IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

Bloomberg

Global Marketing Lead: Diversity & Inclusion, Bloomberg New Voices, Leadership & Talent Development

• Develop global and regional marketing programs that enhance employee experience, deepen the understanding of diversity and inclusion, and build awareness and engagement with internal and external audiences – employees, candidates, and clients. 
 
• Manage, execute, and measure effective marketing programs that support the Bloomberg brand with business partners and collaborators, inclusive of creative, content, events, employee communications, PR, and digital. 

• Lead stakeholders across the organization to execute results driven, multi-channel marketing activities that support key priorities.

Diversity & Inclusion and HR Enterprise Brand Marketing

Marketing & Brand Management Consultant

Brand Management, Social Impact, Partnerships, Digital Marketing consultant for clients in the Beauty Skincare CPG, Health Professions Education, Publishing, and Members-only Club industries.

Brand Marketing Consultant

Bloomingdale's

Identified and analyzed emerging and changing consumer trends and behavior in global and regional markets and their impact on business opportunities. Evaluated competition, identified brand marketing opportunities, targeted and secured strategic partners to create innovative strategies that differentiated the brand from competitors. Enhanced the customer journey and improved data-driven 360 approaches. Introduced the brand to new markets with strategic partnerships, cause marketing, and digital marketing strategies for targeted segments.

National Director, Integrated Marketing

Consistent track record securing strategic partnerships and managing and executing successful larger scale events and promotions focused on vendor launches, philanthropy, tourism, and VIP experiences.

Manager, Marketing & Public Relations

Managed national communications with Bloomingdale’s employees.

Coordinator, Corporate Communication

Culturally fluent brand marketing and communications strategist with experience developing and managing multi-million dollar revenue-driving campaigns. I lead teams and collaborate with internal and external stakeholders to execute strategic partnerships, integrated and digital marketing campaigns, and curated high-touch experiences. By leveraging business resources and using entrepreneurial innovation, I optimize growth opportunities and develop 360 marketing partnerships and omnichannel strategies that enhance the customer experience resulting in engagement, acquisition and retention.

My Latinx and multicultural background, combined with my achievements in integrated marketing and communications strongly position me to ensure all outreach endeavors are inclusive. These include:

• Leading DEI and cultural heritage celebration strategies across markets, such as Hispanic Heritage Month, Lunar New Year, Black History Month, International Women's Day, and Pride.

• Securing partnerships through cultivated relationships with industries that encompass pop culture, wellness, entertainment, fashion, beauty, lifestyle, and culinary.

• Bringing in multimillion dollars in exclusive and innovative brand partnerships that resulted in acquisition, retention, and high impact conversion. 

• Overseeing collaborations and leading projects with stakeholders of philanthropic and cultural organizations, emerging brands, wellness and lifestyle companies, NFL sports teams, major film releases, top Broadway shows, publishers, and television networks.

• Spearheading national social impact initiatives, including anti-bullying, environmental, education, health, abuse, and hunger organizations across markets.

I have a Master’s of Science from New York University in Public Relations and Corporate Communication, certificates from Cornell University, SC Johnson College of Business in Digital Marketing, Data-Driven Marketing, Strategy, and Integrated Marketing 360, and a Bachelor of Music from the University of Miami, Frost School of Music in Music Business and Entertainment Industries.

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Itir Eraslan

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