IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

Five Star Home Improvement

Project Manager

Hello,
 
 I Appreciate You & The opportunity to help you with your Wood-Textured Weather 
Wood High Quality Aluminum Patio Cover, Concrete, Landspacing, Retaining Wall,
Solar Panels, Artificial Grass,
Sunroom, Screen Room Project,
     
Five Star Home Improvement is 
in business to Provide you the Customer, With The Very BEST Customer Service,

We are One Company, with One Goal, One Passion, One Mission, One Purpose.

To Provide you the Customer With, The Very Best Customer Service with your project or your Duralum, Aluminum Project, Sunroom, Screen Room or Patio
Cover built with Wood - Textured High Quality Aluminum Material 
structural components that will never rust, split, crack or warp like a patio cover built from wood. Wood patio covers need to be stripped and re-finished every 2-3 years.


All work is Done by old Fashion people, who have Passion 
Towards giving you, The Customer, GREAT Customer Service from the beginning to the end of your project.

Duralum's Patio Cover, 
Come with a manufacturer's Transferable Lifetime Full Warranty on material and 10 years Warranty on Labor.

Five Star Home Improvement,

A+ with The Big B 

A with Angie & on her Honor Roll 

5 Stars with FaceBook and YELP

To Better serve you the Customer, we offer Estimate by text, over the phone at 916-410-2715 or by Email fivestarhomeimprovement@aol.com. 24 / 7 

We offer Free Estimate at your home on your time schedule
and not our own time schedule. We offer weekend, Late Evening,
and morning appointment.

When we set the appointment, we show up on time or We take a Hundred Dollars off your Estimate. 

We are more then happy to do all the work to get your permit and I LOVE working with your 
Homeowner Association.

At No EXTRA CHARGE.

I am standing by the phone waiting to help you with your project.

Roy Wassner
Five Star Home Improvement
916-410-2715
General License #911882-B
👊I Appreciate You 
                       & Your Time!!!👊

taplio

The Battle

Itir Eraslan

Five Star Home Improvement

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