Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

Hello, welcome to my page.

I’m the founder of a New York-based brand boutique guiding brands through growth since 2018. I work with B2B and B2C companies that need strategic marketing leadership, brand clarity, or structure. 

My work focuses on three core areas:

1. Strategy — Brand positioning, customer segmentation, messaging, and marketing roadmaps
2. Brand Design — Partnering with top creative talent to bring the brand to life visually
3. Marketing Leadership — Consulting / Fractional CMO services, team guidance, and agency oversight

I also host The Marketing Meeting, a podcast where I interview founders, CEOs, and marketing leaders to explore how brands are built and scaled.

Other things you may not know about me:
- An avid book reader. Hardcover only, never digital.
- I tend to solve tougher business problems 80% of the time while swimming, 20% while walking.
- Obsessed with Nordic interior design.
- A fan of monochrome colors and single-origin pour-over coffee. :)

Itir Eraslan

Bloomberg

Global Marketing Lead: Diversity & Inclusion, Bloomberg New Voices, Leadership & Talent Development

• Develop global and regional marketing programs that enhance employee experience, deepen the understanding of diversity and inclusion, and build awareness and engagement with internal and external audiences – employees, candidates, and clients. 
 
• Manage, execute, and measure effective marketing programs that support the Bloomberg brand with business partners and collaborators, inclusive of creative, content, events, employee communications, PR, and digital. 

• Lead stakeholders across the organization to execute results driven, multi-channel marketing activities that support key priorities.

Diversity & Inclusion and HR Enterprise Brand Marketing

Marketing & Brand Management Consultant

Brand Management, Social Impact, Partnerships, Digital Marketing consultant for clients in the Beauty Skincare CPG, Health Professions Education, Publishing, and Members-only Club industries.

Brand Marketing Consultant

Bloomingdale's

Identified and analyzed emerging and changing consumer trends and behavior in global and regional markets and their impact on business opportunities. Evaluated competition, identified brand marketing opportunities, targeted and secured strategic partners to create innovative strategies that differentiated the brand from competitors. Enhanced the customer journey and improved data-driven 360 approaches. Introduced the brand to new markets with strategic partnerships, cause marketing, and digital marketing strategies for targeted segments.

National Director, Integrated Marketing

Consistent track record securing strategic partnerships and managing and executing successful larger scale events and promotions focused on vendor launches, philanthropy, tourism, and VIP experiences.

Manager, Marketing & Public Relations

Managed national communications with Bloomingdale’s employees.

Coordinator, Corporate Communication

Culturally fluent brand marketing and communications strategist with experience developing and managing multi-million dollar revenue-driving campaigns. I lead teams and collaborate with internal and external stakeholders to execute strategic partnerships, integrated and digital marketing campaigns, and curated high-touch experiences. By leveraging business resources and using entrepreneurial innovation, I optimize growth opportunities and develop 360 marketing partnerships and omnichannel strategies that enhance the customer experience resulting in engagement, acquisition and retention.

My Latinx and multicultural background, combined with my achievements in integrated marketing and communications strongly position me to ensure all outreach endeavors are inclusive. These include:

• Leading DEI and cultural heritage celebration strategies across markets, such as Hispanic Heritage Month, Lunar New Year, Black History Month, International Women's Day, and Pride.

• Securing partnerships through cultivated relationships with industries that encompass pop culture, wellness, entertainment, fashion, beauty, lifestyle, and culinary.

• Bringing in multimillion dollars in exclusive and innovative brand partnerships that resulted in acquisition, retention, and high impact conversion. 

• Overseeing collaborations and leading projects with stakeholders of philanthropic and cultural organizations, emerging brands, wellness and lifestyle companies, NFL sports teams, major film releases, top Broadway shows, publishers, and television networks.

• Spearheading national social impact initiatives, including anti-bullying, environmental, education, health, abuse, and hunger organizations across markets.

I have a Master’s of Science from New York University in Public Relations and Corporate Communication, certificates from Cornell University, SC Johnson College of Business in Digital Marketing, Data-Driven Marketing, Strategy, and Integrated Marketing 360, and a Bachelor of Music from the University of Miami, Frost School of Music in Music Business and Entertainment Industries.

taplio

The Battle

Itir Eraslan

Genevieve Koch

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