Bootstrapping Business Architect | Building revenue-first companies to $5M/yr profits by leveraging technology (HubSpot + AI) to stay lean!

Serial entrepreneur. RevOps architect. Founder @ Peddle 🚴‍♂️

I help B2B SaaS & service companies (with $2M–$50M ARR) scale their revenue using lean startup principles, HubSpot, and AI. My agency, Peddle, is a Platinum HubSpot Partner built to turn messy go-to-market strategies into repeatable, scalable machines.

From launching a college startup and winning funding, to building healthcare businesses during a pandemic, to helping founders automate their revenue engines — I’ve lived the startup rollercoaster and now help others ride it with a map.

💥 Specialties:
→ Revenue Operations (RevOps)
→ CRM Strategy & HubSpot Implementation
→ Lifecycle Mapping & Sales Pipeline Design
→ Onboarding, Training, and SOP Systems
→ Building GTM Systems That Actually Scale

Let’s connect if you’re tired of winging growth and ready to build something that runs while you sleep.

I’m always on the lookout for ways to give back. Some of the community organizations I've worked with:

A Plus Family Care - provided OB/Gyn & primary care services to underserved (medicaid) patients.

The Urban Ministries - helped provide free/pro bono healthcare to communities in need.

Making Magic Alliance - sat on the board and helped raise funds to send kids to summer enrichment programs. Statistics show children involved in summer enrichment programs have higher tests scores, higher acceptance rates for college, and greater overall success!

Venture Cafe - an MIT & IBM joint venture in the Cambridge Innovation Center (CIC) on MIT's campus in Cambridge, MA, one of the largest entrepreneurship incubators worldwide with +800 startups in the CIC office. 

In the Raleigh area, we created a program to help the men & women's Oak City Care's homeless shelter by partnering with food trucks to support the Oak City Cares mission of feeding our community members in need.

News Coverage:

ABC11
https://abc11.com/volunteers-provide-free-meals-clothing-on-christmas-eve-/5783635/

CBS
https://www.cbs17.com/my-carolina/help-feed-your-neighbor-with-oak-city-fish-and-chips/


Personal Awards & Accolades:

Entrepreneurship
2010 NC State eGames 
-Best Business Plan - Gold Medal
-Best Product Development - Gold Medal
-Best Marketing Plan - Gold Medal
-Best in Competition (overall) - Gold Medal

2011 MassChallenge
-Finalist

2011 NC State “Accolades” Alumni Magazine
-Centerfold Article “Strumming Up Business”

2012 NC State eGames 
-Best Arts Feasibility Study - 1st Place

2013 NC State Entrepreneurship Initiative
-23rd Annual Innovation Award

2014 White House Invitation
-The Champions of Change guest

Italo Leiva

Most sales teams don’t have a sales process problem.
They have a **Process Enforcement** problem.

You can write the cleanest SOPs in the world…
If reps don’t follow them *daily*, they’re useless.

In my new video, I show how I standardize an entire @HubSpot sales process in 1 hour using @Supered Process Boards — and why this replaces traditional SOPs altogether.

Here’s the framework 👇

Supered creates "Process Boards" = One board per process.
Let’s start with the most important one: Deal Management.

I break it into three rule categories:

Data
Rules that protect deal quality.
Contacts and companies always attached. Required fields always filled. No garbage data.

Momentum
Rules that keep deals moving.
Close dates never in the past. Recent activity required. No stalled pipeline.

Execution
Rules that enforce action.
No overdue tasks. No missed follow-ups. Every deal has a next step.

Each rule creates a **count on the board**
The goal is simple: **get to zero every day** 

Think Inbox Zero — but for your sales process.

When the board hits zero, you *know* the process was followed.
No audits. No micromanagement. No guessing. Just a birds-eye view of your entire team, following the process, everyday, 100% of the time.

Pro tip I share in the video:
Watch what your *#1 sales rep* does differently. Document it. Turn it into process rules. Add it to the board.

That’s how B players start performing like A players — by running the same system every single day.

SOPs are dead.
Process rules are how modern sales teams win.

👇 Watch the video and steal the framework.

Bootstrapped Business Architect | Building revenue-first companies to $5M in annual profits by leveraging tech to automate income. #HubSpot #Synapsa.AI #Clay #Chatgpt #Supered #AskElefant

Most B2B SaaS and service companies hit a wall.

It happens around $1M to $2M in revenue.

Growth slows. Sales cycles get longer. The playbook that got you here stops working. 

You’re missing the 6 Key Processes needed to hit $5M ARR. It’s not about more leads, it’s about better processes.

Trust me, I’ve been there. A few times now.

Here's what I learned...
You're running a collection of disconnected tools and random processes, not a system built for scale.

When you're small, you get away with duct tape. But reaching $5M means building a repeatable, revenue-first growth engine.

That's where HubSpot, automation, enablement, and AI step in.

Here are the 6 Key Processes:

You need...
- One source of truth for data -> HubSpot CRM +AI intent signal capture for top of funnel 

- Automated handoffs between marketing, sales, and success -> HubSpot Workflows and Lead Scoring

- Nurtures and alerts so leads never fall through the cracks -> HubSpot sales sequences + AI email nurtures to book meetings. **I use Synapsa for our nurtures. The HubSpot integration makes it easy for AI beginners to train your BDR Agent to nurture leads via email + SMS and book calls based on your brand voice, customer pain points, and offers. It’s GOLD.

