, time management and planning of night execution programme.
- Superposition of SEM projects with architectural shop drawings.
- Preparing as-built drawings.

Architect

An experienced registered architect in all facets of architecture, planning and project management, my specialities could be listed as below:

Design Management
Project Management
Capex Management
Budget Planning
Asset Management
Bussiness Development
Fit-out projects
Retail Development
Interior Construction and Site Management

Specialties: Shopping mall design and development
Refurbishment, reuse and rewamp projects
Retail store, hypermarket & DIY store design and development
Format store design & development
Knowledge of related regulations
Interior & exterior material knowledge
Retail store construction and shopping mall site works
Architectural design, planning & installation

taplio

The Battle

Itir Eraslan

Seda I.

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