IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

Consulting for Solutions

Focus areas:  Recruiting, Leadership Training, Policy & Board Development, Talent Management and Diversity & Inclusion Initiatives
•	Executive coaching. Resolved employee relations issues for both small and larger employers. 
•	Prepared in-depth market analysis for compensation structure. Staffing initiative for M&A project.
•	Handbook development. HR audits and policy development.  
•	Provided various trainings ranging from online cross-cultural courses to customer service & sales. 
•	Internationally presented proprietary program Effective Empathy Training©. 

Specialties include international companies, start-ups, fast growing small-medium companies and nonprofit organizations. Industries I've worked in range from Healthcare, IT, Life Sciences, and Publishing to Solar, Hospitality, Retail, and Manufacturing.

 
■Effective Empathy Training©

Consultant

MeTEOR Education

Focus areas: Talent Acquisition, HR Transitions, Benefits & Compensation 
•	Leading the efforts for talent acquisition and transitioning the HR department.

Director, HR & Talent

Encompass Health

Focus areas: Employee Relations, Labor Metrics and Recruiting 
•	Reduced turnover by 15% while increasing scores on our engagement survey by 10-18 points.
•	Established proactive talent acquisition and employee relations strategy.
•	Aligned to JCAHO with a clear survey in 2018. Labor metrics. Diversity & Inclusion Trainings

Director of Human Resources

Partnership for Strong Families

Focus areas: Staff Development, Employee Relations, Policy Development and Wellness
•	Led all learning and development efforts regionally. Facilitated MBTI®.
•	Facilitated Stay Interview trainings to CEOs. Coached leaders on talent management issues.
•	Re-vamped annual evaluations by creating check-ins supporting organizational transformation.
•	Developed wellness program that helped employees adopt and maintain healthy behaviors. 
•	Managed benefits as well as policy development. Led major re-classification project.

VP of HR and Staff Development

Automated Health Systems

Focus areas: Talent Acquisition and Onboarding
•	Time limited high-volume recruiting, hiring over 250 employees in less than six months. 
•	Provided guidance to senior management on talent management issues.

Human Resources Lead (time limited project)

Lakeview Health Systems

Focus areas: Culture building, Recruiting, Employee Relations and Staff Development. 
•	Working with a private equity firm, facilitated organizational restructuring for multiple locations. 
•	Full-cycle recruiting. Reduced turnover from 81% to 36% in less than a year, saving over $750,000.   
•	Leadership Development and Executive Coaching. Facilitated Servant Leadership.
•	Re-vamped compensation structure. HRIS Deployment and Process Improvement.

Vice President of Human Resources

UWNEFL, Brooks Health, Red Cross

Focus areas: Program management, Recruiting and Talent management
•	Recruiting. Contract Management.
•	Advised senior management on employee relations. 
•	Project management for a community health initiative.

Program Manager, HR Director

The Florida Times-Union

Focus areas: Recruiting and Retention 	
•	Led full-cycle recruiting efforts. Recruited and hired a new call center division.
•	Reduced turnover in sales from 40% to 17%, driving revenue by $2M. 
•	Led an in-depth workforce analysis and 5-year staffing plan.

HR Manager (Recruiting & Retention)

              Demonstrated success in bridging talent, business and culture




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Itir Eraslan

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