- Scorecards and dashboards to spot friction, not just celebrate vanity metrics -> HubSpot Dashboards & Supered Process Boards

- Enablement. Document the process in a simple enough way that a new hire can join the team today & actually be effective. -> Supered⚡ Cards and Action Plans put your SOPs right INSIDE of HubSpot.

- ADOPTION! You can build the best system but if your team doesn’t adopt it to run the plays, you best believe you won't be putting points on the board this quarter! -> Supered⚡ Process Boards report on your teams ability to follow the processes you build inside of HubSpot (and SalesForce now too).

Tools like automation and AI don’t replace the fundamentals, but they unlock speed, scale, and insights you just can't get manually. 

Suddenly, you're forecasting revenue accurately. 

You're personalizing outreach at scale. 

You're freeing your team from busywork to focus on closing deals, and, most importantly, you’re building for scale by cloning yourself (2x) through enabling your team and improving velocity by sprinkling some automation and AI in there (10x).

But this isn't about shiny tools. It's about building a business that runs itself, so you can focus on growth instead of chaos.

Stop hacking together another workaround. Build the system that takes you to your next milestone.

Real Talk: If any of you Founders are stuck in the $1-2M range, raise your hand in the comments and I’ll DM you the book list that changed my life starting with this freebie: "Buy Back Your Time" by Dan Martell. If it's helpful, I can also hop on a call with you to show you some of the things we've built that enabled me to get more time back in my day using these systems.

Real talk: scaling nearly broke our client experience.

As Peddle grew and we hired more team members, something started to crack.
Onboarding quality depended on *who* you got and *which doc* they happened to open.

And those docs?
Everywhere.

Google Docs
ClickUp
Miro
Random links
Half-updated SOPs

Sound familiar?

Here’s the kicker: most of our clients are B2B SaaS and B2B Services companies… and they’re dealing with the exact same chaos as they scale.

So we decided to fix it for ourselves first.

We took everything we had built over years of onboarding clients and put it ALL in one place: Supered.

With help from:
• Lindsay John 🍊 (Lion & Elm) bringing HubSpot onboarding best practices
• Caleb Phillips (AmplifyOps) helping us formalize this into real account management documentation
• Matt Bolian ⚡ (Supered⚡) helping us operationalize it cleanly

We combined:
• HubSpot onboarding guides from HubSpot + some elbow grease from LJ at Lion & Elm
• Our internal Peddle onboarding processes
• AmplifyOps account management frameworks

The result?

We finally:
• Productized our offers
• Made onboarding repeatable
• Trained new hires faster
• Delivered the same high-quality experience to every client

No more guessing. No more doc-hunting. No more “wait, where is that again?”

Watch the full breakdown on YouTube: https://lnkd.in/ezbRC3Pv

If you’re struggling to create a consistent onboarding experience as you scale, book a quick 15-minute call with me and I’ll happily walk you through how we approached this and what to do first.

👉 https://lnkd.in/deZ8TiqT

Scaling shouldn’t mean chaos. It should mean systems.

Open video: The Mistake We Made Scaling Our Agency — And the System That Fixed It on youtu.be

The Mistake We Made Scaling Our Agency — And the System That Fixed It

Most companies don’t have a leadgen problem.

They have an inbound execution problem.

Leads come in… and then:
• emails sit unanswered for hours
• forms don’t get qualified
• no-shows never get rescheduled
• lead magnets get delivered but never convert
• high-intent website visitors disappear

That’s not a marketing issue.
That’s a response-time + follow-up issue.

So I recorded a new YouTube video showing exactly how I replaced our appointment setter and inbound SDR work with a no-code AI agent using Synapsa.ai - the #1 AI agent for HubSpot.
 
This isn’t theory. This is our live setup.

In the video, I show how Synapsa:
• replies to every inbound email instantly
• qualifies leads and books meetings automatically
• rescues no-shows and turns them back into pipeline
• follows up on form submissions in real time
• delivers lead magnets AND converts them
• reaches out to high-intent website visitors
• acts as a chatbot that actually qualifies and schedules

And the best part?
Synapsa:
✅ never misses an email
✅ never rolls in to work late or hungover
✅ works 24/7, 365!

This replaces the repetitive inbound SDR and appointment-setting work so your humans can focus on closing, not copy-pasting replies.

I break down the full workflow step by step in the video:

👉 Replace Your Appointment Setter and SDR Team with Synapsa, The No-Code AI Agent for HubSpot

If you want the exact onboarding package + Supered⚡ playbook we use to deploy this in HubSpot, grab it here:
https://lnkd.in/eRkRWYGM

And if you want me to walk you through whether this makes sense for your business, comment or DM me SYNAPSA.

Stop hiring humans to do robot work.
Deploy the agent. Let your team focus on revenue.

Happy FriYay, ya'll 🥳

🚨 New video is live 🚨

The Ultimate Guide to HubSpot Sales Hub Onboarding — in DAYS, not months.

I’ve seen this way too many times 👇
Sales Hub onboarding drags on forever.
Reps are “trained” but still guessing.
Admins know where the docs are… everyone else doesn’t.

Months go by and leadership is asking:
“Why aren’t we seeing ROI yet?”

In this new video, I break down **exactly how we onboard Sales Hub fast** using **Supered** so teams are productive in *days*, not quarters.

Here’s what we cover:
• How to centralize all Sales Hub onboarding in ONE place
• How to train reps without endless meetings or shadowing
• How to turn Sales Hub into a repeatable, productized system
• How to stop relying on tribal knowledge to run your sales team

This is the same approach we use at Peddle to:
• Onboard new sales reps faster
• Deliver consistent Sales Hub implementations
• Reduce support tickets and “how do I do this?” pings
• Actually get value from HubSpot instead of just owning licenses

If you’re a B2B SaaS or B2B Services leader and Sales Hub onboarding feels slow, messy, or fragile — this one’s for you.

