IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

ELC Consultants

🚀 Empowering Professionals to Excel in Strategic Communication! 🚀  

As the Corporate Learning Director and Co-Founder of ELC Consultants, I specialize in designing and delivering bespoke training, consultancy, and executive coaching solutions.

Tailored Solutions:
•	Delivering customized training and consultancy solutions to leading global multinationals to address their unique communication challenges.

Performance Measurement:
•	Measuring post-training performance against predefined benchmarks todeliver your desired ROI.

Sales Enablement:
•	Responsible for all sales and after sales. 
•	Crafting compelling pitching tools, course outlines, and proposals to communicate our value proposition to potential clients.

Thought Leadership:
•	Delivering keynote presentations at industry events and conferences to showcase ELC Consultants' expertise and thought leadership in strategic communication.
•	Responsible for the company’s social media marketing strategy.

Recent Clients:
•	UniCredit
•	Novartis
•	Castrol
•	Flex
•	Gilead Sciences
•	Johnson&Johnson
•	Medtronic
•	Swire Group
•	Vistry 
•	Vodafone

✨ Ready to Elevate Your Team's Communication Skills? ✨

🚀 Contact us to transform your team's communication effectiveness and get the results you desire! 🚀

💬 DM me today for a 15-minute obligation-free virtual chat about how we can help your team! 💬

Corporate Learning Director & Co-Founder

📣 I specialize in empowering corporate Internal Audit teams with the communication skills they need to excel.

You may know me as The Audit Communication Guy!

🔍 Who Am I?

I'm an expert in leadership, influential and assertive communication skills. I’ve been helping corporate Internal Audit teams improve the quality, value and impact of their spoken and written communication for over 20 years.

💼 What we do?

At ELC Consultants, we offer a comprehensive suite of training, coaching, and consultancy services tailored specifically for corporate Internal Audit teams. 

📚 What learning programmes do we offer?

We offer tailor-made learning programmes which are meticulously crafted to address the unique challenges faced by internal audit teams. 

Here are some of the learning programmes we offer which will empower you to excel in the communication demands of your internal audit role:
    
1️⃣ The ZERO-Page Audit Report
🔥 High-Impact Reports that Captivate EVERY Reader! 

2️⃣ Integrity Storytelling for Audit Insights
🔥 Turning Audit Client Scepticism into FULL Commitment!

3️⃣ Mastering Influencing for Auditors
🔥 Building Rapport, Empathy and Trust with Audit Clients!

4️⃣ Mastering Audit Missions from HELL!
🔥 Dealing with the Most Difficult Behaviour from Audit Clients!

5️⃣ Leadership Communication Coaching for Audit Talents
🔥 Master the human-to-human skills audit leaders will need in the AI age!

6️⃣ Audit Report Writing Train the Trainer
🔥 Take control of your Team's Report Writing Training from Within!

🌍 Who do we serve?
 
Since 2002, we've had the privilege of working with global giants such as Novartis, UniCredit,  Vodafone, and many more. Our reach spans across continents, with tailored programs delivered to over 5,000 participants in 20 countries worldwide.

🚀 Why should you choose ELC Consultants?

When you choose us, you're not just investing in training – you're investing in transformation!

We change your team's communicative behaviour for the better!

Our expert consultants are thought-leaders in their fields, ensuring that every program delivers maximum ROI for your organization.

🌟 Let's Connect!
 
If you're ready to elevate your communication skills and unlock your full potential as an Internal Auditor, then let’s connect! 

💬 DM me today for a 15-minute obligation-free virtual chat about how we can help your internal audit team!

taplio

The Battle

Itir Eraslan

Andy Kovacs

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?