IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

20 hats

Founder & Brand Strategist

InfoQ

Editorial Designer

Synapsis Creative

Presentation Designer

freelancer

Graphic Designer & Consultant | Freelancer

No fluff brand strategist | actionable creative solutions for consulting businesses

If you, the owner, are the wearer of all the hats, and most of the people in your team are wearing more than one (sometimes at the same time) – if you all do what’s needed to get the job done, and “It’s not my job” isn’t part of your vocabulary – you’re in the right place!

Most likely, nobody is truly in charge of brand & marketing, and that isn’t gonna change anytime soon. You do all that you can internally, with limited resources, and outsource when it gets too challenging.

Guess what? It’s OK!
Business gurus will tell you that you need to hire more, to outsource more, to delegate. Yeah, like that’s easy.

If your business is too small for a full-time marketing person, and fully outsourcing it to an agency is too expensive, it’s ok! We’re there too! Well… sort of, we do have the marketing part covered (but we’re lacking in other areas).

🎩 What now?
Processes.

When the entire team knows what the business stands for, who the clients are, how you should sound, and more, it doesn’t matter who wears the hat that day, it doesn’t matter who writes that email.

Your brand will finally be homogenous. Every client touchpoint will feel, look, and sound the same. You’ll finally have a brand to call your own.

🎩 Why it’s needed
Your brand is the sum of your customers’ experiences. It doesn’t take much, one or two bad interactions can be enough for someone to have a negative impression about you. Forever! No matter how fancy your logo or website are.

It can be anything from a poorly written email to unmet expectations that weren’t addressed upfront. Every touchpoint matters.

That’s why all your employees wear the brand hat sooner or later. Unless everyone in your business is aligned on everything-brand, you’re fighting against the wind.

🎩 Ok, ok, what about the brand *TOOLS*?
I hear you! Once we’ve established the foundation of your brand (positioning, audience, offering, etc.) we’ll develop processes and tools that will help you implement AND maintain the brand strategy.

Can’t say more about it – not because it’s a secret, but because they can be wildly different from one business to another. It depends on your business model, team size & structure, market challenges, and so on.

🎩 What to expect
The road to a reliable brand system starts with a reliable partner (if I might say so myself). We’ve done this enough times (both successfully and learned from our mistakes) to be able to offer you fixed costs and timelines. No surprises, just results.

taplio

The Battle

Itir Eraslan

Dragos Balasoiu 🤓

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