👇 Watch the video and steal the framework
(Your future sales team will thank you.)

#HubSpot #SalesHub #RevOps #B2BSaaS #SalesEnablement #CustomerExperience #Supered

I get asked a lot how I map lifecycle, lead, and deal stages in HubSpot.

So, I built a tool to help companies with both recurring and non-recurring revenue map their customer journey.

If you're struggling to align your buyer's journey and sales process with HubSpot, this can save you hours.

Download the guide and see how it works.

And if you want help customizing it for your business, book some time with me.

Link to get started: https://lnkd.in/dC7bMSsg

Calendar: https://lnkd.in/deZ8TiqT

Open article: RevOps Customer Lifecycle Stages by peddling.io

Challenge Accepted. ✅
2026 here we come!

🔥🔥🔥🔥🔥

The $10M Solopreneur | Helping 100,000+ experts turn their expertise into income.

Forget $100K.

Can you get ONE person to pay you $50?

That's basically the only question that matters when you're starting out.

Don't worry about funnels.
Or which tool to pick.
Or which platform.

Just go find one person who you can help and will pay you. 

I've seen far too many people waste far too much time doing anything other than that one simple thing. 

And twelve months later, they're burned out and haven't made one darn sale.

Because they skipped the only step that mattered:

Finding one person with a problem they'd pay to solve.

When I started seven years ago, I made the exact same mistake, too.

I had all of these big plans. 
Whiteboarded complex funnels. 
Had a multi-channel, holistic "strategy."

After that failed, I stripped it all back and asked one question:

"Who has a problem I can solve this week?"

I found one person. 
Charged them money.
And delivered the result.

Remember:

$100K (or any big number) is just one small sale, repeated and refined.

But you can't repeat it if you've never even done it once.

If you're stuck in planning mode, stop.

Find one person.
Solve their problem.
Charge them money.

I built a free 30-day system to help you get that very first sale.

It's called The Expert OS.

One short video per day. My templates, sequences, and prompts. Everything you need to get your first paying customer in 30 days.

Start day 1: https://lnkd.in/ezT6vcCv

There's never been a better day to get started.

Mapping sales stages in HubSpot isn't just about creating a pipeline. It's about designing a process that guides your team, speeds up deals, and increases conversions.

Start by defining each stage clearly. Know what qualifies a lead to move from one step to the next. Be specific. Vague stages waste time and cause confusion.

Align stages with your *Buyer's Journey* as stages and your sales process as tasks within each stage. Make sure everyone on your team has shared definitions and understanding. Consistency is key.

Use automation to move deals forward. Set entry requirements, rules that trigger updates, notifications, or tasks. Reduce manual work and keep everyone on the same page.

Track progress and bottlenecks. Use HubSpot reports to see where deals get stuck. Fix issues before they become leaks.

Most importantly, review and refine regularly. Your sales process isn't static. Adapt as you learn what works best.

Want a detailed, step-by-step guide to mapping your sales stages in HubSpot? Download my free lead magnet and turn your pipeline into a growth engine.

Link:

Open article: The Perfect SaaS Sales Pipeline Builder by peddling.io

Ruchi Rathor

Investor/ Founder / Co-founder

🚀 FinTech Innovator | 🌟 20+ Years Shaping the Future of Payments | 💳 Making Payments Simple for Enterprises | 📈 Investor, Strategist & 🎤 TEDx Speaker

FinTech Visionary | Founder – Payomatix, RaiseMoney & Empowered Women Foundation | TEDx Speaker | Global Payments Strategist | Women in Tech Advocate

I’m Ruchi Rathor, a purpose-driven entrepreneur with 17+ years of experience building revolutionary payment solutions and empowering people through innovation, inclusion, and leadership.

Born in Agra, India, I broke into the tech world as a Computer Science graduate, navigating and transforming a male-dominated industry. My journey is defined by grit, growth, and a relentless passion for creating equitable ecosystems—in business and beyond.

🚀 My Ventures:

🔹 Payomatix
Founder & CEO of a cutting-edge FinTech platform enabling secure, seamless, and scalable payment solutions for startups and enterprises. We've partnered with global players like Wirecard, Elavon, and First Data to revolutionize digital transactions.

🔹 RaiseMoney
A purpose-built platform that simplifies fundraising for businesses and nonprofits through transparent and efficient financial technology.

🔹 Empowered Women Foundation
A non-profit initiative close to my heart. We provide women with tools, mentorship, and opportunities to build confidence, achieve financial independence, and thrive as leaders.

🏆 What I Stand For:

Innovation: Solving real-world financial challenges with scalable technology

Empowerment: Uplifting women and underrepresented voices in tech

Integrity: Building businesses grounded in ethics, trust, and collaboration

Leadership: Inspiring high-performance teams and inclusive cultures

🎤 Public Speaking & Mentorship
As a TEDx Speaker and industry mentor, I share my insights on FinTech, entrepreneurship, women in leadership, and finding purpose. I thrive in creating conversations that ignite change and action.

📬 Let’s Connect
I'm always open to collaborating on payment innovations, fundraising platforms, leadership programs, and women’s empowerment initiatives.

