IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

Chimpy

Advising Chimpy’s Head of Marketing on building and operationalizing a B2B content strategy. We defined customer personas, content pillars and formats, and quarterly campaign structures to generate demand with retail partners and align marketing with sales.

B2B Content Strategy Advisor

The Workflow

The Workflow is a bi-weekly newsletter by Sara Lattanzio & Diandra Escobar that breaks down one expert-tested AI and automation workflow in every issue. We show you exactly how it’s built, what works, and what doesn’t, so you walk away with fresh ideas you can actually implement. No “replace your marketing team with 40 agents.” No “10 AI tools that will change your life.” Just proven, actionable strategies for marketing, growth, and GTM — powered by AI.

📩 Subscribe to get battle-tested AI & automation recipes that ship results, not just vibes.
https://www.theworkflow.digital/subscribe

Chief Strategy Officer & Co-Founder

Want to work with someone who’s been living and breathing B2B marketing in all its shapes and forms for the past decade? Here’s how we could make it happen:

1️⃣ Fractional Head of Marketing / Advisor
I work with B2B SaaS and service companies as a fractional Head of Marketing or advisor helping them sharpen positioning, design content-led GTM strategies, and build high-performing marketing engines. From startups to corporates, I bring over a decade of experience driving measurable growth.

2️⃣ LinkedIn Thought Leadership & Brand Partnerships
With 50,000+ engaged followers on LinkedIn and my newsletter The Workflow, I collaborate with MarTech and AI brands targeting GTM teams through authentic partnerships. This includes sponsored LinkedIn posts, newsletter features, and brand collaborations designed to connect with decision-makers in marketing and sales. Past partnerships include Semrush, Wix, Tofu, Bynder, Goldcast, Air, and many more.

3️⃣ Speaking Engagements & Workshops
I speak at conferences (e.g. Semrush's Spotlight conference), guest on podcasts (e.g. Exit Five, CXL, Everyone hates marketers), and lead workshops on B2B content strategy and growth, B2B marketing leadership, and personal branding. I love bringing fresh, actionable perspectives to teams and audiences translating complex marketing challenges into clear, practical strategies.

📩 Interested in discussing rates or a potential project?
Reach me at lattanzio.sara@gmail.com or send me a DM here on LinkedIn.

B2B Marketing Advisor & Fractional Leader | Content Strategist & Creator

Semrush

Creating content about different tools and features of the Semrush platform, including educational walkthroughs and product marketing content.
In addition, I beta-test new features, provide feedback, and support product launches for an outstanding brand that's shaping the future of content marketing.

Brand Ambassador | Advisor

Tofu

Creating educational and product marketing content across countless product use cases for TOFU, a new all-in-one, AI-driven marketing platform that enables marketers to launch campaigns 8X faster.

Bold claim, but it's definitely true. Among many other features like content creation and repurposing, TOFU's personalization-at-scale capabilities for both sales and marketing teams are second to none.

Stryber

On a mission to build a top-tier marketing function from the ground up at Stryber, a professional services company that helps established businesses identify, validate, and execute new growth opportunities.

⦿ In charge of all strategic and operational marketing initiatives to drive company growth
⦿ Leading a high-performing in-house and fractional marketing team
⦿ Member of the executive leadership team, contributing to overall business strategy and growth
⦿ Successfully repositioned the company in collaboration with the CEO
⦿ Driving content strategy, lead generation, and demand generation programs across EU and UAE markets with an ABM go-to-market approach
⦿ Achieved 3x increase in website traffic, 4x growth in LinkedIn organic reach, and consistent delivery of qualified, marketing-sourced leads
⦿ Implemented AI-powered marketing and content tools to streamline workflows and improve efficiency

Head of Marketing | Member of Executive Board

Wix Studio

As part of their expert product advisory board I support the Wix Studio team on product development and GTM strategy.

Advisory Board Member

Goldcast

I test new product features and create engaging educational and product marketing content for Goldcast — a video platform that helps B2B marketing teams easily produce, repurpose, and distribute video content. Finally a tool that makes it possible for even small teams to scale video content in an era where, without it, you basically don’t exist.

Bold claim, but it's definitely true. Among many other features like content creation and repurposing, TOFU's personalization-at-scale capabilities for both sales and marketing teams are second to none.

Brand Ambassador

Brand24

Creating content for this powerful social media monitoring and analytics tool which helps businesses strengthen their online presence, manage their reputation, and track the competition. 
With Brand24, users can monitor brand mentions, track hashtags, and analyze real-time sentiment across social media, news sites, blogs, and forums.

Creating content for this new challenger brand that invented the concept of "Creative Ops." 
The Air platform automates the mindless tasks that creatives and marketers do daily to manage content and unlocks creativity through image recognition, automated versioning, and approval workflows.

B2B marketer with a content DNA | Sr. Marketing manager @Adnovum | Content creator at 💖

I’ve spent the last 10+ years living and breathing B2B marketing across startups and corporates—shaping narratives, driving demand, and building marketing engines that scale. Along the way, I’ve been named a LinkedIn Top Voice, recognized as one of Switzerland’s top 20 LinkedIn influencers, and built a community of 50,000+ B2B marketers and founders who follow my practical takes on content, growth, and leadership.

Some highlights from my career so far:

✅ Content-led growth: 3× increase in website traffic, 4× growth in social reach in just 7 months
✅ Online events: Launched LinkedIn Live at scale, generating 300+ qualified leads in a single event
✅ Social media impact: a single LinkedIn post drove 13 demo requests
✅ Thought leadership: grew LinkedIn audience to 50K, Top Voice recognition among global CEOs and entrepreneurs
✅ Influencer collaboration: secured 4 top-tier media placements + an event keynote through one campaign
✅ SEO execution: doubled daily organic traffic in 6 months and generated a six-figure pipeline for cybersecurity solutions
✅ Leadership: built and scaled two marketing departments, coached teams, and supported C-suite executives on positioning, branding, and communication

After four consecutive marketing and leadership roles, I’m now focused on my newsletter, The Workflow, select brand partnerships with MarTech and AI companies, and consulting B2B firms on organic growth, positioning strategy, and demand generation.

I’m also open to fractional Head of Marketing roles and to the right full-time opportunity where I can bring my experience in content-led GTM and growth to make an impact.

📩 Want to work together? Reach me at lattanzio.sara@gmail.com
 or send me a DM here on LinkedIn.

taplio

The Battle

Itir Eraslan

Sara Stella Lattanzio

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