IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

SGM Holdings 

Energy  - Commodities Trading 
Finance - Market Analyses, Trading and Investing 
Media - PR and Marketing

Founder

Brave Web

At Brave Web, we believe that exceptional web design shouldn't come with an astronomical price tag. Harnessing the capabilities of advanced AI technology, we craft captivating websites that resonate with your vision and fit within your financial scope. Say goodbye to compromise and hello to digital excellence – all without breaking the bank.

Co-Founder

Filling Station License

Are you looking to establish or renew your filling station business in South Africa? Look no further! At Filling Station License, we specialize in providing top-notch site, retail, change of ownership and wholesale licensing services that streamline the process and pave the way for your success. We connect you with the Oil Majors as well as the largest Independent Fuel companies.

"FUELING JOURNEYS, POWERING FUTURES" and transitioning the fuel retail industry.

NFT Today Magazine

NFT Today Magazine is an international media publication covering the latest NFT, Crypto & Blockchain news.

Editor in Chief

AMS Trader

AMS Trader - Eco System for novice traders and investors www.amstrader.co.za 🚀📈

Founder (Exit) 

WR Capital 

WR Capital (Pty) Ltd encompasses over 25 years of combined business and trading experience. Born from the desire to escape the rat race of the corporate world, the company raises capital which it trades across various local and international markets, using its advanced technical trading software and investing for growth using its business acumen.

Founder and Trader

Bright Day

Seed funding and Business Mentor to Bright Day (Mobile Grooming), delivering high class, boutique grooming to discerning clientele. 

Facebook @BrightDay

Business Mentor

Makwande Energy Trading 

Business Development Executive

The Elegant Group

Driving operational excellence through executing senior leadership, solid knowledge of the petroleum wholesale industry, business management experience and grounded knowledge of legal and financial principles and theories to achieve corporate objectives.
Managing all operations relating to a group of companies with a national footprint in the energy industry.
Initiating aggressive commercial and retail growth phases through efficiently planning and executing business, supply, sales and marketing strategies and projects.
Executing dynamic entrepreneurial orientation and ability to identify and pursue profit generating business opportunities.
Leading, mentoring, managing and directing a team of motivated staff focussed on achieving corporate objectives.
Managing and directing Employment Equity programme, policies and procedures: Chair of EE Committee.

Group Director

SGI is a 51% black woman owned project management company focusing on BEE strategy and implementation, zoning, environmental impact assessments, business strategy, fuel retail licenses and other related services. 

Involved in first phase funding without equity as well as day to day mentoring.

Serial entrepreneur lucky enough to see trends before they happen and media guy at SGM 🎙️

I see trends before they happen | Building sustainable business in Energy, Finance and Media | Founder SGM Holdings 

Host of the Stonks Go Moon Podcast 🔊📺
https://linktr.ee/SGMPODCAST

Personal Page 
roccostrydom.carrd.co

taplio

The Battle

Itir Eraslan

Rocco Strydom

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