📅 BOOK A MEETING: https://calendly.com/d/ckx8-g2t-rvq/cashier-system-international

Founder

Pay Agency was founded with the goal of simplifying the process of connecting merchants and payment service providers (PSPs).
We recognized that there was a need for a platform that could streamline the process of finding and onboarding new partners. We set out to create a solution that would meet this need.
Through intensive studies and development, we created a platform for merchants and PSPs. Our platform makes it easy for merchants to compare payment processors and choose the best one for them. Giving PSP access to a large and growing pool of potential clients.

Since our founding, we have worked hard to build a platform that is easy to use, reliable, and secure. We have developed advanced matching algorithms to help PSPs and merchants find the best partners for their needs, and we have put in place robust security measures to protect against fraud and other threats.
In addition to our core platform, we have also focused on building a strong customer support team to ensure that our clients have the help and guidance they need to succeed. We believe that by providing top-notch service and support, we can help our clients grow and thrive.
Looking to the future, we are excited to continue expanding and improving our platform, we are committed to helping merchants and PSPs succeed in an increasingly competitive market.

Happy Lohri from the entire 𝐏𝐚𝐲𝐨𝐦𝐚𝐭𝐢𝐱 𝐟𝐚𝐦𝐢𝐥𝐲!

As we gather around the fire of 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧, let’s welcome new 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬, stronger 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬, and shared 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐚𝐡𝐞𝐚𝐝. 🌾🔥

 #happylohri #payomatixfamily #togetherwegrow

💡 FinTech Visionary | TEDx Speaker | Global Payments Strategist | Women in Tech Advocate | Driving Innovation, Inclusion & Impact

𝐈’𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐪𝐮𝐢𝐞𝐭𝐥𝐲 𝐨𝐯𝐞𝐫 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫𝐬.
Growth doesn’t announce itself.

It shows up in small shifts that most people overlook.
The way you 𝐩𝐚𝐮𝐬𝐞 𝐛𝐞𝐟𝐨𝐫𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐢𝐧𝐠.
The way you 𝐬𝐭𝐨𝐩 𝐨𝐯𝐞𝐫-𝐞𝐱𝐩𝐥𝐚𝐢𝐧𝐢𝐧𝐠.
The way you 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐩𝐫𝐨𝐯𝐞 that you belong.

Earlier in my journey, I thought progress meant constant motion.
𝐌𝐨𝐫𝐞 𝐦𝐞𝐞𝐭𝐢𝐧𝐠𝐬. 𝐌𝐨𝐫𝐞 𝐢𝐝𝐞𝐚𝐬. 𝐌𝐨𝐫𝐞 𝐯𝐚𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧.

But real growth felt… 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭.
It felt like clarity.
Clarity about what deserves my energy.
Clarity about what doesn’t need my reaction.
Clarity about walking away without guilt.
There was a time when I said yes too quickly, not because I wanted to, but because saying no felt uncomfortable.

Experience teaches you this gently:
You don’t lose 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 by choosing yourself.
You gain 𝐚𝐥𝐢𝐠𝐧𝐦𝐞𝐧𝐭.

Today, I move more slowly and with more intention.
Not because I have less to do, but because I finally understand what matters.
Some days, the biggest win isn’t a milestone.
It’s inner quiet.
And that changes everything.

𝐒𝐨 𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐈 𝐥𝐢𝐤𝐞 𝐭𝐨 𝐬𝐢𝐭 𝐰𝐢𝐭𝐡:
What is one thing you’re holding onto not because it’s right, but because letting go feels unfamiliar?
Sometimes, that’s exactly where growth begins.

#PersonalGrowth #LifeReflections #InnerClarity #GrowthJourney
#SelfAwareness #IntentionalLiving #LifeLessons #EmotionalIntelligence
#ChoosingYourself #QuietGrowth #MindsetShift

Building a company is never just about growth.
It’s about clarity. Systems. And long-term impact.

Over the years, I’ve learned that real progress doesn’t come from repeating what once worked.
It comes from questioning assumptions, simplifying complexity, and designing systems that truly serve businesses.

In FinTech, speed matters.
But sustainability matters more.

My focus has always been on building payment ecosystems that empower founders, enable scale, and remove friction so businesses can focus on what they do best.

Because technology should simplify journeys, not complicate them.

#FounderPerspective #FinTechLeadership #WomenInTech #BuildingForScale #LeadershipJourne

𝗕𝗵𝗮𝗸𝘁𝗶 𝗔𝗻𝗮𝗻𝗱 !!!

In the chaos of ambition and noise of everyday life, spirituality has been my anchor.

It’s not about religion. 🄸🅃’🅂 🄰🄱🄾🅄🅃 🄲🄾🄽🄽🄴🄲🅃🄸🄾🄽—🅆🄸🅃🄷🄸🄽 🄰🄽🄳 🄱🄴🅈🄾🄽🄳.

 𝕀𝕥’𝕤 𝕥𝕙𝕖 𝕢𝕦𝕚𝕖𝕥 𝕤𝕥𝕣𝕖𝕟𝕘𝕥𝕙 𝕓𝕖𝕙𝕚𝕟𝕕 𝕥𝕠𝕦𝕘𝕙 𝕕𝕖𝕔𝕚𝕤𝕚𝕠𝕟𝕤, 𝕥𝕙𝕖 𝕔𝕒𝕝𝕞 𝕕𝕦𝕣𝕚𝕟𝕘 𝕦𝕟𝕔𝕖𝕣𝕥𝕒𝕚𝕟𝕥𝕪, 𝕒𝕟𝕕 𝕥𝕙𝕖 𝕣𝕖𝕞𝕚𝕟𝕕𝕖𝕣 𝕥𝕙𝕒𝕥 𝕡𝕦𝕣𝕡𝕠𝕤𝕖 𝕚𝕤 𝕒𝕝𝕨𝕒𝕪𝕤 𝕘𝕣𝕖𝕒𝕥𝕖𝕣 𝕥𝕙𝕒𝕟 𝕡𝕣𝕖𝕤𝕤𝕦𝕣𝕖.

