Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

Hello, welcome to my page.

I’m the founder of a New York-based brand boutique guiding brands through growth since 2018. I work with B2B and B2C companies that need strategic marketing leadership, brand clarity, or structure. 

My work focuses on three core areas:

1. Strategy — Brand positioning, customer segmentation, messaging, and marketing roadmaps
2. Brand Design — Partnering with top creative talent to bring the brand to life visually
3. Marketing Leadership — Consulting / Fractional CMO services, team guidance, and agency oversight

I also host The Marketing Meeting, a podcast where I interview founders, CEOs, and marketing leaders to explore how brands are built and scaled.

Other things you may not know about me:
- An avid book reader. Hardcover only, never digital.
- I tend to solve tougher business problems 80% of the time while swimming, 20% while walking.
- Obsessed with Nordic interior design.
- A fan of monochrome colors and single-origin pour-over coffee. :)

Itir Eraslan

İpragaz A.Ş.

- Managing the Dealer Renumeration Optimization project, setting up the system infrastructure,
monitoring and reporting the margin effect
- Working as a senior member of Route-to-Market Project including big data management, forecast
studies, financial modelling, clustering, planning & optimization and change management
- Designing sales growth strategies, sales targets, incentive policies
- Developing master data activities, big data analytics and forecast studies to boost optimization of sales
processes.
- To prepare monthly and periodic sales and profitability reports,
- Conducting master data studies to protect the company's quality system in the best way and to
achieve the target
- Managing system improvements related to sales and reporting

taplio

The Battle

Itir Eraslan

Kübra Ünsal Şengül

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