IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

Auctom Security

AuctusSol has years of experience helping both large and midsize companies, and Government Entities maximize the return on their SAP Tech stack, building Products and Solutions & Digitization. 

With more than a decade of proven experience in SAP Suite, Data Management & Analytics, Digital Transformation, Recruitment Consulting,  IT & OT Security, SoC as a Service, Insurance Fraud Analytics, InsurTech and Health Care solutions.

Committed to excellence and creating innovative and flexible solutions for clients.

Business Operations
Strategic Partnerships 
Go To Market Strategy 
Digital Marketing 
Product Management

Business Technology Consultant

OPT-Cyber Security Solutions P. Ltd.

Building Insurtech Applications for Cyber Insurance. Pioneering a unique combination of Cyber security and Insurance solutions

India’s first integrated solution for effective and affordable cybersecurity, and scientific cyber modelling that addresses complex insurance underwriting challenges.

Optimized Solutions Inc

Project Consultant

Wearberry

Whether the project is related to software development, system integration, Hardware development or simply focusing on process improvements, my focus has always been to start asking the right questions to the right people and creating a collaborative environment among business users, stakeholders, development & R&D teams.

Designed and developed testing for the R&D, Product Development and Design Verification Phase for IoT, SoC and mPoS Machine.

Activity Diagrams, Business Use Cases & System Use Case using UML, Story Boarding, Sequence & Communication Flow diagrams, Business Requirements & Process Document (BRD & BPD), System Requirements Specification (SRS) and DATA Flow and Block diagrams and analysis documents.

Collaborated with the QA team to frame up the test case scenarios as per the requirements and was engaged in system testing during User Acceptance Testing (UAT).

Proficient in User stories, Prototyping, Wireframes, UI/UX & Business Process Models.

The focal point of communication between stakeholders, developers, designers, electronics engineers and business development team.

Worked cross-functionally with engineers focusing on embedded software, mechanical design, software engineering.

Business Analyst

Payism Global

Requirements Gathering & Analysis. User Acceptance Testing (UAT)

Proficient in User stories, Prototyping, Wireframes, UI/UX & Business Process Models.
Working as a liaison between stakeholders and technology team to interpret business needs.

Activity Diagrams, Business Use Cases & System Use Case using UML, Story Boarding, Sequence & Communication Flow diagrams, Business Requirements & Process Document (BRD & BPD), System Requirements Specification (SRS) and DATA Flow and Block diagrams and analysis documents.

Perform secondary market research to understand market requirements and initiate innovative product development to existing ones for the new design.
Worked on mPoS, Mobile Application Development, Payments gateways, and other eCommerce technologies.
Implemented hardware/software installations, network cabling, process documentation, testing.

R&D Technical Assistant

Business Technology Consultant at AuctusSol

As a Business Technology Consultant with a deep curiosity for startups, innovation, venture capital, technology, electronics, and cybersecurity, I thrive on helping people and organizations achieve their goals. With extensive experience in business development, operations, pre-sales, and digital marketing, I bring a holistic approach to solving complex business challenges.

Throughout my career, I have worked across various industries, including electronics, information technology, healthcare, IT & OT security, analytics, and InsurTech. My diverse background enables me to offer unique insights and drive impactful results.

I am passionate about leveraging technology to create innovative solutions and drive business growth. Let's connect and explore how I can help your organization succeed.

taplio

The Battle

Itir Eraslan

Manohar Jonnalagadda

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