𝙒𝙝𝙚𝙣 𝙮𝙤𝙪 𝙡𝙚𝙖𝙙 𝙛𝙧𝙤𝙢 𝙬𝙞𝙩𝙝𝙞𝙣, 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙚𝙡𝙨𝙚 𝙖𝙡𝙞𝙜𝙣𝙨.

#Spirituality #InnerPeace #PurposeDriven #MindfulLeadership #GrowthFromWithin

A mother may build companies.
She may lead teams.
She may change lives.
But before all of that… she raises a human being. 💙

Behind every strong leader is a heart that beats hardest for her child.
Today isn’t just a birthday.
It’s a reminder of love, values, and silent prayers that shape a child’s journey.
To a son who is growing not just in age, but in kindness, strength, and character.

May you always stay grounded, dream fearlessly, and walk through life knowing you are deeply loved and endlessly supported.

Happy Birthday to the greatest blessing in a mother’s life. 🎂✨
May God’s grace always guide you, protect you, and light your path.
Because no success is greater than raising a good human. 🤍 Anirudh Pratap Singh 🏆

#HappyBirthday #MothersPride #BlessedBeyondWords #GratefulHeart #FamilyFirst #ValuesMatter #StrongRoots #UnconditionalLove #RuchiRathor #NewYearBlessings

𝐋𝐨𝐡𝐫𝐢 𝐡𝐚𝐬 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐞𝐧 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐚 𝐟𝐞𝐬𝐭𝐢𝐯𝐚𝐥 𝐭𝐨 𝐦𝐞.

It’s a reminder that every 𝐡𝐚𝐫𝐯𝐞𝐬𝐭 𝐛𝐞𝐠𝐢𝐧𝐬 𝐰𝐢𝐭𝐡 𝐩𝐚𝐭𝐢𝐞𝐧𝐜𝐞, every flame carries hope, and every ending quietly prepares us for a new beginning.

As we gather around the fire today, we’re not just celebrating a season, we’re honouring resilience, 𝐡𝐚𝐫𝐝 𝐰𝐨𝐫𝐤, 𝐚𝐧𝐝 𝐟𝐚𝐢𝐭𝐡 𝐢𝐧 𝐭𝐡𝐞 𝐩𝐫𝐨𝐜𝐞𝐬𝐬.

The seeds we sow in silence…
The efforts no one applauds…
The consistency we show even on difficult days…
They all come back to us in time.

Lohri teaches us this beautiful lesson:
You don’t rush growth.
You nurture it.
You trust it.
And you allow it to unfold.

May this Lohri bring warmth to your journey, clarity to your purpose, and strength to keep moving forward even when the path feels uncertain.

Wishing you and your loved ones a 𝐣𝐨𝐲𝐟𝐮𝐥, 𝐩𝐫𝐨𝐬𝐩𝐞𝐫𝐨𝐮𝐬, 𝐚𝐧𝐝 𝐡𝐨𝐩𝐞𝐟𝐮𝐥 𝐋𝐨𝐡𝐫𝐢 🌾🔥
#happylohri #newbeginnings #gratitude #leadershipjourney #growthmindset #festivewisdom #resilience #faithinprocess #ruchirathor

Why I Chose Fintech—and How I’m Changing the Game 

I didn’t start in fintech.

 I started in operations—solving problems, building teams, and making things run smoother behind the scenes.

But the more I got involved in business processes, the more I saw something broken in the world of digital payments—especially for high-risk and regulated industries. 

Merchants were struggling. Approval rates were low. Compliance was confusing. Transparency was lacking. And trust? Almost non-existent.
That’s when I knew I had to do something about it.

I took a leap of faith and founded Payomatix—a platform built to bring structure, clarity, and real support to businesses navigating complex payment ecosystems.

Yes, it was risky. Bootstrapped from day one, no shortcuts, no external capital. Just belief, grit, and relentless execution.

But we didn’t just build another payment gateway.

 We built a payment orchestration ecosystem designed for merchants who need more than just a processor—they need a partner who gets it.

We offer higher approval rates, compliance peace of mind, and global corridor access—with tech that’s powerful, yet human.

In a crowded fintech space, what sets us apart is simple:
 We listen. We care. And we build for the long game.

This isn’t just about transactions.
 It’s about transforming how businesses experience payments—with trust, innovation, and heart.

#Fintech #Entrepreneurship #WomenInTech #StartupJourney #Payomatix #Leadership #PaymentSolutions #DigitalTransformation #FounderStory #InnovationWithPurpose

🔒 No Upfront Fee | 📈 $10,000/month or 0.5% of Volume — Whichever is Higher Take control of your payments ecosystem with your own branded, enterprise

Open article: 🚀 Launch Your Own Branded Payment Gateway or Orchestration Platform by Ruchi Rathor • 2 min read

🚀 Launch Your Own Branded Payment Gateway or Orchestration Platform

Cards and Payments Simplified!

What Is a Card Management System (CMS)?

Why this matters:
Every card you use is controlled by a central system that decides how it’s issued, used, secured, and managed — that system is the CMS.

⸻

1️⃣ What a CMS Really Is

Definition:
A Card Management System (CMS) is the core platform that manages the entire lifecycle of a card.

