Isobel Cowell

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

Founder

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

Bright Beauty Connect

Retail Ambassador

Aveda

Retail Advisor

SEPHORA

• Maintained weekly sales and service goals for the entire store and designated department.
• Updated and maintained display fixtures as needed including restocking items, receiving and sorting product shipment, maintaining appearance, cleanliness and testers.
• Recommended and upsold prestige products to clients best suited to their individual needs.
• Provided a clean and friendly work environment.
• Attended weekly company provided training for new product launches and information.
• Helped train new employees alongside assistant management.
• Converted and scheduled beauty services for clients over the phone and in person.
• Helped the team and store reach their 1 year opening sales goal of $2M in the first 9 months of opening.

Beauty Advisor

Sodexo

• Trained as a Barista & Barista Trainer for a licensed Starbucks café inside of USAA
• Met store operating policies and standards, including providing quality beverages and food products, cash handling and store safety and security
• Worked alongside management to execute store merchandising updates and quarterly inventory checks
• Engaged with customers, and responded to customer needs through clear and pleasant communication
• Prepared food and beverages to standard recipes or customized for customers, including recipe changes such as temperature, quantity of ingredients or substituted ingredients.

Barista

Food Server

Ulta Beauty

• Worked as an certified Arch Expert for Benefit Cosmetics inside Ulta beauty
• Created personalized brow mapping for clientele.
• Offered various brow services such as: brow waxing, facial waxing, brow tint, and makeup applications
 • Educated clients on services offered for the brow bar as well as the services in the salon area of the store.
• Maintained store cleanliness as per state regulations
• Managed personal services and retail sales.
• Upsold products to clients after their services to drive daily sales goals
• Provided excellent customer service to all customers in English and in Spanish when needed.

Arch Expert

JCPenney

• Proactively approached clients in a friendly manner to determine how to provide a rewarding client experience
• Sought out and absorbed knowledge of products and techniques to stay up to date on beauty trends • Participated in activities in assigned areas to support core standards and ensure merchandise was well presented and available for clients
• Modeled strong beauty business values and culture

Product Consultant

Salsalito Cantina Inc

• Trained new employees as needed.
• Developed highly empathetic client relationships and earned reputation for providing excellent customer service to
guests.
• Cross-trained and provided back-up for other customer service representatives when needed.
• Worked as a team member performing cashier duties, product assistance and cleaning.
• Expressed appreciation and invited customers to return to the restaurant.
• Worked under strict deadlines and responded to service requests and emergency call-outs.
• Served as the company's primary bilingual Spanish/English customer service representative.
• Successfully interacted with customers 
• Responsible for ringing up customers in a timely manner and guaranteeing high
level of customer service.

Server

Experienced Bilingual Customer Service 
Consultant of 11 years, specializing in luxury cosmetics

taplio

The Battle

Isobel Cowell

Valeria Jalomo

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