IE Brand Consulting

Helping Brands Grow with Strategic Branding and Marketing.

IE is a Marketing Strategy and Branding Boutique that helps companies at a critical growth stage, typically after reaching $10M+ in revenue. 

We guide businesses as they transition from small teams to more strategic marketing. We provide expert branding solutions, curating top talent tailored for each project.

IE gives services in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design

Founder I Brand Strategist & Consulting CMO

The Marketing Meeting

The Marketing Meeting podcast is a bi-weekly show hosted by Itır Eraslan. The show combines interviews with marketing and business experts, together with the latest news, tools and strategies in marketing.

Podcast Host

Nike

Main focus:  Brand Strategy & Execution. Consumer. Digital Marketing. Team Orchestration.

Success Highlights:

•       Brought the category to #1 brand position in Turkey. Sustainable growth over 7 seasons
•	Nike Women “This is Us” campaign launch (Mar’17, hyperlocal plan, CEE Best Campaign Award)
•	Facebook BOT Personalized Sports & City Guide Launch (Feb’17, Global Category Best Practice)
•	University Co-labs for Women Category Offense (Spring’17, Koc & Bogazici University)
•	Created a new business model for brand partnerships. (Global best practice, Oct’16)
•	Launch of Nike.com/Women & NTC App in Turkey (2016)

Brand Director, Nike Women

Main focus: Marketing. Brand & Geography Strategy. Global Reporting. Team & Territory Management.

•	Responsible for the brand management of Nike Women category in 7 territories across the geography 
(44	countries including Middle East, Russia, Turkey and Central Eastern Europe)

              Success Highlights:
•	Launch of the biggest Women’s campaign across the region (April 2015) Better For It, Nike Women
•	Over 100K women have been activated through Nike Women events across the region (March-July 2015)
•	Launch of the first Nike Women event series in the region
•	Established Nike Training Club live events and built a trainer network of over 100 people in the region
•	Nike Training Club app launch in Arabic, first Arabic app targeting women & fitness in Middle East

Brand Director, Central & Eastern Europe

Main focus:  Marketing. Brand Strategy & Execution. Community. Consumer. Team Orchestration.

Success Highlights:
•	Run Istanbul 2013, Kristal Elma (Crystal Apple), Best Event Marketing Award / International Business Awards (The Stevie’s), Best Consumer Event, Gold & Best Brand Experience, Silver 
•	Run Istanbul 2012 (DPID / Best Sports Event) 
•	Athlete activation N.Yanit 12:59 (MediaCat Felis Awards / Best Special Event Execution)
•	Run Istanbul 2012 (Maxim Awards, Nike Turkey, Best Project of the Year)
•	We Run Istanbul 2011 (DPID / Best Sports Event, ACE of MICE/ Best Sports Event)

Category Brand Manager

Main focus:  Retail & Brand Strategy. Retail Development. Store Openings. Store P&L. Team Management.

Retail Manager, Market Place Strategy & Expansion

Main focus: Product development. Sourcing. Pricing. Supply Chain & Partner Management. Team Management.

Product & Merchandising Manager

Product Developer

Brand Strategy & Marketing Consultant | Founder @ ie. | Fractional CMO | Podcast Host @ The Marketing Meeting

In brand marketing, there is a thrill that comes from finding a deep consumer insight, crafting a simple yet impactful strategy, or seeing it all come to life. Every day, I am chasing those thrills.

I am the founder of a Marketing Strategy and Branding Boutique that helps companies at their critical growth stage. Typically, after reaching $10M+ in revenue, businesses need to move beyond small teams and invest in more strategic marketing. That’s where my company brings the most value. 

I work closely with B2C & B2B companies, offering an experienced, objective perspective on their brand marketing and positioning. I also curate top talent for each project, collaborating with freelancers, solopreneurs, and boutique agencies to deliver high-quality, tailored branding solutions.

My company specializes in five key areas:

1. Brand Strategy
2. Yearly Marketing Planning
3. Marketing Management and Consulting CMO Services
4. Brand Identity Development
5. Marketing Team Design 

- I host a podcast show, The Marketing Meeting where I interview inspirational brands, founders, marketing experts.

- I’m a guest lecturer at Koç University, sharing insights on Brand Strategy, Social Media, and International Marketing.

Other things you may not know about me:
- Avid reader & swimmer
- Obsessed with Nordic interior designs & lights
- Fan of monochrome colors and a good oat flat-white :)

Itir Eraslan

The Mastery Project.com YourTransformationHub.com

Founder

TheMasteryProject.com  

Managing Director

YourTransformationHub.com

Bridging the gap between the person you are and the person you want to become. Illuminating your inner assets and helping you 'read the room' of your life, so you are aware of opportunity, aligned with what's relevant, resonant and authentically fulfilling.

Life Innovator, Global Facilitator , Author

Your past doesn't need to hold you back and your future doesn't have to be decided for you. After 30 yrs of working globally in self development and transformation, I believe nurturing your inner potential is the fastest way to be both successful and feel fulfilled in all aspects of your life. 

All my bespoke workshops, presentations and private retreats, focus on clarifying your transformation choices and recycling struggle mentality into the fuel for a confident and wise next step.

Whatever you want to rebirth, repair, rejuvenate or reclaim, authentic and lasting change is always within your grasp. 

The way may not be what you expect or think but you can surprise yourself with anything is possible. 

All the techniques I teach, support people in taking command of their life vision and harnessing their unique inner assets to energize, magnetize and realize becoming the architect of their own life.

Having launched my personal development career before email, social media and dare I say widespread acceptance of self development, I continue to be amazed and delighted to see how clients, communities and our world as a whole, is bridging the gap between transformation and evolution. 

I view my working life as an ever changing opportunity landscape. As a result, I've been fortunate to work in diverse fields and create bespoke strategies for all walks of life including:

Public Speaking, Conference opening, New Thought solutions keeping people connected and on the curve of innovation. Teaching workshops in over 20 countries, sharing techniques to harness creative empowerment and build foundations for balanced fulfillment. 

Corporate contracts for conflict resolution and team building through self awareness, collaboration and cooperation. 

Personal online retreats creating the foundations for Start Ups, Reboots and Rebirths for the Resignation Generation. 

Bespoke Personal Retreats for Industry leaders to understand conscious trends, purpose /prosperity and how to align and benefit from the paradigm shift as it happens. 

If you want to turn obstacles such as anxiety, feeling stuck or not being enough into opportunities to build your prosperity and purpose journey, perhaps its time to stop chasing hope and invest in aligning with the person you want to become.

If you are looking for an experienced opportunity mentor, to guide you in turning that illusive corner to live and feel better, please explore The Mastery Project.com and Your Transformation Hub.com to build a better future now.

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The Battle

Itir Eraslan

Alexandria Walsh-Roberts

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