In simple terms:
It is the brain behind card issuance and usage.

⸻

2️⃣ What a CMS Manages

A CMS controls everything related to a card.

It handles:
• Card issuance and activation
• Card limits and usage controls
• Authorization and rule checks
• PIN, CVV, and security parameters
• Card status (active, blocked, closed)

Every card action passes through the CMS.

⸻

3️⃣ Where CMS Sits in the Ecosystem

CMS sits between multiple systems.

It connects with:
• Core banking or wallet systems
• Card networks (Visa / Mastercard / RuPay)
• Switches and processors
• Embossing and personalization bureaus
• Fraud and risk engines

CMS is the orchestration layer.

⸻

4️⃣ Role of CMS During a Transaction

During a card transaction, CMS helps:

• Validate card status and controls
• Apply limits and usage rules
• Support issuer decisioning
• Update balances and counters

Even approvals depend on CMS configuration.

⸻

5️⃣ CMS Across the Card Lifecycle

From start to end, CMS supports:

• Card creation and personalization
• Activation and PIN setup
• Reissue, replacement, and closure
• Disputes, chargebacks, and controls

No lifecycle step exists outside CMS.

⸻

6️⃣ Why CMS Is Critical for Issuers

Without CMS, issuers cannot:

• Launch multiple card products
• Apply differentiated rules
• Scale card issuance securely
• Offer customer-controlled features

CMS enables both scale and control.

⸻

7️⃣ Modern CMS Capabilities

Modern CMS platforms support:

• API-based integrations
• Real-time controls and updates
• Virtual and tokenized cards
• Regulatory and network compliance

CMS has evolved beyond basic card handling.

⸻

Key Takeaway

A CMS isn’t just software — it’s the control center that governs how every card behaves in the real world.

Visa Mastercard RuPay National Payments Corporation Of India (NPCI) Reserve Bank of India (RBI)

𝐈’𝐯𝐞 𝐦𝐚𝐝𝐞 𝐦𝐚𝐧𝐲 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐢𝐧 𝐦𝐲 𝐥𝐢𝐟𝐞.

Some were confident.
Some were confusing.
And some were taken while holding a child’s tiny hand.

There was a phase when everything felt urgent.
𝐖𝐨𝐫𝐤. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬. 𝐄𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬.
Everyone was running, and I felt I had to run faster too.

But one quiet day, I paused.
Not because I had clarity.
But because I had someone watching me learning from how I choose, not what I say.

That day, I understood something deeply:
It’s not how fast you move.
It’s where you’re moving from.
Fear creates speed without direction.

Purpose creates direction even if progress feels slow.
I chose to slow down.
To listen to my instincts.
To make decisions I could stand by years later, when my child would ask, “𝐖𝐡𝐲 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐝𝐨 𝐢𝐭 𝐭𝐡𝐢𝐬 𝐰𝐚𝐲?”

Today, I still don’t rush timelines.
I trust alignment.
Because the direction you choose quietly shapes generations.
This picture reminds me of that lesson and why choosing consciously will always 𝐦𝐚𝐭𝐭𝐞𝐫 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐦𝐨𝐯𝐢𝐧𝐠 𝐪𝐮𝐢𝐜𝐤𝐥𝐲.

#LifeDecisions #MotherhoodAndWork #PurposeOverPressure
#PersonalJourney #ChoicesThatMatter #DirectionOverSpeed #LifeLessons

The alarm rang at 5:00 AM.

For a moment, Aarav didn’t move.

His bed was warm. His dreams were comfortable.
And his mind whispered, “Just five more minutes…”
But deep down, he knew something.
Dreams don’t work while you sleep.

Every morning, life quietly places two choices in your hands.
One feels easy.
The other feels necessary.

Stay in bed with excuses, or get up and walk toward growth.
Aarav sat up.
Not because he felt motivated.
Not because it was easy.
But because he was tired of being someone who wanted more and ready to become someone who worked for more.

That morning, nothing magical happened.
No instant success. No applause.
But something far more important changed his identity.

He stopped being a person who waited for the right mood and became someone who moved with discipline.

Days turned into weeks.
Weeks turned into results.
And the results built confidence he had never felt before.
All because of one small decision he made when no one was watching.

So tomorrow morning, when your alarm rings, remember:
You can continue sleeping with your dreams… or wake up and start building them with action.

The difference between where you are and where you want to be is hidden in those quiet moments of choice.

👉 Save this post for tomorrow morning when your alarm rings.
 💬 Tell me in the comments — what dream are you choosing to wake up for?

#MorningMindset #ChooseGrowth #DisciplineOverMotivation #DreamBigWorkHard #SuccessHabits #DailyDiscipline #MakeItHappen

📢 New Reflection: Moving Beyond Titles and Achievements

For years, success looked simple: a better title, a bigger role, more visibility.
But eventually, those markers stop telling the whole story.

Because success isn’t just about what you achieve…
It’s about how you feel while achieving it.
This piece explores:
 ✨ Why titles alone can leave you feeling unfulfilled
 ✨ The quiet shift from external validation to inner alignment
 ✨ How real success includes energy, values, and sustainability
 ✨ Why comparison fades when your definition of success becomes personal
 ✨ The invisible growth that shapes true leadership

Achievements show what you’ve done.
Alignment shows who you’re becoming.
Maybe success isn’t about climbing higher.
Maybe it’s about building a life and career that actually fit.
📖 Read if you’re redefining what success means for you now.

#LeadershipGrowth #RedefiningSuccess #CareerReflection #InnerAlignment #SustainableSuccess #ProfessionalGrowth

For a long time, success felt easy to define. A new title. A promotion. A bigger role. Something that gives you more power and visibility. These marke

Open article: Moving beyond titles and achievements by Ruchi Rathor • 4 min read

There are seasons when nothing goes as planned.
Markets shift.
People change.
Life throws winds you didn’t sign up for.

I’ve learned this the hard way:
You can’t control the wind.
But you can adjust your sails.

Leadership isn’t about waiting for perfect conditions.
It’s about clarity in chaos.
Calm in uncertainty.

And the courage to move forward even when the direction isn’t obvious.
Every time things felt out of control, I asked myself one question:
What is still in my hands right now?

Focus there.
Adjust there.
Move from there.
Progress doesn’t stop because the wind changes.
It stops only when you do.

#LeadershipMindset #Resilience #FounderLife #AdaptAndGrow #InnerStrength #WomenInLeadership #GrowthThroughChallenges #MindsetMatters #KeepMoving #RuchiRathor

Life doesn’t shape you.
You shape life.

Every success I’ve ever earned came from one simple truth no one can do the inner work for you.

You can’t outsource courage.
You can’t delegate discipline.
You can’t hire someone to build your character.

Growth happens the moment you decide to stop waiting and start creating.
Every day is a chance to chisel away the doubt, the excuses, the versions of yourself that no longer serve you.

Progress isn’t magic.
It’s deliberate.
Intentional.
Uncomfortable.

And absolutely worth it.
Keep carving.
Your future is in your hands.

#TakeResponsibility #CreateYourLife #InnerWork #SelfMastery #LeadershipMindset #GrowthJourney #BecomeYourBestSelf #DailyProgress

Happy New Year, team! 

This is our ignition point. In 2026 we’re not nudging the needle—we’re ripping the dial off. Our mission is bold and simple: help high‑risk merchants win with stable, secure, scalable payments, and grow PayAgency a hundredfold by turning complexity into clarity for every client we touch.

How we get there: courage, curiosity, consistency, and compassion. When merchants struggle with approvals, chargebacks, or unpredictable payouts, we bring calm, expertise, and options. We don’t sell gimmicks. We deliver outcomes.

Every day we train, then we execute. Two hours to sharpen skill; the rest to ship results. Start strong: first five minutes after stand‑up, send your first value‑packed email or book your first call. Measure what matters—new ICPs, tailored messages, meetings booked, deals advanced. Keep the CRM clean, follow up with value, and close loops the same day.

Adopt the mindset: no excuses, only experiments. Test subject lines, opening lines, and offers. Build partner routes—consultants, attorneys, PSPs, fintechs—that multiply reach. If a path is blocked, we route around it. If a door is closed, we create a new one.

Raise the quality bar. Personalize with insight, not fluff. Make every touch teach something useful about approvals, fraud, compliance, or settlements. Be transparent about what we can and can’t promise—and then overdeliver on what we own.

Set bold personal targets and make them visible. Own your calendar: batch outreach, protect deep work, use power hours for calls. Ask for the meeting. Ask again. Capture learnings in a shared playbook so we compound wisdom weekly. No one will outlearn, outcare, or out‑execute us.

Remember why we exist: to give good businesses a fair path to grow. Every approved transaction funds jobs, ideas, and customer joy. That impact is our fuel; it’s why we treat every prospect with respect, every promise seriously, and every win as a team achievement.

We win as one. Share what works. Pair on tough calls. Celebrate booked meetings, revived deals, and new partners. Our North Star is 100× growth, but it’s built on today’s actions: book two new intros, revive one stalled thread, and start one new partner conversation. Repeat tomorrow.

January is our launchpad. The market is loud, but our execution will be louder. Let’s set a pace that makes the rest of the year chase us. Full integrity, full speed, full heart. 

Ready to light it up? Helmets on, targets up—let’s build something legendary together.

Payomatix Technologies Payomatix Dubai PayAgency XBancer Harshal GaurKATTA SRINIVAS  RAOJoemon Joy Gerald KitchenKomal SharmaAnurag Pratap SinghAnirudh Pratap Singh 🏆Dipesh NagpalAKASH MISHRAAbhinav SaxenaRitika Joshi Tushar Vashishth

People often ask, “𝐇𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐚𝐭 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠?”
And the truth is… it never happens in one big moment.

It happens quietly.

In the early mornings when no one is watching.
In the late nights when you choose practice over excuses.
In the small, almost invisible repetitions that seem too tiny to matter.

I once knew someone who wasn’t naturally talented, not the fastest learner, not the most confident.
But every single day, they showed up.

Five minutes.
Ten minutes.
Twenty minutes.

Slowly, what felt difficult started feeling familiar.
What felt unfamiliar started feeling easy.

And what once looked impossible… became their strongest ability.
That’s when I learned the truth:
𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐛𝐞𝐚𝐭𝐬 𝐭𝐚𝐥𝐞𝐧𝐭.
And 𝐞𝐯𝐞𝐫𝐲 𝐬𝐤𝐢𝐥𝐥 𝐛𝐞𝐜𝐨𝐦𝐞𝐬 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐰𝐡𝐞𝐧 𝐫𝐞𝐩𝐞𝐚𝐭𝐞𝐝 𝐝𝐚𝐢𝐥𝐲.

So don’t underestimate the tiny actions you repeat today, they are shaping the version of you who will amaze everyone tomorrow.

#dailyhabits #consistencywins #keepgrowing #skillbuilding #motivation #inspirationdaily #ruchirathor #growthmindset

I didn’t grow up knowing the language of privilege.

I learned the language of persistence instead.

There were no shortcuts.
No safety nets.
No guarantees that things would work out.
Only one quiet decision I kept making to show up anyway.

I’ve learned this over the years:
People celebrate the success, but they rarely acknowledge the years of invisibility that come before it.

The moments when you are building without applause.
The days when your confidence is stronger than your circumstances.
The nights when quitting feels logical but continuing feels necessary.

What kept me going wasn’t motivation.
It was self-belief, built one small win at a time.
Not the loud kind.
The steady kind.
The kind that says:
 “I may not look like I belong here yet, but I will.”

Women like us are often told to wait for validation.
To soften our ambition.
To be grateful for the seat, instead of owning the table.

I chose a different path.

I chose to build, even when I was underestimated.
To lead, even when I wasn’t announced.
To grow, even when the room wasn’t ready for me.

Because confidence doesn’t come from being chosen.
It comes from choosing yourself repeatedly.

And when you do that long enough, the world eventually adjusts.

If you’re reading this while standing in a season of doubt, remember this:

You don’t need permission to rise.
You need consistency, courage, and conviction.

Everything else will follow.

#InspiredByWomen #WomenInBusiness #Resilience #SelfBelief #LeadershipJourney #BuildAnyway #EntrepreneurLife #IndianWomen #Confidence

“A calm mind makes bold moves.”

Bold decisions don’t come from chaos.
They come from clarity, self-trust, and emotional balance.
When your mind is calm, your vision expands, your confidence deepens, and your actions become decisive.

Leadership isn’t loud.
It’s centered.
👉 How do you create calm before making important decisions?

#CalmConfidence #LeadershipMindset #DecisionMaking #InnerStrength #EmotionalIntelligence #PersonalGrowth #MindfulLeadership

February is closer than it looks.

And this is usually the moment when clarity either arrives… or excuses quietly take over.

January gives everyone momentum.
February demands discipline.

In the early days of building Payomatix, I learned this the hard way.
Big ideas were never the problem.
Execution was.

Every founder starts with what worked once:
A strategy that scaled.
A campaign that clicked.
A system that delivered results.

The mistake?
Trying to repeat it endlessly without questioning whether the context had changed.
Markets evolve.
Teams grow.
Customers behave differently.

But leaders sometimes hold on to old wins like comfort blankets.
That’s when growth slows.
Real progress doesn’t come from doing more.
It comes from doing better.
From rethinking systems.
From simplifying decisions.
From having the courage to say, “This worked then, but it needs to evolve now.”

Leadership is not about repeating success.
It’s about redesigning for the next phase.
And the leaders who grow consistently are not the loudest ones.
They are the ones who quietly improve the machine one process, one decision, one layer of clarity at a time.

Reflection for today:
What is one system, habit, or decision you’re repeating not because it’s effective, but because it’s familiar?

💬 If this resonates, share your thoughts in the comments.
 Sometimes clarity begins when we say it out loud.

#LeadershipLessons #FounderMindset #SystemsThinking #BusinessGrowth #FinTechLeadership #WomenInTech #BuildInPublic
#ScaleWithClarity #RuchiRathor

There was a time when my “workspace” was just a corner of a noisy room, no fancy setup, no perfect chair, no elegant wall quote.

But I remember the feeling I carried back then: 
𝐚 𝐪𝐮𝐢𝐞𝐭 𝐛𝐞𝐥𝐢𝐞𝐟 𝐭𝐡𝐚𝐭 𝐦𝐲 𝐝𝐫𝐞𝐚𝐦𝐬 𝐰𝐞𝐫𝐞 𝐯𝐚𝐥𝐢𝐝, 𝐞𝐯𝐞𝐧 𝐢𝐟 𝐦𝐲 𝐬𝐮𝐫𝐫𝐨𝐮𝐧𝐝𝐢𝐧𝐠𝐬 𝐰𝐞𝐫𝐞𝐧’𝐭 𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐲𝐞𝐭.

Over the years, I’ve learned something important:
Your environment doesn’t shape your dreams.
𝐘𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦𝐬 𝐬𝐡𝐚𝐩𝐞 𝐭𝐡𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 𝐲𝐨𝐮 𝐞𝐯𝐞𝐧𝐭𝐮𝐚𝐥𝐥𝐲 𝐛𝐮𝐢𝐥𝐝.

That yellow wall in the picture?
That bold statement on it?
It’s not decoration, it’s a reminder.

A reminder that success rarely begins with resources.
It begins with 𝐫𝐞𝐬𝐨𝐥𝐯𝐞.

Before the big office comes discipline.
Before recognition comes consistency.
Before “I achieved everything I dreamed of” comes the part no one sees: the lonely nights, the doubts, and the decision to keep going anyway.

So if you’re reading this from a small desk, a shared space, or a setup that doesn’t look like your future yet… 

remember this:
𝐘𝐨𝐮𝐫 𝐝𝐫𝐞𝐚𝐦 𝐢𝐬 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐝𝐚𝐲 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐢𝐭.

Don’t wait for ideal conditions.
Start where you are.
Grow as you move.
And trust that one day, your environment will reflect the person you decided to become.

#inspiration #leadershipthoughts #startwhereyouare #growthmindset #successjourney #selfbelief #dailymotivation #keepgrowing #dreambig

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Ruchi Rathor

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The Battle

Italo Leiva

Ruchi Rathor

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Italo Leiva's LinkedIn Performance

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